Heering

What Heering does

Heering is a fifth-generation, family-owned Dutch manufacturer founded in 1865 and headquartered in Vaassen, Netherlands. Since 1978 the company has specialized exclusively in climate-controlled equipment for transporting day-old chicks, hatching eggs, and live poultry, serving poultry hatcheries, poultry breeding companies (Cobb-Vantress, Aviagen, Al-Watania, Hendrix Genetics customers), and third-party transport providers across Europe, MENA, North America, Africa, and Oceania.

The core product portfolio spans three categories: semi-trailers (Heering 120 in 48' and 53' configurations, capacity up to 150,000 chicks), rigid truck bodies in three sizes (H90 heavy, H45 medium, H25 light, capacities from 25,000 to 100,000 chicks), and complementary holding/storage units including stationary Chick Storage Rooms, mobile in-transit units, and interchangeable sea-port swap bodies, plus specialized airside trailers sized to air freight pallets. Underpinning the hardware is proprietary airflow engineering (V-shape horizontal, single-direction vertical, dual-direction vertical), intelligent CO2 control claimed to reduce fuel consumption by 40%, and the Heering Link telemetry platform for remote monitoring of temperature, CO2, humidity, and vehicle position, complemented by Heering Remote Assist using Microsoft HoloLens 2 for remote service. Manufacturing is centralized in Vaassen, with local chassis assembly partnerships in regions such as Canada.

Heering generates revenue primarily through one-time hardware sales of customized vehicles via a quote-based model, supplemented by professional services (driver training, technical support) and recurring after-sales service, parts, and maintenance through authorized dealers and service partners. Distribution combines direct enterprise field sales led by a regional Sales Director (EMEA) with a growing channel network of authorized dealers (Garage Le Blevennec in France), service partners (CB Transport Refrigeration in the UK), and a new wholly-owned regional entity in Riyadh established in 2024 to serve the MENA market. Pricing is not publicly disclosed; units are sold as multi-year-contract configurations tailored to climate, capacity, and chassis specifications, with products carrying a 20+ year operational lifespan.

Name

Heering

Legal name

Heering

Website

https://heeringholland.com

Company type

Private

Founded year

1865

Operating status

Operating

Headcount range

11–50 employees

Short description

Heering is a fifth-generation Dutch family-owned manufacturer of climate-controlled vehicles and storage systems for transporting day-old chicks, hatching eggs, and live poultry, serving global poultry hatcheries, breeding companies, and transport providers.

Ownership category

akta.pro rank

Product category

Poultry Transport Equipment

NAICS

Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Truck & Bus Bodies (3713), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)

akta.pro primary industry

Automotive HVAC Modules & Integrated Climate Units (IMACALAA)

akta.pro secondary industry

Automotive Air Distribution & Ventilation Components (Blower Motors/Ducts/Vents/Cabin Filters) (IMACALAF)

Keywords

• Chick transport vehicles
• Poultry transport equipment
• Climate-controlled trailers
• Day-old chick logistics
• Poultry holding units

Headquarters

HQ city

Vaassen

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Chick Transport Equipment Sales: Sale of specialized chick trucks, trailers, and holding units. Products include 48' trailers, 53' trailers, semi-trailers, and various truck body sizes (light, medium, heavy). Revenue from initial equipment purchase.
2. Professional Services: Training services for drivers and operators, technical support, remote assistance, and diagnostics services.
3. After-sales Service & Parts: Ongoing service contracts, spare parts, maintenance, and technical support services through authorized service partners.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Heering designs and manufactures premium climate-controlled vehicles and equipment for transporting day-old chicks, hatching eggs, and live poultry. Its portfolio spans semi-trailers (Heering 120 in 48' and 53' / EMEA configurations), rigid truck bodies (Heering 90 heavy, Heering 45 medium, Heering 25 light), an airport airside trailer, and chick holding/storage units (mobile, stationary, interchangeable sea-port). The line is unified by proprietary airflow and CO2 control systems, monobloc hygienic construction, and the Heering Link telemetry platform for real-time climate monitoring and trip reporting.

Product overview

Heering offers a comprehensive portfolio of climate-controlled poultry transport and storage solutions, including semi-trailers (Heering 120 in 48' and 53' configurations for EMEA markets), truck bodies in three sizes (Heering 90 heavy truck, Heering 45 medium truck, Heering 25 light truck), airside trailers for airport handling, and chick storage units available as stationary, mobile, or interchangeable configurations. The product line is unified by Heering Link telemetry for remote monitoring and Heering Remote Assist for hands-free technical support. All products feature proprietary climate control technology with precise temperature, airflow, and ventilation management to maintain optimal conditions for day-old chicks during transit and storage.

Differentiator

Problem solved

Functional benefit

Brands

• Heering Link: Telemetry solution for remote monitoring and diagnostics of chick transport systems, providing real-time data on temperature, CO2, humidity, and vehicle position.
• Heering Remote Assist

Products and services

• Heering 120 Semi-Trailer (48'/53'/EMEA variants) Premium high-capacity semi-trailer available in 48', 53', and EMEA semi-trailer configurations for transporting up to 150,000 day-old chicks. Designed for harsh climates and road conditions, with robust construction and high heatwave performance.
• Heering 90 Heavy Truck Largest rigid truck in the portfolio, ideal for transporting large batches of day-old chicks or hatching eggs with capacity up to 100,000. Positioned as the most cost-efficient option for long-distance transport.
• Heering 45 Medium Truck Versatile poultry truck for medium-sized batches of day-old chicks with capacity up to 50,000. Compact size allows access to remote areas inaccessible to larger trucks while maintaining quality preservation.
• Heering 25 Light Truck Smallest poultry vehicle in the portfolio, a quick and versatile chick delivery van for small batches of day-old chicks with capacity up to 25,000. Driveable without a truck driver's license as gross vehicle weight stays below 3,500 kg.
• Heering Airside Trailer Fully climatized trailer specialized for handling live animals at airports. Sized to fit air freight pallets (PMC/PLA), easily maneuvered by airport pulley or tug, and minimizes time chicks spend in non-climatized areas during air freight handling.
• Heering Chick Storage Room (Stationary / Pre-Transport) Customizable stationary storage room for chicks delivered as a construction set with separate parts. Fully utilizes available indoor space and minimizes quality loss among chicks during pre-transport storage.
• Heering Mobile Chick Storage Unit (In-Transit) Non-permanent mobile storage solution for climatized pre-transport storage of chicks, added to existing hatchery facilities. Can often be added without building permit and relocated if necessary.
• Heering Interchangeable Chick Storage Unit (Sea Port) Swap-body storage unit designed for sea port use, placed at dock level for efficient loading. Trucks reverse chassis underneath, attach the unit, and drive to destination, speeding up loading.
• Heering Link Telemetry System Remote monitoring and diagnostics telemetry system providing real-time tracking of trips, climate control data (temperature, CO2, humidity), system alerts, and vehicle position via Google Maps. Enables data analysis and quality control in chick and egg transport.

Quantifiable outcome

• Reduces fuel consumption by 40% compared to market average through intelligent CO2 control
• +3 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• CB Transport RefrigerationcoreImplementation/ SI/ Consulting Partner · 1 January 2025Partnership with CB Transport Refrigeration as authorized service partner for Heering chick carriers in the UK. Engineers based in Liverpool, Tamworth, and Northampton provide maintenance, servicing, and support. Dedicated phone number and email established for Heering customers.
• Abdelsamie AdelcoreOthers · 1 October 2024Regional Customer Support Manager appointed in Saudi Arabia (May 2025) to lead local customer support operations with over 6 years of experience with Heering technology.
• Garage Le BlevenneccoreChannel Partner/ Reseller/ DistributorGarage Le Blevennec appointed as authorized dealer in France (Brittany). Family business since 1973 with many years of experience with Heering chick carriers. Authorized to sell products and perform after-sales services including technical support, warranty, service contracts, and parts.
• WalingaminorImplementation/ SI/ Consulting PartnerLocal assembly partner in Canada that helps mount Heering truck bodies on local truck chassis for customers like Couvoir Scott.
• Stena LineminorStrategic or Co-development PartnerStena Line uses Heering Chick Storage Room at the ferry port of Hook of Holland for temporary storage of poultry during customs procedures and veterinary control. Provides animal-friendly solution during port operations.
• Hellmann Worldwide LogisticsminorStrategic or Co-development PartnerLogistics partner implementing Heering Airside Trailer solution for Cobb-Vantress at Auckland Airport in New Zealand for air freight handling of breeding stock.

Scale indicators4 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• Jamesway Incubator Company: North American hatchery equipment manufacturer serving the same poultry breeding customer base as Heering. Comparable as a regional player in the chick-production equipment value chain with global reach into integrated poultry companies.
• Petersime: Belgian global leader in industrial incubators and hatchery equipment. Comparable as a premium, single-category specialist serving the same poultry breeding and hatchery customers as Heering, with similar mission-critical climate-control technology and global enterprise sales motion.
• Lamberet: French specialist manufacturer of refrigerated and insulated truck bodies and trailers. Closely comparable as a specialty commercial-vehicle body builder serving temperature-controlled logistics, the same engineering category Heering operates in.
• Pas Reform: Dutch hatchery technology company offering incubators, hatchery automation, and chick processing systems. Directly comparable as a Netherlands-based poultry-equipment specialist targeting the same global hatchery customer base as Heering.
• HatchTech: Dutch provider of incubators, climate-control technology, and chick-handling systems. Closely comparable to Heering in combining biological/environmental expertise with engineered hardware for day-old chick production.

Broad incumbents

• Big Dutchman: Global market leader in poultry housing systems, feeding, and climate control for barns. Comparable as a broad incumbent serving the same poultry integrators with adjacent (housing rather than transport) climate-controlled equipment.
• Thermo King: Global leader in transport refrigeration units for trucks, trailers, and containers. Comparable as the dominant provider of climate-control technology for road transport — the core engineering layer Heering builds around for chick-specific applications.
• Krone Commercial Vehicle Group: Major German manufacturer of commercial trailers including refrigerated and specialty bodies. Comparable as a broad commercial-vehicle incumbent with engineering scale that could enter niche specialty bodies like poultry transport.
• Schmitz Cargobull: Europe's largest trailer manufacturer, producing semi-trailers including refrigerated variants. Comparable as a much larger incumbent that could expand into specialized poultry transport as an adjacent product extension.
• Vencomatic Group: Dutch group providing poultry housing, egg handling, and climate systems. Comparable as a Netherlands-rooted, family-built poultry equipment incumbent whose product portfolio addresses climate and welfare requirements similar to Heering's transport solutions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/heering
• LinkedInlinkedin.com/company/heering

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heering