Hearten House

What Hearten House does

Hearten House LLC is a privately held outpatient mental health treatment center founded in 2017 by Aimee Hadfield, LCSW, CP, PAT, headquartered on the third floor of the historic Oquirrh School building at 350 S 400 East in downtown Salt Lake City, Utah. The center delivers experiential, embodied, trauma-informed therapy to adults (18+) and adolescents (11+), with a clinical model centered on psychodrama, sociometry, and group psychotherapy integrated with EMDR, brainspotting, somatic approaches, sandtray therapy, creative arts, yoga, breathwork, and nature-based therapy. The organization is licensed by the Utah Department of Health and Human Services as an Outpatient Mental Health Treatment Center, holds NBCC Approved Continuing Education Provider status, and is self-described as one of the largest experiential-focused outpatient mental health treatment centers in North America and the only fully experiential-based IOP in the region.

The service portfolio spans a continuum of intensity: weekly/biweekly individual, couples, and family therapy with licensed clinicians ($250/hour with sliding scale) and graduate student interns ($60/hour); an Intensive Outpatient Program (IOP) running 3-5 days per week for 9-18 hours of structured group care, billed to most major insurance plans including Medicaid; therapy intensives for concentrated multi-day work; ongoing group psychotherapy; and multi-day off-site immersives including the Southern Utah red rock desert experience and the Santa Fe-based 'You Are The Lantern' professional immersive. Revenue also derives from NBCC-approved professional training and CE workshops (including the 21-CE 'Bring It to Life' intensive), a practitioner office-space membership, and experiential therapy supplies sold via affiliate.

The go-to-market model is referral-driven and community-led, anchored on a direct behavioral-health referral line and admissions team, supplemented by training events that double as clinician and client acquisition channels (several current team members were recruited through training attendance). The company operates no consumer app, API, or digital platform; its competitive moat rests on specialized clinical talent, proprietary methodologies (e.g., the trademarked CO-CREATE Framework), regulatory licensure, a purpose-built physical space, and a graduate-clinician pipeline sustained by practicum partnerships with seven universities (Utah State, Boise State, Oklahoma, Kentucky, Cumberlands, Denver, Marshall).

Name

Hearten House

Legal name

Hearten House LLC

Website

https://heartenhouse.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Hearten House is a Salt Lake City outpatient mental health treatment center delivering experiential, embodied, trauma-informed therapy—including an IOP, individual/couples/family therapy, group psychotherapy, and multi-day immersives—to adults and adolescents, alongside NBCC-approved professional training for behavioral health clinicians.

Ownership category

akta.pro rank

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Intensive Outpatient Program (IOP): 3-5 days/week, 9-18 hours/week structured mental health and trauma treatment program. Insurance accepted including Medicaid. Primary revenue stream for intensive level of care.
2. Individual, Couples, and Family Therapy: Weekly or biweekly sessions with licensed clinicians. Fee-for-service model with sliding scale options available.
3. Immersive Group Experiences: Multi-day off-site experiences including Southern Utah Immersive ($1,500 for 4 days including facilitation, programming, and meals) and You Are The Lantern professional immersive.
4. Professional Training and CE: NBCC Approved Continuing Education Provider. Psychodrama training, professional workshops, CE opportunities for clinicians. 'Bring It to Life' 4-day training intensive with 21 CEs.
5. Group Psychotherapy and Community Groups: Ongoing clinical groups with experiential, action-based format. Community groups open and therapeutic in spirit without clinical contract requirement.
6. Practitioner Membership: Flexible office space membership for well-being practitioners including 1:1 client meeting space, seminar/presentation space, common areas. Membership payments due first business day of each month via credit card or ACH.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Hearten House is an outpatient mental health treatment center in Salt Lake City that provides experiential, embodied, trauma-informed therapy. Service offerings include individual, couples, and family therapy; an Intensive Outpatient Program (IOP); group psychotherapy; therapy intensives; multi-day immersive experiences (Southern Utah and Santa Fe); and professional training/CE workshops for behavioral health clinicians grounded in psychodrama and sociometry methods.

Product overview

Hearten House is a specialized outpatient mental health treatment center offering a continuum of experiential, embodied, trauma-informed therapy services. The core clinical model centers on psychodrama and includes individual/couples/family therapy, group psychotherapy, an Intensive Outpatient Program (IOP), therapy intensives, and multi-day immersive experiences (Southern Utah Immersive and You Are The Lantern). Professional training and CE programming is offered through NBCC-approved provider status. The organization is the only fully experiential-based outpatient mental health treatment center in the region, serving adults and children ages 11+.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual, Couples, and Family Therapy Weekly or biweekly therapy sessions with licensed clinicians or graduate-level student interns trained in experiential and trauma-informed methods, engaging the nervous system, body, and relationships alongside verbal processing.
• Intensive Outpatient Program (IOP) A mental health and trauma-focused Intensive Outpatient Program running 3-5 days per week for 9-18 hours weekly, featuring experiential and psychodrama-informed group therapy with a three-phase treatment model.
• Group Psychotherapy Clinical group psychotherapy using action-based, experiential methods with distinct structures for process, psychoeducation, skills practice, and specialty group work.
• Therapy Intensives Concentrated individual, couples, or family therapy delivered over full or multiple consecutive days in-office, enabling deeper therapeutic work beyond weekly sessions.
• Southern Utah Immersive Group Experience A 4-day outdoor group therapy intensive in the red rock desert of Southern Utah, combining clinical group work, hiking, tent camping, and nervous system regulation tools.
• You Are The Lantern A 5-day professional immersive experience in Santa Fe, New Mexico, designed specifically for behavioral health professionals with included CE training.
• Psychodrama Training Professional training and continuing education workshops for clinicians, delivered by an NBCC-approved provider covering psychodrama and experiential methods.
• Bring It to Life (IFS and Psychodrama Training)

Quantifiable outcome

• Experiential therapy engages brain, nervous system, body, relationships, and story simultaneously
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core.

• Utah State UniversitycoreOthersUniversity partnership for graduate social work student internships and practicum placements. Students from MSW program complete clinical training at Hearten House.
• Boise State UniversitycoreOthersUniversity partnership for graduate social work student internships and practicum placements.
• University of OklahomacoreOthersUniversity partnership for graduate social work student internships and practicum placements.
• University of KentuckycoreOthersUniversity partnership for graduate social work student internships and practicum placements.
• University of the CumberlandscoreOthersUniversity partnership for graduate social work student internships and practicum placements.
• University of DenvercoreOthersUniversity partnership for graduate social work student internships and practicum placements.
• Marshall UniversitycoreOthersUniversity partnership for graduate social work student internships and practicum placements. Open to arranging partnerships with additional schools.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Trails Carolina: Trails Carolina is a wilderness therapy program for pre-teens and adolescents that combines outdoor adventure with clinical therapy. Shares Hearten House's emphasis on nature-based, experiential engagement with the body and nervous system as a primary therapeutic lever.
• LifeSkills South Florida: LifeSkills South Florida is a mental health treatment center offering residential, PHP, and IOP programs for trauma, mood, and personality disorders. Comparable to Hearten House in operating a specialty outpatient mental health IOP with intensive, structured programming and trauma focus.
• Newport Healthcare: Newport Healthcare operates outpatient and residential mental health treatment programs, including IOP, for adolescents and young adults with trauma, anxiety, and depression. Most comparable to Hearten House in its blend of higher-acuity mental health IOP, trauma focus, and integrated experiential clinical modalities.
• Cottonwood Tucson: Cottonwood Tucson is a mental health treatment center serving adults with depression, trauma, and PTSD through residential and outpatient programs. Comparable to Hearten House in trauma-focused specialty mental health treatment and integrated clinical modalities.
• SunCloud Health: SunCloud Health is a private outpatient mental health treatment center offering IOP, PHP, and therapy for trauma, mood, and co-occurring disorders. Closely comparable to Hearten House in operating a specialty outpatient mental health IOP with insurance acceptance and integrated modalities.
• Evoke Therapy Programs: Evoke provides wilderness and experiential-based therapy programs for teens, young adults, and families struggling with mental health, trauma, and attachment. Directly comparable to Hearten House's experiential/embodied clinical model and use of outdoor immersion as a therapeutic modality.
• Open Sky Wilderness Therapy: Open Sky provides wilderness and experiential therapy for adolescents, young adults, and families, with a strong emphasis on somatic, nature-based, and relational clinical work. Comparable to Hearten House's outdoor immersion and embodied therapy offerings.

Broad incumbents

• Rogers Behavioral Health: Rogers operates a network of specialty mental health treatment facilities, including IOP and residential programs focused on OCD, anxiety, trauma, and eating disorders. Comparable to Hearten House in mental health IOP structure and trauma focus, but as a much larger, multi-site incumbent with broader service lines.
• McLean Hospital: McLean Hospital is a Harvard-affiliated psychiatric hospital offering inpatient, residential, and outpatient mental health treatment across a wide range of conditions. Comparable to Hearten House as an outpatient mental health treatment institution, but operating at vastly larger scale and broader scope.

Emerging players

• Charlie Health: Charlie Health provides tech-enabled virtual IOP for adolescents and young adults with mental health and substance use challenges. Comparable to Hearten House's IOP clinical model and referral-driven acquisition, but delivered virtually and at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/heartenhouse

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hearten House