Helden im Handwerk

What Helden im Handwerk does

Helden im Handwerk is a Frankfurt, Germany-based specialized social media agency exclusively serving Handwerksbetriebe — small and medium-sized German trade and craft businesses (HVAC, electrical, plumbing, metalwork, construction, refrigeration, bakery, and related skilled trades). Founded and led by Managing Director Lukas Hartmann, the firm bundles end-to-end social media management: on-site video production at client locations, content strategy, editing, posting, and community management across TikTok, Instagram, and Facebook. The company explicitly does not serve non-trade verticals, positioning 100% trade-specialization as its core differentiator. Additional service lines include employee recruiting (Mitarbeitergewinnung), customer acquisition (Kundengewinnung), employer branding consulting, and a separate workflow automation offering covering application processes, order management, internal operations, and client communications.

The firm operates as a pure service agency with no proprietary software platform, no public API, and a standard WordPress-based technology stack using off-the-shelf hosting (Strato), consent management (Borlabs Cookie), and Meta Business APIs. Production is labor-intensive: the team spans ~15 persons including field videographers (with confirmed presence in the Frankfurt and Düsseldorf areas), social media managers, editors, and an automation specialist, producing 2,500+ videos per month for 50+ recurring trade clients and managing 150+ social media channels. Distribution is built on the founder's personal brand — 100+ paid keynotes per year reaching 6,000+ tradespeople and 50+ formal speaking partnerships with German trade guilds and associations (Kammern und Verbände).

Commercial economics are not publicly disclosed. The revenue model is hybrid: monthly retainer-based social media management for trade clients, project-based automation services, individual consulting engagements, and paid founder speaking. All services are custom-quoted with a free initial consultation funneled through Calendly. The firm is bootstrapped, founder-owned, with no disclosed external funding or institutional investors. Named customer logos are exclusively German SMB Handwerksbetriebe (BAVIE Haustechnik, EPOWIT, Klimpel Bäder, Berger Karosseriebau, Bauspezies Jahnke, Josef Michels, Brade Bäckerei, Climatec, CS-Steudter, Emmel, Hilgers), with no enterprise or large-customer concentration.

Name

Helden im Handwerk

Legal name

Helden im Handwerk

Website

https://helden-im-handwerk.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Frankfurt-based social media agency exclusively serving German Handwerksbetriebe (trade and craft SMBs) with end-to-end social media management, on-site video production, employer branding, and workflow automation, generating 2,500+ videos monthly for 50+ recurring clients.

Ownership category

akta.pro rank

Product category

Social Media Marketing Agency Services

NAICS

Media Representatives (541840)

SIC

Services-Computer Integrated Systems Design (7373), Services-Facilities Support Management Services (8744)

akta.pro industry

PRIMARYMPAAAMAH

Production Equipment & Technical Services (Camera/Lighting/Grip, Virtual Production)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Production Services for Advertising (Commercial Production, Post)

Keywords

• Social media agency
• Trade business marketing
• Video content production
• Employer branding services
• Process automation consulting

Headquarters

HQ city

Frankfurt am Main

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Social Media Management Retainers: Monthly retainer-based social media management services covering content strategy, video production, posting, and community management for trade businesses. The company handles the complete social media presence of clients on an ongoing basis.
2. Social Media Consulting: Individual consulting engagements covering employer branding, recruiting strategy, customer acquisition, and brand positioning. Initial consultation is free; paid consulting follows for strategy development and implementation.
3. Automation Services: Custom automation solutions for trade business workflows (application processes, order processing, internal operations, communication). Billed as project-based professional services for implementation.
4. Speaking & Keynotes: Paid speaking engagements by founder Lukas Hartmann at trade industry events, covering topics such as social media for trades, TikTok for recruiting, AI in the trades, and process automation.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Helden im Handwerk is a specialized social media agency that exclusively serves German Handwerksbetriebe (trade and craft businesses). It delivers full-service social media management including on-site video production, content strategy, posting, and community management, alongside employer branding, recruiting and customer acquisition campaigns. A secondary line offers workflow automation services covering application processes, order processing, internal operations, and administrative communication for trade businesses.

Product overview

Helden im Handwerk is a specialized social media agency exclusively serving trades businesses (Handwerksbetriebe). The company offers a unified service portfolio centered on social media management, combining video production, content strategy, and channel maintenance. The core offering consists of three main pillars: Social-Media-Betreuung (full-service social media management), Mitarbeitergewinnung (employee recruiting via social media), and Kundengewinnung (customer acquisition). A distinct product line is the Automatisierung & Prozessoptimierung service (process automation), which handles workflow automation for application processes, order management, internal operations, and communications. Supporting services include consulting on employer branding, modern recruiting, image building, and speaking engagements by founder Lukas Hartmann. The company claims over 50 trade businesses as monthly clients, producing 2,500+ videos per month with 18+ million monthly views and 250+ million cumulative video views. The offering is structured as a service agency model rather than a software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Social-Media-Betreuung (Komplettpaket)

Quantifiable outcome

• 70% less manual work in recurring workflows through automation
• +4 more outcomes

Named customers12 records

Segments1 record

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Reachhero: Reachhero operates an influencer marketing platform and agency focused on the German SMB market, including trades and regional businesses. Comparable in deploying social-media-driven customer acquisition for German SMB clients.
• Claneo: Claneo is a German digital marketing agency specializing in content, SEO, and social media for B2B and SMB clients. Overlapping service portfolio in content production and digital channel management.
• 247GRAD: 247GRAD is a full-service German digital agency offering social media, content, and digital strategy to SMBs and mid-market clients. Closely comparable in service stack (social media management, content production) though serving broader verticals.
• Heimboost: Heimboost is a German social media and digital marketing agency that targets trades and skilled-craft SMBs (Handwerksbetriebe) with similar offerings. Highly comparable in vertical focus, customer base, and service model to Helden im Handwerk.
• Elbmarketing: Elbmarketing is a German digital marketing agency providing social media management, SEO, and content production for SMBs. Comparable service offering and German SMB customer base.

Broad incumbents

• Scholz & Friends: Scholz & Friends is a leading German creative agency with integrated digital and social media services. Overlaps in social media management capability but serves larger brands rather than trade SMBs.
• Jung von Matt: Jung von Matt is one of Germany's largest creative agencies, offering integrated marketing and social media services across many verticals. Provides overlapping capabilities but serves enterprise clients and does not specialize in trade SMBs.
• Serviceplan Group: Serviceplan is Europe's largest independent agency group with full-service digital and social media offerings. Comparable in capability set but operates at enterprise scale across many industries.

Others

• Zapier: Zapier is a workflow automation platform used by SMBs to integrate tools and automate manual processes. Adjacent to HiH's automation offering and a potential substitute as clients adopt self-service automation.
• Make (formerly Integromat): Make is a no-code automation platform that competes with the workflow automation services Helden im Handwerk offers (application processing, order management). Relevant as an enabling/displacing technology for the automation service line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/heldenimhandwerk
• Instagraminstagram.com/heldenimhandwerk
• TikToktiktok.com/@heldenimhandwerk
• LinkedInlinkedin.com/company/helden-im-handwerk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Helden im Handwerk