hetvakantiebureau.nl

What hetvakantiebureau.nl does

Het Vakantiebureau (legally Protestantse Stichting Diaconaal Vakantiewerk, PSDV) is a Dutch ANBI-registered nonprofit foundation that organizes care-focused vacations for seniors, people with disabilities, and low-income families in the Netherlands. Tracing its origins to vacation programs begun within the Dutch Reformed churches in the early 1960s and formally established through a 1996 merger, the organization today serves approximately 2,300 guests per year across more than ten distinct persona segments — including seniors with no, light, or intensive care needs, dementia caregivers and their partners, people with visual impairments, mild intellectual disabilities, multiple disabilities, Huntington's disease, young adults aged 25-50 with care needs, welfare-income families, and socially isolated elderly — supported by roughly 1,400 trained volunteers.

The core asset footprint consists of four adapted locations: Nieuw Hydepark (Doorn), Dennenheul (Ermelo) — described as the only fully adapted accommodation in the Netherlands for visually impaired guests — and IJsselvliedt (Wezep), plus the accessible sailing vessel Prins Willem-Alexander. The technology layer is a website-based booking and reservation platform with detailed care-requirement intake forms covering medical needs, mobility aids, medication management, and personalized care plans, supplemented by a Microsoft 365 SharePoint intranet for volunteers and standard cookie-based web analytics. No API, SDK, mobile app, or AI/ML capability is disclosed.

The organization operates a hybrid revenue model: guest-paid vacation fees (with optional €55/week cancellation insurance) layered with a Steunfonds donation vehicle for capital items and a Vakantiefonds means-tested subsidy (with explicit income thresholds), plus material in-kind and financial support from the diaconieën of the Protestantse Kerk in Nederland and from RCN Vakantieparken through the Maatschappij van Welstand. Distribution is primarily direct-to-consumer (website and phone booking) supplemented by church-diakonale referral channels, healthcare-institution referrals (Alzheimer Nederland, Huntington Association, Nationale Zorgreserve), and a 'warme contactpersonen' ambassador network.

Name

hetvakantiebureau.nl

Legal name

Protestantse Stichting Diaconaal Vakantiewerk

Website

https://hetvakantiebureau.nl

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Het Vakantiebureau is a Dutch ANBI nonprofit (PSDV foundation) that runs care-focused vacations for approximately 2,300 seniors, people with disabilities, and low-income families annually across four adapted locations in the Netherlands, supported by ~1,400 trained volunteers and funded via guest fees, donations, and church diaconieën.

Ownership category

akta.pro rank

Product category

Accessible Care Vacations

NAICS

Services for the Elderly and Persons with Disabilities (624120), Nursing and Residential Care Facilities (623), Other Residential Care Facilities (6239)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Social Services (8300)

akta.pro primary industry

Dementia/Alzheimer’s Respite Care (Specialized) (HLADAKAG)

akta.pro secondary industries

Respite-Focused Adult Day Programs (Caregiver Relief) (HLADAIAG), Adult Day Respite Programs (Daytime Relief) (HLADAKAC), Memory Care Respite (Short-Term) (HSABAEAD), Short-Term Dementia Respite & Transitional Memory Care Programs (HLADACAG)

Keywords

• Care vacation services
• Accessible tourism
• Disability vacation programs
• Senior travel services
• Nonprofit hospitality

Headquarters

HQ city

Doorn

HQ country

Netherlands

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Vacation Fees: Fees charged to guests for vacation packages. Prices vary by accommodation and care level required. Includes cancellation insurance option at €55 per person per week.
2. Donations and Church Support: Financial support from Protestantse Kerk in Nederland diaconieën (church deaconries), Steunfonds donations from individuals, and Maatschappij van Welstand (shareholder of RCN). Organization has ANBI (public benefit organization) status.
3. Steunfonds (Support Fund): Dedicated fund for financing medical equipment, recreational activities, adapted bicycles, wheelchairs, volunteer training, and facility modifications. Receives donations and manages expenditures for accessibility improvements.
4. Mediation Fees: Small mediation fee of €75 for week stays or €35 for weekend stays for RCN family vacation partnerships to cover administrative costs.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Het Vakantiebureau organizes fully catered care vacation weeks for seniors, people with disabilities, caregivers, and low-income families at four specialized Dutch locations (Nieuw Hydepark, Dennenheul, IJsselvliedt, and the Prins Willem-Alexander ship), supported by approximately 1,400 trained volunteers. Offerings include themed weeks, dementia caregiver vacations, RCN free family vacations, and free senior midweeks, with financial support available through the Steunfonds and Vakantiefonds.

Product overview

Het Vakantiebureau is a non-profit organization (part of Protestantse Stichting Diaconaal Vakantiewerk) that organizes care-focused vacations and senior vacations in the Netherlands. The core offering consists of vacation weeks for seniors and people with care needs, with approximately 2,300 guests annually served by 1,400 volunteers. The portfolio includes three vacation hotels (Nieuw Hydepark in Doorn, Dennenheul in Ermelo, and IJsselvliedt in Wezep), a vacation ship (Prins Willem-Alexander), and themed vacation weeks. Specialized vacation programs target seniors without care, with light care, with intensive care, dementia patients and their caregivers, visually impaired individuals, people with mild intellectual disabilities, people with multiple disabilities, Huntington's disease patients, young adults aged 25-50, and families with ill members. Support services include the Steunfonds (support fund) for equipment and activities, and Vakantiefonds (vacation fund) for financial assistance. Partnerships with RCN Vakantieparken enable free family vacations and senior midweeks for low-income individuals.

Differentiator

Problem solved

Functional benefit

Brands

• Vakanties met Aandacht: The organization's tagline and brand identity for care-focused vacations
• Nationale Zorgreserve Partnership

Products and services

• Senior vacations with no or light care Fully catered group vacation weeks for vital seniors or those needing minimal assistance, in natural settings with varied programs offering freedom to participate.
• Senior vacations with intensive care Mixed group vacation weeks combining seniors without care or with light care alongside seniors requiring intensive care, with activity programs covering workshops, games, and excursions.
• Caregiver and dementia vacation Vacation weeks for caregivers and their home-living partners with dementia, allowing caregivers to partially or fully transfer care responsibilities to trained volunteers while providing peer contact with other caregivers.
• Vacations for people with visual impairments Vacation weeks specifically designed for people with visual impairments at Dennenheul, a fully adapted facility with guide lines, Braille markings, and guide dog-friendly rooms, with adapted activities including nature trails, tandem cycling, and guided excursions.
• Vacations for people with mild intellectual disabilities Four vacation weeks annually at Nieuw Hydepark for people with mild intellectual disabilities, with experienced volunteers providing guidance and supervision during group activities.
• Vacations for people with multiple disabilities Fully catered group vacations for people with multiple disabilities at adapted locations, providing excursions, workshops, evening programs, and full volunteer support.
• Care vacation for young adults aged 25-50 Vacations specifically organized for younger guests aged 25-50 with intensive care needs, held at Hotel IJsselvliedt with programs adapted to age and abilities.
• Vacations for people with Huntington's disease Fully catered vacation week organized in collaboration with the Huntington Association for people with Huntington's disease.
• Family vacation with Stichting Happy Holiday Family vacations during school holidays for families with school-age children where a family member has a serious, terminal, or chronic illness, organized with Stichting Happy Holiday.
• Free RCN family vacations 100 free family vacation weeks per year at RCN Vakantieparken for families with children living at welfare-level income, recruited via diaconieën and social organizations.
• 'Ouderen in het zonnetje' senior midweek Free midweek at three RCN Vakantieparken locations in December for 150 seniors 70+ with small social networks and limited finances who haven't vacationed in years; guests must be mobile as no care is provided.
• Vacation hotel Nieuw Hydepark (Doorn) Adapted vacation hotel in Doorn hosting mixed senior vacations, vacations for people with mild intellectual disabilities (including Oud & Nieuw weeks), and other care programs.
• Vacation hotel IJsselvliedt (Wezep) Adapted vacation hotel in Wezep hosting seniors and younger adults aged 25-50 with (intensive) care needs.
• Vacation hotel Dennenheul (Ermelo) Vacation hotel in Ermelo, the only accommodation in the Netherlands fully adapted for people with visual impairments, featuring guide lines, Braille markings, and specialized activities.
• Vacation ship Prins Willem-Alexander Sailing vacation ship that travels through the Netherlands visiting cities such as Willemstad, Vlissingen, Wijk bij Duurstede, Texel, Enkhuizen, Hellevoetsluis, Dordrecht, Kampen, and Hoorn, offering accessible vacations with wheelchair escorts during shore excursions.
• Themed vacation weeks Special themed vacation weeks including Creative/Culinary Week, Music Week, Easter, Pentecost, Ascension, Indonesian/Moluccan Week, Sailing Vacations, Christmas, and New Year's celebrations.
• Steunfonds Het Vakantiebureau (Support Fund) Support fund that finances medical equipment, recreational materials, trips, volunteer training, and accommodation modifications to make vacations accessible for guests who cannot afford them.
• Vakantiefonds (Vacation Fund financial assistance) Financial contributions toward vacation costs for guests whose gross income does not exceed minimum wage or social security benefits, with one subsidy maximum per calendar year (income thresholds: Single 65+ up to €23,500; Couples up to €31,000; Minimum wage single up to €31,000; Welfare benefit up to €25,000).

Quantifiable outcome

• ~2,300 guests annually enjoy care vacations
• +3 more outcomes

Named customers7 records

Segments11 records

Ideal customer profiles8 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• RCN VakantieparkencoreStrategic or Co-development Partner · 1 January 2026RCN Vakantieparken provides vacation facilities for 100 free family vacations annually and the 'Ouderen in het zonnetje' midweek for 150 elderly. Maatschappij van Welstand (shareholder of RCN) directs profit to social causes including Het Vakantiebureau. Partnership enables vacation access for welfare-level families and isolated seniors.
• Stichting Happy HolidaycoreStrategic or Co-development PartnerCollaboration for family vacations during school holidays for families with school-age children where a family member is seriously, terminally, or chronically ill. Jointly organized vacation program.
• Alzheimer NederlandminorGTM or Marketing PartnerAlzheimer Nederland provides support and promotion for vacation weeks for caregivers and their partners with dementia. Collaborates on spreading awareness of respite vacation opportunities.
• Nationale ZorgreserveminorStrategic or Co-development PartnerNational network of (former) healthcare professionals available for crisis response. Het Vakantiebureau volunteers can register for free to access training including CPR courses, nursing skills, elder abuse recognition, conflict management, and swallowing disorders. Accreditation points available through V&VN.
• Huntington Vereniging (Huntington Association)minorGTM or Marketing PartnerCollaboration for organizing vacation week specifically for people with Huntington's disease. Association handles registrations and inquiries via [email protected].
• YorneominorGTM or Marketing PartnerSocial welfare organization that referred a family for RCN vacation program. Example of partnership with municipal care organizations.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Stichting De Zonnebloem: Dutch nonprofit dedicated to people with physical disabilities, organizing accessible vacations, day outings, and social activities nationwide. Most direct comparator to Het Vakantiebureau: similar mission (accessibility + social connection), volunteer-driven, and offers adapted group holidays.
• Stichting Happy Holiday: Dutch nonprofit providing subsidized family vacations for families with a seriously, chronically, or terminally ill member; explicitly named as a co-organization partner of Het Vakantiebureau and offers a near-identical service model targeted at a related (family) segment.

Broad incumbents

• Tzorg: Major Dutch home-care organization providing personal care, nursing, and individual support. Adjacent in terms of care delivery for elderly/disabled populations in the Netherlands, but does not offer residential or vacation-based services.
• Buurtzorg Nederland: Largest Dutch home-care nursing organization, deploying neighborhood-based teams for elderly and disabled clients. Comparable through its caregiver-pool model and quality-of-care focus, but operates in the home-care (not vacation-residential) segment.
• Stichting Philadelphia: Large Dutch care provider for people with (intellectual) disabilities, including supported housing, day activities, and holiday programs. Comparable on the 'mild intellectual disability vacation week' and broader disability care continuum, though it is a much larger, multi-service incumbent.

Others

• Vegro: Major Dutch supplier of mobility aids, medical equipment, and home-care products. Adjacent as an ecosystem enabler - the type of supplier Het Vakantiebureau relies on for wheelchair-accessible accommodations, adapted bicycles, and other accessibility investments funded by the Steunfonds.
• RCN Vakantieparken: Dutch operator of holiday parks and the strategic partner enabling Het Vakantiebureau's free family vacations and elderly midweeks. Listed as a peer because it is the principal leisure-property counterparty in the network, even though it is a for-profit operator rather than a direct care-vacation competitor.
• Nationale Zorgreserve: Dutch network of (former) healthcare professionals mobilized for crisis response and continuous training (CPR, nursing skills, elder abuse, swallowing disorders, V&VN accreditation). Comparable as the volunteer-pipeline and training infrastructure partner on which Het Vakantiebureau's care delivery depends.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/vakantiesmetaandacht
• Instagraminstagram.com/hetvakantiebureau
• LinkedInlinkedin.com/company/hetvakantiebureau-nl

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about hetvakantiebureau.nl