Jürgen Höller Academy GmbH

What Jürgen Höller Academy GmbH does

Jürgen Höller Academy GmbH is a Schweinfurt-headquartered, founder-controlled German training and consulting company that designs and delivers seminars, online courses, books, and bespoke advisory services for owner-managed small and medium-sized enterprises (Mittelstand / KMU) and individual entrepreneurs in the DACH region. The product portfolio spans high-volume flagship events such as Power-Days (held at venues including Olympiahalle München with 10,000+ attendees and ticketed at €49–€349), specialized skill seminars (Lifing®, SALES Boot Camp®, Rhetorik, Körpersprache), business transformation intensives (Business Secrets / Unternehmer Aufbruch, Management und Führung), and a 7-day Train-the-Expert certification program. A premium tier is anchored by the Eventus Club annual mastermind with Silicon Valley and Dubai trips, while a low-friction entry point is provided by a €6.95 30-Tage-Challenge and free Skalierungsplan consultations that feed a freemium-to-premium funnel.

The underlying technology stack is intentionally lean and third-party–led: registration runs on Typeform, community engagement on Skool, payments and digital fulfillment on Digistore24, and free content distribution on YouTube (57.2K subscribers, 543 videos). Proprietary IP is concentrated in registered trademarks and methodologies (Lifing®, SALES Boot Camp®, the GAD decision-making framework) rather than in software. Books ("Sprenge deine Grenzen," "Denken – Handeln – Wohlstand") and free resources (Vertriebsbrief, 21-day Motivation für 2025 email series) support content-led top-of-funnel acquisition.

Commercial mechanics combine one-time ticket sales, freemium entry products, subscription-style Eventus Club memberships, project-based Unternehmer-Consulting engagements, and book sales through direct and Digistore24 channels. The company claims 250+ seminars delivered annually, 2.1M+ cumulative seminar participants, 15,000+ lifetime satisfied customers, and was recognized in the Financial Times 2024 Europe's Long-Term Growth Companies ranking. After a 2000 insolvency and an aborted 500M EUR IPO, the firm was rebuilt under sole managing partner Jürgen Höller into a privately held GmbH with no disclosed institutional investors.

Name

Jürgen Höller Academy GmbH

Legal name

Jürgen Höller Academy GmbH

Website

https://juergenhoeller.com

Company type

Private

Founded year

1991

Operating status

Operating

Short description

Jürgen Höller Academy GmbH is a founder-controlled German seminar and consulting company that delivers high-volume in-person events, online courses, books, and bespoke advisory services for Mittelstand SMEs and entrepreneurs across the DACH region.

Ownership category

akta.pro rank

Product category

Business Coaching & Training Services

NAICS

Business Schools and Computer and Management Training (6114), Professional and Management Development Training (61143), Other Management Consulting Services (541618), Management Consulting Services (54161)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Virtual Training, Workshops & Masterclasses (Interactive Sessions) (MPAGAOAJ)

akta.pro secondary industries

Learning Content Bundling & Subscription Passes (All-Access Libraries) (MPACALAL), Corporate Meetings & Conferences (Internal/External Business Events) (MPAGAHAA)

Keywords

• Business coaching seminars
• Entrepreneur training programs
• Corporate consulting services
• Personal development seminars
• Executive mastermind membership

Headquarters

HQ city

Schweinfurt

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D

Revenue model

1. Seminars and Events: In-person intensive seminars including Power-Days (2-day events in venues like Olympiahalle München with 10,000+ attendees), Business Secrets, Sales Boot Camp, Management & Führung, and Lifing seminars. Revenue generated through ticket sales.
2. Online Courses and Digital Products: 30-Tage-Challenge (€6.95 one-time), video courses, and digital training programs delivered through the Skool community platform.
3. Corporate Consulting: Individual consulting engagements for Mittelstand companies, offering customized solutions for digitalization, sales, marketing, and leadership challenges. Includes free Skalierungsplan as entry point.
4. Book Sales: Published books 'Sprenge deine Grenzen' (No. 1 bestseller) and 'Denken – Handeln – Wohlstand' sold for free + €4.95 shipping or digital purchase.
5. Eventus Club Membership: Exclusive entrepreneur club with 12-month program, Silicon Valley trips, Dubai inspiration trips, and ongoing mastermind access for premium pricing.
6. Live-Calls and Community Access: Monthly live-calls with experts included in the 30-Tage-Challenge package, providing ongoing engagement and upsell opportunities for higher-tier programs.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Jürgen Höller Academy GmbH delivers paid seminars, online challenges, customized consulting, and mastermind membership programs aimed at entrepreneurs, executives, and sales professionals in the DACH region. Its product portfolio includes flagship live events (Power-Days, Business Secrets), methodology-driven seminars (Lifing®, SALES Boot Camp®, Management und Führung), the 30-Tage-Challenge digital program, the Eventus Club premium mastermind, SME-focused Unternehmer-Consulting, and bestselling books such as Sprenge deine Grenzen.

Product overview

Jürgen Höller Academy GmbH operates as a multi-product training and consulting company offering in-person seminars, online programs, consulting services, and published books. The core portfolio centers on intensive seminar events (Power-Days, Unternehmer Aufbruch/Business Secrets), online challenges (30-Tage-Challenge), specialized skill seminars (SALES Boot Camp, Rhetorik, Körpersprache, Lifing), executive programs (Management und Führung, Train-the-Expert-Ausbildung), premium membership (Eventus Club), and business consulting services. The company also offers books (Sprenge deine Grenzen, Denken – Handeln – Wohlstand) and free resources (Vertriebsbrief, Motivation für 2025 email series) as customer acquisition touchpoints. Products are delivered through a combination of venue-based events, online platforms (Typeform registration, Digistore24 payments, Skool community, YouTube content), and personalized consulting.

Differentiator

Problem solved

Functional benefit

Products and services

• Power-Days Europe's largest continuing education event, a 2-day intensive seminar featuring celebrity speakers and high-impact transformation content. Tickets range from €49 (Early Bird) to €349 (VIP). Targeted at entrepreneurs and business professionals seeking intensive growth experiences.
• Unternehmer Aufbruch (Business Secrets) Intensive 2-3 day business transformation seminar focused on breakthrough strategies, internal process automation, and efficiency enhancement for achieving market leadership. Targeted at SMEs and entrepreneurs in the DACH region.
• 30-Tage-Challenge Online 30-day challenge program with six phases covering sales, marketing, and team building. Priced at €6.95 with over 16 hours of video content, monthly live-calls with experts, and Skool community access (stated total value €800). Targeted at individual entrepreneurs as a low-friction entry product.
• Lifing® Seminar Seminar exploring universal laws of life inspired by geniuses like da Vinci and Einstein, providing access to knowledge used by history's greatest thinkers. Targeted at individuals pursuing personal development and peak performance.
• Rhetorik Seminar Public speaking seminar providing systematic methods for confident stage presence and sovereign presentation skills. Targeted at professionals and entrepreneurs who need to speak publicly.
• Erfolgsfaktor: Körpersprache Seminar Body language seminar teaching second-by-second analysis of conversation partners, targeted communication orchestration, and leveraging unconscious signals for negotiation success. Targeted at professionals seeking persuasive communication skills.
• SALES Boot Camp® Comprehensive sales training program teaching system-based selling that precisely targets core customer motives, efficient sales techniques from needs analysis to successful closing. Targeted at salespeople and account executives in any industry.
• Online Seminar: Künstliche Intelligenz (AI) AI implementation seminar teaching step-by-step systems for integrating AI into business operations, addressing automation, efficiency, and smart decision-making (claimed up to 80% time savings and 40% productivity increases). Targeted at business owners and managers.
• Management und Führung Seminar Management seminar for entrepreneurs and executives discovering automated business management systems that differentiate top performers (claimed 20-30% revenue increase through authentic leadership strength). Targeted at executives, managers, and team leaders.
• Train-the-Expert-Ausbildung 7-day intensive trainer education program revealing the success secrets of Europe's most successful trainers, with direct access to Jürgen Höller, Thore Friedrichs, and Tom Mohr sharing insider knowledge. Targeted at aspiring and established trainers and speakers.
• Eventus Club Membership Exclusive entrepreneur mastermind membership, positioned as the most exclusive in Europe, offering peer mastermind sessions, Silicon Valley and Dubai inspiration trips, and 10x thinking strategies over a 12-month program at premium pricing. Targeted at established elite entrepreneurs.
• Unternehmer-Consulting Customized consulting engagements analyzing business status quo and guiding companies into the future, covering digitalization, sales strategies, marketing, and sustainable business strategy tailored to SME needs. Targeted at small and medium-sized businesses.
• Sprenge deine Grenzen (Book) Number 1 bestselling book by Jürgen Höller on transforming self-doubt into assertiveness for private and professional peak performance, based on 40 years of experience and the GAD system. Available for €4.95 (shipping) with 2,300+ reviews at 4.7/5 stars.
• Denken – Handeln – Wohlstand (Book) Book providing impulses for entrepreneurial success, available for purchase through the Jürgen Höller online shop. Targeted at entrepreneurs and business readers.

Quantifiable outcome

• 40% average revenue increase over 3 years for companies that worked with the company
• +8 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Scale indicators9 records

Recent moves13 records

Expansion highlights5 records

Emerging players

• Mindvalley: Mindvalley is a global personal-growth and online-learning platform bundling creator-led courses, masterminds and community access via subscription. Comparable in the online-course bundle and community-led subscription model (analogous to the 30-Tage-Challenge/Skool and Eventus Club tiers), though operating internationally rather than DACH.
• Frank Thelen: Frank Thelen is a German entrepreneur and investor running paid mastermind and keynote offerings for founders. Comparable in DACH entrepreneur coaching and premium mastermind positioning (overlaps with Eventus Club), though narrower focus on tech/startup founders.

Broad incumbents

• Tony Robbins: Tony Robbins operates the largest global personal-development and business seminar business (Date with Destiny, Business Mastery, etc.) plus extensive digital products and a Platinum Partner mastermind. Comparable as the global archetype of the founder-led live-event coaching business Jürgen Höller operates regionally.
• Haufe Academy: Haufe Academy is a major German corporate training provider offering seminars, e-learning and certifications across management, sales, HR and digitalization. Comparable as a competing B2B training brand for the Mittelstand executive audience that Jürgen Höller's Management & Führung and consulting arm targets.
• Brian Tracy: Brian Tracy is an established international sales and leadership trainer running seminars, books, audio programs and online courses for sales professionals and managers. Comparable as a long-tenured, methodology-driven sales/business training brand with global reach that Jürgen Höller mirrors in the DACH market.

Others

• ExperTeach Gesellschaft für Netzwerk- und IT-Training mbH: ExperTeach is a German provider of technical and professional training courses for IT and corporate audiences. Comparable only adjacently as a DACH training event operator and channel through which similar seminars are delivered.
• Calenso: Calenso is a German online scheduling and appointment-management platform used by trainers and coaches. Adjacent enabler for the seminar/consulting booking workflow that powers much of Jürgen Höller Academy's Typeform-based intake.

Direct peers

• Lothar Seiwert: Lothar Seiwert is a long-established German author, speaker and trainer specializing in time management, life balance and self-management for professionals and SMEs. Comparable as a DACH seminar/coaching pioneer with similar event and book-led GTM.
• Dirk Kreuter: Dirk Kreuter is one of Germany's most prominent sales and business trainers, running large-scale seminars, boot camps and online programs for sales professionals and entrepreneurs. Closely comparable in GTM (live seminars, digital products, community) and target buyer (German Mittelstand and B2B sales).
• Christian Bischoff: Christian Bischoff is a leading German personal-development and mindset speaker running major in-person seminars (often at Olympiahalle München), online courses and community offerings. Directly comparable on founder-led seminar business model, event scale, and DACH entrepreneur audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@juergenhoelleracademy
• Facebookfacebook.com/juergenhoelleracademy
• LinkedInlinkedin.com/company/juergenhoellergmbh
• Instagraminstagram.com/juergen_hoeller

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jürgen Höller Academy GmbH