Heyen Beheer BV

What Heyen Beheer BV does

Heyen Beheer BV is a Dutch private limited company (BV) headquartered in Bussum, Netherlands, operating as the parent of the Heyen Groep, a family-owned real estate services group that has been active in the 't Gooi region since 1939. The company is in its third generation of family leadership under co-managing directors Jurriaan Frakking and Jasper Heijen, and operates three integrated service pillars: Heyen Makelaars (NVM-certified brokerage for residential and commercial sales, purchases, rentals, valuations, silent sales, and free property valuations), Heyen VvE Beheer (administrative, financial, and technical management of owners' associations), and Heyen Vastgoedbeheer (administrative, financial, technical, and commercial property management, plus project development). The firm serves residential buyers and sellers, landlords, VvE associations, and commercial property owners primarily in Bussum, Naarden, Hilversum, Huizen, and increasingly in Amsterdam.

The business generates revenue from two distinct streams: transaction-based commissions on brokerage activity and recurring managed-services fees on VvE and property management contracts. The team is small — approximately 15 staff across brokers, back office, VvE management, and property management — and pricing is quote-based rather than publicly disclosed. The technology stack is minimal: there is no proprietary platform, no app, and no public API; the only third-party integration noted is TwinQ, which powers the VvE owner portal and digital repair-request workflow. Marketing is a mix of Funda listings, own-website content (articles on mortgage rates, starter loans, energy labels, and transfer tax), and direct referral-based client relationships built over 80+ years of regional presence.

Name

Heyen Beheer BV

Legal name

Heyen Beheer BV

Website

https://heyenbeheer.nl

Company type

Private

Founded year

1939

Operating status

Operating

Headcount range

1–10 employees

Short description

Heyen Beheer BV is a third-generation, family-owned NVM-certified real estate firm in Bussum, Netherlands, offering residential/commercial brokerage, VvE (owners' association) management, and property management services across the 't Gooi region and Amsterdam.

Ownership category

akta.pro rank

Product category

Real estate brokerage and property management

NAICS

Offices of Real Estate Agents and Brokers (5312), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Buyer Representation Services (BPAJAAAJ)

Keywords

• Real estate brokerage
• Property management
• Owners association management
• Residential sales leasing
• Property appraisals

Headquarters

HQ city

Bussum

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Real Estate Brokerage Services: Commissions from residential and commercial property sales and rentals, including buyer representation (aankoopmakelaar), seller representation (verkoopmakelaar), and rental management (verhuurmakelaar). Revenue earned through transaction-based fees.
2. Property Management Services: Ongoing fees for administrative, financial, and technical property management services under the Heyen Vastgoedbeheer brand. Includes commercial property management.
3. VvE Management Services: Association management services for owners' associations, including administrative support and technical management through the VvE beheer division.
4. Property Appraisals: Property valuation services (taxaties) as part of the brokerage offering.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Heyen Beheer BV (trading as Heyen Groep with divisions Heyen Makelaars, Heyen VvE Beheer, and Heyen Vastgoedbeheer) is an NVM-certified real estate services firm that brokers residential and commercial property purchases, sales, and rentals in the 't Gooi region, while also providing ongoing property management and owners' association (VvE) administration. The firm combines transactional brokerage with recurring management services for landlords, VvEs, and commercial property owners, supported by valuation, silent-sale, and free property assessment offerings.

Product overview

Heyen Beheer BV (part of Heyen Groep) operates as an NVM-certified real estate brokerage and property management company based in Bussum, Netherlands. The company offers three integrated service pillars: (1) Makelaardij - residential and commercial brokerage including buying, selling, and rental agency; (2) VvE Beheer - comprehensive owners' association management; and (3) Vastgoedbeheer - full-service property management covering administrative, technical, and commercial functions. Additional specialized services include property valuations, silent sales, and free property value assessments. The company has served the Gooi region since 1939 across three generations of the founding family.

Differentiator

Problem solved

Functional benefit

Products and services

• Makelaardij (Real Estate Brokerage) Full real estate brokerage for residential and commercial property sales, purchases, and rentals in the 't Gooi region (Bussum, Naarden, Hilversum, Huizen, Amsterdam), delivered through NVM-certified brokers.
• VvE Beheer (Owners' Association Management) Comprehensive VvE (Vereniging van Eigenaren / Owners' Association) management services covering administrative, financial, and technical management of residential complexes, supported by a TwinQ-based owner portal for repair requests and document access.
• Vastgoedbeheer (Property Management) Full-service property management for residential and commercial property owners, including administrative/financial management, technical management, commercial management, and property project services.
• Aankoopmakelaar (Buyer's Agent) Buyer representation service guiding clients through property acquisition in the 't Gooi region, including market analysis, viewing coordination, and negotiation support.
• Verkoopmakelaar (Seller's Agent) Seller representation service including property valuation, marketing, viewing coordination, and sales negotiation for residential and commercial sellers.
• Verhuurmakelaar (Rental Agent) Rental agency services for landlords and tenants seeking residential or commercial rental properties in the 't Gooi region, including tenant placement and rental management.
• Taxaties (Property Appraisals) Property appraisal and valuation services conducted through Heyen Makelaars for mortgage, sale, or investment purposes.
• Stille Verkoop (Silent Sale) Discreet property sale service allowing property owners to sell without public marketing, targeting specific buyer profiles through private channels.
• Gratis Waardebepaling (Free Property Valuation) Complimentary property value assessment allowing prospective sellers to gauge their property's market value without obligation, serving as an entry point to the firm's brokerage services.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• NVM (Nederlandse Vereniging van Makelaars)coreStrategic or Co-development PartnerNVM membership certifies Heyen Makelaars as a licensed real estate broker in the Netherlands. NVM provides training, standards, and professional network support to member brokers. This certification is prominently displayed on their website and marketing materials as a mark of professional credibility.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Makelaarsland: Dutch online/hybrid real estate broker offering lower-fee buyer and seller services — a digital-first model that pressures traditional broker commission economics in markets including the Randstad/Gooi.

Direct peers

• Kuijs Reinder Kakes Makelaars: Mid-sized Dutch real estate firm offering brokerage, valuations, and property management across multiple regions, providing a useful scale comparison for Heyen's regional model.
• Rotsvast Groep: Dutch real estate services group combining brokerage, rental mediation, and property management — directly comparable combined offering to Heyen's Makelaardij/VvE/Vastgoedbeheer model.
• Van der Sande Makelaars: Established NVM-affiliated Dutch real estate brokerage operating in comparable regional markets with a combined brokerage, VvE, and property management offering — directly comparable service mix to Heyen.
• VGM Vastgoedmanagement: Dutch property management firm providing administrative, financial, and technical management of residential and commercial real estate — directly comparable to Heyen's Vastgoedbeheer division.
• Hypodomus Makelaars: NVM-certified Dutch real estate broker with residential focus and a similar full-service, locally embedded model to Heyen.

Others

• NVM (Nederlandse Vereniging van Makelaars): Dutch trade association of certified real estate agents and appraisers — not a competitor but the governing body whose membership underpins Heyen's professional credibility and Funda access.

Broad incumbents

• RE/MAX Netherlands: Global real estate franchise with a substantial Dutch footprint; competes in the same NVM-adjacent brokerage and property management category at greater scale.
• ERA Contour: Large Dutch ERA franchise network providing brokerage services nationally with multi-office scale that overshadows single-region independents like Heyen.
• VBO Makelaar: National Dutch real estate broker association/network with member offices across the country — broader incumbent that competes in the same buyer/seller intermediation category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/heyen-beheer-bv

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heyen Beheer BV