Heart and Graft

What Heart and Graft does

Heart & Graft is a Manchester-based specialty coffee roastery founded in 2012 by James and Sean as Heart & Graft Coffee Ltd. (company number 09519472), operating from 21 North Street, Manchester, with a registered office at 30 Holyoak Street. The business roasts coffee to order and sells through a direct-to-consumer e-commerce site (heartandgraft.co.uk), a wholesale programme into bars and restaurants, and a portfolio of subscription products. Its core product set spans four house blends (60/40, Barnraiser, Highroad, Colombia El Buho Decaff), single-origin coffees organised under a proprietary four-Archetype flavour system (Mystere et Prestige, Loveshack, Chateau 76, Crazyhorse), brewing equipment from third-party brands (Aeropress, Hario V60 and Switch & Match, Clever Dripper, Fellow Atmos), and merchandise including digital gift cards and branded mugs.

The commercial model combines one-time purchases, recurring subscriptions (House, Roaster's Choice, Chateau 76, Mystere et Prestige, plus 3/6/12-month gift subscriptions at a 10% subscriber discount), and B2B wholesale supply. Pricing spans £9.00 to £200.00, with free tracked shipping on UK orders over £20 via Royal Mail and DHL, and same-day shipping for orders received before noon on weekdays. Distribution is exclusively UK domestic — the company explicitly states it does not ship outside the United Kingdom — limiting its addressable market to a single country with a small 5-person operating team.

Value proposition rests on guiding the "coffee curious" through flavour-based Archetypes rather than technical jargon, supported by detailed brewing guides (V60, Aeropress, French Press, Moka Pot, Clever Dripper, Espresso), ethical sourcing via Specialty Coffee Association membership and per-kilo contributions to World Coffee Research, and certifications including Rainforest Alliance for the Brazil Santa Rosa origin. The brand has industry recognition including the 2012 Beverage Standards Association Best Espresso award for the Barnraiser blend and a 2024 Great Taste 2-star award.

Name

Heart and Graft

Legal name

Heart & Graft Coffee Ltd.

Website

https://heartandgraft.co.uk

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Heart & Graft is a Manchester-based specialty coffee roastery founded in 2012 that sells roasted coffee, brewing equipment, and subscriptions directly to UK consumers and wholesale hospitality customers through its own e-commerce site, using a proprietary Archetype flavour system to guide selection.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roastery

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Beverages (2080)

akta.pro primary industry

Coffee Roasting & Grinding (AFAFADAB)

akta.pro secondary industries

Coffee Blending & Flavoring (AFAFADAC), Coffee (Roasted, Ground, Whole Bean) (CRADAHAG), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)

Keywords

• Specialty coffee roastery
• Single origin coffee
• Coffee subscription service
• Brewing equipment retail
• Wholesale coffee supply

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Coffee Product Sales: Direct sale of roasted coffee beans including house blends, single origins, and seasonal offerings through e-commerce website with multiple weight options and grind choices
2. Subscription Services: Monthly recurring subscription model offering automated deliveries of selected coffees at 10% discount. Includes House Subscription (60/40, Barnraiser, Highroad, Decaff, Brazil Santa Rosa, Honduras Serendipia), Roaster's Choice, Chateau 76, Mystere et Prestige, and specialty subscriptions
3. Brewing Equipment Sales: Sale of coffee brewing equipment including Aeropress, Hario V60, Clever Dripper, Moka Pot, filter papers, and accessories
4. Wholesale: B2B wholesale supply to bars and restaurants wanting to upgrade their coffee programme
5. Gift Cards: Digital gift cards sold in denominations from £10 to £1,000
6. Merchandise: Branded merchandise including Grafter's Club Shirt, Heart & Graft Diner Mug, and Heart & Graft Cupping Spoon

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Heart & Graft is a Manchester-based specialty coffee roastery that roasts and sells its own house blends, single origin coffees, and seasonal offerings directly to consumers through an e-commerce website. The company operates a recurring subscription model, sells brewing equipment and branded merchandise, and supplies roasted beans on a wholesale basis to bars, restaurants, and cafes across the United Kingdom.

Product overview

Heart & Graft is a Manchester-based specialty coffee roastery offering a portfolio of products organized into three main categories: Coffee (including house blends, single origins, and subscriptions), Brewing Equipment (for various home brewing methods), and Merchandise. Their core coffee offerings include four named house blends (60/40, Barnraiser, Highroad, and Decaff options) and multiple single origin coffees categorized into their Archetype system designed to help customers navigate flavor profiles. They offer flexible subscription options (monthly recurring or gift subscriptions for 3, 6, or 12 months) with the roaster selecting coffees or customers choosing specific blends. Brewing equipment includes pour over methods (V60, Clever Dripper), immersion methods (French Press, Moka Pot), pressure extraction (Aeropress), and accessories (filter papers, servers, storage canisters). They also sell branded merchandise including mugs and gift cards.

Differentiator

Problem solved

Functional benefit

Products and services

• 60/40 House Blend A house espresso blend named after its 60/40 bean ratio of Brazil Mogiana to India Ratnagiri, featuring milk chocolate, plum jam, and fudge notes. Medium dark roast designed as a heavy-bodied, chocolatey espresso that cuts through milk, originally developed for hospitality venues.
• Barnraiser House Blend The original house blend featuring three complementary coffees (Brazil Fazenda Aragao, India Ratnagiri Estate, Honduras La Flor) with chocolate ganache, stroopwafel, and peach tasting notes plus orange marmalade acidity. Won Best Espresso in the 2012 Beverage Standards Association awards.
• Highroad House Blend

Quantifiable outcome

• 10% subscription discount
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Specialty Coffee Association (SCA)coreOthersHeart & Graft are members of the Specialty Coffee Association, whose fundamental aim is to spread knowledge about great coffee. This aligns with their mission to host events and tasting sessions to help spread the coffee love.
• World Coffee ResearchcoreStrategic or Co-development PartnerEvery kilo of coffee purchased results in a contribution to World Coffee Research's work combating climate change effects and improving quality coffee plant availability for producers worldwide.
• Covoya SpecialtyminorStrategic or Co-development PartnerCovoya Specialty imports and supplies specialty coffee beans, working closely with farmers of various origins. They sourced the Brazil Santa Rosa coffee from Fazenda Santa Rosa in Sul de Minas region for Heart & Graft's blends.
• Green Coffee PartnerscoreStrategic or Co-development PartnerHeart & Graft sources exclusively from green coffee partners committed to ensuring farmers and cooperatives receive better prices per kg than commercial farming, with extra premiums paid through multiple channels.
• Samuel Tunisisa (Bona Zuria Farm, Ethiopia)minorStrategic or Co-development PartnerSmallholder farmer (5 hectare farm) in Sidama Ethiopia growing coffee at 2380 metres altitude. Practices regenerative farming with agroforestry techniques. Coffee used in Highroad blend.

Scale indicators2 records

Recent moves2 records

Expansion highlights4 records

Direct peers

• Extract Coffee Roasters: Bristol-based specialty roaster serving DTC, subscription, and wholesale hospitality channels. Direct peer given similar scale, channel mix, and B2B training-led wholesale proposition.
• Pact Coffee: UK specialty coffee roaster with a subscription-led DTC model serving consumers and offices. Direct peer given the subscription-first GTM, UK-only footprint, and similar 'fresh roasted to order' positioning targeting convenience-seeking specialty drinkers.
• Hasbean Coffee: Staffordshire-based specialty coffee roaster selling single origins and blends direct to consumers in the UK. Comparable as a small, founder-led specialty roaster focused on provenance storytelling and DTC e-commerce with archive depth.
• Origin Coffee: Cornwall-based specialty roaster operating DTC e-commerce plus a strong wholesale presence in UK hospitality. Comparable business model, customer base, and emphasis on direct trade and quality awards.
• Workshop Coffee: London specialty roaster with both DTC subscriptions and multiple cafe locations. Comparable in product mix (specialty single origins, blends, subscriptions) and emphasis on training/education for both consumers and wholesale partners.
• Notes Coffee: London-based specialty roaster and coffee bar operator with wholesale and DTC channels. Comparable in product range, training-led B2B support, and emphasis on single-origin storytelling.
• Dark Arts Coffee: UK specialty roaster with strong brand identity, online store, and selective wholesale accounts. Comparable as a small-batch, founder-led specialty roaster competing in the same UK DTC and hospitality channels.
• Square Mile Coffee Roasters: London-based specialty coffee roaster serving both DTC consumers and a large wholesale hospitality channel. Highly comparable to Heart & Graft in product range (single origins, blends, subscriptions), customer base (UK coffee enthusiasts and venues), and brand positioning around quality and provenance.
• Caravan Coffee: UK specialty roaster combining a restaurant/café brand with wholesale and DTC. Comparable because it competes for the same London/UK specialty consumer and hospitality customer with a multi-channel proposition.
• Small Batch Coffee Roasters: Brighton-based UK specialty roaster serving DTC consumers and wholesale venues. Comparable in scale, channel mix, and emphasis on ethical sourcing and provenance as a brand pillar.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/heart-and-graft

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heart and Graft