HEYA Solutions

What HEYA Solutions does

HEYA Solutions ("Heya") is a privately held, bootstrapped managed offshore staffing company founded in 2022 and headquartered in Boca Raton, Florida. The company recruits, vets, employs, and manages dedicated offshore team members who work on-site in company-operated offices in Johannesburg, South Africa and Panama City, Panama, selling those team members on a monthly, per-seat basis primarily to US and UK-based growing businesses. Heya positions its model explicitly against home-based virtual assistant contractors and low-cost freelance marketplaces by emphasizing physical offices, on-site local leadership (including co-founder Yehuda Lazarus in South Africa), defined career paths for staff, and bundled full-service support covering recruiting, workspace, equipment, payroll, benefits, insurance, compliance, onboarding, and ongoing performance management.

The company operates no proprietary technology platform; its core "product" is the managed service itself, delivered through standard collaboration tools (Slack, Teams, Zoom, email) with optional 24/7 office drop-in video access. Service delivery is organized into five go-to-market verticals—Healthcare (with HIPAA-aware administrative, billing, and scheduling roles), Real Estate (listing and transaction coordinators, property management), Financial Services, Technology (engineers, designers, CRM specialists, data analysts), and a catch-all General Support offering—each staffed by vetted professionals working from Heya's managed offices. Pricing is structured as one predictable monthly rate per team member; hourly rates typically range from $6 to $23+ depending on role and experience, with clients using more than five team members required to hire a dedicated Heya team lead.

Go-to-market is sales-led and consultation-based: a free 30-60 minute discovery call feeds a non-binding proposal, candidate matching, and onboarding, with ongoing formalized performance reviews at 3, 6, and 12 months and quarterly HQ check-ins. Customer acquisition is driven by content marketing on the company blog (operations scaling, healthcare compliance, AI-vs-offshore comparisons, hiring best practices) and word-of-mouth from named SMB and mid-market clients including Land Geeks, Sunshine Lighting, Omni Insurance, Moishes, and Lonic. The company reports 120+ successful placements and 24/7 support availability across its two global offices. No institutional funding, acquisitions, or public-market signals have been disclosed; co-founders Dr. Herschel Kessler and Yehuda Lazarus retain operational control alongside a small leadership team of a Director of Operations and Marketing and a Client Success Manager.

Name

HEYA Solutions

Legal name

Heya

Website

https://heya.team

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

HEYA Solutions is a bootstrapped managed offshore staffing firm founded in 2022 that recruits, vets, and employs dedicated team members in company-operated offices in Johannesburg, South Africa and Panama City, selling them on per-seat monthly contracts to US and UK small and mid-sized businesses across healthcare, real estate, financial services, technology, and general support functions.

Ownership category

akta.pro rank

Product category

Offshore Staffing Services

NAICS

Temporary Help Services (561320), All Other Support Services (561990)

SIC

Services-Employment Agencies (7361), Services-Help Supply Services (7363)

akta.pro primary industry

Offshore Development Center (ODC) / Dedicated Team Services (BPAEAMAL)

Keywords

• Offshore staffing services
• Managed staffing solutions
• Dedicated team members
• Office-based outsourcing
• Business process staffing

Headquarters

HQ city

Boca Raton

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Managed Offshore Staffing Services: Heya provides businesses with vetted, managed staff located in South Africa and Panama offices. Clients pay a monthly rate per team member, with hourly rates typically ranging from $6-23+ depending on the role and experience level. The service includes recruiting, vetting, workspace, equipment, payroll, benefits, insurance, compliance, local leadership, onboarding support, and ongoing performance management.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

HEYA Solutions is a managed offshore staffing provider that places dedicated, vetted team members in its company-operated offices in South Africa and Panama for US and UK-based businesses. The service bundles recruiting and vetting, workspace and equipment, payroll, benefits, insurance, compliance, local leadership, onboarding support, and ongoing performance management into one predictable monthly rate per team member (typically $6-$23+ per hour depending on role and experience). The offering is positioned as an alternative to faceless remote contractors, emphasizing on-site office oversight and team culture.

Product overview

HEYA Solutions operates as a managed offshore staffing company offering a unified platform of dedicated team members based in South Africa. The core product is managed offshore staffing services, supported by service components including recruiting and vetting, onboarding and setup, and ongoing support and management. The company serves multiple industry verticals—Healthcare, Real Estate, Financial Services, Tech, and General Support—each staffed by vetted professionals working from company-managed offices with on-site leadership. All services are delivered through their established office infrastructure with local management, providing businesses with an integrated alternative to remote contractors.

Differentiator

Problem solved

Functional benefit

Products and services

• Managed Offshore Staffing Services Core offering providing businesses with dedicated, vetted staff members based in South Africa (and Panama) who work on-site in Heya-managed offices under on-site leadership. Bundles recruiting, vetting, workspace and equipment, payroll, benefits, insurance, compliance, local leadership, onboarding, and ongoing performance management for US and UK clients.
• Healthcare Support Staffing Specialized staffing for healthcare practices including administrative assistants, patient coordinators, scheduling support, billing and insurance verification, and back-office operations, with HIPAA-compliant support.
• Real Estate Support Staffing Staffing for real estate teams and property management companies including listing and transaction coordinators, property management assistants, tenant communications, maintenance coordination, and CRM support.
• Financial Services Support Staffing Staffing for financial services firms including client service support, reporting and data assistance, bookkeeping support, compliance coordination, and operations assistance.
• Tech Staffing Staffing for fast-growing tech businesses including engineers, designers, CRM specialists, and data analysts who integrate into existing client workflows.
• General Support Staffing Reliable cross-functional support including customer support, sales support, research assistants, project coordination, and marketing and operations support.
• Recruiting and Vetting End-to-end recruitment service that sources, vets, and presents top candidates tailored to client requirements, with interview support included. Candidates are typically presented within 1-2 weeks of engagement signing.
• Onboarding and Setup Comprehensive onboarding support covering desk setup, equipment provisioning, computer setup, and training coordination to ensure smooth day-one integration of new team members.
• Ongoing Support and Management Continuous post-onboarding support including dedicated account managers, performance check-ins, formal reviews at 3, 6, and 12 months, and quarterly HQ check-ins for long-term partnership.

Quantifiable outcome

• 120+ successful placements
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Belay Solutions: Belay provides US-based virtual assistants, bookkeepers, and social media managers on a dedicated, long-term basis to SMBs and leaders. It competes with Heya in the premium dedicated-staffing segment with a similar fractional/full-time support model.
• Time Etc: Time Etc matches businesses with vetted virtual assistants for admin, marketing, and operational tasks. It is a direct competitor in the managed dedicated-admin staffing category that Heya serves.
• Prialto: Prialto provides dedicated virtual assistants and managed support teams to SMBs and executives, primarily sourced from Latin America and Asia. It competes directly with Heya in the dedicated-team / managed offshore support category.
• Wing Assistant: Wing provides dedicated virtual assistants and executive support staff to entrepreneurs and small businesses, primarily sourced from the Philippines. It competes with Heya in the dedicated-admin / VA staffing space with a similar subscription-style managed offering.
• Boldly: Boldly is a subscription staffing company placing US- and UK-based executive assistants and remote professionals with growing businesses. Comparable to Heya in positioning dedicated support staff as long-term team members rather than gig workers.
• Toptal: Toptal is a curated talent marketplace that vets and matches freelancers (developers, designers, finance, project managers) to client companies. It directly competes with Heya's model of placing pre-vetted, managed offshore professionals into client teams, though Toptal focuses on top-of-market talent rather than volume admin staffing.
• MultiplyMii: MultiplyMii is a South Africa-based offshore staffing company placing vetted professionals with US, UK, and Australian businesses. It is one of the closest direct peers to Heya, operating in the same delivery geography with a similar dedicated-team value proposition.

Broad incumbents

• Remote: Remote.com provides global employment, payroll, and contractor management services for distributed teams. Comparable to Heya in enabling offshore hiring across borders, but delivered as a self-serve platform rather than a fully managed dedicated-team offering.
• Deel: Deel is a global HR and payroll platform that helps companies hire, manage, and pay remote workers internationally. It is comparable to Heya as an alternative channel for sourcing offshore staff, though it operates as employer-of-record infrastructure rather than a dedicated managed staffing service.
• Upwork: Upwork is a global freelance marketplace where businesses hire independent contractors across virtually every skill category. It is comparable as an alternative channel for sourcing offshore talent, though the marketplace model lacks Heya's managed, office-based delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/teamheya

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HEYA Solutions