QUILTERS' PARADISE, INC.

What QUILTERS' PARADISE, INC. does

Quilters' Paradise, Inc. is a small California-based entity founded in 2003 that operates the Heart of the Valley Quilt Shop Hop, an annual regional retail cooperative event. Headquartered in Clovis, California with approximately 5 employees, the company coordinates four independently-owned quilt shops across California's Central Valley: Calico Mermaid in Porterville (operating since April 2011), Totally Tina's Fabric in Visalia, D & J Sewing Center in Clovis (operating since 1991), and Bear Paw Quilts and More in Oakhurst (reopened August 1, 2019).

The cooperative sells quilting fabrics and notions from multiple brands including Studio E, Blank Quilting, Henry Glass, Benartex, Moda, Free Spirit, Northcott, and Windham Fabrics; sewing machines and notions under authorized dealer relationships with Elna and Janome; longarm quilting services; and quilting classes from beginner to expert level. The annual shop hop runs over a 3-day weekend (September 10-12, 2026 for the next installment) with a passport-stamping mechanic and prize draw. There is no disclosed e-commerce, no proprietary technology platform, and no AI or automation layer evident in the source material.

The go-to-market is community-led: marketing runs primarily through Facebook, Instagram, email newsletters (e.g., Bear Paw Quilts' list), and Facebook Live shows hosted by Calico Mermaid on Thursdays, with the annual shop hop itself serving as the flagship customer-acquisition event. Revenue mechanics are concentrated in one-time retail sales of fabric, notions, sewing machines, classes, and machine/longarm services across the four physical showrooms; ticket/prize economics are modest (~$900 total across three prize tiers). The company appears to function primarily as an event coordinator and cooperative organizer rather than as a direct retailer, with each participating shop operating under its own ownership.

Name

QUILTERS' PARADISE, INC.

Website

https://heartofthevalleyshophop.com

Company type

Private

Headcount range

1–10 employees

Short description

Quilters' Paradise, Inc. coordinates the annual Heart of the Valley Quilt Shop Hop across four independently-owned quilt shops in California's Central Valley, serving hobbyist and professional quilters with fabric, notions, sewing machines, classes, and longarm services.

Ownership category

akta.pro rank

Product category

Quilting and Sewing Retail

NAICS

Sewing, Needlework, and Piece Goods Retailers (459130)

akta.pro primary industry

General Fabric & Textile Stores (CRALADAA)

akta.pro secondary industries

Notions & Sewing Accessories Retail (Thread, Needles, Zippers, Buttons) (CRALADAG), Pattern & Sewing Instruction Retail (Patterns, Books, Classes) (CRALADAH)

Keywords

• Quilt fabric retail
• Sewing machine sales
• Longarm quilting services
• Quilting classes
• Quilt shop hop

Headquarters

HQ city

Porterville

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales

Revenue model

1. Retail Fabric and Notions Sales: Sale of quilting fabrics, batting, and sewing notions from multiple brands including Studio E, Blank Quilting, Henry Glass, Benartex, Moda, Free Spirit, Northcott, and Windham Fabrics.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

QUILTERS' PARADISE, INC. organizes and operates the Heart of the Valley Quilt Shop Hop, an annual community-led retail event featuring four participating quilt shops in California's Central Valley. Through the participating shops (Calico Mermaid, Totally Tina's Fabric, D & J Sewing Center, and Bear Paw Quilts and More), the entity sells quilting fabrics, batting, sewing notions, and sewing machines (Janome and Elna), and provides longarm quilting services, sewing machine repair, and quilting classes.

Product overview

Heart of the Valley Quilt Shop Hop is a regional quilt shop event featuring four participating shops in California's Central Valley: Calico Mermaid (Porterville), Totally Tina's Fabric (Visalia), D & J Sewing Center (Clovis), and Bear Paw Quilts and More (Oakhurst). The shops offer fabric, quilting supplies, sewing machines, classes, and longarm services. The annual event runs September 10-12, 2026, with prizes and shop projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Calico Mermaid Quilt Shop Quality quilt fabric retail shop in Porterville, CA offering books, patterns, tools, classes, and fabric from Studio E, Blank Quilting, Henry Glass, Benartex, Moda, Free Spirit, Northcott, and Windham Fabrics. Hosts Facebook Live Shows on Thursdays at 2:00 PM Pacific Time.
• Totally Tina's Fabric Quilt Boutique Full service quilt boutique in Visalia, CA offering fabrics, notions, books, patterns, Janome sewing machines, sewing machine service and repair, and Claire Marks Quilting longarm services.
• D & J Sewing Center Authorized Elna dealer quilt and sewing retail shop in Clovis, CA, selling sewing machines, sergers, embroidery machines, sewing cabinets, chairs, stabilizers, threads, quilting books, patterns, and fabrics, with on-site long arm services.
• Bear Paw Quilts and More Mountain area quilt shop in Oakhurst, CA specializing in quilting quality cotton fabric, flannels, and batiks, and offering beginner through expert classes in quilting, embroidery, and crafts.
• Heart of the Valley Quilt Shop Hop Annual Event Annual 3-day community-led quilt retail event running September 10-12, 2026 across four Central Valley California quilt shops. Customers collect passport stamps at each of the four shops for prize entry, with First Prize $400 in gift certificates, Second Prize $300, Third Prize $200, plus per-shop $100 door prize drawings and free block patterns.

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• Calico MermaidcoreChannel Partner/ Reseller/ DistributorParticipating shop in the Heart of the Valley Quilt Shop Hop. Located in Porterville, CA at 122 N. Main St. Phone: 559-793-2510. Open since April 2011 by Georgia and Richard Goode. Offers fabrics from Studio E, Blank Quilting, Henry Glass, Benartex, Moda, Free Spirit, Northcott, and Windham Fabrics. Hosts Facebook Live shows on Thursdays.
• Totally Tina's FabriccoreChannel Partner/ Reseller/ DistributorParticipating shop in the Heart of the Valley Quilt Shop Hop. Located in Visalia, CA at 15309 E. Noble Ave. Phone: 559-361-7866. Full service quilt boutique, authorized Janome dealer, offers sewing machine service and repair, and Claire Marks Quilting longarm services.
• D & J Sewing CentercoreChannel Partner/ Reseller/ DistributorParticipating shop in the Heart of the Valley Quilt Shop Hop. Located in Clovis, CA at 2700 Clovis Ave #101. Phone: (559) 225-4927. Founded 1991 by Don and Jeannie Hadley. Authorized Elna dealer. Offers sewing machines, sergers, embroidery machines, long arm services, quilting books, patterns, and fabrics.
• Bear Paw Quilts and MorecoreChannel Partner/ Reseller/ DistributorParticipating shop in the Heart of the Valley Quilt Shop Hop. Located in Oakhurst, CA at 40761 CA-41, Unit 7. Phone: 559-683-7397. Mountain area quilt shop near Yosemite National Park, reopened August 1, 2019 by Maria Ciccarelli. Known for quality cotton fabric, flannels, and batiks.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Missouri Star Quilt Co. National online quilt retailer and content creator specializing in quilting fabrics, tools, and tutorials. It is the dominant online destination for the same quilting enthusiast customer that Quilters' Paradise serves, and represents the primary digital competitive threat.
• Connecting Threads: Direct-to-consumer online retailer of quilting fabrics, patterns, and notions serving hobbyist quilters with a value-oriented catalog — directly comparable product mix and customer base to the consortium.
• Fat Quarter Shop: Online quilt fabric and kit retailer carrying Moda, Northcott, and other brands also stocked by the consortium's shops. Competes directly for the same customer's fabric purchasing budget via a national online catalog.

Broad incumbents

• Hobby Lobby: Large national arts-and-crafts retailer with a substantial fabric, sewing, and quilting assortment. Competes on price and convenience for the same hobbyist shopper, though without the specialist quilting expertise and community events the consortium provides.
• JOANN: National craft retail chain selling fabric, sewing machines, notions, and classes. Overlaps substantially with the consortium's product range but operates at a different scale and price point, and does not specialize in quilting-only community building.

Others

• Janome: Manufacturer of sewing and embroidery machines for which Totally Tina's Fabric is an authorized dealer. Comparable as a key supplier whose brand relationship underwrites the consortium's machine and service revenue layer.
• Elna: Swiss sewing machine manufacturer for which D & J Sewing Center has been an authorized dealer since 1991. Comparable as a long-standing supplier relationship supporting the consortium's machine sales and repair services.
• Benartex: Quilting fabric designer and wholesaler whose fabric lines (sold by Calico Mermaid) sit upstream in the value chain. Comparable because it serves the same end customer and shapes the product mix available to independent quilt retailers.
• Moda Fabrics: Leading quilting cotton fabric manufacturer and wholesaler, one of the premier brands carried across the consortium's four shops. Comparable as an ecosystem participant that determines what product the consortium can offer customers.

Regional players

• The Quilted Goat: Independent quilt shop operating in a different US region but with a comparable shop-hop, classes, fabric assortment, and longarm services model. The 2025 winners page even references The Quilted Goat as a past participant, demonstrating that the regional-shop-hop format extends beyond the Central Valley consortium.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/quilters'-paradise-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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