What Here Be Dragons does

Here Be Dragons is a London-based, award-winning creative communications agency founded in 2015 and operating as a trading name of Mc&T from a two-storey office in Shoreditch. With a team of 13, the agency delivers earned-first campaigns across PR and press office management, digital PR and SEO, social media, brand strategy, experiential and media, and creative campaigns for enterprise consumer brands in FMCG, drinks, hospitality, entertainment, fitness, and retail — including KFC, Greggs, Disney, CeX, Beavertown, Kimpton, Tony's Chocolonely, and Kopparberg. Its proposition centers on "courageous creativity" that drives mass awareness through bold, culturally resonant campaigns; the firm cites outcomes such as 186-198 pieces of coverage per campaign, multi-billion reach, and same-day sell-outs.

The agency's underlying technology and methodology is built around three proprietary frameworks: The Compass (a bespoke strategic tool for navigating brand change by mapping brand pillars against headwinds and tailwinds), Tailwinds (a cultural foresight service publishing downloadable trend reports on media, retail, gaming, Gen Z, and future of work), and Speedboat (a sub-brand social content studio for fast-turnaround, platform-native creative). The Compass and Tailwinds are also delivered as paid workshop formats. These frameworks support an earned-first methodology combining PR, social, influencer, and experiential activations, with lead generation fueled by gated Tailwinds reports.

Commercially, Here Be Dragons operates a direct sales model targeting enterprise consumer brands, with initial consultations booked through Calendly and quote-based professional services pricing. Revenue is generated through retainer and project engagements, with no public pricing or subscription tiers disclosed; salary benchmarks (Account Director £50k-55k, Account Manager £37k-42k) indicate a standard UK agency cost base. The firm has no external funding, no disclosed revenue, and is recognized by The Drum as one of the PR agencies to watch in 2025.

Name

Here Be Dragons

Legal name

Here Be Dragons

Website

https://herebedragons.co

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Here Be Dragons is a London-based, award-winning creative communications agency delivering earned-first PR, social, digital, experiential, and brand strategy campaigns for enterprise consumer brands in FMCG, drinks, hospitality, and entertainment. Its 13-person team serves clients including KFC, Greggs, Disney, CeX, and Beavertown using proprietary frameworks.

Ownership category

akta.pro rank

Product category

Public Relations & Creative Communications Services

NAICS

Graphic Design Services (541430), Graphic Design Services (54143)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industry

Corporate Events & Meetings (MICE) Agencies (MPAAAGAD)

Keywords

• Public relations agency
• Creative communications
• Brand strategy services
• Experiential marketing
• Cultural foresight research

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. PR & Communications Services: Professional services revenue from delivering PR campaigns, press office management, digital PR, social media strategy, brand strategy, experiential campaigns, and creative campaigns for consumer brands.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Here Be Dragons is a creative communications agency that designs and delivers PR, social media, brand strategy, experiential, and creative campaigns for consumer brands. Its core offering is earned-first campaign execution for enterprise FMCG, drinks, hospitality, entertainment, and retail clients, supported by proprietary strategic tools (The Compass) and a cultural foresight service (Tailwinds).

Product overview

Here Be Dragons is an award-winning creative communications agency based in Shoreditch, London, offering a comprehensive suite of services built around earned-first ideas, punchy activations, and bold campaigns. The core offering consists of PR & Press Office, Digital PR & SEO, Social Media, Brand Strategy, Experiential & Media, and Creative Campaigns services. The agency operates through several branded offerings: Speedboat (a fast-turnaround social content studio), Tailwinds (a cultural foresight service with published research reports), The Compass (a bespoke strategic framework), and an internal studio for content production and digital/brand design. The agency also operates a Merch Store selling branded merchandise with profits supporting the Komodo Survival Program. The Compass and Tailwinds serve as strategic tools to guide client work, while Speedboat handles rapid-response social content creation.

Differentiator

Problem solved

Functional benefit

Brands

• Speedboat: A social content studio built to capture attention at speed. Speedboat creates bold social content that travels organically across platforms. From creator storytelling to viral moments, Speedboat turns ideas into cultural moments.
• TAILWINDS

Products and services

• PR & Press Office Strategic media communication service at the core of the agency. Runs busy press offices for brands and executes multi-channel campaigns that drive earned media coverage. For consumer brand clients.
• Digital PR & SEO Digital PR campaigns designed with content at the heart. Builds campaign hubs with compelling assets that drive website traffic, helping e-commerce teams and SEO. For e-commerce brands seeking organic visibility.
• Social Media Builds social content and execution strategies for brands, community management programmes, best-in-class paid plans, and works with influencers to produce meaningful content. For consumer brands managing social presence.
• Brand Strategy Works with emerging and established brands to create, interrogate and refine brand and business strategies, incorporating business and social purpose. For brands seeking strategic positioning.
• Experiential & Media Conceives and produces outdoor experiences for brands — from 60ft structures to branded events, through to OOH media buys with strategic partners to drive scale for creative campaigns. For brands seeking memorable physical activations.
• Creative Campaigns Routes creative strategically and in the heart of culture to make campaigns resonate. Combines strategic thinking with cultural relevance to produce great creative work. For consumer brands seeking bold creative execution.
• Content Production Digital and brand design services, content production capabilities as part of the integrated studio offering for brand clients.
• Speedboat A social content studio sub-brand built to capture attention at speed. Creates bold social content that travels organically across platforms, from creator storytelling to viral moments. Combines cultural intelligence, fast creative execution, creator networks, and platform-native storytelling. For brands seeking fast-turnaround social content.
• Tailwinds Cultural foresight service exploring opportunities in media and culture, featuring in-depth research and interviews with experts. Produces trend reports covering topics like 2026 primer, live retail revolution, brand collabs, future of media, DAOs, gaming, Gen Z, and future of work. For brands seeking cultural insight and trend forecasting.
• The Compass A bespoke strategic framework for navigating unknown. Helps brands navigate through change (both opportunities and threats) by creating a framework to inspire and guide future-ready marketing, NPD, new services, innovations, and breakthrough communications. For brands seeking strategic navigation.
• COMPASS Workshop A workshop-format service that helps brands navigate through change using the bespoke Compass strategic framework, identifying brand pillars and mapping them against surrounding culture. For brands seeking facilitated strategic alignment.
• Tailwinds Workshop Cultural foresight workshop exploring opportunities in media and culture with in-depth research and expert interviews to form insights for navigating change. For brands seeking facilitated cultural insight.

Quantifiable outcome

• KFC Pickle Puffer: 186 pieces of coverage, 63 million estimated coverage views, 15 million+ social views
• +4 more outcomes

Named customers19 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Taylor Herring: London-based creative PR and communications agency known for bold, earned-media-led campaigns for consumer brands. Closely comparable in size, earned-first methodology, and target verticals to Here Be Dragons.
• Don't Cry Wolf: UK-based integrated PR and creative agency working with challenger and consumer brands. Similar size and earned-first positioning to Here Be Dragons.
• Hope&Glory: Independent UK PR agency with a strong consumer brand focus and award-winning creative campaigns. Direct comparable in service mix (PR, social, influencer, brand strategy) and London positioning.
• The Romans: London-based PR and communications agency with a strong earned-media approach for consumer brands, especially in food, drink, and lifestyle. Similar in positioning and target verticals.
• W Communications: London creative PR agency with strong consumer, lifestyle, and entertainment brand clients. Comparable in service offering and target segments.
• Tin Man Group: Boutique London creative communications agency focused on earned media, brand storytelling, and social campaigns for consumer brands. Comparable in scale, GTM, and target verticals.

Broad incumbents

• Edelman UK: Global communications firm with a major UK presence serving many of the same enterprise consumer clients. A scaled incumbent that Here Be Dragons competes against for brand AOR mandates.
• Mother London: Independently-owned but larger London creative agency with strong consumer brand portfolio. Adjacent competitor for creative-led brand work and culturally-resonant campaigns.
• M&C Saatchi PR: Larger global PR and creative network with strong consumer brand credentials. Overlaps heavily with Here Be Dragons' services but at greater scale, more geographies, and broader service portfolio.
• Ogilvy PR UK: Global creative and PR network with a UK office servicing large FMCG, drinks, and hospitality brands. Competes for the same enterprise briefs as Here Be Dragons but with substantially greater resources.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/hbdragons_co
• LinkedInlinkedin.com/company/herebedragons
• Instagraminstagram.com/hbdragons_co
• TikToktiktok.com/@herebedragons_co?lang=en

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Here Be Dragons