Hibiscus Foundation

Name

Hibiscus Foundation

Legal name

Hibiscus Foundation for Social Welfare

Website

https://hibiscusfoundation.org

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Mental Health Services

NAICS

Individual and Family Services (6241), Child and Youth Services (62411), Other Individual and Family Services (62419), Human Rights Organizations (813311), Social Advocacy Organizations (8133)

SIC

Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000)

akta.pro primary industry

Mental Health & Crisis Support Services (BPAGACAD)

akta.pro secondary industries

Community Health, Prevention & Health Education (BPAGACAC), Maternal, Child & Family Health Organizations (BPAGACAF), Human Rights & Anti-Discrimination Organizations (BPAGAFAB)

Keywords

• Mental health counselling
• Mental health workshops
• Suicide prevention training
• Community mental health
• Gender equality advocacy

Headquarters

HQ city

Chennai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and philanthropy: The foundation operates primarily through public donations via a Razorpay portal. Donors can contribute to providing mental health care and support for underprivileged and marginalised populations. Tax exemption benefits apply for donors in India.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Hibiscus Foundation for Social Welfare is a not-for-profit Section 8 Company (NGO) that delivers accessible and affordable mental health counselling, guided imagery sessions, suicide prevention workshops, gender equality sensitisation, human rights legal awareness, and anti-tobacco awareness to marginalised and underprivileged populations in Chennai, Tamil Nadu. Services are delivered through pro bono and affordable individual/group therapy, school and college workshops, old-age home campaigns, weekly social events, youth summits, and an educational counselling blog, supported by donations via a Razorpay portal.

Product overview

Hibiscus Foundation for Social Welfare is a women-led, youth-run Not-for-Profit Section 8 Company (NGO) founded in 2020, inter-sectionally working on mental health accessibility in Chennai, Tamil Nadu, India. The organization operates as a collection of interconnected programs rather than a unified tech product. Core offerings include the Mental Health Project (providing affordable counselling, Guided Imagery Sessions, and Suicide Prevention Workshops), the Gender Equality Project (with its Pride Project sub-program for LGBTQIA+ support), the Human Rights Project (legal awareness and counselling), the Youth & Mental Health Project (featuring youth summits), and the No Tobacco Project. Additional services include ChangeEchos for women's mental health and Stress-Free Friday wellness sessions. The Hibiscus Counselling Blog serves as an educational content platform. Impact metrics include 2000+ therapy sessions, 2,00,000+ individuals directly impacted, 5,000+ mental health professionals connected, and 15,000+ women supported through ChangeEchos.

Differentiator

Problem solved

Functional benefit

Brands

• ChangeEchos: A sub-project supporting women with mental health services - 15,000+ women have been supported through this initiative.
• Hibiscus Counselling

Products and services

• Mental Health Project Core mental health initiative providing accessible counselling sessions (groups, couple, individual), workshops, awareness campaigns, and pro-bono therapy services to underserved and marginalised populations, including sub-programmes like Guided Imagery Sessions and Suicide Prevention Workshops.
• Guided Imagery Sessions Weekly therapy sessions using integrative approaches that employ active imagination and verbal cues to induce relaxation and promote mental rejuvenation, delivered to individuals across age groups.
• Suicide Prevention Workshop Interactive 1–1.5 hour workshop designed by mental health professionals covering self-help techniques, risk factors, warning signs, intervention skills, and legal resources, delivered at educational institutions and partner organisations.
• Gender Equality Project Workshop series addressing gender discrimination, violence, intersectionality, and gender-based violence through educational curriculum delivered to schools, colleges, and teachers, including the Pride Project sub-programme for LGBTQIA+ community support.
• Pride Project Initiative creating safe spaces for LGBTQIA+ individuals, providing counselling, medical consultation, guided imagery, and empowerment programmes while addressing misconceptions and stigma.
• Human Rights Project Legal awareness and counselling initiative covering child rights, women rights, human rights workshops, LGBTQIA+ rights campaigns, and cyber rights education.
• Youth & Mental Health Project Youth-focused initiative featuring inclusive summits and training programmes, including the Tamil Nadu Youth SDG Summit and the Youth Sustainable Development Goals Summit at Vels University, providing platforms for youth to discuss social issues and amplify their voices.
• No Tobacco Project Anti-tobacco awareness campaign educating adolescents about tobacco industry tactics, providing pro-bono counselling for quitting tobacco, and conducting addiction awareness webinars with rehabilitation centres.
• ChangeEchos Specialised sub-project focused on supporting women's mental health, reaching 15,000+ women through various mental health initiatives, content, and community engagement.
• Stress-Free Friday Free guided imagery and meditation sessions for all age groups, partnered with the World No Tobacco Day team to provide alternative stress-relief methods.
• Pro Bono Counselling Services Affordable counselling sessions provided by trained in-house counsellors, designed to be accessible to people from low-income backgrounds and individuals whose personal relationships may prevent them from seeking professional help. Sessions are delivered in individual, couple, and group formats.
• Hibiscus Counselling Blog Educational blog featuring articles on mental health topics including counselling, disorders, gender issues, general awareness, and open letters, written by contributors under the Hibiscus Counselling sub-brand.

Quantifiable outcome

• 2,000+ therapy sessions delivered to marginalised and underprivileged populations
• +5 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor and core.

• Question CloudminorStrategic or Co-development PartnerOnline education portal that helps students across the globe. HFSW partnered with Question Cloud to create a creative and interactive 'No Tobacco' quiz to educate student-based audiences in schools and colleges on the ill effects of tobacco and its wider impact.
• Vels UniversitycoreStrategic or Co-development PartnerHosted the Youth Sustainable Development Goals Summit in May 2023 with a focus on empowering youth to discuss and take action on important social issues including Gender Equality, Education, and Climate Action. Over 200 student and youth advocates participated.
• NIT Trichy (National Institute of Technology Tiruchirappalli)minorStrategic or Co-development PartnerSuicide Prevention Workshop partnership. HFSW conducted a 1-1.5 hour interactive suicide prevention workshop designed by mental health professionals at NIT Trichy.
• YRC VIT (Volunteer Youth Corps, Vellore Institute of Technology)minorStrategic or Co-development PartnerSuicide Prevention Workshop partnership. HFSW delivered its suicide prevention workshop at YRC VIT.
• Girl Up FembotsminorStrategic or Co-development PartnerSuicide Prevention Workshop partnership. HFSW delivered its suicide prevention workshop in partnership with Girl Up Fembots.
• World No Tobacco Day TeamminorStrategic or Co-development PartnerThe 'Stress-Free Friday' project partnered with the World No Tobacco Day team to provide free guided imagery and meditation sessions, helping people reduce dependence on smoking for stress-relief measures.
• Rehabilitation centresminorStrategic or Co-development PartnerHFSW has conducted addiction awareness webinars with rehabilitation centres as part of its Substance Abuse Awareness and No Tobacco Awareness initiatives.
• Coimbatore Parenting Network (CPN)minorStrategic or Co-development PartnerHFSW conducted an interview on post-partum depression and baby blues with Minu Gnanamoorthy from CPN. CPN is a non-profit group offering parenting tools to parents and to-be parents, covering breastfeeding, gentle parenting, and early childhood development.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Wysa: AI-driven mental health chatbot and digital therapeutics platform with strong presence in India and globally. Comparable as a mental health service in the Indian market, though as a tech-first commercial platform serving overlapping beneficiaries.
• YourDOST: Indian online counselling and emotional wellness platform serving students and working professionals. Comparable as a mental health service provider in India, though operating as a for-profit tech-enabled platform rather than an NGO.

Direct peers

• Vandrevala Foundation: Indian mental health NGO operating a 24/7 multilingual helpline and free counselling services. Comparable as a donation-funded, service-delivery-focused mental health NGO serving marginalised populations across India.
• iCall (Tata Institute of Social Sciences): TISS-operated mental health counselling helpline and training centre offering free/low-cost tele-counselling and psychosocial support. Directly comparable as a mental health service provider in India targeting accessibility and marginalised populations.
• Mann Talks: Indian mental health awareness nonprofit focused on de-stigmatising conversations and training young advocates. Comparable as a youth-driven community-led mental health advocacy organisation.
• Snehi: Mental health support organisation providing emotional support, suicide prevention helpline services, and community outreach in India. Comparable as a non-profit delivering accessible mental health services and crisis support.
• The Live Love Laugh Foundation: Founded by Deepika Padukone, this is one of India's most prominent mental health awareness NGOs delivering school programs, counselling support, and public campaigns. Directly comparable as a non-profit mental health advocacy and accessibility organisation in India with national reach.
• Sangath: Goa-based mental health research and implementation NGO operating community mental health programs across India. Comparable as a non-profit delivering community-based mental health interventions and research in India.
• Parivarthan Consulting Services: Bengaluru-based Indian NGO providing mental health counselling, training, and corporate wellness programs. Comparable as a non-profit mental health service provider in India targeting accessibility and institutional partnerships.

Others

• Mariwala Health Initiative: Indian mental health grantmaking foundation funding mental health programs and advocacy organisations. Comparable as part of the same Indian mental health NGO ecosystem that Hibiscus Foundation operates within; relevant for funding/partnership context.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/counsellinghibiscus
• LinkedInlinkedin.com/company/hibiscus-foundation

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hibiscus Foundation