EXIT Realty Heart Properties

Residential Real Estate Brokerageheartproperties.net

EXIT Realty Heart Properties is a privately-held residential real estate brokerage founded in 2009, operating as an EXIT Realty franchise on the Mississippi Gulf Coast with 10-15 agents, serving home buyers, sellers, military families, and investors across Ocean Springs, Biloxi, Gulfport, and surrounding communities via commission-based transactions.

Company typePrivate
Founded2009
HeadquartersOcean Springs, United States
Headcount1–10
GTM typeB2C
OfferingServices

What EXIT Realty Heart Properties does

EXIT Realty Heart Properties is a privately-held residential real estate brokerage operating on the Mississippi Gulf Coast, founded in 2009 by Jacki Thornburg in Ocean Springs, Mississippi under the original name Heart Properties, and converted into an EXIT Realty Corp. International franchise in December 2020. The firm provides seller representation, buyer representation, and Comparative Market Analysis (CMA) valuations for homeowners and buyers across seven Gulf Coast submarkets: Ocean Springs, Biloxi, Gulfport, Gautier, D'Iberville, and Bay St. Louis. Its underlying technology stack is provided by the EXIT Realty franchise platform and includes the EXIT Ad Center (AI-assisted Facebook/Google advertising), My Smart Sign (text-code-driven listing information delivery to 85377), the Mobile Business Card (text-code digital contact handoff), and the Expert Marketing Suite (virtual tour, branded listing sites, photo gallery, lead capture). The brokerage distributes listings through MLS syndication and an IDX-enabled website search portal, and supports inbound lead generation through content marketing, social media across Facebook/Instagram/LinkedIn/TikTok, and community engagement events such as Zebra Fest.

The firm employs a roster of 10-15 licensed REALTORS plus an office manager/REALTOR and has cumulatively closed more than 1,600 home transactions since founding. Revenue is generated primarily through transaction-based commission on completed home sales (industry-standard ~6% total, with the brokerage taking its split), supplemented by EXIT Realty's Agent Sponsoring Program residual bonus stream (10% of gross commission, capped at $10,000/year per recruit). Customer segments span primary home sellers, home buyers, military families (Keesler Air Force Base), real estate investors, luxury waterfront buyers, and relocation clients. Broker/Owner Jacki Thornburg, a 33-year industry veteran individually closing 30+ transactions per year and ranked #62 in Mississippi by Real Trends, is the central production and brand driver. The company holds multiple industry recognitions including the 2024 REALTOR Spirit Award, 2025 Top 100 Successful Women to Know (Gulf Coast Woman Magazine), and Best of Zillow status, with Thornburg serving as 2026 President Elect of the Gulf Coast Association of REALTORS.

EXIT Realty Heart Properties firmographics

Firmographics

Name: EXIT Realty Heart Properties
Legal name: EXIT Realty Heart Properties
Website: https://heartproperties.net
Company type: Private
Founded year: 2009
Operating status: Operating
Headcount range: 1–10 employees
Short description: EXIT Realty Heart Properties is a privately-held residential real estate brokerage founded in 2009, operating as an EXIT Realty franchise on the Mississippi Gulf Coast with 10-15 agents, serving home buyers, sellers, military families, and investors across Ocean Springs, Biloxi, Gulfport, and surrounding communities via commission-based transactions.
Ownership category
akta.pro rank

EXIT Realty Heart Properties industry classification

Industry

Product category: Residential Real Estate Brokerage
NAICS: Offices of Real Estate Agents and Brokers (53121)
SIC: Real Estate Agents & Managers (For Others) (6531)
akta.pro industry: PRIMARYFSAEAJAA
Residential Real Estate Brokerage (Buy/Sell)
Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Real Estate Advisory & Brokerage
SECONDARYBPAJAAAJ
Buyer Representation Services
Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Real Estate Brokerage
SECONDARYBPAJAOAH
Closing Coordination & Transaction Management (Broker/Agent Support)
Business & Public Services/Real Estate Services (Brokerage, Property Management)/Real Estate Transaction Services (Escrow, Title & Closing Coordination)

Keywords

Residential real estate brokerage
Home buyer representation
Home seller representation
Property marketing services
Mississippi Gulf Coast real estate

Where EXIT Realty Heart Properties is headquartered

Location

Headquarters

HQ city: Ocean Springs
HQ country: United States
HQ region: North America

Offices1 record

Markets served

EXIT Realty Heart Properties business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

Real Estate Commission: Traditional real estate commission model where the company earns a percentage (typically 6% industry standard) on completed home sales. Agents work on commission basis. Company has completed over 1,600 transactions.
Agent Sponsoring Program: EXIT Realty sponsoring program where associates can earn financial bonuses (10% of gross commission, max $10,000/year per recruit) when they introduce new agents who close transactions. Creates residual income stream.

Pricing tiers

Model	Billing	Price
Transaction based/ take rate	Pay-as-you-go	Standard real estate commission

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

EXIT Realty Heart Properties product offering

Product offering

Core offering

EXIT Realty Heart Properties is a residential real estate brokerage serving the Mississippi Gulf Coast, providing buyer and seller representation through licensed REALTOR agents. Core services include home seller representation with marketing (professional photography, online advertising), buyer representation with property search and negotiation, and Comparative Market Analysis (CMA) valuations to help clients price and list properties. The firm operates as a franchisee of EXIT Realty Corp. International, leveraging the franchisor's technology platform and marketing tools.

Product overview

EXIT Realty Heart Properties is a traditional real estate brokerage firm serving the Mississippi Gulf Coast area, including Ocean Springs, Biloxi, Gulfport, Gautier, D'Iberville, and Bay St. Louis. The company provides residential real estate buying and selling services through licensed agents. Core offerings include seller representation with marketing services (professional photography, online advertising), buyer representation with property search assistance, and Comparative Market Analysis (CMA) valuations. The firm is led by Broker/Owner Jacki Thornburg and operates as part of the EXIT Realty franchise network. No distinct digital product modules, SaaS offerings, or technology platforms were identified in the provided source data.

Differentiator

Problem solved

Functional benefit

Products and services

Residential Seller Representation Full-service home selling assistance for Mississippi Gulf Coast homeowners, including Comparative Market Analysis (CMA) valuation, property marketing with professional photography, online advertising, showings, negotiations, and transaction management from listing to closing.
Residential Buyer Representation Buyer agent services helping Mississippi Gulf Coast home buyers locate on-market and off-market properties, evaluate options, schedule showings, negotiate offers, and complete the purchase transaction.
Comparative Market Analysis (CMA) Valuation Free market valuation service provided to prospective home sellers in the Mississippi Gulf Coast to estimate property value and inform listing strategy.

Quantifiable outcome

Over 1,600 homes sold in Mississippi Gulf Coast area
+1 more outcomes

Companies that use EXIT Realty Heart Properties

Customer profile

Named customers3 records

Segments6 records

Ideal customer profiles5 records

EXIT Realty Heart Properties technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature4 records

EXIT Realty Heart Properties partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

EXIT Realty Corp. InternationalcoreChannel Partner/ Reseller/ Distributor · 1 December 2020EXIT Realty franchise relationship. Jacki Thornburg purchased her EXIT Realty franchise in December 2020. The franchise provides technology platform including My Smart Sign, Mobile Business Card, Expert Marketing Suite, and EXIT Ad Center. Agents receive access to corporate training, webinars, and the EXIT Resource Center.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

EXIT Realty Heart Properties competitors and assessment

Company assessment

Direct peers

Berkshire Hathaway HomeServices: National residential real estate franchise that competes for the same buyer and seller relationships in coastal Mississippi; same franchise/agent business model.
RE/MAX: Global residential real estate franchise network with a comparable agent-based, commission-driven brokerage model. RE/MAX franchises directly compete with EXIT Realty Heart Properties for the same agent recruits and seller listings in the Mississippi Gulf Coast.
Realty ONE Group: Fast-growing residential real estate franchise with a similar commission-split, agent-driven model and aggressive regional expansion strategy that overlaps with EXIT Realty's recruiting and listing approach.
Better Homes and Gardens Real Estate: Brand-licensed residential real estate franchise offering the same buyer/seller representation services and competing for the same local agents and consumers.
Keller Williams Realty: Large agent-centric residential real estate franchise with a similar market-center structure and commission split model; directly competes for agents and listings in the same regional markets.
Coldwell Banker: Established residential real estate franchise with local affiliate offices serving similar buyer and seller clients in the same regional market. Same commission-based, agent-driven model and brand-franchise structure.
Century 21 Real Estate: Residential-focused real estate franchise competing for the same Gulf Coast homeowners and agents. Same franchise-network go-to-market and commission economics.
Howard Hanna Real Estate: Large privately-held residential brokerage with regional offices; comparable commission-based buyer/seller representation model with similar mid-market agent structure.

Emerging players

eXp Realty: Cloud-based, agent-centric residential brokerage with a low-overhead franchise-like model; competes for agent recruitment and listings in regional markets, including the Gulf Coast, with a structurally different cost model.

Broad incumbents

Compass: National residential real estate brokerage with a technology-led, agent-supported model; competes with EXIT Realty Heart Properties for high-producing agents and premium listings in regional markets, though Compass is broader and tech-led rather than a traditional franchise.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

EXIT Realty Heart Properties financial estimates

Financial estimate

Revenue estimate

Valuation estimate

EXIT Realty Heart Properties leadership team

Management profile

Number of profiles

Profiles14 records

EXIT Realty Heart Properties funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

EXIT Realty Heart Properties M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EXIT Realty Heart Properties

What does EXIT Realty Heart Properties do?

Is EXIT Realty Heart Properties a public or private company?

EXIT Realty Heart Properties is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was EXIT Realty Heart Properties founded?

EXIT Realty Heart Properties was founded in 2009. It employs 1 to 10 people.

Where is EXIT Realty Heart Properties based?

EXIT Realty Heart Properties is headquartered in Ocean Springs, United States, in the North America region.

How does EXIT Realty Heart Properties make money?

Two revenue lines are on record. Real Estate Commission is the primary driver. The others are agent Sponsoring Program.

Who are EXIT Realty Heart Properties's main competitors?

Direct peers on record are Berkshire Hathaway HomeServices, RE/MAX, Realty ONE Group, Better Homes and Gardens Real Estate, Keller Williams Realty, Coldwell Banker, Century 21 Real Estate and Howard Hanna Real Estate. eXp Realty is listed as an emerging player. Compass is listed as a broad incumbent.

Does EXIT Realty Heart Properties have an API?

No public API is recorded for EXIT Realty Heart Properties.

What industry is EXIT Realty Heart Properties in?

EXIT Realty Heart Properties's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is FSAEAJAA, Residential Real Estate Brokerage (Buy/Sell), with a secondary code of BPAJAAAJ, Buyer Representation Services. Its NAICS code is 53121 and its SIC code is 6531.