HICKORY MEDICAL DIRECT PRIMARY CARE, LLC

What HICKORY MEDICAL DIRECT PRIMARY CARE, LLC does

Hickory Medical Direct Primary Care, LLC is a privately held, membership-based primary care practice operating under the Direct Primary Care (DPC) model in Bellefontaine, Ohio. Founded in 2016 by Dr. Roger Kauffman and taken over by Marie Barth (APRN-CNP) and Steve Barth in early 2022, the practice serves individual patients and families in Bellefontaine and the surrounding Logan County communities, bypassing health insurance entirely. The practice offers three tiered subscription memberships — Hickory Basic ($50/month adult), Hickory Plus ($65/month adult), and Hickory Complete Care ($80/month adult) — each adding progressively richer coverage of visit fees, labs, and acute-care medications, with reduced rates for children and family-plan discounts. Service delivery is conducted in-person at the renovated 1125 Rush Avenue office (relocated in 2024, co-located with Affiliated Dermatology and Premier Allergy and Asthma) and via telehealth appointments that are included for higher-tier members. The technology stack is intentionally lean: a Squarespace website, a DocuSeal-based online registration form, and a patient portal. Revenue is generated through recurring monthly or annual subscription fees, supplemented by visit fees for the Basic tier and pass-through lab/medication sales; there is no insurance billing. The customer base is exclusively local individual consumers and families, acquired primarily through the practice website, phone-based scheduling, and word-of-mouth referrals within Logan County.

Name

HICKORY MEDICAL DIRECT PRIMARY CARE, LLC

Legal name

HICKORY MEDICAL DIRECT PRIMARY CARE, LLC

Website

https://hickorydpc.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Hickory Medical Direct Primary Care is a Bellefontaine, Ohio membership-based primary care practice serving individual patients and families in Logan County under a Direct Primary Care model that bypasses insurance, offering three subscription tiers with in-person and telehealth visits.

Ownership category

akta.pro rank

Product category

Direct Primary Care

NAICS

Offices of Physicians (62111), Offices of Physicians (except Mental Health Specialists) (621111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Direct Primary Care (DPC) & Concierge Medicine (HLAFAGAD)

Keywords

• Direct Primary Care
• Membership Primary Care
• Concierge Medical Services
• Family Healthcare
• Telehealth Primary Care

Headquarters

HQ city

Bellefontaine

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Monthly Membership Fees: Patients pay a recurring monthly (or annual) membership fee depending on their selected tier (Hickory Basic, Hickory Plus, or Hickory Complete Care). Fees range from $50–80/month for adults and $21–40/month for children. Annual payment options offer discounts. Family plans are also available.
2. Visit Fees: Hickory Basic members pay a $20 visit fee per in-office or telehealth appointment. Hickory Plus and Hickory Complete Care members have no visit fees (procedure and testing fees still apply for Plus members).
3. Lab and Medication Sales: Revenue from discounted lab pricing and acute-care medication sales. Hickory Plus members receive wholesale pricing; Hickory Complete Care members receive medications at no additional charge. Lab services are included (if medically necessary and ordered by a Hickory provider) for Complete Care members.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Hickory Medical DPC operates a Direct Primary Care (DPC) practice that delivers outpatient primary care services through a recurring monthly membership fee, bypassing health insurance billing entirely. Members select from three tiers (Hickory Basic, Hickory Plus, Hickory Complete Care) covering in-office visits, telehealth, discounted to free labs, and wholesale-to-free acute-care medications. The practice serves individual patients and families in the Bellefontaine and Logan County, Ohio area.

Product overview

Hickory Medical Direct Primary Care operates a membership-based primary care practice offering three tiered plans: Hickory Basic (entry-level with discounted services), Hickory Plus (wholesale pricing on labs and medications with no visit fees), and Hickory Complete Care (premium tier covering all lab and medication costs). All tiers include access to telehealth appointments, with the cost varying by membership level. The practice is built on a Direct Primary Care model that operates outside traditional insurance systems, offering transparent monthly pricing instead.

Differentiator

Problem solved

Functional benefit

Brands

• Hickory Basic: Entry-level membership tier with discounted pricing on labs and acute-care medications. Adult: $50/month or $600/year, $20 visit fee. Child: $21/month or $252/year.
• Hickory Plus
• Hickory Complete Care

Products and services

• Hickory Basic Entry-level Direct Primary Care membership offering individuals and families access to in-person and telehealth primary care visits with a $20 per-visit fee, plus discounted pricing on labs and acute-care medications. Adult pricing is $50/month or $600/year with a $50 joining fee; children (18 and under with a parent) are $21/month or $252/year with a $21 joining fee.
• Hickory Plus Mid-tier Direct Primary Care membership providing wholesale pricing on labs and acute-care medications with no per-visit fees (procedure and testing fees may still apply). Adult pricing is $65/month or $702/year ($58.50/month when paying annually) with a $50 joining fee; children on the same tier are $35/month or $378/year with a $35 joining fee. Telehealth appointments are included at no additional cost.
• Hickory Complete Care Premium Direct Primary Care membership tier covering medically necessary labs and acute-care medications at no additional charge, with no in-office charges for members. Adult pricing is $80/month or $864/year ($72/month when paying annually) with a $50 joining fee; children on the same tier are $40/month or $432/year with a $40 joining fee. A family discount is available: minimum 2 adults + 1 child = $200/month, plus $50/month per additional adult and $15/month per additional child. Telehealth appointments are included.
• Telehealth Appointments Scheduled virtual primary care consultations billed at $20 for Hickory Basic members and included at no additional cost for Hickory Plus and Hickory Complete Care members. Available to existing patients as an alternative to in-office visits.

Quantifiable outcome

• Average wait time of less than 1 minute compared to the national average of 18+ minutes at primary care offices.
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Affiliated DermatologyminorOthers · 1 January 2024Affiliated Dermatology co-locates in the lower level of Hickory Medical DPC's newly renovated office at 1125 Rush Avenue, Bellefontaine. Open Mon–Thu 7:30 AM–5:30 PM. This is a co-location arrangement rather than a formal GTM or strategic partnership.
• Premier Allergy and AsthmaminorOthers · 1 January 2024Premier Allergy and Asthma co-locates in Hickory Medical DPC's office space, operating on Tuesdays from 7:00 AM–7:00 PM. This is a co-location arrangement rather than a formal GTM or strategic partnership.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• SignatureMD: SignatureMD partners with primary care physicians to convert their practices to concierge/membership models, often $1,500-$2,500/year. The business model and target patient mirror Hickory's, though SignatureMD operates as a network platform rather than a single clinic.
• Atlas MD: Atlas MD is a well-known Direct Primary Care practice in Kansas City offering tiered monthly memberships bypassing insurance. It is structurally identical to Hickory Medical DPC in model, pricing architecture, and patient segment, making it the most direct comparable.
• Palmetto Proactive Healthcare: Palmetto Proactive is an independent Direct Primary Care practice serving patients in South Carolina with monthly memberships. It is a directly comparable small-scale DPC peer with a similar community-rooted, owner-operator structure to Hickory Medical DPC.

Broad incumbents

• MDVIP: MDVIP is a national network of concierge/DPC-style primary care physicians serving patients via annual membership fees. It operates at much greater scale than Hickory but competes for the same value-conscious consumer seeking insurance-free primary care.
• Everside Health (formerly Paladina Health): Everside Health operates employer-sponsored primary care clinics with a DPC-like direct-pay model, typically embedded near worksites. It represents the scaled, employer-funded version of Hickory's direct-pay primary care approach.
• One Medical (Amazon One Medical): One Medical is a tech-enabled primary care membership practice acquired by Amazon, offering $199/year memberships with same-day appointments and digital access. While far larger and urban-focused, it competes for the same consumer desire for accessible, insurance-friendly primary care.
• Agilon Health: Agilon Health partners with primary care physicians under value-based care arrangements, including capitated Medicare Advantage populations. While not a pure DPC, Agilon touches the same primary care economics and provider base that Hickory competes within.

Regional players

• Lake Health Direct Primary Care: Lake Health operates DPC offerings in northeast Ohio as part of a regional health system. While serving a different Ohio geography, it represents the regional, system-affiliated DPC model competing for the same patient demographic in Ohio's broader primary care market.

Emerging players

• Parsley Health: Parsley Health is a membership-based functional medicine practice offering virtual and in-person primary care with monthly fees. It overlaps Hickory's model on subscription pricing and direct-pay but differentiates via functional/integrative care focus and a national virtual footprint.
• Forward Health: Forward operates tech-enabled, membership-based primary care clinics emphasizing preventive care, biometrics, and continuous monitoring. It targets a similar tech-forward patient segment but at a premium price point and urban footprint distinct from Hickory's rural model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hickory-medical-direct-primary-care-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HICKORY MEDICAL DIRECT PRIMARY CARE, LLC