Heuvelrug energie

What Heuvelrug energie does

Heuvelrug Energie (operating as "Hé") is a Dutch local energy cooperative (Coöperatie Heuvelrug Energie U.A., founded July 5, 2012, in Driebergen-Rijsenburg) serving residents, businesses, and institutions in the municipality of Utrechtse Heuvelrug, Netherlands. The cooperative has no profit motive and is governed democratically by its members. Its core purpose is to accelerate the local energy transition through energy-saving advice, collective renewable generation, electric mobility, and member-driven green energy supply.

The cooperative offers four integrated service lines: (1) Energie besparen, which includes free home visits from volunteer energy coaches and fixers, insulation and heating advice, and a Trefpunt Duurzaam Ondernemen platform for local businesses; (2) Energie opwekken, comprising rooftop solar guidance and collective solar projects (Postcoderoos schemes, including the Buurtstroom Werkhoven project and participation in the 2023 Zonnepark Wijkerbroek utility-scale park); (3) Autodelen, an electric car sharing service delivered through a partnership with MobiGo Heuvelrug and available in Amerongen, Doorn, Driebergen, and Maarn; and (4) Energie Kopen, green energy supply delivered through a referral partnership with the om | nieuwe energie collective (previously with Greenchoice). The underlying technology is non-proprietary: the cooperative does not develop its own energy or software products and instead orchestrates services, advice, and partnerships.

Revenue mechanics are subscription-like and small-ticket. Individual members pay €12.50 per year; business members pay €35 to €250 per year based on annual electricity consumption, with businesses using Greenchoice historically receiving a discount equal to their membership fee. The cooperative also earns per-customer referral fees from om | nieuwe energie for each member who signs up for energy supply. Operating costs are covered primarily through membership dues, referral fees, and project subsidies from the municipality of Utrechtse Heuvelrug, Rabobank Rijn en Heuvelrug, and the Stimuleringsfonds voor de Creatieve Industrie. The organization is a member of the om | nieuwe energie collective of 60+ Dutch local energy cooperatives and the national umbrella Energie Samen, and it co-founded the Vereniging van Energie Coöperaties (VEC) on the day of its own incorporation to share professional services across cooperatives.

Name

Heuvelrug energie

Legal name

Coöperatie Heuvelrug Energie U.A.

Website

https://heuvelrugenergie.nl

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Heuvelrug Energie is a Dutch not-for-profit cooperative founded in 2012 serving residents and businesses in the Utrechtse Heuvelrug municipality with energy-saving advice, collective solar projects, electric car sharing, and green energy supply referrals.

Ownership category

akta.pro rank

Product category

Local Energy Cooperative Services

NAICS

Electric Power Generation, Transmission and Distribution (2211), Solar Electric Power Generation (221114)

SIC

Services-Membership Organizations (8600), Electric Services (4911)

akta.pro primary industry

Renewable Energy & Clean Tech Access (Off-grid, Energy Poverty Solutions) (BPAGALAE)

akta.pro secondary industries

Interconnection, Permitting & Grid Services for DERs (EUAMAJAH), Utility-Integrated Distributed Energy Resources (DER) & Non-Wires Alternatives (EUACALAF)

Keywords

• Local energy cooperative
• Solar energy projects
• Energy advisory services
• Electric car sharing
• Renewable energy supply

Headquarters

HQ city

Driebergen-Rijsenburg

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership fees: Annual membership contributions from individual members (€12.50/year) and businesses (scaled by kWh consumption, from €35 to €250/year). Membership confers voting rights and access to cooperative services and discounts.
2. Energy supply partnership revenue: Through the partnership with OM | nieuwe energie (cooperative energy supplier), Heuvelrug Energie receives an annual fee for each customer referred who signs up with OM. Existing Greenchoice customers switching through Hé also generate referral revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Heuvelrug Energie is a member-owned cooperative that helps residents and businesses of the Utrechtse Heuvelrug municipality transition to sustainable energy. It provides free energy-saving advice through volunteer energy coaches, organizes collective solar panel projects (Postcoderoos), facilitates electric car sharing via the MobiGo partnership, and refers members to green energy suppliers such as OM | nieuwe energie. The cooperative operates without profit motive and reinvests in local energy transition initiatives.

Product overview

Heuvelrug Energie is a cooperative energy organization offering a portfolio of services to accelerate the energy transition in Utrechtse Heuvelrug municipality. The core offerings include: Energie besparen (energy-saving advisory services with free home visits from energy coaches and professional assessments), Energie opwekken (collective solar projects and participation in local solar parks), Autodelen (electric car sharing via MobiGo partnership), and Energie Kopen (green energy supply through partnerships with OM | nieuwe energie and Greenchoice). The Trefpunt Duurzaam Ondernemen platform supports local businesses in their sustainability journey. The cooperative is member-owned and not-for-profit, focusing on local renewable energy production, energy efficiency, and sustainable mobility.

Differentiator

Problem solved

Functional benefit

Products and services

• Energie besparen (Energy Saving Advisory) Advisory and support service for homeowners and renters covering home visits from volunteer energy coaches, insulation advice, heating solutions and professional energy assessments aimed at reducing residential energy consumption.
• Energie opwekken (Collective Solar Projects) Collective and individual solar energy project offering enabling residents to purchase panels on local rooftops (farms, buildings) and participate in local solar parks, including Postcoderoos enrollment for tax credits.
• Autodelen (Electric Car Sharing)

Quantifiable outcome

• 30–60% savings on car costs for electric car sharing users
• +3 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• OM | nieuwe energiecoreStrategic or Co-development PartnerHeuvelrug Energie is a member cooperative of the om | nieuwe energie energy collective, which supplies 100% truly green energy across the Netherlands. Heuvelrug Energie refers customers to OM and receives an annual fee per referred customer. OM offers flexible and variable energy tariffs, and members of Heuvelrug Energie can become free members of the cooperative.
• MobiGo HeuvelrugcoreStrategic or Co-development PartnerHeuvelrug Energie partners with MobiGo Heuvelrug to promote and facilitate electric car sharing in the municipality. Together they organize Instapdagen (open days), offer discounted subscriptions, and aim to expand car sharing to more villages. The partnership is non-commercial and supported by the municipality.
• Gemeente Utrechtse HeuvelrugcoreStrategic or Co-development PartnerThe municipality funds Heuvelrug Energie's energy coaches and fixers program, and collaborates on the Routekaart Klimaatneutraal Grondgebied 2035. Heuvelrug Energie aligns its activities with municipal climate goals and participates in joint initiatives like the Duurzame 100 and local energy strategy consultations.
• Energie van UtrechtcoreStrategic or Co-development PartnerEnergie van Utrecht is the provincial umbrella organization of Utrecht energy cooperatives, providing professional support for solar, wind, and heat projects. Heuvelrug Energie participates in its programs and the collective solar project at Zonnepark Wijkerbroek was facilitated through this network.
• Energie SamencoreStrategic or Co-development PartnerEnergie Samen is the national umbrella organization for energy cooperatives in the Netherlands. Heuvelrug Energie is a member, gaining access to national advocacy, best practices, and the Local4Local energy community framework.
• GreenchoiceminorChannel Partner/ Reseller/ DistributorHeuvelrug Energie previously partnered with Greenchoice to offer green energy supply with a €17.50 annual discount on variable contracts. Customers switching via Heuvelrug received free membership. This partnership has been superseded by the OM | nieuwe energie arrangement.
• Nabij wonenminorStrategic or Co-development PartnerThe housing corporation Nabij wonen collaborates with Heuvelrug Energie on research into collective sustainable heat supply options in Driebergen, exploring options such as warmth from sewage water treatment.
• Hoogheemraadschap De Stichtse Rijnlanden (HDSR)minorStrategic or Co-development PartnerThe regional water board HDSR operates a sewage water treatment plant that can potentially supply warmth for a collective heat network in Driebergen, in partnership with Heuvelrug Energie and Nabij wonen.
• AORTA (Architectuurcentrum)minorStrategic or Co-development PartnerAORTA architectuurcentrum collaborated with Heuvelrug Energie to develop plans for an area-oriented pilot combining solar energy with other land use goals (agriculture, biodiversity, water management) in the municipality.
• Soft EnergyminorImplementation/ SI/ Consulting PartnerThe municipality of Utrechtse Heuvelrug directs interested businesses to Soft Energy for independent advice on solar panel installations, including technical, regulatory, subsidy, and financing guidance. Heuvelrug Energie references Soft Energy on its business pages.
• Stip (webdesign)minorOthersStip provides web design and graphic design services for Heuvelrug Energie, including the website and promotional materials.
• GoedVolkminorGTM or Marketing PartnerGoedVolk is a local organization that contributes to themes including biodiversity, sustainable food, climate, and plastic reduction. They collaborate on events such as the Harry Karremanprijs award ceremony and share Heuvelrug Energie's mission.

Scale indicators4 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• Vandebron: Major Dutch green energy supplier that connects consumers directly to local renewable producers. Operates as a broader commercial incumbent in Dutch green energy supply, similar market positioning to OM | nieuwe energie and overlapping customer base with Heuvelrug Energie's referral channel.
• Greenchoice: One of the largest Dutch green energy suppliers, offering renewable electricity and gas to households and businesses nationwide. Former partner of Heuvelrug Energie. Broader incumbent in the same green energy supply market that Heuvelrug Energie accesses via OM | nieuwe energie referral.
• om | nieuwe energie: National Dutch cooperative energy collective of 60+ local energy cooperatives that supplies 100% green energy nationwide. Heuvelrug Energie is a member collective, referring customers to OM and receiving per-customer referral fees. Operates the same cooperative energy model at national scale.
• Pure Energie: Dutch renewable energy supplier focused on wind and solar generation supplying green electricity to households and businesses. Broader commercial incumbent in the Dutch green energy market, comparable supply-side offering to the OM | nieuwe energie channel that Heuvelrug Energie leverages.
• Eneco: Major Dutch energy incumbent operating across electricity, gas, district heating, and smart energy services for millions of customers. Largest-scale broad incumbent in Dutch energy market; contrasts with Heuvelrug Energie's small community cooperative model while addressing the same residential energy transition need.

Direct peers

• TexelEnergie: Local energy cooperative on the Dutch island of Texel offering community green energy, collective solar projects, and energy advice. Directly comparable member-owned cooperative model serving a defined Dutch geographic community, with similar services to Heuvelrug Energie.
• Buurkracht: Dutch community energy platform that helps neighborhood groups save energy together through group purchasing and local action. Closely comparable community-led energy transition model targeting Dutch residential neighborhoods, similar member organizing approach to Heuvelrug Energie.

Others

• Energie Samen: National Dutch umbrella organization for energy cooperatives, providing advocacy, best practices, and the Local4Local energy community framework. Heuvelrug Energie is a member. Enables and supports cooperative energy movement rather than competing commercially.
• MobiGo: Dutch electric car sharing service operating shared EV fleets across Dutch municipalities including Heuvelrug. Heuvelrug Energie is a non-commercial community partner that promotes MobiGo subscriptions and organizes Instapdagen. Adjacent enabling partner for cooperative's mobility pillar.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/heuvelrug-energie

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heuvelrug energie