HENRY
HENRY is a private director-representation and video production company that represents commercial directors and connects them with brands for advertising, digital content, and music video projects through its henry.tv platform, in partnership with Anomalie Films.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount11–50
- GTM typeB2B
- OfferingServices
What HENRY does
HENRY is a private director-representation and video production company operating through its platform at henry.tv. The firm represents a curated roster of commercial directors — including Ian Pons Jewell, Martin Werner, Rayan Rey, Lionel Goldstein, and Arthur Valverde — and connects them with brand and agency clients for commercials, digital content, and music video assignments. HENRY operates in partnership with Anomalie Films, which is referenced as a production company (ProdCo) partner on the website, providing production infrastructure alongside the representation function. The core product is the HENRY platform itself, which serves as a portfolio showcase site featuring individual director pages, campaign reels, and case studies; it functions simultaneously as a marketing channel for inbound brand briefs and as the firm's public-facing storefront.
The director portfolio evidences a broad client base spanning sportswear (Nike, Adidas, Puma), food and beverage (Magnum, Campari, Burger King), media and telecom (Canal+, Three Mobile, Proximus), fintech and SaaS (Revolut, QuickBooks, GoDaddy), automotive (Renault, Alpine), fashion and beauty (Yves Saint Laurent, Vogue, Nivea), and cause-marketing (Equal Pay Day 2026). Recent visible campaigns include "Kyller Instinct with Mbappé" for Nike (July 2025), "Turning A Recipe Into A Ritual" for Campari (May 2025), and a multi-spot Equal Pay Day 2026 series directed by Lionel Goldstein.
The business model is project-based commercial production and director representation: HENRY earns agency commissions on bookings and/or production mark-ups on campaign budgets routed through its partner Anomalie Films. There is no disclosed pricing, subscription, software, or platform fee model, and no headcount, revenue, funding, or ownership data is publicly available in the source material. The firm appears to operate internationally, with directors active across European and global brand markets.
HENRY firmographics
Firmographics- Name
- HENRY
- Website
- https://henry.tv
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- HENRY is a private director-representation and video production company that represents commercial directors and connects them with brands for advertising, digital content, and music video projects through its henry.tv platform, in partnership with Anomalie Films.
- Ownership category
- akta.pro rank
HENRY business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
HENRY product offering
Product offeringCore offering
HENRY is a creative production and director representation platform that produces and showcases commercials, digital content, and music videos. Its core service is connecting brands with a roster of represented directors (including Ian Pons Jewell, Martin Werner, Rayan Rey, Lionel Goldstein, and Arthur Valverde) for commissioned advertising campaigns. The henry.tv website operates as a portfolio showcase for the directors' commercial work with global brands such as Nike, Adidas, Magnum, Burger King, Canal+, Revolut, and GoDaddy.
Product overview
HENRY is a video production company and creative platform that showcases commercials, digital content, and music videos through its platform at henry.tv. The company operates as a network connecting brands with a roster of represented directors. The core product is the HENRY Platform, which serves as a portfolio showcase for director projects spanning advertising campaigns for major brands including Nike, Adidas, Magnum, Burger King, Canal+, Revolut, and others. The platform features sub-products for individual director portfolios including Ian Pons Jewell, Martin Werner, Rayan Rey, Lionel Goldstein, and numerous other creative directors, each showcasing their commercial and artistic projects.
Differentiator
Problem solved
Functional benefit
Products and services
- HENRY Platform
Companies that use HENRY
Customer profileIdeal customer profiles1 record
HENRY technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
HENRY partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights5 records
HENRY competitors and assessment
Company assessmentDirect peers
- Anonymous Content: Boutique production company and director-management firm representing award-winning commercial and film directors. Most directly comparable to HENRY as a curated roster of high-end commercial directors serving global brand clients.
- Partizan: Global production company with director-representation capabilities across commercials, music videos, and content. Comparable to HENRY in commercial-directing talent representation and production execution.
- Prettybird: Production company and director-management firm producing commercials, branded content, and music videos. Directly comparable to HENRY in roster model and brand-client focus.
- Furlined: Boutique commercial production company representing directors for advertising campaigns. Directly comparable to HENRY in commercial-directing representation and brand-client base.
- SMUGGLER: Commercial production company and director-representation firm with offices in the US, UK, and internationally. Directly comparable to HENRY in operating model — representation plus production services for advertising and content work.
- Radical Media: Global production company with director representation across commercials, music videos, and branded content. Comparable to HENRY in offering multi-format creative production through a roster model.
- Hungry Man: Commercial production company with a director roster producing brand campaigns globally. Comparable to HENRY in focusing on premium commercial directing talent for major brands.
- RSA Films: Director-driven commercial production company with a roster of established commercial and film directors. Comparable to HENRY in roster model and premium commercial positioning.
- MJZ: Long-established commercial production company and director-representation shop. Highly comparable to HENRY in focusing on premium brand commercial directing talent.
Emerging players
- B-Reel: Creative production company with capabilities in commercials, digital content, and branded storytelling. Comparable to HENRY in multi-format content production for major brands, with a broader digital and creative-technology orientation.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
HENRY social profiles
Digital presenceHENRY financial estimates
Financial estimateRevenue estimate
Valuation estimate
HENRY leadership team
Management profileNumber of profiles
HENRY funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HENRY M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HENRY
What does HENRY do?
HENRY is a creative production and director representation platform that produces and showcases commercials, digital content, and music videos. Its core service is connecting brands with a roster of represented directors (including Ian Pons Jewell, Martin Werner, Rayan Rey, Lionel Goldstein, and Arthur Valverde) for commissioned advertising campaigns. The henry.tv website operates as a portfolio showcase for the directors' commercial work with global brands such as Nike, Adidas, Magnum, Burger King, Canal+, Revolut, and GoDaddy.
Is HENRY a public or private company?
HENRY is a private company. It is classified as unknown and is currently operating.
When was HENRY founded?
HENRY was founded in -1. It employs 11 to 50 people.
Who are HENRY's main competitors?
Direct peers on record are Anonymous Content, Partizan, Prettybird, Furlined, SMUGGLER, Radical Media, Hungry Man, RSA Films and MJZ. B-Reel is listed as an emerging player.
Does HENRY have an API?
No public API is recorded for HENRY.