Hen House Eatery
Hen House Eatery is a privately held, single-location downtown Minneapolis restaurant serving farm-inspired all-day breakfast, lunch, bar service, and bakery to local residents, weekend visitors, corporate catering clients, and families, with delivery via Uber Eats, GrubHub, DoorDash, and Chow Now.
- Company typePrivate
- Founded-
- HeadquartersMinneapolis, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Hen House Eatery does
Hen House Eatery is a privately held, single-location full-service restaurant operating in downtown Minneapolis at 114 S. 8th St. Founded by three co-founders — Barb Eide Gardiner, Maribel Cuadros Perrault, and Tara Koenig — the business serves farm-inspired all-day breakfast, lunch, and bar service with an on-site bakery. The menu is structured into breakfast, lunch, vegan, kids, bakery, and beverages/bar segments, with pricing spanning roughly $2.25 (cookies) to $28 (cocktail carafes) on a per-item basis. The restaurant's hours (Mon-Fri 7am-3pm, Sat-Sun 7:30am-2pm) and "good morning, all day" positioning target both weekday downtown worker traffic and weekend brunch visitors, including those attending events at nearby Target Field.
The revenue model is multi-stream and entirely transactional: dine-in service, direct online pickup ordering through FocusPOS, home delivery via four third-party platforms (Uber Eats, GrubHub, DoorDash, Chow Now), corporate and event catering (including a separate 3 Lupitas Mexican catering menu), take-home specialty retail items (jams, salsa, guacamole, honey, maple syrup), and in-person gift card sales. There is no proprietary technology platform; the digital surface consists of a content website, the FocusPOS ordering portal, and integrations to third-party delivery marketplaces. Go-to-market is direct-to-consumer, anchored by content marketing through the Life Well Fed blog and Breakfast Club email newsletter, plus organic Instagram food photography.
Customer segments are fragmented across local Minneapolis residents and workers, weekend visitors and tourists, corporate catering clients, families, brunch enthusiasts, and vegan/health-conscious diners. The business employs roughly 20 people, has no external investors or parent company, and operates without franchise, wholesale, or marketplace distribution beyond the third-party delivery platforms. An associated Urban Farm Girls Market e-commerce shop extends the brand into adjacent retail merchandise.
Hen House Eatery firmographics
Firmographics- Name
- Hen House Eatery
- Legal name
- Hen House Eatery
- Website
- https://henhouseeatery.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hen House Eatery is a privately held, single-location downtown Minneapolis restaurant serving farm-inspired all-day breakfast, lunch, bar service, and bakery to local residents, weekend visitors, corporate catering clients, and families, with delivery via Uber Eats, GrubHub, DoorDash, and Chow Now.
- Ownership category
- akta.pro rank
Hen House Eatery industry classification
Industry- Product category
- Casual Dining Restaurant
- NAICS
- Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- All-Day Dining Restaurants (THAFACAJ)
- akta.pro secondary industry
- Casual Dining Restaurants (THAFACAB)
Keywords
Where Hen House Eatery is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Hen House Eatery business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Dine-in Restaurant Sales: Revenue from customers dining in at the downtown Minneapolis location, covering breakfast, lunch, and bakery items including coffee, cocktails, and specialty beverages. The restaurant serves all-day breakfast and has a full bar with craft beers and specialty bloody marys.
- Delivery and Takeout: Revenue from online pickup orders placed through their FocusPOS system and home delivery via third-party platforms (Uber Eats, GrubHub, DoorDash, Chow Now).
- Catering Services: Corporate and event catering services offering breakfast and lunch options including breakfast burritos, sandwich trays, salads, soups, and desserts. Orders placed via phone or email.
- Bakery and Specialty Items: On-site bakery sales and take-home specialty items including fresh jams, apple pico, salsa, guacamole, honey, and maple syrup.
- Gift Cards: Gift cards sold in-person at the restaurant location.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Breakfast Menu pricing ranges from $7.50 (Maribel's Toasties) to $23.00 (Crab-Baby Eggs Benedict) |
| Unit Pricing | Pay-as-you-go | Lunch menu items range from $10.50 (Caesar Salad) to $20.25 (Cowboy Waffle) |
| Unit Pricing | Pay-as-you-go | Kids menu items range from $2.75 (Milk) to $9.00 (Chicken Tenders) |
| Unit Pricing | Pay-as-you-go | Beverages range from $4.00 (Espresso) to $28.00 (Sunny Sipper carafe) |
| Unit Pricing | Pay-as-you-go | Vegan menu items range from $16.00 (Vegan Oatmeal Cakes) to $18.00 (Vegan Hash) |
| Unit Pricing | Pay-as-you-go | Specialty take-home items range from $4 (Small Jam) to $13 (Large Guacamole) |
| Unit Pricing | Pay-as-you-go | Catering per-person pricing ranges from $10.95 (Yogurt Bar) to $23.95 (Salmon Salad) |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Hen House Eatery product offering
Product offeringCore offering
Hen House Eatery is a single-location restaurant in downtown Minneapolis serving all-day breakfast, lunch, and bakery items alongside a full bar with craft beers and specialty bloody marys. The restaurant offers dine-in service, online pickup ordering, home delivery via third-party platforms, and corporate/event catering. It also sells house-made take-home specialty items such as jams, salsas, guacamole, honey, and maple syrup.
Product overview
Hen House Eatery is a single-location downtown Minneapolis restaurant offering all-day breakfast, lunch, and bar service. The core product is the restaurant itself, featuring diverse menus including breakfast, lunch, vegan, bakery, kids, and beverages/bar. Supporting offerings include catering services (with a dedicated Mexican-style 3 Lupitas menu), take-home specialty items (house-made jams, salsas, honey, and maple syrup), a newsletter subscription called Breakfast Club, the Life Well Fed community blog, published recipes, and third-party delivery integration. The company also operates an associated Urban Farm Girls Market shop.
Differentiator
Problem solved
Functional benefit
Products and services
- Hen House Eatery Restaurant (Dine-in Service) Full-service restaurant in downtown Minneapolis offering all-day breakfast, lunch, vegan options, kids menu, beverages and bar, and bakery items in a dine-in setting at 114 S. 8th St. Open weekdays 7:00am-3:00pm and weekends 7:30am-2:00pm.
- Catering Services Full-service catering for events and corporate gatherings including breakfast and lunch options such as signature packages, breakfast burritos, box lunches, salads, soups, and desserts, plus a 3 Lupitas Mexican catering menu. Orders placed via phone (612-345-4664 press 1) or email ([email protected]).
- Specialty Take-Home Items House-made take-home products including fresh berry jam, apple pico, salsa, guacamole, local honey, and pure maple syrup, priced from $4 (small jam) to $13 (large guacamole).
- Online Pickup Ordering Direct online ordering for menu item pickup at the restaurant location, powered by the FocusPOS online ordering system.
- Home Delivery via Third-Party Platforms Restaurant menu items available for home delivery through partnerships with Uber Eats, GrubHub, DoorDash, and Chow Now.
- Restaurant Gift Cards Physical gift cards sold in-person at the restaurant, marketed as 'a gift for every kind of morning person.'
Companies that use Hen House Eatery
Customer profileSegments6 records
Ideal customer profiles6 records
Hen House Eatery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Hen House Eatery partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Uber EatscoreThird-party delivery platform partnership enabling home delivery of Hen House Eatery menu items. Customers can order through Uber Eats app for delivery to their location.
- GrubHubcoreThird-party delivery platform partnership enabling home delivery of Hen House Eatery menu items through the GrubHub ordering platform.
- DoorDashcoreThird-party delivery platform partnership enabling home delivery of Hen House Eatery menu items through the DoorDash platform.
- Chow NowcoreThird-party delivery platform partnership enabling direct ordering and delivery of Hen House Eatery menu items through Chow Now platform.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Hen House Eatery competitors and assessment
Company assessmentBroad incumbents
- First Watch: National breakfast/lunch chain with farm-fresh positioning, full bar, and rotating seasonal menu; competes in the same 'elevated daytime casual dining' category as Hen House but at franchise/scale.
- Snooze, an A.M. Eatery: Multi-unit brunch chain with creative breakfast cocktails and an all-day breakfast focus, comparable in product offering and target customer (brunch enthusiasts, families) but operating at national scale versus Hen House's single location.
- Original Pancake House: Established national breakfast chain with a heritage family-meal positioning, comparable to Hen House's all-day breakfast menu and family/kids appeal, but operating at franchised multi-unit scale.
- The Egg and I: National breakfast/lunch chain with menu overlap across all-day breakfast, lunch, and bakery items; competes in the same casual daytime dining category at scale.
Direct peers
- Hell's Kitchen: Iconic downtown Minneapolis breakfast/brunch destination that competes directly with Hen House for the same office-worker and tourist morning traffic, with similar full-service scratch-cooking positioning and downtown address.
- Another Broken Egg Cafe: Brunch-focused chain offering all-day breakfast with full bar, bloody marys, and scratch kitchen positioning—closely aligned with Hen House's menu mix and customer segment at multi-unit scale.
- Cafe Adelaide: Local Minneapolis breakfast/lunch cafe offering scratch cooking in a comparable price range and neighborhood-cafe format, competing for downtown and surrounding customer traffic.
Regional players
- Black Sheep Coffee + Waffle Bar: Local Minneapolis brunch concept focusing on creative breakfast with cocktails in a comparable neighborhood-setting format, competing for the same brunch enthusiast demographic.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Hen House Eatery social profiles
Digital presenceHen House Eatery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hen House Eatery leadership team
Management profileNumber of profiles
Profiles3 records
Hen House Eatery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hen House Eatery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hen House Eatery
What does Hen House Eatery do?
Hen House Eatery is a single-location restaurant in downtown Minneapolis serving all-day breakfast, lunch, and bakery items alongside a full bar with craft beers and specialty bloody marys. The restaurant offers dine-in service, online pickup ordering, home delivery via third-party platforms, and corporate/event catering. It also sells house-made take-home specialty items such as jams, salsas, guacamole, honey, and maple syrup.
Is Hen House Eatery a public or private company?
Hen House Eatery is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hen House Eatery founded?
Hen House Eatery was founded in -1. It employs 11 to 50 people.
Where is Hen House Eatery based?
Hen House Eatery is headquartered in Minneapolis, United States, in the North America region.
How does Hen House Eatery make money?
Five revenue lines are on record. Dine-in Restaurant Sales are the primary driver. The others are delivery and Takeout, catering Services, bakery and Specialty Items and gift Cards.
Who are Hen House Eatery's main competitors?
Broad incumbents on record are First Watch, Snooze, an A.M. Eatery, Original Pancake House and The Egg and I. Direct peers are Hell's Kitchen, Another Broken Egg Cafe and Cafe Adelaide. Black Sheep Coffee + Waffle Bar is listed as a regional player.
Does Hen House Eatery have an API?
No public API is recorded for Hen House Eatery.
What industry is Hen House Eatery in?
Hen House Eatery's product category is Casual Dining Restaurant. Its primary akta.pro industry code is THAFACAJ, All-Day Dining Restaurants, with a secondary code of THAFACAB, Casual Dining Restaurants. Its NAICS code is 722511 and its SIC code is 5810.