Healthy Workplaces

What Healthy Workplaces does

Healthy Workplaces is an Australian nonprofit organization founded in 2011 by Tudor Marsden-Huggins, headquartered in Milton, Queensland. The organization operates two core corporate wellness programs: Tour de Office, an in-office stationary bike cycling relay challenge where organizations host bikes for a week-long event linked to charity fundraising, and Step Forward, a free mobile app launched in 2020 that tracks user steps via integrations with Garmin, Fitbit, Apple Health, and Google Fit, supporting both public leaderboards and private organizational challenges. Both programs incorporate peer-to-peer fundraising capabilities, allowing host organizations to direct raised funds to charities of their choice.

The organization serves corporate clients primarily in Australia, with the Step Forward app providing global accessibility. It monetizes through a mix of donations from individual supporters (with tax-deductible receipts in Australia), corporate fees for private hosted challenges, and challenge sponsorships that grant brands visibility through EDM, social media, and app push notifications. Specific pricing signals include $900 (GST ex) per team for the B-Well Corporate Teams Challenge and donation tiers of $10, $50, and $100 AUD. Distribution is primarily direct enterprise sales with event-driven marketing, supplemented by content marketing, webinars, LinkedIn, and newsletter outreach to HR and wellness decision-makers.

Named enterprise customers span banking (Commonwealth Bank), professional services (Deloitte, BDO, KordaMentha), technology (NTT, Pure Storage), telecommunications (Optus), media (News Corp), real estate (Mirvac, Coronis), and education (Wodonga TAFE). The organization reports supporting 157 companies and 25,000 participants cumulatively, raising $1.41 million for charity and cycling over 73,000 km through Tour de Office. Governance is provided by a board chaired by Gary Smith (former Flight Centre chairman) with directors including Gregory Hall (CFO of Scout Talent Group), Wes Sulzberger (Zwift senior country manager), and Chantelle Conway (UiPath ANZ Southern Region leader).

Name

Healthy Workplaces

Legal name

Healthy Workplaces Limited

Website

https://healthyworkplaces.org.au

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Healthy Workplaces is an Australian nonprofit that delivers corporate wellness programs — Tour de Office (in-office cycling relays) and Step Forward (app-based stepping challenges) — to enterprise clients, combining employee engagement with peer-to-peer charity fundraising. Founded in 2011, it serves 157 corporate hosts and has raised $1.41M for charity.

Ownership category

akta.pro rank

Product category

Corporate Wellness Programs

NAICS

Voluntary Health Organizations (813212)

SIC

Services-Membership Organizations (8600), Services-Social Services (8300)

akta.pro primary industry

Corporate/Workplace Wellness Coaching (HSADAGAL)

akta.pro secondary industries

Wellness Program Design & Accountability Coaching (HSADAGAC), Employer Wellness & Population Health Programs (HLAEAAAH), Workplace Wellness & Wellbeing Education (EDAAAHAN)

Keywords

• Corporate wellness programs
• Workplace wellness challenges
• Employee engagement initiatives
• Charity fundraising events
• Corporate social responsibility programs

Headquarters

HQ city

Milton

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Fundraising: Healthy Workplaces operates as a nonprofit that accepts tax-deductible donations from supporters. All Australian donors receive automatic tax-deductible receipts. Donations support the organization's mission of promoting workplace wellness and corporate social responsibility.
2. Corporate Program Fees: Organizations pay for private challenges and customized wellness program hosting. Paid private challenges are available for companies wanting exclusive, closed-group wellness initiatives with full support from Healthy Workplaces.
3. Challenge Sponsorship: Organizations sponsor challenges within the Step Forward platform, offering prizes to encourage participant engagement. Sponsors receive visibility through EDM, social media, and push notifications to app users.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Healthy Workplaces is a nonprofit that delivers corporate wellness programs combining employee physical activity with peer-to-peer charity fundraising. Its two core offerings are Tour de Office, an in-office stationary bike relay challenge hosted at workplaces for a week-long event, and Step Forward, a free mobile app-based stepping challenge that integrates with Garmin, Fitbit, Apple Health, and Google Fit. Both programs offer private organizational challenges, leaderboards, and optional fundraising components.

Product overview

Healthy Workplaces operates two core corporate wellness programs: Tour de Office (an in-office stationary bike relay challenge for charity) and Step Forward (an app-based walking/stepping challenge with wearable device integrations). Tour de Office is an off-the-shelf event solution where organisations host bikes for a week-long cycling relay, while Step Forward is a mobile app that tracks steps via Garmin, Fitbit, Apple Health, and Google Fit integrations, offering private organisational challenges and global public challenges with leaderboards. Both programs include fundraising capabilities through peer-to-peer fundraising models.

Differentiator

Problem solved

Functional benefit

Brands

• Tour de Office: Australia's favorite in-office cycling challenge where organizations host stationary bikes for a week-long relay event to raise funds for charity while encouraging employees to be active.
• Step Forward

Products and services

• Tour de Office In-office stationary bike relay challenge where organizations host stationary bikes within their workplace for a week-long event. Employees ride 30-minute legs while raising funds for a charity of their choice through peer-to-peer fundraising. Described as Australia's favourite in-office cycling challenge, suitable for all fitness levels, and requires no special equipment (no lycra required).
• Step Forward Free-to-use mobile app-based stepping challenge that tracks user steps through integrations with Garmin, Fitbit, Apple Health, and Google Fit. Users can participate in global challenges on a public leaderboard or organizations can host private challenges accessible only to their employees. Includes optional peer-to-peer fundraising components and corporate program support with full event launch and user support.
• Private Organizational Challenges Subscription-based private Step Forward challenges where organizations host exclusive closed-group wellness initiatives accessible only to their employees. Healthy Workplaces provides full support including event launch, user support, and team engagement assistance throughout multi-year engagements.

Quantifiable outcome

• 21% greater profitability for highly engaged teams
• +4 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

One partnership is on record.

• Brisbane Cycling FestivalcoreStrategic or Co-development Partner · 3 March 2022Healthy Workplaces was selected as official charity partner for Brisbane Cycling Festival's B-Well Day on April 8, 2022. The partnership included the B-Well Corporate Teams Challenge on the King St Kick-It Street Criterium Circuit. Teams of 4 participated in cycling competition with individual and team prizes, with fundraising targets of $1,000 per team.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Wellable: Corporate wellness platform offering step challenges, fitness programs, and wellness content for employers. Closely mirrors Healthy Workplaces' combination of activity challenges and organizational engagement tools.
• Virgin Pulse / Personify Health: One of the largest enterprise corporate wellness platforms offering step challenges, biometric tracking, coaching, and engagement programs to employers globally. Directly competes for the same HR/wellness budget and corporate customer base as Healthy Workplaces.
• Charity Footprints: Walk-for-charity platform that converts physical activity into fundraising for nonprofits. Closely mirrors the wellness-plus-charity model that differentiates Healthy Workplaces.
• Headspace for Work: Workplace mental wellness and meditation platform sold to employers. Competes for the same corporate wellness budget and targets similar HR decision-makers with subscription-based engagement tools.
• Gympass / Wellhub: Corporate fitness and wellness benefit platform giving employees access to gyms, apps, and wellness services. Competes for corporate wellness budget and serves overlapping enterprise customers in Australia and globally.
• Limeade: Enterprise employee wellbeing platform combining wellness programs, engagement surveys, and inclusion tools. Targets mid-market and enterprise HR buyers with a similar corporate wellness and engagement value proposition.
• Wellsteps: Corporate wellness solution providing step challenges, health risk assessments, and incentive-based programs for employers. A direct competitor in the corporate wellness step-challenge category.
• MoveSpring: Corporate step and activity challenge platform with leaderboards, challenges, and wellness content for organizations. Most direct substitute for Healthy Workplaces' Step Forward program in the enterprise market.

Emerging players

• GoodGym: Community running organization combining physical fitness with community service and charity fundraising. Shares the activity-for-good concept that underpins Healthy Workplaces' programs, though focused on in-person volunteering rather than corporate programs.

Broad incumbents

• Fitbit Health Solutions (Google): Google-owned corporate wellness offering built on Fitbit wearables and enterprise health platforms. Provides step challenges, health coaching, and population health analytics as part of a broader wearable hardware and software portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/healthy_workplaces_au
• Facebookfacebook.com/TourDeOffice
• LinkedInlinkedin.com/company/healthy-workplaces-au

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Healthy Workplaces