Highland Rim Speedway Inc.

What Highland Rim Speedway Inc. does

Highland Rim Speedway Inc. operates a high-banked asphalt oval racing track located in Ridgetop/Greenbrier, Tennessee, under the trade name Veteran's Motorplex at the Rim. The privately-held, family-owned facility (owner Jerry Criswell) runs weekly Saturday-night racing from approximately April through November, with the main gate opening at 4:00 pm and racing starting at 6:00 pm. The track hosts 12+ racing divisions spanning entry-level youth Bandoleros (drivers as young as 8) through adult Pro Late Models, including Crown Vic, Pure Stock, Scrappers, Legends, M/P Legends, LS Pro Stock, Future Stars, Sportsman, Big Dawgs, Pocket Rockets, Quick 6 Fwd, and Powder Puff. The venue explicitly positions itself as a family-friendly, alcohol-free environment with Christian ownership, and supplements racing with Kidz Zone attractions, Big Wheel races, bouncy attractions, themed nights (e.g., Autism Awareness Night), a Chilly Willy Season finale, and an annual championship banquet.

The core product is live grassroots motorsport entertainment on a single physical asset. Supporting infrastructure consists of a MyRacePass-powered website for scheduling, ticketing, points tracking, news, and driver registration; the RainedOut SMS service for weather and schedule updates; and social media channels (Facebook, Twitter/X) for fan engagement. An AWS API endpoint appears in site navigation but has no documented public function.

Revenue is generated across four streams: gate ticket sales to weekly event attendees, track rental for test-and-tune days and private/corporate events, regional and local business sponsorships (advertising/transaction revenue), and on-site concessions and merchandise. Sponsorship is anchored by title sponsors Smyrna Ready Mix (Pro 4 Asphalt Series) and Pest Doctor (Ridge Runners / Pocket Rockets), alongside supporting sponsors including AR Bodies, Cannon Kirk Ford, Edwards Roofing, Mr Satellite, Pull A Part, and Perrys Smokin Pig. Customer segments include racing enthusiasts and families seeking inclusive entertainment, amateur and semi-pro drivers seeking affordable competitive racing across skill levels, and regional business sponsors seeking brand exposure to the local racing community. Driver participation draws regionally from Tennessee, Kentucky, and Indiana.

Name

Highland Rim Speedway Inc.

Legal name

Highland Rim Speedway Inc.

Website

https://highlandrim.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Highland Rim Speedway Inc., operating as Veteran's Motorplex at the Rim, is a family-owned high-banked asphalt oval race track in Ridgetop, Tennessee, hosting weekly Saturday-night racing across 12+ divisions for amateur and semi-pro drivers (ages 8+) and regional racing families, with revenue from gate admissions, track rentals, sponsorships, and concessions.

Ownership category

akta.pro rank

Product category

Motorsports Entertainment Venue

NAICS

Racetracks (711212)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Race Tracks, Circuits & Motorsport Venues (MPAKAGAE)

akta.pro secondary industries

Motorsports Tracks & Racing Facilities (MPAKAEAC), Motorsports & Racing Experiences (THAJAFAF)

Keywords

• Asphalt oval racing
• Motorsports entertainment
• Stock car racing
• Amateur racing events
• Track rental services

Headquarters

HQ city

Greenbrier

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Ticket Sales: Revenue from race fans attending weekly Saturday night events and special events. Main gate opens at 4pm with racing starting at 6pm.
2. Track Rental: Track available for rental including test and tune days, private events, and corporate functions.
3. Sponsorship: Partnerships with regional businesses including AR Bodies, Cannon Kirk Ford, Edwards Roofing, Mr Satellite, Pull A Part, Perrys Smokin Pig, and others.
4. Concessions and Merchandise: On-site food, beverages, and racing merchandise sales to attendees.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Highland Rim Speedway Inc. (operating as Veteran's Motorplex at the Rim) operates a high-banked asphalt oval racing facility in Ridgetop/Greenbrier, Tennessee, hosting weekly Saturday night stock car racing events with 12+ divisions ranging from youth Bandoleros (ages 8+) to Pro Late Models. The company also provides track rental for private events, test and tune sessions, and corporate functions, supported by regional business sponsorships.

Product overview

Highland Rim Speedway (operating as Veterans Motorplex at the Rim) is a single-venue racing facility offering live motorsport entertainment on a high-banked asphalt oval track in Ridgetop, Tennessee. The company organizes and hosts weekly racing events every Saturday night, featuring multiple competitive racing divisions (Crown Vic, Pure Stock, Bandoleros, Legends, M/P Legends, Pro Late Models, Sportsman, Big Dawgs, Quick 6 Fwd, Pocket Rockets, LS Pro Stock, Scrappers, Powder Puff, and Future Stars) as well as periodic special events including the Chilly Willy Season finale. The venue also provides track rental, camping, and hospitality services, and maintains an online presence through a MyRacePass-powered website for schedule management, live results, points tracking, news, and fan engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Weekly Saturday Night Racing Events Weekly stock car racing events held every Saturday night from April through November, featuring 12+ competitive divisions including Bandoleros (ages 8+), Legends, M/P Legends, Pure Stock, Pro Late Models, Crown Vic, Pocket Rockets, Big Dawgs, Sportsman, LS Pro Stock, Scrappers, Quick 6 Fwd, Future Stars, and Powder Puff. General admission tickets sold at the gate; main gate opens at 4pm, racing at 6pm. Targeted at families and racing fans across Tennessee, Kentucky, Indiana, and surrounding states.
• Track Rental Services Private track rental available for test and tune days, corporate events, birthday parties, and special occasions. Targeted at corporate event planners, private party organizers, and racing teams needing practice time.
• Special Racing Events Periodic special racing events including season-opening and season-finale events such as the Chilly Willy Season finale and themed nights like Autism Awareness Night. Targeted at the broader racing community and family audiences.
• Kidz Zone and Family Attractions Family-oriented activities for younger children including Big Wheel races, bicycle races, bouncy house attractions, and the Kidz Zone program. Targeted at families attending racing events and children not yet eligible to race in Bandolero division.
• Concessions and Merchandise On-site food, beverages, and racing merchandise sales to attendees during race events. Targeted at event attendees.

Quantifiable outcome

• Championship banquet celebrations honoring racers and top performers annually

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• AR BodiesminorOthersSponsor of the track with advertising displayed on the premises. AR Bodies manufactures racing car bodies.
• Cannon Kirk FordminorOthersLocal Ford dealership sponsor visible on the track website and premises.
• Edwards RoofingminorOthersRegional roofing company sponsoring track events and advertising.
• Pull A PartminorOthersAuto salvage company sponsoring Pure Stock events and racing activities.
• Perrys Smokin PigminorOthersCatering/food service sponsor for track events.
• Smyrna Ready MixcoreOthersTitle sponsor of the Pro 4 Asphalt Series racing division. Series named 'Smyrna Ready Mix Pro 4 Asphalt Series' with dedicated races.
• Pest DoctorcoreOthersTitle sponsor of the Ridge Runners division (Pest Doctor Ridge Runners) and Pocket Rockets events.
• MyRacePasscoreTechnology or IntegrationWebsite platform provider for event management, ticketing, driver registration, points tracking, and news distribution.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Nashville Speedway (Nashville Fairgrounds Speedway): Larger, more established Nashville-area asphalt oval offering NASCAR regional and weekly racing. Overlaps in Southeast Tennessee audience but operates at a materially larger scale and event scope.
• Salem Speedway: Historic high-banked asphalt oval in Indiana with a broader event schedule and national sanctioning ties. Larger and more established than Highland Rim, with overlapping short-track motorsports audience.

Direct peers

• Volunteer Speedway: Bullring-style short track in Bulls Gap, Tennessee with multi-division weekly racing and a regional driver base. Comparable in scale, event cadence, and community-driven operating model.
• I-75 Raceway: Tennessee-based asphalt short track running weekly Saturday night programs with multiple divisions. Directly competes for the same regional driver and fan pool.
• Lake Cumberland Speedway: Kentucky-headquartered asphalt short track within the same multi-state regional draw (Tennessee, Kentucky, Indiana). Comparable in venue type, division structure, and weekly event model.
• 411 Motor Speedway: A short-track asphalt oval in east Tennessee that hosts weekly Saturday-night racing across multiple divisions. Closest comparable in terms of venue type, regional catchment, and division mix to Highland Rim Speedway.
• Cleveland Speedway: Short track in Cleveland, Tennessee with multi-class weekly programs. Comparable as a regional grassroots asphalt venue competing for the same Middle Tennessee / Southeast catchment drivers.
• Smoky Mountain Speedway: East Tennessee asphalt oval offering weekly and special-event racing with deep division structures. Comparable in track format, regional reach, and family-friendly positioning.

Others

• MyRacePass: Technology platform partner that powers Highland Rim's website, ticketing, points, and driver registration. Comparable as an ecosystem enabler used by many of the same short tracks and other peers above.
• AR Bodies: Manufacturer of racing car bodies and a sponsor at Highland Rim. Adjacent ecosystem participant as a parts supplier to the same short-track racing community the speedway operates in.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/vetmotorplex
• Facebookfacebook.com/highlandrimspeedway
• LinkedInlinkedin.com/company/highland-rim-speedway-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Highland Rim Speedway Inc.