What Benartex does

Benartex is a wholesale cotton designer fabric supplier founded in 1992 by Selim Bernadete and headquartered at 132 West 36th Street, New York. The company operates as a B2B distributor selling exclusively to authorized quilt shop owners and dealers, with no direct-to-consumer commerce outside a USA-only credit-approved wholesale portal built on WooCommerce. Its catalog spans ten studio and sub-brand lines — Artistry, Kanvas, Contempo, Traditions, Better Basics, Comfort Flannel, Quilt Backs, Triple Dyed Balis, Project X, plus the wholly-owned Sykel Enterprises subsidiary covering NCAA, NHL, military, and Realtree fabrics — produced through a network of over 100 independent designers.

Revenue is generated through two streams: wholesale fabric sales across the studio portfolio to independent quilt shops, and licensing/royalty income from an exclusive 2026 agreement with Warner Bros. Discovery Global Consumer Products covering the embroidery, fabric, and broader sewing category (anchored by Harry Potter themed fabrics and the bernette b79 Harry Potter sewing and embroidery machine co-developed with BERNINA of America and OESD). Pricing is non-public and gated behind wholesale account approval.

Marketing and community programs include the Virtual Fabric Show, the Benartex Partner Rewards loyalty program, The Fat Quarterly publication, Block of the Month community programs, and the annual Sewcial Stars ambassador cohort of 12 sewists. Authoritative dealer distribution and store locator functionality provide global consumer reach even though wholesale account access remains US-restricted. The firm has 11-50 employees, is privately held as Benartex LLC, and discloses no financial metrics.

Name

Benartex

Legal name

Benartex LLC

Website

https://benartex.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Benartex is a private wholesale cotton designer fabric supplier founded in 1992, selling exclusively through authorized quilt shops and USA-approved wholesale accounts across ten studio brands and a Sykel collegiate/sports subsidiary.

Ownership category

akta.pro rank

Product category

Wholesale Designer Fabrics

NAICS

Broadwoven Fabric Mills (313210)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130), Broadwoven Fabric Mills, Cotton (2211)

akta.pro primary industry

Textiles, Fabrics, Trims & Components Suppliers (CRAAAAAL)

Keywords

• Wholesale fabric supplier
• Cotton designer fabric
• Quilting fabric collections
• Licensed character fabric
• Bali batik fabric

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Wholesale Fabric Sales: B2B wholesale sales of cotton designer fabrics to quilt shop owners and authorized dealers. Products include fabric collections, quilt patterns, Bali batiks, comfort flannels, and 108 inch wide quilt backs.
2. Licensed Product Revenue: Revenue from exclusive licensing agreements with Warner Bros. Discovery Global Consumer Products for embroidery, fabric, and sewing category products including Harry Potter themed fabrics and the bernette b79 sewing machine collaboration with BERNINA.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Benartex is a wholesale supplier of 100% cotton designer fabrics, operating multiple studio lines (Artistry, Kanvas, Contempo, Traditions, Better Basics, Comfort Flannel, Quilt Backs, Triple Dyed Balis, Project X, Sykel Enterprises) for resale by quilt shop owners and authorized dealers. The company also produces quilt patterns, runs the Virtual Fabric Show, publishes The Fat Quarterly magazine, and holds exclusive Warner Bros./Harry Potter fabric and sewing licenses.

Product overview

Benartex is a wholesale cotton designer fabric supplier operating primarily as a B2B e-commerce platform for quilt shop owners. The company offers a diverse portfolio of fabric collections organized under multiple sub-brands including Artistry, Kanvas Studio, Contempo Studio, Traditions, Better Basics, Comfort Flannel, Triple Dyed Balis, Quilt Backs, and Project X. Through its acquisition of Sykel Enterprises, Benartex also offers collegiate and sports-themed fabrics. The product ecosystem includes physical fabric products, digital publications (The Fat Quarterly magazine), virtual events (Virtual Fabric Show), and a loyalty program (Benartex Partner Rewards). Benartex serves as an exclusive licensee for Warner Bros. Discovery Global Consumer Products in the embroidery, fabric, and sewing category, including Harry Potter-themed fabrics and machines. The company also operates a brand ambassador program (Benartex Sewcial Stars) and provides free and purchasable quilting patterns.

Differentiator

Problem solved

Functional benefit

Brands

• Artistry: Premium fabric line by Benartex
• Kanvas Studio
• Contempo Studio
• Traditions
• Better Basics
• Comfort Flannel
• Quilt Backs
• Triple Dyed Balis
• Project X
• Sykel Enterprises
• Better Basics
• Kanvas

Products and services

• Benartex Fabric Collections Core wholesale cotton designer fabric catalog sold to approved quilt shop owners and authorized dealers, featuring collections from over 100 designers and licensed properties including Harry Potter and Thomas Kinkade.
• Artistry Studio Premium designer fabric studio line by Benartex offering upscale fabrics for quilting and sewing projects.
• Kanvas Studio Studio fabric line from Benartex featuring contemporary and modern fabric designs for quilters and sewists.
• Contempo Studio Contemporary fabric studio collection offering modern designs for various quilting and sewing applications.
• Traditions Traditional fabric line featuring classic designs and patterns for quilting enthusiasts.
• Better Basics Basic fabrics line providing foundational fabric choices for quilting and sewing projects.
• Comfort Flannel Flannel fabric collection offering soft, warm fabrics for cozy quilting and crafting projects.
• Triple Dyed Balis Bali-style batik fabrics featuring vibrant, hand-dyed patterns and colorations for quilting and sewing.
• Quilt Backs Wide-format 108-inch backing fabrics designed specifically for backing quilts and large sewing projects.
• Project X Specialty fabric collection featuring unique and innovative designs.
• Sykel Enterprises Wholly-owned subsidiary brand offering NCAA collegiate fabrics, NHL sports fabrics, military-themed fabrics, and Realtree camo patterns.
• bernette b79 Harry Potter Limited-Edition Sewing and Embroidery Machine Limited-edition Harry Potter themed sewing and embroidery machine launched with BERNINA under Benartex's exclusive Warner Bros. licensing, distributed through authorized dealers.
• The Fat Quarterly Magazine Quarterly quilting publication featuring patterns, fabric collections, and inspiration for quilters.

Quantifiable outcome

• 12 brand ambassadors selected annually through Benartex Sewcial Stars program

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• BERNINA of AmericaflagshipStrategic or Co-development Partner · 3 March 2026BERNINA of America and Warner Bros. Discovery Global Consumer Products launched the bernette b79 Harry Potter limited-edition sewing and embroidery machine as the first product release under the WBDGCP collaboration. Benartex is the exclusive licensee providing embroidery designs and fabric support for the product line through its sister companies.
• OESDcoreStrategic or Co-development Partner · 3 March 2026OESD, along with Benartex and BERNINA, is part of the exclusive licensing arrangement with Warner Bros. Discovery Global Consumer Products, providing embroidery designs and products for the Harry Potter sewing and embroidery machine collaboration.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Moda Fabrics: Moda Fabrics is a leading U.S. wholesale cotton quilting fabric designer and distributor with a comparable multi-designer studio model and B2B quilt-shop distribution — the closest head-to-head competitor to Benartex in the cotton quilting fabric category.
• Riley Blake Designs: Riley Blake Designs designs, manufactures, and distributes 100% cotton quilting fabrics through a wholesale network to quilt shops, with similar licensed collections, designer partnerships, and multiple sub-brands — directly overlapping with Benartex's go-to-market.
• Robert Kaufman Fabrics: Robert Kaufman Fabrics is one of the largest U.S. converters and wholesale distributors of cotton quilting fabrics, supplying quilt shops and craft retailers globally with proprietary designer collections — directly comparable to Benartex in product, channel, and customer base.
• FreeSpirit Fabrics: FreeSpirit Fabrics designs and distributes premium cotton quilting fabrics, including high-profile licensed designer lines, to independent quilt shops via wholesale — competing with Benartex in both independent designer collections and licensed/IP-driven fabric drops.
• Windham Fabrics: Windham Fabrics is a designer-driven wholesale cotton quilting fabric converter selling through quilt shops, with comparable multi-designer collections and B2B distribution — a direct overlap with Benartex in product offering and channel.
• Timeless Treasures Fabrics: Timeless Treasures designs and distributes cotton quilting and craft fabrics via wholesale to independent quilt shops and chain retailers, with broad licensed character and novelty collections — competing with Benartex in cotton print breadth and licensing strategy.
• Marcus Fabrics: Marcus Fabrics is a wholesale supplier of cotton quilting fabrics with a strong focus on traditional and reproduction-style designer collections sold through quilt shops — directly comparable to Benartex's Traditions and designer network strategy.
• Northcott Fabrics: Northcott is a Canadian-based designer and wholesaler of 100% cotton quilting fabrics, distributing globally through quilt shops — comparable to Benartex in product mix and channel, with a partial geographic offset given its Canadian roots.
• Andover Fabrics: Andover Fabrics designs and distributes cotton quilting fabrics through a wholesale quilt-shop network, including licensed and novelty prints — directly comparable to Benartex in product positioning, designer model, and B2B distribution.

Broad incumbents

• JOANN: JOANN is the largest U.S. specialty retailer of fabrics (including quilting cotton) and sewing supplies, operating as both a wholesale buyer and a downstream channel for fabrics like Benartex's — a broader incumbent whose retail footprint shapes demand for Benartex's wholesale customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks2 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/Benartex
• Facebookfacebook.com/Benartex
• Instagraminstagram.com/benartex_fabrics
• Pinterestpinterest.com/benartex

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Benartex