Noosa Surf Club
Noosa Surf Club is a 1928-founded Australian community nonprofit combining volunteer surf lifesaving patrols and training with beachfront hospitality operations including a restaurant, 30-tap bar, 25 gaming machines, Keno, and TAB sports betting on Hastings Street, Noosa Heads.
- Company typePrivate
- Founded1928
- HeadquartersNoosa Heads, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Noosa Surf Club does
Noosa Heads Surf Lifesaving Club, operating as Noosa Surf Club, is a community nonprofit organization founded in 1928 that combines volunteer surf lifesaving operations with hospitality revenue at a single beachfront venue at 69 Hastings Street, Noosa Heads, Queensland. The organization serves multiple constituencies including beachgoers requiring water safety, local social members, tourists visiting Noosa Main Beach, 310+ volunteer lifesavers, 593+ youth participants in the Nippers program, and 1,706+ active members.
The lifesaving division operates volunteer beach patrols from September through May and delivers accredited training through Surf Life Saving Queensland (RTO #2804), covering Bronze Medallion, IRB Crew, Silver Medallion, First Aid, and Advanced Resuscitation certifications. The hospitality division comprises a beachfront restaurant serving seafood, steaks, pasta, and family meals; a bar with 30 beer taps overlooking the beach; a boutique gaming room with 25 pokie machines connected to Lightning Link and Dragon Link statewide linked jackpots (maximum statewide prize A$60,000; in-house A$25,000); Keno with potential payouts up to A$1 million; and a TAB sports betting outlet covering horse racing, harness, greyhounds, and multiple sports. The club also runs a youth Nippers (Seahorse Nippers) program and competitive surf sports.
The business model blends walk-in hospitality transactions (bar, restaurant, gaming, Keno, TAB) with recurring subscription revenue from social membership (A$25 single / A$40 dual annually) and active lifesaving membership fees (A$75–A$115 depending on category), supplemented by merchandise sales and a sponsor program with over 20 local businesses. Hospitality surpluses cross-subsidize the lifesaving mission. Distribution is concentrated through the single beachfront location, with online membership application, email newsletter, and Instagram-led community marketing. The organization is operationally affiliated with both Surf Life Saving Queensland and Surf Life Saving Australia for certification standards, with Tatts Group as the TAB channel partner.
Noosa Surf Club firmographics
Firmographics- Name
- Noosa Surf Club
- Legal name
- Noosa Heads Surf Lifesaving Club
- Website
- https://noosasurfclub.com.au
- Company type
- Private
- Founded year
- 1928
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Noosa Surf Club is a 1928-founded Australian community nonprofit combining volunteer surf lifesaving patrols and training with beachfront hospitality operations including a restaurant, 30-tap bar, 25 gaming machines, Keno, and TAB sports betting on Hastings Street, Noosa Heads.
- Ownership category
- akta.pro rank
Noosa Surf Club industry classification
Industry- Product category
- Surf Club Hospitality and Lifesaving Services
- NAICS
- Fitness and Recreational Sports Centers (713940)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Retail-Eating Places (5812)
- akta.pro primary industry
- Sailing & Water Sports Teams/Clubs (Sailing, Rowing, Surfing) (MPAKABAH)
Keywords
Where Noosa Surf Club is headquartered
LocationHeadquarters
- HQ city
- Noosa Heads
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Noosa Surf Club business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Bar Sales: Alcoholic beverages sold over the bar with 30 beer taps featuring local and imported beers, wine, and other drinks
- Restaurant Dining: Beachfront restaurant offering seafood, steaks, pasta, fish & chips, salads, coffee & cakes with daily specials
- Gaming (Pokies): 25 slot machines connected to statewide linked jackpots; casino-style gaming revenue
- Keno: Numbers game where players select 1-10 numbers with potential winnings up to $1 million
- TAB & Sports Betting: Totalisator Agency Board covering horse racing, harness racing, greyhounds, and sports betting on NRL, AFL, rugby, soccer, cricket, golf, tennis, basketball and more
- Social Membership: Social membership fees providing access to bar, gaming, TAB, Keno, and member functions with $25 per person or $40 for dual membership
- Active Membership Fees: Lifesaving membership fees ranging from $75-$115 depending on membership category (probationary, active patrolling, award patrolling, associate, past active)
- Merchandise Sales: Surf club branded merchandise sold at the restaurant
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Social Membership - Single Person |
| Subscription | Annual | Social Membership - Dual (Same Address) |
| Subscription | Annual | Probationary Member |
| Subscription | Annual | Active Patrolling Member (18+) |
| Subscription | Annual | Active Patrolling Member (Under 18) |
| Subscription | Annual | Award Patrolling Member |
| Subscription | Annual | Associate Member |
| Subscription | Annual | Past Active Member |
| Subscription | Annual | Optional - Locker |
| One time/ perpetual license | Pay-as-you-go | Optional - Membership Security Fob |
| Other | Pay-as-you-go | Bar, Gaming & TAB Staff |
Distribution channels3 records
Marketing channels6 records
Noosa Surf Club product offering
Product offeringCore offering
The Noosa Surf Club operates a community surf lifesaving and hospitality venue on Hastings Street, Noosa Heads. It runs volunteer beach patrols September to May, accredited lifesaving training, Nippers youth program and surf sports on the lifesaving side, and a beachfront restaurant, 30-tap bar, 25-machine gaming floor (Lightning Link/Dragon Link linked jackpots), Keno, and TAB sports betting on the supporters club side, funded in part by annual social and active memberships.
Product overview
Noosa Heads Surf Lifesaving Club operates a dual-purpose organization combining surf lifesaving services with hospitality operations. The lifesaving division encompasses core services including volunteer beach patrols (Lifesaving Services), accredited education and training programs (Education & Training Programs, Nippers, Surf Sports). The hospitality division includes a beachfront Restaurant, a bar with 30 taps, Gaming (pokies and Keno), and TAB & Sports Bet services. The club also offers Supporters Club Social Membership providing access to all hospitality facilities. These offerings share the common thread of supporting the club's community mission and generating revenue to fund lifesaving operations, with membership linking both divisions.
Differentiator
Problem solved
Functional benefit
Products and services
- Lifesaving Services
- Education and Training Programs
- Nippers Program
- Surf Sports
- Restaurant
- Bar
- Gaming (Pokies)
- Keno
- TAB and Sports Bet
- Supporters Club Social Membership
- Restaurant Merchandise
Quantifiable outcome
- 1706+ active members, 310+ lifesavers, 593+ nippers served
Companies that use Noosa Surf Club
Customer profileSegments5 records
Ideal customer profiles5 records
Noosa Surf Club technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Noosa Surf Club partnerships and signals
Strategic signalPartnerships
29 partnerships are on record, tiered core and minor.
- Surf Life Saving Queensland (RTO #2804)coreNationally recognised education and training provider through SLSQ for skills-based development and lifesaving certification courses. The club provides accredited training including Bronze Medallion, IRB Crew, Silver Medallion, First Aid, and Advanced Resuscitation Techniques.
- Surf Life Saving AustraliacoreNational governing body for surf lifesaving providing framework for patrols, membership systems (SLSA Online Members Portal), and operational standards.
- Department of Transport and Main Roads (Queensland)minorSkipper Program partner - designated driver initiative to reduce drink driving. The program offers free soft drinks to designated drivers at participating venues.
- Lvl UpminorSponsor of the Noosa Heads Surf Lifesaving Club
- AkubraminorSponsor of the Noosa Heads Surf Lifesaving Club
- PMC Property BuyersminorSponsor of the Noosa Heads Surf Lifesaving Club
- Noosa VerticalminorSponsor of the Noosa Heads Surf Lifesaving Club
- Tom OffermannminorSponsor of the Noosa Heads Surf Lifesaving Club
- McDonald's NoosavilleminorSponsor of the Noosa Heads Surf Lifesaving Club
- MakominorSponsor of the Noosa Heads Surf Lifesaving Club
- Betty's BurgersminorSponsor of the Noosa Heads Surf Lifesaving Club
- RW+Richardson Wrench NoosaminorSponsor of the Noosa Heads Surf Lifesaving Club
- PlumminorSponsor of the Noosa Heads Surf Lifesaving Club
- Noosa JuicerminorSponsor of the Noosa Heads Surf Lifesaving Club
- Boost Juice BarsminorSponsor of the Noosa Heads Surf Lifesaving Club
- NetanyaminorSponsor of the Noosa Heads Surf Lifesaving Club
- Noosa Beach Surf HireminorSponsor of the Noosa Heads Surf Lifesaving Club
- Noosa Springs Golf Spa ResortminorSponsor of the Noosa Heads Surf Lifesaving Club
- Suter Smith CleineminorSponsor of the Noosa Heads Surf Lifesaving Club
- Riverside DentalminorSponsor of the Noosa Heads Surf Lifesaving Club
- Ochre Medical CentreminorSponsor of the Noosa Heads Surf Lifesaving Club
- GenesisCareminorSponsor of the Noosa Heads Surf Lifesaving Club
- Impact Office SuppliesminorSponsor of the Noosa Heads Surf Lifesaving Club
- TyrepowerminorSponsor of the Noosa Heads Surf Lifesaving Club
- PCMminorSponsor of the Noosa Heads Surf Lifesaving Club
- Noosa Insurance BrokersminorSponsor of the Noosa Heads Surf Lifesaving Club
- Linen HouseminorSponsor of the Noosa Heads Surf Lifesaving Club
- Pastel Retail Flower ShopminorSponsor of the Noosa Heads Surf Lifesaving Club
- Tatts Group (TAB)coreTAB betting services provider for horse racing, harness racing, greyhounds, and sports betting. The club operates as a TAB outlet for sports betting on NRL, AFL, rugby, soccer, cricket, golf, tennis, basketball, and more.
Scale indicators9 records
Recent moves5 records
Expansion highlights5 records
Noosa Surf Club competitors and assessment
Company assessmentDirect peers
- North Bondi Surf Life Saving Club: Australia's most famous surf lifesaving club operating from a comparable iconic beachfront site (North Bondi), combining volunteer lifesaving patrols with bar, restaurant, gaming and function venues. Same dual-mission nonprofit model anchored by prime coastal real estate.
- Coolum Beach Surf Life Saving Club: Sunshine Coast surf lifesaving club operating a beachfront supporters club (bar, gaming, dining). Directly comparable volunteer + hospitality model within the same tourism corridor as Noosa.
- Burleigh Heads Surf Life Saving Club: Queensland (Gold Coast) surf lifesaving club operating a beachfront hospitality venue supporting volunteer lifesaving. Closest Queensland geographic peer after Noosa, with similar mix of tourism, gaming and membership revenue.
- Maroochydore Surf Life Saving Club: Adjacent Sunshine Coast surf lifesaving club with comparable hospitality/bar/gaming offering and the same SLSQ affiliation structure. Strong regional peer for benchmarking revenue mix.
- Mooloolaba Surf Life Saving Club: Sunshine Coast-region surf lifesaving club with a beachside hospitality and gaming venue. Direct regional peer sharing both the Queensland regulatory environment and the Sunshine Coast tourist catchment.
- Bondi Surf Bathers' Life Saving Club: Heritage surf lifesaving club at Bondi Beach founded 1907 with a hospitality venue (restaurant, bar, gaming, functions) that cross-subsidizes lifesaving operations. Directly mirrors Noosa's nonprofit-club-with-hospitality structure on a similarly iconic Australian beach.
- Currumbin Surf Life Saving Club: Gold Coast surf lifesaving club running a beachside restaurant, bar and gaming complex. Same SLSQ-affiliated nonprofit-club model targeting both locals and tourists on a Queensland iconic beach.
- Manly Life Saving Club: Iconic Manly Beach surf lifesaving club running a hospitality operation (restaurant, bar, gaming) that funds volunteer patrol and training programs. Comparable dual-mission structure with a strong tourism-driven F&B trade.
- Surfers Paradise Surf Life Saving Club: Gold Coast surf lifesaving club operating a beachfront hospitality venue with dining, bar and gaming. Comparable Queensland club model with high tourism exposure and large membership base.
- Bronte Surf Life Saving Club: Sydney-based surf lifesaving club combining volunteer patrols with a beachfront bar, bistro and gaming offering. Operates under the same SLS/SLSA framework as Noosa with analogous membership and revenue model.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Noosa Surf Club social profiles
Digital presenceNoosa Surf Club financial estimates
Financial estimateRevenue estimate
Valuation estimate
Noosa Surf Club leadership team
Management profileNumber of profiles
Noosa Surf Club funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Noosa Surf Club M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Noosa Surf Club
What does Noosa Surf Club do?
The Noosa Surf Club operates a community surf lifesaving and hospitality venue on Hastings Street, Noosa Heads. It runs volunteer beach patrols September to May, accredited lifesaving training, Nippers youth program and surf sports on the lifesaving side, and a beachfront restaurant, 30-tap bar, 25-machine gaming floor (Lightning Link/Dragon Link linked jackpots), Keno, and TAB sports betting on the supporters club side, funded in part by annual social and active memberships.
Is Noosa Surf Club a public or private company?
Noosa Surf Club is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Noosa Surf Club founded?
Noosa Surf Club was founded in 1928. It employs 11 to 50 people.
Where is Noosa Surf Club based?
Noosa Surf Club is headquartered in Noosa Heads, Australia, in the Oceania region.
How does Noosa Surf Club make money?
Eight revenue lines are on record. Bar Sales are the primary driver. The others are restaurant Dining, gaming (Pokies), keno, TAB & Sports Betting, social Membership, active Membership Fees and merchandise Sales.
Who are Noosa Surf Club's main competitors?
Direct peers on record are North Bondi Surf Life Saving Club, Coolum Beach Surf Life Saving Club, Burleigh Heads Surf Life Saving Club, Maroochydore Surf Life Saving Club, Mooloolaba Surf Life Saving Club, Bondi Surf Bathers' Life Saving Club, Currumbin Surf Life Saving Club, Manly Life Saving Club, Surfers Paradise Surf Life Saving Club and Bronte Surf Life Saving Club.
Does Noosa Surf Club have an API?
No public API is recorded for Noosa Surf Club.
What industry is Noosa Surf Club in?
Noosa Surf Club's product category is Surf Club Hospitality and Lifesaving Services. Its primary akta.pro industry code is MPAKABAH, Sailing & Water Sports Teams/Clubs (Sailing, Rowing, Surfing). Its NAICS code is 713940 and its SIC code is 7997.