Twentebad & Hengelo Sport

What Twentebad & Hengelo Sport does

Hengelo Sport is a municipality-commissioned sports organization headquartered in Hengelo, Netherlands (Lage Weide 3), operating under public funding to deliver schoolsport programs and manage municipal sports infrastructure. The organization runs the BasisAanbodSport portfolio — SWIM school swimming in Twentebad, GYM and KleuterGYM in school gymnasiums, EVENTS, TOURNAMENTS, and SPECIAL activities — reaching approximately 6,000–7,000 primary school children annually with documented 100% school coverage and a 98.4% swimming diploma rate.

The organization manages a physical asset base of more than 20 indoor sports venues, the Twentebad swimming pool complex, and the FBK Stadion athletics stadium. It also operates the Samen Fit platform of inclusive programs — Fit Future for children aged 8–16 with overweight (in partnership with Fysiocentrum Kamminga), AquaLeefstijlcoaching, Dementie zwemmen, Zwemmen met een maatje meer, and Zorgochtend — and consumer running memberships at FBK Stadion (€5/month promotional first year, €10/month standard).

Revenue mechanics blend government commissioning for schoolsport, subscription membership fees, pay-as-you-go facility rental via an online booking system with iDEAL payment, and program fees. Technology is limited to a self-service reservation platform (verhuur.hengelosport.nl), a webshop (webshop.twentebad.nl), and the Tournify third-party tournament management tool — there are no proprietary AI or software platforms. Hengelo Sport employs approximately 20 staff augmented by student interns from ROC van Twente, and is structurally a government-controlled, non-investible entity whose scale is anchored on its exclusive municipal mandate in Hengelo.

Name

Twentebad & Hengelo Sport

Legal name

Hengelo Sport

Website

https://hengelosport.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Hengelo Sport is a municipality-commissioned sports organization in Hengelo, Netherlands, delivering schoolsport programs to ~7,000 primary school children annually, managing 20+ sports facilities including Twentebad swimming pool and FBK Stadion, and operating inclusive fitness and athletics programs for residents.

Ownership category

akta.pro rank

Product category

Public Sports Services / Municipal Sports Management

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Arenas & Indoor Sports Centers (MPAKAEAB)

akta.pro secondary industries

Multi-Sport Complexes & Community Sports Parks (MPAKAEAH), Aquatics Programs (Pools, Swim Lessons, Lifeguarding) (EDALAIAF), Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• School sports programs
• Municipal sports management
• Sports facility rental
• Swimming pool services
• Inclusive aquatic programs

Headquarters

HQ city

Hengelo

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Infrastructure

Revenue model

1. Government-funded schoolsport commissioning: Hengelo Sport operates in the municipality of Hengelo and is commissioned by the municipality to organize schoolsport for all primary school children and manage sports facilities. The schoolsport program is delivered free or at low cost to schools and families, funded by municipal commissioning.
2. Facility rental income: Hengelo Sport rents out more than 20 indoor sports facilities (gymlokalen, sportzalen, sporthallen) and the FBK Stadion to sports clubs, organizations, schools, and individuals. Rental is done via an online booking system with iDEAL payment. Minimum rental period is 1 hour, maximum 6 hours per booking.
3. FBK Stadion running memberships: Annual and monthly subscription memberships for running in the FBK Stadion, including a discounted first-year subscription at €5/month and standard monthly subscription at €10/month. Also offered via Sport en Cultuurfonds for subsidized access.
4. Fit Future program fees: Fit Future (specialized sports program for children aged 8-16 with overweight, in partnership with Fysiocentrum Kamminga) charges €17.50 per month via the Hengelo Sport youth subscription. Intake by physiotherapist is separate.
5. Vakdocent bewegingsonderwijs rental: Schools can hire qualified PE teachers (vakdocenten) from Hengelo Sport to deliver gym lessons. This generates service revenue based on hourly rates calculated per 45-minute lesson plus 15 minutes preparation time.
6. Twentebad aquatic programs: Twentebad swimming pool operates specialized inclusive aquatic programs including AquaLeefstijlcoaching, Zwemmen met een maatje meer, Zorgochtend, and Dementie zwemmen. Revenue is generated through program fees and standard pool admission.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Hengelo Sport is a municipal sports organization commissioned by the municipality of Hengelo to deliver a school sports program (BasisAanbodSport) covering all primary school children through SWIM (school swimming at Twentebad), GYM, KleuterGYM, EVENT, TOURNAMENT, and SPECIAL modules. It manages and rents out more than 20 indoor sports facilities (gymlokalen, sporthallen, the FBK Stadion, and the Twentebad swimming pool) and operates specialized inclusive programs such as Fit Future, AquaLeefstijlcoaching, Zwemmen met een maatje meer, Zorgochtend, and Dementie zwemmen.

Product overview

Hengelo Sport is a municipal sports organization in Hengelo, Netherlands, operating as a platform providing sports programs, facility rentals, and educational services. The core offerings include BasisAanbodSport (Base Sports Offering) with six program categories: SWIM (school swimming in Twentebad), GYM and KleuterGYM (gym lessons), EVENT (sports events), TOURNAMENT (competitive tournaments), and SPECIAL (additional activities). The Twentebad sub-brand encompasses aquatic activities including AquaLeefstijlcoaching, Zwemmen met een maatje meer, Zorgochtend, and Dementie zwemmen. The Samen Fit platform provides inclusive sports programs for people needing extra support, including Fit Future for children. The Verhuur & Vakdocenten GYM platform offers sports facility rentals and PE teacher services. The FBK Stadion running program provides athletics track access. Together, these products serve primary schools, sports clubs, individuals, and community groups across Hengelo.

Differentiator

Problem solved

Functional benefit

Products and services

• SWIM School swimming program for primary school students in groups 3–8, delivered in the Sportbad of Twentebad. Coverage reaches 100% of Hengelo primary schools, with approximately 4,400 children receiving 34 lessons across primary school.
• GYM Gym lessons for primary school students in groups 3–6, delivered by Hengelo Sport sports coordinators or external providers at school gymnasiums. Materials are provided by Hengelo Sport.
• KleuterGYM Gym lessons designed for young children in groups 1–2, held in the school playroom or gymnasium. Lessons are tailored to motor development at early ages.
• EVENT School sports events including Cruyff Court Cup (football), ice skating at IJsbaan Twente, Indoor Streetsoccer at Hangar 11, Team Triathlon, Hengelo Athletics, and Twentebad Sport Days. Six events are organized per school year for primary school students.
• TOURNAMENT Nine annual school sports tournaments covering swimming, checkers (draughts), CMV volleyball, table tennis, chess, handball, football, beeball, and athletics. The overall school winner receives the Hengelo Sport Allround Supercup.
• SPECIAL Additional school sports activities including the korfbal tournament with HKC Hengelo, Apenkooitoernooi (monkey climbing), ice skating in the Hengelo city center, and ZwemKids for children who have earned their swimming diploma.
• Vakdocenten Bewegingsonderwijs Qualified physical education teachers (vakdocenten) provided by Hengelo Sport to deliver gym lessons at primary schools. Teachers are placed on fixed days at fixed schools and provide progress reports on student development.
• Sports Facility Rental (Verhuur) Online rental of more than 20 indoor sports facilities including gymlokalen, sporthallen, swimming pools, the FBK Stadion, sports fields, and beach fields. Reservations are made via verhuur.hengelosport.nl with iDEAL payment, 1–6 hour slots, and 3 business days to 180 days advance booking window.
• Twentebad swimming pool Municipal swimming pool offering aqua sports, lane swimming, wellness and fitness activities. Houses the Sportbad for school swimming programs, general admission, and the inclusive aquatic programs.
• AquaLeefstijlcoaching Twentebad one-year coaching program supporting participants to develop a healthy lifestyle without quick diets. Covers nutrition, movement, sleep, stress, and relaxation, delivered by certified lifestyle coaches.
• Zwemmen met een maatje meer Twentebad special swimming session for people with obesity. A closed group exercises at their own pace, with a half hour of swimming for fitness and a half hour of aquarobics in the recreation pool.
• Zorgochtend Twentebad quiet swimming and movement session every Thursday from 08:30 to 14:00 for people who want to swim or exercise with extra support. Extra staff assistance available with aids including lifts, wheelchairs, and flotation devices.
• Dementie zwemmen Twentebad swimming session for people with dementia and their caregivers. An hour of guided swimming in shallow water with space for sport, play, and relaxation, led by experienced swimming instructors.
• FBK Stadion Hardlopen Running access at the FBK Stadion athletics stadium, open to everyone from beginners to experienced runners. Annual subscription is €5/month first year, with a standard monthly subscription of €10/month; subsidized access via Sport en Cultuurfonds is available.
• Fit Future Sports program for children aged 8–16 with overweight, run in partnership with Fysiocentrum Kamminga. Weekly sessions Tuesdays 15:30–16:30 at Sporthal Veldwijk, led by sportbegeleider Kayleigh. Priced at €17.50/month via Hengelo Sport youth subscription; intake by pediatric physiotherapist is separate.
• ZwemKids Post-diploma swimming program for primary school children to further develop swimming technique, different swimming forms, and challenging exercises with attention to fun in the water.
• Allround Cup Allround Schoolsport Overall Championship where participating Hengelo primary schools earn points across SWIM, GYM, KleuterGYM, EVENTS, and TOURNAMENTS. Winning school receives the SUPERCUP and the title of School Sports Champion of Hengelo, plus a €250 sports-equipment cheque and treats for the children.

Quantifiable outcome

• 98.4% of all children in Hengelo leave primary school with a swimming diploma (from the SWIM program with 100% school coverage and 4,400 children)
• +3 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

20 partnerships are on record, tiered core and minor.

• Fysiocentrum KammingacoreStrategic or Co-development PartnerPartnership with Fysiocentrum Kamminga to deliver the Fit Future program — a specialized sports program for children aged 8-16 with overweight. Fysiocentrum Kamminga conducts intake assessments with a pediatric physiotherapist before children join the sports sessions. This ensures safe, personalized participation. The program runs every Tuesday 15:30-16:30 in Sporthal Veldwijk, led by sportbegeleider Kayleigh from Hengelo Sport.
• ROC van Twente – Sport en BewegencoreStrategic or Co-development PartnerROC van Twente (Sport en Bewegen) provides student interns who are deployed as student-spelleiders (student play leaders) during schoolsport events and activities. Students gain practical experience while Hengelo Sport gains staffing support for events such as Twentebad Sportdagen. This partnership provides both operational support and contributes to training future sports professionals.
• Montessori College TwenteminorStrategic or Co-development PartnerMontessori College Twente provides student support for the Twentebad Sportdagen and other schoolsport events. Students assist as spelleiders and helpers during sporting activities for groups 3-6.
• Rotary Club DrienecoreGTM or Marketing PartnerRotary Club Driene co-organizes the Cloudwise Rotary Indoor Streetsoccertoernooi (indoor football tournament) with Hengelo Sport. The event takes place in Hangar 11 at Vliegbasis Twenthe. Part of the tournament fundraising goes to Jeugdfonds Sport en Cultuur Hengelo-Borne and Stichting Special Heroes Nederland.
• FC Twente – Scoren in de WijkminorStrategic or Co-development PartnerFC Twente (Scoren in de Wijk) collaborates with Hengelo Sport in organizing schoolsport events. The partnership brings professional football club involvement to community sports events.
• CloudwiseminorGTM or Marketing PartnerCloudwise sponsors the Rotary Indoor Streetsoccertoernooi, which is officially named the 'Cloudwise Rotary Indoor Streetsoccertoernooi'. Cloudwise gains naming rights and local brand exposure at this major youth sports event.
• Korfbalvereniging HKC HengelominorStrategic or Co-development PartnerHKC Hengelo organizes the school korfbal tournament (Schoolkorfbaltoernooi) with support from Hengelo Sport. The tournament is listed as a SPECIAL activity within the schoolsport program, targeting groups 5 and 6. Takes place at Sportpark 't Wilbert.
• WS TwenteminorStrategic or Co-development PartnerWS Twente provides support for the annual schoolsport swimming tournament (TOURNAMENT Zwemmen) organized by Hengelo Sport. The tournament takes place in the Twentebad Sportbad.
• Honk- en softbalvereniging De GIANTSminorStrategic or Co-development PartnerDe GIANTS baseball/softball club co-organizes the school Beeball tournament (TOURNAMENT Beeball) for groups 5 and 6 as part of the schoolsport program.
• JSV MinervaminorStrategic or Co-development PartnerJSV Minerva (chess club) co-organizes the annual schools chess tournament (Schoolschaaktoernooi) with Hengelo Sport, providing experienced referees and trainers for the event held at Denksportcentrum Hengelo.
• IJsbaan TwenteminorStrategic or Co-development PartnerIJsbaan Twente in Enschede hosts the annual schoolsport ice skating day for groups 5 and 6. IJsbaan Twente provides the facility and equipment (skate rental available on site). The Hengelose IJsclub provides experienced trainers for the event.
• Hengelose IJsclubminorStrategic or Co-development PartnerThe Hengelose IJsclub provides enthusiastic trainers who introduce primary school children to skating basics at the annual Schaatsdag event held at IJsbaan Twente.
• Atletiekvereniging Marathon Pim MulierminorStrategic or Co-development PartnerAtletiekvereniging Marathon Pim Mulier co-organizes Hengelo Atletiek — a school athletics event for groups 6 held at the FBK Stadion, introducing children to athletics disciplines including high jump, ball throwing, and running.
• Atletiekvereniging MPMminorStrategic or Co-development PartnerAtletiekvereniging MPM (MPM) is the athletics club based at the FBK Stadion. The stadium is the home ground of MPM and hosts the FBK Games. Hengelo Sport manages community access to the stadium, while MPM uses it as their primary training and competition venue.
• Hengelo PromotieminorStrategic or Co-development PartnerHengelo Promotie co-organizes school ice skating in the city center (Schaatsbaan Hengelo) as part of the Bruisende Binnenstad initiative. This is a SPECIAL activity for groups 7 and 8, fully sponsored by Rabobank Centraal Twente.
• Stichting Centrum Management HengelominorStrategic or Co-development PartnerStichting Centrum Management Hengelo co-organizes the school ice skating event in the Hengelo city center with Hengelo Promotie and support from Rabobank Centraal Twente.
• Rabobank Centraal TwenteminorGTM or Marketing PartnerRabobank Centraal Twente fully sponsors school ice skating in the Hengelo city center, covering both entry fees and skate rental for all participating primary school children from groups 7 and 8. Participation is free for schools.
• Jeugdfonds Sport & Cultuur Hengelo-BorneminorGTM or Marketing PartnerThe Jeugdfonds Sport & Cultuur Hengelo-Borne helps children from families who cannot afford sports participation costs. The fund pays membership or lesson fees directly to the provider. Hengelo Sport refers families to this fund. Part of Streetsoccer tournament fundraising goes to this fund.
• Stichting Special Heroes NederlandminorGTM or Marketing PartnerStichting Special Heroes Nederland supports special needs sports. The Streetsoccer tournament at Hangar 11 includes a session for Special Heroes (Speciaal Onderwijs) and part of tournament fundraising supports this organization.
• Gemeente Hengelo (Municipality of Hengelo)coreOthersHengelo Sport operates as the municipality-commissioned organization for schoolsport and sports facility management in Hengelo. The municipality commissions and funds the schoolsport program and facility operations, making this the foundational institutional partnership.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Basic-Fit: Europe's largest low-cost fitness chain competing for the same consumer fitness and pool-access wallet as Hengelo Sport's FBK Stadion and Twentebad offerings, though operating a fully private commercial model.
• GLL (Better): UK-based charitable social enterprise operating leisure facilities on behalf of local councils under a public-service-partnership model — closest international analogue to Hengelo Sport's municipal commissioning structure.

Direct peers

• Sportbedrijf Amsterdam: Amsterdam's municipal sports organization operating sport facilities, swimming pools, and schoolsport programming. Closest structural match to Hengelo Sport's commissioned-municipality model.
• Sport Utrecht: Utrecht's municipal sports organization running schoolsport, facility rental, and city-wide sport activation. Similar single-municipality commissioning structure to Hengelo Sport.
• Sportbedrijf Rotterdam: Rotterdam's municipal sports operator managing facilities and community sport programs. Comparable scope: facility rental, schoolsport delivery, and aquatic operations.
• Sportbedrijf Arnhem: Arnhem's municipal sports organization providing schoolsport, facility rental, and community sports programming in a single Dutch municipality — directly parallel to Hengelo Sport's operating model.
• Optisport: Dutch operator managing municipal swimming pools and sport facilities under long-term contracts. Direct comparable on the aquatic and facility-rental side of Hengelo Sport's business.

Others

• Stichting Special Heroes Nederland: Dutch non-profit enabling sport for children with disabilities; co-beneficiary and partner of Hengelo Sport's Streetsoccer tournaments. Comparable operator in the inclusive-sport segment.
• Atletiekvereniging MPM: Athletics club based at the FBK Stadion and direct partner of Hengelo Sport for community athletics programming. Adjacent peer operating within the same venue ecosystem.
• Sportservice Nederland: Dutch sector body and consultancy supporting municipal sports organizations and schoolsport programming. Peer as an ecosystem enabler for the same government-commissioned sport model Hengelo Sport operates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/twentebad-hengelo-sport

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Twentebad & Hengelo Sport