High Performance Institute (HPI)

What High Performance Institute (HPI) does

High Performance Institute (HPI) is a privately held coaching and training organization founded by Brendon Burchard and headquartered in Portland, Oregon. The company delivers a research-backed methodology known as the High Performance Habits framework, which centers on six habits: Seek Clarity, Generate Energy, Raise Necessity, Increase Productivity, Develop Influence, and Demonstrate Courage. HPI operates with approximately 26 employees and has reportedly delivered more than 130,000 private hour coaching sessions over the past decade, achieving an average client rating of 9.7 out of 10.

Name

High Performance Institute (HPI)

Legal name

High Performance Institute

Website

https://highperformanceinstitute.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

High Performance Institute, founded by Brendon Burchard, is a Portland-based coaching and certification organization built on a proprietary six-habit framework, serving executives, athletes, and aspiring coaches globally through 1-on-1 coaching and a $15,000 CHPC certification program.

Ownership category

akta.pro rank

Product category

Professional Coaching and Certification Services

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143), Educational Support Services (61171)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Performance & Accountability Coaching (EDABANAD)

akta.pro secondary industries

Operational Excellence (OPEX) & Performance Management (KPI/OKR) (EDABAKAH), Study Skills & Executive Function Coaching (Planning, Organization, Time Management) (EDANADAB)

Keywords

• Executive coaching services
• Professional coaching certification
• High performance training
• Personal development coaching
• Performance habit assessment

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. 1-on-1 Coaching Services: Personalized high performance coaching delivered one-on-one, rated 9.7 out of 10 by clients. Served clients ranging from Fortune 500 CEOs to professional athletes to everyday individuals.
2. Certified High Performance Coach (CHPC) Certification: 4-day Certification Week training plus 12 months of ongoing training and community access. Tuition is $15,000 USD per person with payment plans available. Annual renewal fee of $497 includes continued monthly training, community access, and Certification Week attendance.
3. High Performance Indicator Assessment: Pre and post assessment providing baseline measurement and measurable results upon completion of high performance program.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

High Performance Institute provides high performance coaching, training, and certification services centered on its proprietary six-habit framework (Seek Clarity, Generate Energy, Raise Necessity, Increase Productivity, Develop Influence, Demonstrate Courage). Core offerings include 1-on-1 personalized coaching, free group coaching sessions, the Certified High Performance Coach (CHPC) professional certification program, and a validated High Performance Indicator Assessment used for baseline and outcome measurement.

Product overview

High Performance Institute (HPI) offers a portfolio of coaching and certification services centered on the High Performance Habits framework. The core offerings include 1-on-1 personalized coaching sessions (rated 9.7/10 by clients), free group coaching as an entry point, and the Certified High Performance Coaching (CHPC) professional certification program. The CHPC program is a premium certification ($15,000 tuition) that trains individuals to deliver the HPI coaching methodology over a 12-week program. HPI also provides a validated High Performance Indicator Assessment for measuring baseline and outcomes. All offerings are grounded in the HP6 framework: Seek Clarity, Generate Energy, Raise Necessity, Increase Productivity, Develop Influence, and Demonstrate Courage. The organization, founded by Brendon Burchard, has coached over 130,000 private hour sessions and trained approximately 300 new coaches annually worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• 1-on-1 High Performance Coaching

Quantifiable outcome

• 9.7 out of 10 average client rating for coaching sessions
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Mindvalley: Mindvalley is a direct peer offering online personal development courses, coaching-style programs, and certification/teacher tracks across performance, mindset, and life categories; comparable in virtual delivery, premium pricing tiers, and aspirational personal growth audience.
• Marisa Peer: Marisa Peer is a direct peer offering premium 1-on-1 therapy/coaching, therapist training (RTT), and certification programs targeting high achievers; comparable premium pricing, founder-led brand, and coach-training revenue model.
• Life Coach School (Brooke Castillo): Life Coach School is a direct peer offering a coach certification program and premium life/business coaching for individuals, with a strong methodology-driven framework and similar coach-training revenue stream as HPI's CHPC.
• Tony Robbins (Robbins Research International): Tony Robbins is the most direct comparable — a globally recognized personal development and high-performance coach offering premium seminars, 1-on-1 coaching, and business mastery programs targeting executives, entrepreneurs, and high achievers, operating with the same celebrity-founder brand-driven DTC model.
• Robin Sharma: Robin Sharma is a direct peer offering leadership and high-performance coaching, books, and certification-style programs (e.g., Elite Performance Academy) for executives and high achievers — closely comparable methodology and audience.
• Jay Shetty (On Purpose): Jay Shetty is a direct peer in the personal development / performance coaching space, monetizing through premium courses, coaching programs, and a media-driven brand targeting similar high-achiever and self-improvement audiences.
• Dean Graziosi: Dean Graziosi is a direct peer operating in the personal development and high-performance space with paid coaching programs, masterminds, and certification-style trainings targeting entrepreneurs and high achievers, marketed heavily via personal brand and content.

Broad incumbents

• BetterUp: BetterUp is a broad incumbent in the coaching market offering enterprise-grade coaching platforms sold to HR/L&D buyers; comparable in serving Fortune 500 executives with performance coaching, but operating a B2B SaaS model rather than HPI's consumer-led certification model.
• Landmark Worldwide: Landmark is a broad incumbent in the personal development space offering premium courses and coaching-style programs targeting professionals and leaders; comparable audience and premium pricing model, though operating with a different methodology.

Others

• International Coach Federation (ICF): ICF is the dominant credentialing body for professional coaches and competes indirectly for the same aspiring-coach audience HPI targets with CHPC; comparable as an ecosystem reference point for coach certification value.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/high-performance-institute-hpi

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about High Performance Institute (HPI)