herCAREER

What herCAREER does

herCAREER is a German-language career and networking platform for women and gender-diverse professionals, operated by messe.rocks GmbH and headquartered in Parsdorf near Munich. Founded around 2015-2016 and now in its eleventh year, the company's flagship is the annual two-day herCAREER Expo held at the MOC in Munich, which gathers approximately 8,000 attendees, more than 200 exhibitors, 450+ role models, and up to 60 lectures alongside 350+ MeetUps, Talks, and Labs. Beyond the physical event, the platform operates year-round digital properties including herCAREER Academy (video-on-demand lectures and discussions), herCAREER Voice Podcast (distributed on Spotify and Apple Podcasts), and Learn & Connect (a community platform combining content and networking). A QR-code-based digital resume feature enables attendees to share application documents with exhibitors at the expo.

The business is monetized through four main streams: ticket sales to the annual expo across tiered pricing (€10-30 standard, €90-180 premium for trainers/coaches/recruiters, free for students and recent graduates); corporate sponsorships and exhibitor booth fees paid by companies seeking to recruit women and showcase diversity credentials; paid recruiting newsletters (alongside free general and job-seeker newsletters managed via Brevo); and ancillary offerings such as the "Women of the Year" book, branded merchandise, and a dedicated B2B "For Companies" employer-branding service. The platform maintains a 97% visitor recommendation rate and supports its core segments — individual women professionals, female students and graduates, corporate diversity-recruiters, and male allies — through a horizontally-segmented model that combines content marketing, partnerships (FAZ as main media partner, FlixBus and Deutsche Bahn for travel, heycare for childcare, university marketing partners), and a 14-person operating team. No AI/ML capabilities, venture funding, or public financial disclosures are indicated in the available data.

Name

herCAREER

Legal name

messe.rocks GmbH

Website

https://her-career.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

herCAREER is a DACH-region career platform for women and gender-diverse professionals, combining an annual Munich expo (~8,000 attendees, 200+ exhibitors) with year-round digital content including a podcast, Academy video platform, and Learn & Connect community, monetized via ticket sales, corporate sponsorships, and newsletters under messe.rocks GmbH.

Ownership category

akta.pro rank

Product category

Women's Career Networking Events & Employer Branding

NAICS

Convention and Trade Show Organizers (56192), Professional and Management Development Training (61143)

SIC

Services-Management Services (8741), Services-Advertising Agencies (7311)

akta.pro primary industry

Childcare & Eldercare Caregiving Platforms (BPAMAHAJ)

akta.pro secondary industry

Women’s Interest & Parenting Magazines (MPAJAEAB)

Keywords

• Women's career expo
• Career networking events
• Employer branding services
• Women leadership platform
• Female empowerment events

Headquarters

HQ city

Parsdorf

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Expo Ticket Sales: Revenue from selling tickets to the annual herCAREER Expo event. Tickets are priced in three categories: Standard tickets (€10-30 depending on day and early bird status), free tickets for students and graduates, and higher-priced tickets for trainers, coaches, and HR service providers (€90-180).
2. Corporate Sponsorships and Exhibitor Fees: Revenue from companies that sponsor the event or pay for exhibition booths to recruit women professionals. The expo hosts over 200 exhibitors representing forward-looking companies from startups to corporations, NGOs, and hidden champions.
3. Newsletter Subscriptions: Three newsletter variants: regular herCAREER newsletter (free), Job newsletter for job seekers (free), and Recruiting newsletter for companies seeking candidates (paid). Marketing automation handled through Brevo platform.
4. herCAREER Academy Content: Online content including video-on-demand lectures, discussions, and online meetups accessible through the Academy platform, complementing the live expo experience.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

herCAREER operates a year-round women's career platform anchored by an annual expo in Munich featuring 200+ exhibitors, 450+ role models, 300+ MeetUps & Talks, and 60+ lectures and panels. The company complements the flagship event with the herCAREER Academy, a Voice podcast, the Learn & Connect networking/contact-exchange service, employer branding packages for companies, and content products such as a newsletter and an annual Women of the Year book.

Product overview

herCAREER is a comprehensive career and networking platform for women and gender-diverse talent in the German-speaking area, built around an annual expo event supplemented by year-round digital offerings. The core portfolio consists of herCAREER Expo (the flagship in-person career fair with exhibitors, talks, and networking), herCAREER Academy (online video-on-demand learning platform with lectures and interviews), herCAREER Voice Podcast (audio content available on Spotify and Apple Podcasts), and Learn & Connect (digital community for year-round networking and content access). Additional offerings include the Digital Application Portfolio (QR-code-based resume sharing tool), herCAREER@Night (premium networking dinner event), the Women of the Year book publication, the UNAPOLOGETIC FEMALITY merchandise line, the Newsletter subscription service, and For Companies employer branding services. The platform serves as a unified ecosystem combining in-person events, digital learning, podcasts, and community networking for professional development.

Differentiator

Problem solved

Functional benefit

Products and services

• herCAREER Expo Annual two-day in-person career expo for women in Munich, featuring exhibitor booths from employers, mentoring sessions with role models, networking meetups, lectures, and panel discussions targeting female professionals, students, graduates, and career returners in the DACH region.
• herCAREER Academy Online learning platform offering courses, workshops, and educational content for women's career development, complementing the in-person expo.
• herCAREER Voice Podcast Career-focused podcast for women, distributed on Spotify and Apple Podcasts, featuring interviews and discussions with role models and industry experts.
• Learn & Connect Digital contact-exchange / digital resume-transfer service enabling attendees and companies to network and exchange professional profiles before, during, and after the expo.
• herCAREER@Night Evening networking event format associated with the herCAREER brand, providing a more informal setting for connections among attendees and role models.
• For Companies (employer branding package) B2B package for HR, talent acquisition, employer branding, and D&I teams that bundles exhibitor presence, sponsorships, and lead-capture access to the herCAREER audience for recruiting and employer-brand purposes, priced in the €90–€180 range for HR providers.
• herCAREER Newsletter Regular email newsletter providing career content, event announcements, role-model stories, and partner offers, distributed via Brevo.
• Women of the Year Book Annual coffee-table book featuring the Women of the Year honorees from the herCAREER community, sold as a physical publication.
• UNAPOLOGETIC FEMALITY Shirt Branded merchandise T-shirt sold as part of the herCAREER brand product line.

Quantifiable outcome

• 97% of visitors recommend herCAREER Expo to others
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered core, supporting, minor and major.

• FlixBuscoreStrategic or Co-development PartnerFlixBus provides free bus travel for students and graduates attending herCAREER Expo from anywhere in Germany. This partnership enables students from all regions to attend regardless of their financial situation, supporting herCAREER's mission of accessibility and equal opportunity.
• heycaresupportingStrategic or Co-development Partnerheycare provides professional childcare services during the herCAREER Expo, allowing parents to attend the event without worrying about childcare arrangements.
• Deutsche Hochschulwerbung (DHW)minorGTM or Marketing PartnerMarketing partner supporting herCAREER's outreach to university students and graduates.
• StudySmarterminorGTM or Marketing PartnerEducational platform partner supporting herCAREER's student-focused offerings and marketing.
• Frankfurter Allgemeine Zeitung (FAZ)majorGTM or Marketing PartnerFAZ serves as the main media partner (Hauptmedienpartner) for herCAREER, providing extensive press coverage and editorial support for the event.
• Startup ValleyminorGTM or Marketing PartnerStartup news platform partner supporting coverage of startup exhibitors and entrepreneurship content at herCAREER.
• SheconomyminorGTM or Marketing PartnerWomen's economy media platform partner providing marketing support and content collaboration for herCAREER.
• SpotifysupportingChannel Partner/ Reseller/ DistributorPodcast hosting and distribution platform for herCAREER Voice podcast, enabling global reach of audio content.
• Apple PodcastssupportingChannel Partner/ Reseller/ DistributorPodcast distribution platform for herCAREER Voice podcast, enabling reach of Apple device users.
• BrevosupportingTechnology or IntegrationMarketing automation platform used for newsletter management and email marketing campaigns to subscribers.

Scale indicators8 records

Recent moves3 records

Expansion highlights5 records

Broad incumbents

• LinkedIn: Global professional networking platform with significant DACH presence, including women-focused content initiatives and Talent Solutions for employer branding; competes indirectly with herCAREER's community and recruitment offerings.
• Xing (New Work SE): DACH-focused professional networking platform serving both candidates and recruiters; overlaps with herCAREER's employer-branding and candidate-matching activities, though Xing is generalist rather than women-focused.
• Indeed: Global job search and recruitment platform with a strong DACH presence; comparable employer-recruitment and candidate-discovery monetization, though without herCAREER's curated women-focused community layer.
• kununu (part of New Work SE): Austria-based employer review and transparency platform serving DACH job seekers and employers; comparable DACH employer-branding and candidate-experience infrastructure adjacent to herCAREER's recruitment offerings.
• StepStone: Leading DACH online job marketplace serving employers and candidates; comparable in employer-recruitment monetization model, though broader in scope than herCAREER's women-focused expo.

Emerging players

• Ellevate Network: Global professional women's network combining online community, events, and mentorship; comparable women-focused career community and event-driven model, though Ellevate is membership-based rather than expo-driven.
• Fairygodboss: US-based community platform for women in the workplace offering employer reviews, career content, and recruitment tools; closely mirrors herCAREER's women-focused community + employer-branding model, though operating in a different geography.

Regional players

• Stuzubi (Stuttgart) / regional student career fairs: DACH-based student and graduate career expo organizer targeting early-career job seekers with company booths and talks; comparable annual expo model and student-tier free-admission mechanics to herCAREER.

Direct peers

• Jobmesse Deutschland: Operates a portfolio of regional career expos across Germany serving job seekers and employers with booths, talks, and networking — directly comparable in-person event model to herCAREER Expo.
• Careerloft: DACH-based career events and content platform producing career-focused conferences, podcasts, and employer branding for young professionals; comparable mix of in-person events and digital content for a defined audience segment.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=bgSXwx-zfww
• LinkedInlinkedin.com/company/hercareer

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about herCAREER