Hidrowater Italia-Sistemi Trattamento Acque

What Hidrowater Italia-Sistemi Trattamento Acque does

Hidrowater Italia (legal name Hidrowater Italia - Sistemi Trattamento Acque) is a privately held, founder-owned water treatment systems manufacturer and distributor headquartered at Via Dante Alighieri, 108 in Bagheria, Palermo province, Sicily. Founded in 2000, the company designs, manufactures, and services in-house a portfolio of domestic and light-commercial water purification equipment, including reverse osmosis potabilizers (DIRECT 60/100BP/150 series), UV sterilizers (SH series), water softeners built to Italian Ministry of Health Decree No. 443 of December 21, 1990 (HIDRO CAB, HIDRO DC, HIDRO DCI), specialized professional Osmo systems (Osmoden, Osmofe, Osmoice, Osmolav), microfiltration cartridges (HIDROICE, HIDROGREY), and air treatment units (HIDROAIR U.V, HIDROAIR U.V/OZ). Approximately 80% of catalog items are held for immediate delivery, reflecting an in-house, Sicily-based manufacturing model certified 100% Made in Italy. The firm also operates as an authorized Blupura concessionario, distributing Blupura-branded water dispensers and refrigerators across Ho.Re.Ca, Office, Domestic, and Vending segments.

The company's revenue is generated through three primary streams: (1) hardware sales of proprietary treatment systems and distributed Blupura dispensers, (2) professional services including installation, ongoing maintenance, and a custom glass-bottle design and supply program targeted at hospitality operators, and (3) a subscription-style recurring model anchored on the Hydrazon / Hydrazon 15 under-sink dispenser, priced at approximately EUR 1 per day. Go-to-market is hybrid: direct sales and field consultations at the Bagheria office, channel distribution via the Blupura dealer relationship, website-driven inbound inquiries, and event-driven brand visibility (Expocook 2024, 2021 TV spot). Customer concentration is fragmented across Sicilian households, restaurants, dental practices, coffee roasters, offices, and vending operators, with disclosed named accounts limited to small operators such as La Rocca d'Amuri and individual consumers.

Hidrowater Italia operates exclusively within Sicily/Palermo province per disclosed geographic scope; no international operations, no institutional capital, and no M&A activity are referenced. Its primary customers are SMBs and individual consumers seeking to eliminate plastic bottled-water consumption, protect appliances from limescale, and meet regulatory potable-water standards. The company's stated mission centers on environmental plastic reduction enabled by tap-water treatment, which underpins its product and messaging strategy across Ho.Re.Ca and residential segments.

Name

Hidrowater Italia-Sistemi Trattamento Acque

Legal name

Hidrowater Italia

Website

https://hidrowateritalia.it

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Hidrowater Italia is a privately held Sicilian water treatment systems manufacturer and Blupura authorized dealer producing reverse osmosis units, UV sterilizers, softeners, filtration, and dispensers for residential and Ho.Re.Ca customers.

Ownership category

akta.pro rank

Product category

Water Treatment and Purification Equipment

NAICS

Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (42372)

SIC

Pumps & Pumping Equipment (3561), Refrigeration & Service Industry Machinery (3580)

akta.pro industry

PRIMARYIMADALAK

Water Filtration, Treatment & Softening Plumbing Products

Industrials, Manufacturing & Construction/Building Materials & Products/Plumbing Fixtures & Piping Products

SECONDARYHSAOAAAH

Water Softener, Filtration & Treatment System Installation

Home & Personal Services/Plumbing, Electrical & HVAC Services/Plumbing Installation & Repair

SECONDARYHSAOACAH

Water Heater & Boiler Descaling/Flushing & Water Quality Treatment

Home & Personal Services/Plumbing, Electrical & HVAC Services/Water Heater & Boiler Installation & Service

Keywords

• Water treatment systems
• Reverse osmosis systems
• Water softeners
• UV water sterilizers
• Water dispensers

Headquarters

HQ city

Bagheria

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Water Treatment Equipment Sales: Sale of water purification, softening, and filtration systems including reverse osmosis units, UV sterilizers, water softeners, and filtration cartridges. Products are manufactured in-house at their facility and are 100% Made in Italy, with 80% of catalog items available for immediate delivery.
2. Water Dispensers and Refrigerators: Sale and distribution of Blupura water dispensers and coolers for Ho.Re.Ca, office, domestic, and vending applications.
3. Installation Services: Professional installation services provided by qualified technicians for water treatment systems and dispensers.
4. Maintenance and Technical Assistance: Ongoing technical support and maintenance services for installed water treatment equipment. The company emphasizes rapid response and execution for maintenance interventions.
5. Custom Bottle Personalization Services: Free graphic design of customized glass bottles with customer logos for Ho.Re.Ca sector clients, delivered together with water treatment equipment.
6. Hydrazon Rental/Service Model: Water treatment service at approximately €1 per day providing filtered water without plastic bottle consumption, with Energy Saving mode reducing standby consumption by 75%.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Hidrowater Italia designs, manufactures, and distributes water treatment systems including reverse osmosis potabilizers, UV sterilizers, water softeners, and microfiltration cartridges, plus Blupura-branded water dispensers for Ho.Re.Ca, office, domestic, and vending applications. The company also delivers installation, maintenance, and technical assistance services, and offers a subscription-based water service (Hydrazon) for plastic-free drinking water.

Product overview

Hidrowater Italia is a water treatment company offering a comprehensive portfolio of products for water purification, treatment, and dispensing. The core product lines include: (1) Water treatment systems - reverse osmosis potabilizers (DIRECT 150/100BP/60), UV sterilizers (SH series), water softeners (HIDRO CAB, HIDRO DC, HIDRO DCI), and specialized Osmo series for professional users (Osmoden for dentists, Osmofè for coffee roasters, Osmoice for bartenders, Osmolav for restaurants); (2) Water dispensers/refrigerators - Blupura branded products across Ho.Re.Ca, Office, Domestic, and Vending segments including Ecochic, Cool1, Bluglass, Blubar, Fontemagna, Blu2go, City, Rebel, and others; (3) Filtration systems - HIDROICE and HIDROGREY cartridge filters; (4) Air treatment - HIDROAIR U.V and HIDROAIR U.V/OZ systems; (5) Custom bottle services for the hospitality industry. The company also provides installation, maintenance, and technical assistance services.

Differentiator

Problem solved

Functional benefit

Products and services

• DIRECT Series Reverse Osmosis Potabilizers (DIRECT 60, DIRECT 100BP, DIRECT 150)

Quantifiable outcome

• Average family consumes approximately 2 plastic water bottles per day, which can be eliminated with home reverse osmosis system
• +3 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Two partnerships are on record, tiered core and minor.

• BlupuracoreChannel Partner/ Reseller/ DistributorHidrowater Italia operates as an authorized Blupura concessionario (authorized dealer), distributing Blupura water dispensers and coolers throughout their market. Blupura is described as an innovative company producing high-quality products internally that are reliable and cutting-edge. The partnership enables distribution across Ho.Re.Ca, Office, Domestic, and Vending segments.
• Alimenti e AmbienteminorOthersListed as a partner reference. Likely provides solutions or services related to food and environmental sectors, though specific partnership details are limited in available source material.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Cosmetal: Italian manufacturer of water dispensers and coolers for Ho.Re.Ca, office, and vending segments. Comparable in product category, target customer base, and Italian-market positioning.
• Oasis International: Global manufacturer of point-of-use water coolers and dispensers for office, Ho.Re.Ca, and vending channels. Direct overlap with Hidrowater's Blupura-branded dispenser portfolio.
• Blupura: Italian manufacturer of water dispensers, coolers, and vending machines (Ecochic, Cool1, Bluglass, Fontemagna, Blu2go, City). Hidrowater Italia is Blupura's authorized concessionario and distributes these products across Ho.Re.Ca, office, domestic, and vending segments.

Broad incumbents

• Pentair: Global water treatment and filtration solutions provider serving residential, commercial, and industrial customers. Competes broadly with Hidrowater in filtration, softening, and reverse osmosis categories.
• Culligan: Global water treatment company with established Italian operations offering residential and commercial softening, filtration, and reverse osmosis systems. Competes directly with Hidrowater's core product lines across Italy.
• EcoWater Systems: Global residential and light-commercial water treatment provider specializing in softening and filtration systems. Competes in the same domestic-water-treatment category as Hidrowater's core offerings.
• BWT (Best Water Technology): European leader in water technology operating the Cillit brand in Italy. Provides water softening, filtration, and disinfection systems across residential and Ho.Re.Ca segments, directly overlapping Hidrowater's portfolio.
• 3M Purification: Diversified manufacturer of water filtration products and replacement cartridges under the 3M brand. Overlaps with Hidrowater's filtration systems (HIDROICE, HIDROGREY) at the component and cartridge level.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/tr
• LinkedInlinkedin.com/company/hidrowateritalia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hidrowater Italia-Sistemi Trattamento Acque