Hero PA
Hero PA is a UK-based bespoke telephone answering service, founded in 2017, that handles calls, messages, appointments and overflow support for UK businesses, sole traders, legal, healthcare, hospitality and finance clients as an affordable alternative to in-house reception staff.
- Company typePrivate
- Founded2017
- HeadquartersHorsham, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Hero PA does
Hero PA is a UK-based bespoke telephone answering service that operates as a trading style of BEST NUMBER LIMITED, a private limited company founded in 2017 and registered in England (Company Number 10957186). The company provides outsourced call handling for UK businesses, positioning itself as an affordable and flexible alternative to employing in-house reception staff. Its core offering is a tailored telephone answering service in which agents learn each client's business, callers and specific requirements, alongside add-on modules for administrative support and live chat. Distribution combines a self-serve online sign-up at mymessagehub.co.uk with direct sales meetings led by Managing Director Morgan Boult for larger clients.
The service is delivered from a purchased and renovated office in Horsham, West Sussex by a small, dedicated team (approximately seven employees at entry wages of £12/hour) using standard telephony infrastructure. There is no disclosed proprietary AI or automation layer; service quality is driven by trained operators measured on typing speed, accuracy and customer satisfaction KPIs. The technology footprint is intentionally lean and there are no public APIs, integrations, patents or certifications beyond standard PSA and ICO compliance logos.
Commercially, Hero PA runs a subscription-style recurring revenue model in which clients pay for ongoing call handling, message taking, appointment management and overflow call support, with add-ons available for live chat and administrative tasks. Pricing is not published and quotes are handled via contact. The company serves a diverse mix of UK customers including major businesses, sole traders, and vertical-specific clients in hospitality and catering, legal services, private healthcare, and finance. Hero PA is bootstrapped with no external funding, operates exclusively within the United Kingdom, and markets itself primarily through organic social channels (LinkedIn, Instagram, Twitter, Facebook) and its own website.
Hero PA firmographics
Firmographics- Name
- Hero PA
- Legal name
- BEST NUMBER LIMITED
- Website
- https://hero-pa.co.uk
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Hero PA is a UK-based bespoke telephone answering service, founded in 2017, that handles calls, messages, appointments and overflow support for UK businesses, sole traders, legal, healthcare, hospitality and finance clients as an affordable alternative to in-house reception staff.
- Ownership category
- akta.pro rank
Where Hero PA is headquartered
LocationHeadquarters
- HQ city
- Horsham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Hero PA business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Telephone Answering Services: Recurring subscription-based telephone answering service where clients pay for outsourced call handling as an alternative to employing full-time staff. The service includes message taking, appointment management, and overflow call handling.
- Additional Services: Supplementary services including administrative support and live chat capabilities offered alongside core telephone answering package.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Hero PA product offering
Product offeringCore offering
Hero PA provides a bespoke telephone answering service that handles inbound calls on behalf of UK businesses, including message taking, call routing, appointment management, and real-time message relay. The service is offered as an affordable and flexible alternative to employing in-house reception staff and is complemented by optional administrative support and live chat services.
Product overview
Hero PA is a telephone answering service provider offering a suite of communication services. Their core product is the bespoke Telephone Answering Service, which serves as an affordable and flexible alternative to employing in-house staff. This core service is complemented by optional add-on modules including Administrative Support and Live Chat, allowing clients to tailor the service package to their business needs.
Differentiator
Problem solved
Functional benefit
Products and services
- Telephone Answering Service Bespoke outsourced telephone answering service that handles incoming calls on behalf of UK businesses, including message taking, call routing, appointment management, and real-time message relay, offered as an affordable alternative to in-house reception staff.
- Live Chat
Companies that use Hero PA
Customer profileSegments6 records
Ideal customer profiles6 records
Hero PA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Hero PA partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
Hero PA competitors and assessment
Company assessmentDirect peers
- Ruby Receptionists: Virtual receptionist service delivering live phone answering, call screening, and chat support for SMBs and professional services. Comparable on bespoke live-agent delivery, multi-channel offering, and SMB customer focus.
- Moneypenny: UK-based telephone answering and outsourced receptionist service serving businesses of all sizes. Closest like-for-like peer given shared UK focus, bespoke service orientation, and similar customer mix spanning SMBs and professionals.
- VoiceNation: US-based live telephone answering service offering 24/7 call answering, order entry, and message relay for businesses. Similar outsourced live-agent model targeting SMBs that need continuous coverage without in-house staff.
- Map Communications: Telephone answering and call center service providing 24/7 live answering, message taking, and appointment scheduling for businesses. Comparable on subscription-based service, around-the-clock coverage, and SMB/professional customer mix.
- Answering Service Care: Telephone answering service providing live call handling, message relay, and appointment scheduling for SMBs and professional firms. Comparable on subscription live-agent model, multi-vertical customer base, and 24/7 positioning.
- PAT Live: US-based telephone answering service providing 24/7 live call answering, message taking, and appointment management for SMBs and professionals. Direct competitor on service scope, delivery model, and target customer profile.
- Answer Connect: Telephone answering and virtual receptionist provider serving SMBs across multiple verticals with 24/7 coverage. Comparable on subscription-based call handling, multi-vertical customer base, and message/appointment services.
- 1-800-Answering: Telephone answering service offering 24/7 live answering, order taking, and message services for businesses. Comparable on the core subscription-based live agent model and SMB-focused go-to-market approach.
Broad incumbents
- Concentrix: Global customer experience and business process outsourcing provider offering outsourced contact center, customer service, and back-office support at scale. Operates in the same broad communications services space as Hero PA but at enterprise scale rather than the bespoke SMB niche.
Emerging players
- Smith.ai: 24/7 live agent call answering combined with AI chatbot tools, targeting SMBs and professional services. Adjacent peer showing where the live answering category is heading, blending human service with AI automation that Hero PA currently lacks.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Hero PA social profiles
Digital presenceHero PA financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hero PA leadership team
Management profileNumber of profiles
Profiles1 record
Hero PA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hero PA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hero PA
What does Hero PA do?
Hero PA provides a bespoke telephone answering service that handles inbound calls on behalf of UK businesses, including message taking, call routing, appointment management, and real-time message relay. The service is offered as an affordable and flexible alternative to employing in-house reception staff and is complemented by optional administrative support and live chat services.
Is Hero PA a public or private company?
Hero PA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hero PA founded?
Hero PA was founded in 2017. It employs 1 to 10 people.
Where is Hero PA based?
Hero PA is headquartered in Horsham, United Kingdom, in the Europe region.
How does Hero PA make money?
Two revenue lines are on record. Telephone Answering Services are the primary driver. The others are additional Services.
Who are Hero PA's main competitors?
Direct peers on record are Ruby Receptionists, Moneypenny, VoiceNation, Map Communications, Answering Service Care, PAT Live, Answer Connect and 1-800-Answering. Concentrix is listed as a broad incumbent. Smith.ai is listed as an emerging player.
Does Hero PA have an API?
No public API is recorded for Hero PA.