Hearts & Hooves

What Hearts & Hooves does

Hearts & Hooves is an affiliate marketing website (heartsandhooves.com) that promotes the 1Win Colombia online casino and sports betting platform to Colombian players. The site provides promotional content, bonus codes (e.g., 500WSCASCOM), game reviews, and registration guidance, functioning as a top-of-funnel acquisition channel rather than as the operating entity itself. The underlying gambling platform is operated by 1Win N.V., registered in Curaçao under E-Commerce Park N.V., Perseusweg 27 A, and licensed by the Curacao eGaming Authority (license 8048/JAZ 2018-040).

The platform serves Colombian players with a combined casino and sportsbook offering: more than 13,000 casino games from 180+ software providers (including Pragmatic Play, Evolution, Spinomenal, Wazdan, Yggdrasil, and SmartSoft Gaming), 40+ sports disciplines with 10,000+ daily events for pre-match and in-play betting, 520+ crash games (including Spribe's Aviator at 97% RTP), 750+ live dealer titles, and a poker room with multiple variants. Mobile delivery is supported through native Android (8.94 MB) and iOS (9.39 MB) applications at version 1.5, plus an adaptive mobile web version. The technical stack includes RNG-based game fairness, 128-bit SSL encryption, and compliance with AML, KYC, and responsible gaming requirements.

The business model is direct-to-consumer gambling monetized via the house edge on casino games and margin on sports betting odds, supplemented by aggressive promotional retention mechanisms: a 500% welcome bonus up to 2,000,000 COP across four deposits, weekly cashback up to 30%, poker rakeback up to 50% (Diamond tier), and a loyalty coin program. Localized Colombian payment integration (PSE, Nequi, Bancolombia, Transfiya, Efecty, SuRed, Gana Gana) plus cryptocurrency support lowers deposit friction. Customer acquisition is driven by affiliate sites (including Hearts & Hooves), social media channels (Telegram, Facebook, Instagram, X, YouTube, WhatsApp), and the brand's official sponsorships of FIFA, UEFA, UFC, WTA, ATP, NHL, ITF, and FIBA. The target customer base is Colombian adults seeking online casino and sports betting with local currency (COP) and locally familiar payment rails.

Name

Hearts & Hooves

Legal name

Hearts & Hooves

Website

https://heartsandhooves.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

11–50 employees

Short description

Hearts & Hooves is an affiliate marketing website that promotes the 1Win Colombia online casino and sports betting platform to Colombian players through promotional codes, game reviews, and bonus content. The site drives acquisition for 1Win N.V.'s Curaçao-licensed platform offering 13,000+ casino games and 40+ sports disciplines.

Ownership category

akta.pro rank

Product category

Online Gambling Affiliate Marketing

NAICS

Gambling Industries (7132)

akta.pro primary industry

Casino/iCasino Affiliate & Review Sites (MPAEAMAB)

akta.pro secondary industry

Player Acquisition & Affiliate Networks for iCasino (MPAEABAL)

Keywords

• Online gambling affiliate
• Casino marketing site
• Sportsbook promotions
• Colombian gaming affiliate
• Casino review website

Headquarters

HQ city

Willemstad

HQ country

Curaçao

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Technology or R&D, Operations, Personnel

Revenue model

1. Online Casino Gaming: Revenue generated from casino gaming operations including slots, table games, live dealer games, and crash games. The house edge on these games generates revenue, with games from providers including Pragmatic Play, Evolution, Spinomenal, Wazdan, and Yggdrasil.
2. Sports Betting: Revenue from sports betting operations across 40+ sports disciplines including pre-match and in-play wagering. The platform takes a margin on betting odds across traditional sports, esports, and virtual sports.
3. Promotional Bonuses (Cost Center): Welcome bonuses (500% up to 2M COP), cashback (up to 30%), and rakeback (up to 50%) are distributed to players to drive engagement and retention. These represent customer incentives rather than revenue streams.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Hearts & Hooves is an affiliate marketing website that promotes 1Win Colombia, an online casino and sportsbook platform operating since 2018 under Curacao eGaming license 8048/JAZ 2018-040. The site drives traffic to 1Win by offering Colombian players information on a 500% welcome bonus (up to 2,000,000 COP), 13,000+ casino games, 40+ sports disciplines for betting, and local payment methods (PSE, Nequi, Bancolombia). The affiliate distributes promotional codes such as 500WSCASCOM to acquire and refer players.

Product overview

1Win operates as an integrated online gambling platform comprising a full-featured casino with 13,000+ games and a comprehensive sports betting platform covering 40+ sports. The core offerings include the 1Win Casino (with slots, live dealer games, crash games, and poker), 1Win Sports Betting (pre-match and in-play wagering), and the 1Win Mobile App for Android and iOS. Additional products include the Aviator crash game, Live Casino with 750+ dealer-hosted games, Poker Room with multiple variants, Crash Games collection (520+ titles), and Virtual Sports. The platform is complemented by a promotional ecosystem offering a 500% welcome bonus, cashback, rakeback, and a loyalty program with redeemable coins.

Differentiator

Problem solved

Functional benefit

Products and services

• 1Win Casino (affiliate promotion) Promotion of 1Win's online casino platform offering 13,000+ games including slots (9,700+), live dealer games (750+), crash games (520+), poker, and lottery games from providers such as Pragmatic Play, Evolution, Spinomenal, Wazdan, and Yggdrasil. Targeted at Colombian adult players.
• 1Win Sports Betting (affiliate promotion) Promotion of 1Win's sports betting platform covering 40+ sports disciplines (football, tennis, basketball, esports, virtual sports) with over 10,000 daily events and both pre-match and in-play betting. Targeted at Colombian sports betting enthusiasts.
• 1Win Mobile App (affiliate promotion) Promotion of 1Win's native mobile applications for Android (8.94 MB, v1.5) and iOS (9.39 MB, v1.5), offering full casino and sports betting functionality with a 200-coin signup bonus. Targeted at Colombian mobile-first players.
• 1Win Welcome Bonus (affiliate promotion) Promotion of 1Win's 500% welcome bonus up to 2,000,000 COP, distributed as 200%/150%/100%/50% across the first four deposits, with exclusive promo code 500WSCASCOM. Targeted at new Colombian player registrations.
• Aviator Crash Game (affiliate promotion) Promotion of the Aviator crash game with 97% RTP and maximum multiplier of 1,000,000x, featuring auto-bet, auto-cashout, multiplayer chat, and round history. Targeted at Colombian players interested in quick-format crash games.

Quantifiable outcome

• 500% welcome bonus up to 2,000,000 COP distributed across first 4 deposits
• +4 more outcomes

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration26 records

Feature6 records

Partnerships

16 partnerships are on record, tiered core, moderate and minor.

• UFC (Ultimate Fighting Championship)coreStrategic or Co-development Partner1Win is an official sponsor of UFC, providing brand visibility in the martial arts and combat sports ecosystem. This sponsorship enhances 1Win's credibility among sports betting enthusiasts interested in combat sports events.
• FIFAcoreStrategic or Co-development Partner1Win holds official sponsorship status with FIFA, the international governing body of football. This partnership provides significant brand exposure during major football tournaments and events worldwide.
• UEFA (Union of European Football Associations)coreStrategic or Co-development Partner1Win is an official sponsor of UEFA, gaining visibility in European football competitions including the UEFA Champions League and UEFA European Championship.
• WTA (Women's Tennis Association)moderateStrategic or Co-development Partner1Win sponsors the WTA, providing brand visibility in women's professional tennis. This partnership supports 1Win's tennis betting offerings and attracts female sports betting audiences.
• ATP (Association of Tennis Professionals)moderateStrategic or Co-development Partner1Win holds official sponsorship with the ATP, gaining visibility in men's professional tennis including the ATP Tour and Grand Slam tournaments. Supports tennis betting market operations.
• NHL (National Hockey League)moderateStrategic or Co-development Partner1Win is an official sponsor of the NHL, providing brand exposure in North American ice hockey. This partnership supports hockey betting offerings and winter sports enthusiast engagement.
• ITF (International Tennis Federation)minorStrategic or Co-development Partner1Win sponsors the ITF, gaining visibility in international tennis competitions at all levels including junior and amateur tournaments. Supports comprehensive tennis betting markets.
• FIBA (International Basketball Federation)moderateStrategic or Co-development Partner1Win holds official sponsorship with FIBA, providing brand visibility in international basketball including the FIBA World Cup and Olympic basketball competitions. Supports basketball betting operations.
• SpribecoreTechnology or IntegrationSpribe is the software provider for the popular Aviator crash game (97% RTP, max 1,000,000x multiplier) featured prominently on the 1Win platform. This is a core game integration driving significant player engagement.
• Pragmatic PlaycoreTechnology or IntegrationPragmatic Play is a major game provider for 1Win's casino offering, supplying slot games and live casino content. Key provider in the 180+ software provider ecosystem.
• Evolution GamingcoreTechnology or IntegrationEvolution Gaming provides live dealer casino games to 1Win including roulette, blackjack, baccarat, and game show-style games (Crazy Time, Monopoly Live). Key supplier of 750+ live dealer games.
• SmartSoft GamingmoderateTechnology or IntegrationSmartSoft Gaming provides crash games including JetX (97% RTP) and Balloon (96.09% RTP) to 1Win. Partner in the quick/casual games category.
• SpinomenalmoderateTechnology or IntegrationSpinomenal supplies slot games and casino content to 1Win's platform. Part of the diverse 180+ software provider network.
• WazdanmoderateTechnology or IntegrationWazdan provides innovative slot games to 1Win's casino library. Contributes to the extensive game collection with unique game mechanics.
• YggdrasilmoderateTechnology or IntegrationYggdrasil supplies premium slot games to 1Win's casino platform. Known for high-quality graphics and innovative bonus features.
• TVBetmoderateTechnology or IntegrationTVBet provides live casino games and jackpot systems to 1Win. Three jackpot types available: Game Jackpot, 1Win Jackpot, and Mega Jackpot with prizes up to 11,750,500 COP.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• LeoVegas: LeoVegas is a European mobile-first online casino and sportsbook with growing LatAm presence. Comparable mobile-first product strategy and casino-centric focus, though its Colombian footprint is smaller than Hearts & Hooves/1Win's local payment and sponsorship depth.

Direct peers

• 1xBet: 1xBet is a Curacao-licensed offshore operator with a similar model to 1Win (extensive game library, sportsbook, aggressive bonuses, Curacao license, multi-currency support including crypto). Direct affiliate/model comparable in the Latin American iGaming space.
• RushBet: RushBet is a Colombian-licensed sportsbook and casino operated by Rush Street Interactive. Directly comparable to 1Win Colombia in product offering (sportsbook + casino) and target customer (Colombian players), but holds Coljuegos licensing giving it a regulatory advantage.
• WPlay.co: WPlay is a Colombian-licensed online sportsbook and casino, one of the first operators authorized by Coljuegos. Competes directly with Hearts & Hooves/1Win for Colombian sports betting and casino wallet share, with similar local payment integrations and COP support.
• Betsson Colombia: Betsson operates a locally licensed Colombian sportsbook and casino under Coljuegos, leveraging its European-listed parent brand. Directly comparable in product breadth (sportsbook + casino), payment localization, and target market to Hearts & Hooves/1Win.
• Codere Colombia: Codere operates a Coljuegos-licensed online sportsbook and casino in Colombia with established retail betting presence. Comparable in casino/sports product mix and Colombian target market; broader incumbent with offline-retail brand authority.
• BetPlay: BetPlay is the leading Coljuegos-licensed online sportsbook and casino operator in Colombia, operated by Corredor Empresarial. It is the primary local competitor with full Colombian regulatory authorization, similar product mix (sports betting + casino), and dominant Colombian market share.

Broad incumbents

• Bet365 Colombia: Bet365 operates in Colombia as one of the largest global iGaming brands. Comparable sportsbook and casino product, Colombian target market, and Curacao-style international operator model; broader portfolio player with established worldwide brand authority.
• Betway Colombia: Betway operates a Colombian-facing sportsbook and casino under a major global iGaming brand (Super Group). Comparable sportsbook-led product offering and target market; broader incumbent with global brand and sponsorship assets similar to 1Win's FIFA/UEFA-level partnerships.
• Betfair Colombia: Betfair, part of Flutter Entertainment, operates in Colombia through a licensed entity offering sportsbook and casino. Comparable product offering and Colombian target market, but operates as part of a much larger global iGaming portfolio with established brand equity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/1winPro
• YouTubeyoutube.com/channel/UCMH6Uphf0CwGVvhuiHITeaQ
• Facebookfacebook.com/1winglobal
• Instagraminstagram.com/1win.global
• LinkedInlinkedin.com/company/hearts-&-hooves

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hearts & Hooves