Heinde & Ver Franchise B.V.

What Heinde & Ver Franchise B.V. does

Heinde Franchise B.V. operates a Dutch franchise restaurant chain offering unlimited small-plate dining for a fixed price (€37.50 Monday-Thursday, €42.50 Friday-Sunday, €22.50 for children aged 4-11). Founded in 2017 and headquartered in Reeuwijk, the company (KvK 88371522) has grown to approximately 25 locations across the Netherlands, spanning cities from Alkmaar to Zoetermeer and Rotterdam to Arnhem, with 143 employees supporting corporate, franchise management, and national training functions.

The customer-facing product is a standardized evening dining experience: guests at any location receive a full table reservation for the night, order small plates via a QR-code based system with an allergen and dietary filter (vegetarian, vegan, halal, gluten, etc.), and can request unlimited additional rounds subject to a per-round cap of 2 mains and 1 side per person. The pricing model includes included beverages with surcharges on premium spirits, specialty beers, special coffees, and cava, and a higher Christmas-period tier (€47.50 adult / €27.50 child). Underlying technology consists of the QR-code ordering platform plus an integrated reservation system (Zenchef) for booking management and modifications.

Heinde makes money through a combination of direct-to-consumer restaurant sales (operated by franchisees), franchise royalties (3% of monthly revenue), a €500 monthly fixed marketing fee per franchisee plus 0.5% of revenue, gift card and merchandise sales through a dedicated e-commerce site (giftcards.heinde.nl), and group/event bookings for parties of 10 or more. Franchisees commit a minimum personal investment of €30,000 and operate locations of 250-500 m² with 120-200 seats. Growth is franchise-led, with active recruitment for new locations in Purmerend, Emmeloord, Heerenveen, Scheveningen, Terneuzen, Kerkrade, Drachten, Breda, and Nijmegen.

Name

Heinde & Ver Franchise B.V.

Legal name

Heinde Franchise B.V.

Website

https://heinde.nl

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

Heinde Franchise B.V. is a Dutch franchise restaurant chain (founded 2017, ~25 locations) offering unlimited small-plate dining for a fixed price (€37.50-€42.50) to consumers, families, and corporate groups across the Netherlands.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

SIC

Retail-Eating & Drinking Places (5810)

akta.pro industry

PRIMARYTHAFAAAO

Multi-Concept / Global QSR Chains (Mixed Menus)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Quick-Service Restaurants (QSR)

Keywords

• Unlimited dining
• Restaurant franchise
• Fixed price dining
• Small plates restaurant
• Dutch casual dining

Headquarters

HQ city

Reeuwijk

HQ country

Netherlands

HQ region

Europe

Offices26 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Others

Revenue model

1. Dining Revenue: Per-customer fixed-price dining fees. Standard pricing: €37.50 Mon-Thu, €42.50 Fri-Sun. Children's pricing €22.50 for ages 4-11. Christmas special €47.50 (€27.50 children). Beverages included except premium spirits, liqueurs, specialty beers, special coffees, and cava which carry surcharges.
2. Gift Cards: Digital and physical gift cards sold online and in restaurants. Gift cards valid for 2 years.
3. Merchandise: Heinde branded merchandise including playing cards (€3.50), tote bags (€4.50), and water bottles. Gift wrapping available for €2.00 extra.
4. Franchise Fees: 3% of monthly revenue as franchise fee, plus €500 marketing fee plus 0.5% of revenue. Minimum personal investment of €30,000 required from franchisees.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Heinde Franchise B.V. operates a chain of approximately 25 franchised restaurants across the Netherlands offering unlimited small-plate dining for a fixed price (€37.50 Mon-Thu, €42.50 Fri-Sun, €22.50 children 4-11), with beverages included, no time restrictions, full evening table reservation, and QR-code in-table ordering. The franchisor licenses the concept, brand, and operational formula to independent franchisees and charges a 3% royalty plus marketing fee, while also selling digital and physical gift cards and branded merchandise.

Product overview

Heinde is an all-you-can-eat restaurant franchise chain operating 25 locations across the Netherlands. The core offering is unlimited dining for a fixed price, with guests ordering from a diverse menu of small plates served in rounds. The business operates as a franchise model where independent operators open Heinde restaurants using the company's proven concept, brand, and marketing support. Supplementary offerings include digital and physical giftcards, merchandise products, and dedicated group dining services for parties of 10 or more.

Differentiator

Problem solved

Functional benefit

Products and services

• Heinde All-You-Can-Eat Dining Unlimited evening dining experience at a fixed price, with guests ordering small plates (maximum 2 mains and 1 side per person per round) and most beverages included, served across the entire evening with no time restriction. Pricing is €37.50 Monday-Thursday and €42.50 Friday-Sunday for adults, €22.50 for children ages 4-11, and €47.50 / €27.50 during the December 24-26 Christmas special. Targeted at adult social diners, families, and groups across the Netherlands.
• Heinde Franchise Restaurant Opportunity Franchise opportunity to operate a Heinde-branded restaurant under the company's proven unlimited-dining concept, brand, and marketing support. Requirements include a minimum €30,000 personal investment, a 250-500 m² property with 120-200 seating capacity, and payment of a 3% monthly franchise royalty plus a €500 + 0.5% marketing fee. No prior front-of-house restaurant experience is required. Targeted at entrepreneurs and small-business investors across the Netherlands.
• Heinde Gift Cards Digital and physical Heinde gift cards available for purchase in variable denominations. Digital cards are delivered immediately via email; physical cards are shipped by post within 2-5 days. Valid for 2 years. Targeted at gift-givers and Heinde customers seeking a prepaid dining option.
• Group Dining Service Dedicated group dining arrangements for parties of 10 or more people, with reserved seating areas, partial-restaurant buyouts, custom planning, and accommodation of special requests. Tables for groups over 7 may be split into smaller groups for kitchen efficiency. Bookings are handled via direct email contact with individual locations. Targeted at corporate event organizers, family celebration hosts, and reunion planners.
• Heinde Branded Merchandise Heinde-branded merchandise including playing cards (€3.50), tote bags (€4.50), and water bottles, with optional gift wrapping for €2.00 extra. Sold through the gift card e-commerce platform at giftcards.heinde.nl. Targeted at Heinde customers and brand fans seeking branded accessories.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• ZenchefcoreTechnology or IntegrationRestaurant reservation management system. Zenchef handles booking confirmations and modification links sent to customers. Reservation changes can be processed through Zenchef confirmation emails.

Scale indicators2 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Vapiano: Vapiano is an international casual dining chain with locations in the Netherlands offering made-to-order pasta and pizza at fixed pricing tiers, conceptually adjacent to Heinde's fixed-price unlimited model.
• Loetje: Loetje is an established Dutch steakhouse chain with a national footprint, broadly competing with Heinde for evening casual dining occasions in the Netherlands, though operating a different (à la carte) format.

Direct peers

• De Beren: De Beren is a large Dutch casual dining restaurant chain with dozens of locations across the Netherlands, offering fixed-price and grill-focused menus. It competes directly with Heinde for the same social dining and family occasion occasions in the Dutch market.
• Wok to Go: Wok to Go is a Dutch pan-Asian all-you-can-eat restaurant chain with multiple Dutch locations, operating a similar fixed-price unlimited-dining model in the same evening-daypart segment as Heinde.
• La Cubanita: La Cubanita is a well-known Dutch tapas restaurant chain with multiple locations. Notably, Heinde's gift card platform is hosted on a lacubanita.nl subdomain (gifts.lacubanita.nl), indicating a direct operational or shared-infrastructure relationship with this peer, making them the closest comparable in the Dutch market.
• Happy Italy: Happy Italy is a Dutch restaurant chain with unlimited pasta, pizza, and other Italian dishes for a fixed price — the closest direct concept peer to Heinde's unlimited fixed-price model, targeting similar social dining and family occasions.
• Sumo Restaurants: Sumo is a Dutch Asian (Japanese/sushi) all-you-can-eat restaurant chain operating multiple locations in the Netherlands, directly competing with Heinde for guests seeking unlimited dining experiences at fixed prices.
• Shabu Shabu: Shabu Shabu is a Dutch hot-pot all-you-can-eat restaurant concept that competes with Heinde for diners seeking unlimited evening dining experiences in the Netherlands.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/heindenederland

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heinde & Ver Franchise B.V.