What High Performance does

High Performance is a privately held BPO and call center services provider headquartered in Erbil, Iraq, with regional offices in Dubai (UAE) and Pakistan. The company organizes its offering around six service pillars: Customer Engagement Services (inbound/outbound calls, live chat, email), Sales & Marketing Services (telemarketing, lead generation, tele-sales, e-commerce management, customer retention, on-field marketing), Shared Services (finance and accounting, HR operations, data management, procurement, legal process outsourcing), Digital Engagement Services (social media, SEO, web development), Digital Infrastructure Services (IT advisory, system design, hardware procurement), and Workforce Solutions (recruitment, training, performance management). The company serves enterprise and mid-market clients across Iraq and the Middle East, supporting Kurdish, Arabic, and English with 24/7 omnichannel coverage and reports over 1 million customer interactions managed across 20+ industries.

The underlying technology stack is an AI-enhanced omnichannel platform that layers several operational AI capabilities onto its telemarketing and contact center workflows. Named features include intelligent lead routing driven by lead profile, intent, and language; AI-guided sales conversations that deliver real-time prompts, objection-handling tips, and next-best-offer suggestions during live calls; automated transcription with instant CRM updates; prospect sentiment and intent analysis from voice tone and engagement signals; compliance and script adherence monitoring; and campaign performance analytics tracking conversion rates, script effectiveness, and agent productivity. AI modalities span audio, text, and structured data, and the company describes capability coverage in process automation, predictive analytics, NLP, and recommendation engines. Speech analytics is also used to monitor agent performance against client expectations.

Revenue is generated through managed services contracts on a quote-based, multi-year basis, with custom pricing tied to service scope, volume, language mix, and contract terms; no public pricing exists. Go-to-market is a hybrid of direct enterprise sales (consultative, relationship-led, with 'Contact us' and 'Free Consultation' CTAs), inside sales for mid-market accounts, and inbound website lead capture, supplemented by a content-led marketing effort (industry blog, social media presence on LinkedIn, Facebook, Instagram, and Twitter, and SEO targeting Middle East BPO keywords). The company is independently owned with no disclosed institutional investors, parent company, or acquisition history, and management team details are not available in the source data.

Name

High Performance

Legal name

High Performance

Website

https://highperformanceco.net

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

High Performance is a privately held BPO and call center services provider headquartered in Erbil, Iraq, with regional operations in Dubai and Pakistan. It delivers multilingual (Kurdish, Arabic, English) 24/7 omnichannel customer engagement, sales, and back-office services to enterprise and mid-market clients across the Middle East.

Ownership category

akta.pro rank

Product category

Business Process Outsourcing (BPO)

NAICS

Telephone Call Centers (56142), Telemarketing Bureaus and Other Contact Centers (561422), Business Service Centers (56143), Office Administrative Services (5611)

SIC

Services-Management Services (8741), Services-Computer Programming, Data Processing, Etc. (7370), Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

General Customer Service (Order/Account/Inquiries) (BPAAABAA)

akta.pro secondary industries

Sales Support & Customer Retention (Upsell, Win-back, Loyalty) (BPAAABAB), Customer Experience (CX) QA, Analytics & Voice-of-Customer Operations (BPAAABAN), Billing & Revenue Operations (Subscription/Usage Billing, Rating, Order-to-Cash Support) (BPAAAGAD), Spend Analytics & Reporting Support (BPAAAJAJ)

Keywords

• Business process outsourcing
• Call center services
• Customer engagement services
• Telemarketing services
• Back-office outsourcing

Headquarters

HQ city

Erbil

HQ country

Iraq

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. BPO and Call Center Services: High Performance generates revenue through providing outsourced business process operations including customer engagement services (inbound/outbound calls, chat, email), sales and marketing services (telemarketing, lead generation, e-commerce management), shared services (finance, HR, legal, data, procurement), digital infrastructure services, and workforce solutions. The company operates on a service contract basis with businesses in Iraq and the Middle East.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

High Performance is a BPO and call center services provider that helps businesses in Iraq and the Middle East outsource customer engagement, sales and marketing, back-office operations, digital infrastructure, digital engagement, and workforce management. The company operates 24/7 multilingual contact centers (Kurdish, Arabic, English) across Erbil, Dubai, and Pakistan, supported by an AI-enhanced platform for telemarketing, call analytics, sentiment analysis, and workflow automation.

Product overview

High Performance is a multi-pillar BPO and call center services company operating across Iraq and the Middle East, offering a comprehensive portfolio of services organized around five core pillars: Customer Engagement Services (multi-channel support via inbound calls, outbound calls, chat, and email), Sales & Marketing Services (telemarketing, lead generation, tele-sales, e-commerce management, customer retention, and on-field marketing), Shared Services (back-office operations including finance & accounting, HR operations, data management, procurement, and legal processing outsourcing), Digital Infrastructure Services (IT advisory, system design and implementation, and hardware procurement), and Workforce Solutions (recruitment, training, and performance-driven workforce management for contact centers). The company operates call center hubs in Erbil, UAE, and Pakistan, supports three languages (Kurdish, Arabic, English), and delivers 24/7 service availability across 50+ services, leveraging AI-powered tools for telemarketing, call analytics, sentiment analysis, and workflow automation.

Differentiator

Problem solved

Functional benefit

Products and services

• Customer Engagement Services Multi-channel customer support covering inbound and outbound call center operations, live chat, and email support, delivering personalized customer interactions across phone, chat, and digital channels for businesses in Iraq and the Middle East.
• Chat Support Real-time live chat support enabling customers to get instant help via website or messaging platforms.
• Email Support Managed email support for handling customer inquiries, complaints, and follow-ups with timely and professional responses.
• Inbound Calls Handling of incoming customer calls including inquiries, support requests, and issue resolution with 24/7 availability.
• Outbound Call AI-enhanced outbound calling covering targeted lead outreach, follow-up automation, personalized engagement, and campaign performance tracking for sales and marketing purposes.
• Sales and Marketing Services Comprehensive sales and marketing BPO services including telemarketing, lead generation, tele-sales, e-commerce management, letterbox and on-field marketing, and customer retention campaigns.
• Telemarketing AI-enhanced telemarketing services providing B2B outbound campaigns with intelligent lead routing, AI-guided sales conversations, automated call logging, sentiment analysis, and compliance monitoring.
• E-commerce Management End-to-end e-commerce operations support including product and catalog management, order processing and fulfillment, inventory management, payment and checkout support, and post-purchase customer account management.
• Lead Generation High-quality lead generation and qualification services that help identify and nurture prospects into revenue-generating customers.
• Tele-Sales Targeted, consultative tele-sales services focused on driving direct sales growth through phone-based selling.
• Customer Retention Campaigns Personalized retention campaigns aimed at building customer loyalty and maximizing lifetime value.
• Letterbox and On-field Marketing Targeted local marketing campaigns combining physical (door-to-door/letterbox) and field marketing activities to boost brand awareness and customer conversion.
• Shared Services Back-office and shared services covering finance and accounting, HR operations, legal processing outsourcing, data management, and procurement support for business process optimization.
• Data Management Comprehensive data management services including data entry, cleansing, processing, and analysis to support business operations.
• Finance and Accounting Outsourced finance and accounting services including bookkeeping, accounts payable/receivable, and financial reporting.
• HR Operations HR operations outsourcing covering recruitment, onboarding, payroll processing, and employee lifecycle management.
• Procurement Procurement support services including vendor management, purchase orders, and supply chain coordination.
• Legal Processing Outsourcing Legal process outsourcing providing document management, legal research, and compliance support services.
• Digital Infrastructure Services IT advisory, system design and implementation, and hardware procurement services to empower businesses with technology infrastructure.
• Digital Engagement Services Online presence and visibility services including social media management, SEO, and web development to boost customer engagement digitally.
• Workforce Solutions Workforce management services for contact centers and BPO operations, covering recruitment, training, scheduling, performance management, and operational optimization.

Quantifiable outcome

• 95% customer satisfaction rate, surpassing industry standards
• +4 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature8 records

Scale indicators9 records

Expansion highlights5 records

Broad incumbents

• TTEC (TeleTech): Global CX/digital BPO with AI-enabled customer engagement and consulting. Comparable technology-augmented omnichannel BPO offering.
• TaskUs: Public digital outsourcing and CX company serving tech, retail, and healthcare clients with omnichannel support, trust & safety, and AI-augmented agent operations. Similar tech-forward positioning and digital engagement services.
• Iqor: Global BPO providing customer care, sales, and back-office solutions across multiple verticals and geographies. Overlaps with High Performance on omnichannel support, tele-sales, and shared services.
• Concentrix: Large-cap CX/BPO and customer-Experience-as-a-Service provider with global delivery including Middle East operations. Overlaps with High Performance on omnichannel customer engagement, sales BPO, and back-office shared services.
• Foundever (formerly Sitel/StarTek merged): Global CX outsourcing provider offering customer care, sales, and back-office services across multiple geographies. Comparable multi-pillar BPO model with enterprise sales motion.
• Teleperformance: Global #1 BPO/CX outsourcer operating omnichannel contact centers across 90+ countries including the Middle East. Directly comparable business model (voice, chat, email, sales) but at vastly greater scale and with a portfolio far beyond Iraq/Middle East.
• Ibex (IBEX Limited): Public CX outsourcing company with omnichannel contact centers and AI-enabled solutions across multiple geographies. Comparable scale tier to High Performance on voice and digital engagement.

Regional players

• Raya Customer Experience: Egypt-based regional BPO/CX provider serving Middle East and Europe with multilingual voice, back-office, and digital services. Most direct regional comparable in scale, scope, and target geography.
• Xceed (formerly CCC): Middle East contact center BPO with operations across the Gulf, providing multilingual customer support and telemarketing. Direct competitor for the same enterprise clients in the Middle East.
• Majorel (now part of Teleperformance): Global CX/BPO with strong Middle East and Africa presence offering customer service, sales, and digital CX. Direct competitor for High Performance's regional clients in Arabic/English markets.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/highperfco
• Facebookfacebook.com/highperformanceco
• LinkedInlinkedin.com/company/high-performance1
• Instagraminstagram.com/highperformanceco

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about High Performance