Hilda and Jesse
Hilda and Jesse is a queer-owned San Francisco restaurant in North Beach, founded 2021 by Chef Ollie Liedags and Rachel Sillcocks, serving a $99 five-course tasting menu at dinner and brunch with subscription, event, and wine club add-ons.
- Company typePrivate
- Founded2021
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Hilda and Jesse does
Hilda and Jesse is a privately held, queer-owned independent restaurant operating from a single location at 701 Union Street in San Francisco's North Beach neighborhood. Founded in 2021 by Chef Ollie Liedags and Rachel Sillcocks, the business originated as a "Brunch for Dinner" pop-up series before transitioning to a permanent restaurant, and serves a $99 five-course Chef's Adventure tasting menu at dinner on Mondays, Thursdays, and Fridays and at brunch on Saturdays and Sundays, with à la carte brunch options on weekends. The restaurant also accommodates dietary restrictions, holds a portion of seats for walk-ins, and operates a private events and buyouts program managed through Tripleseat.
The core product is a set-menu fine-dining experience with optional à la carte brunch, backed by a beverage program led by Beverage Director James Butler with sparklings-forward pairings priced at $42-$78. Layered on top are three recurring or transactional revenue extensions: a Wine Club subscription hosted on The Third Place platform, a quarterly Friends of Hilda & Jesse membership that charges $300 and issues $360 in non-expiring house credits plus concierge and event access, and digital gift cards and branded merchandise sold through Toast. Chef Liedags' 2024 James Beard Semifinalist recognition for Best Chef: California, combined with earned editorial coverage (e.g., Resy) and a #funluxury brand positioning, anchors the differentiator.
The business model relies on direct-to-consumer dine-in revenue supplemented by subscription, events, and ancillary merchandise/gift card streams. Distribution is dependent on a tightly integrated hospitality SaaS stack (OpenTable for reservations, Toast for POS and e-commerce, Tripleseat for events, The Third Place for wine club and newsletter). With 7-12 employees, a single geographic footprint, and no disclosed institutional funding or expansion plans, the company is an independently operated craft restaurant emphasizing chef-driven brand and experience over technology-led scale.
Hilda and Jesse firmographics
Firmographics- Name
- Hilda and Jesse
- Legal name
- Hilda and Jesse
- Website
- https://hildaandjessesf.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Hilda and Jesse is a queer-owned San Francisco restaurant in North Beach, founded 2021 by Chef Ollie Liedags and Rachel Sillcocks, serving a $99 five-course tasting menu at dinner and brunch with subscription, event, and wine club add-ons.
- Ownership category
- akta.pro rank
Hilda and Jesse industry classification
Industry- Product category
- Fine Dining Restaurant
- NAICS
- Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251)
- SIC
- Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Chef’s Table & Tasting Menu Restaurants (THAFACAG)
- akta.pro secondary industries
- Private Culinary Experiences (Chef’s Table, Home Dining, Market-to-Meal) (THAJALAH), Exclusive Dining Access & Chef’s Table Reservations (HSACAMAJ), All-Day Dining Restaurants (THAFACAJ)
Keywords
Where Hilda and Jesse is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Hilda and Jesse business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Dine-in Restaurant Service: Revenue from brunch and dinner service. Dinner served Monday, Thursday, Friday featuring $99 Chef's Adventure 5-course menu. Brunch served Saturday-Sunday offering both $99 5-course menu and à la carte options.
- Friends of Hilda & Jesse Membership: Quarterly membership program at $300/quarter providing $360 in house credits, free/priority event access, and text-based concierge for reservations and special requests. Credits roll over and never expire.
- Wine Club: Wine club subscription service offering curated wine selections to members.
- Gift Cards: Gift card sales for restaurant credit.
- Event Hosting and Private Dining: Revenue from hosting events including community engagement, catering, private-dining, and full buyouts. Event inquiries processed through dedicated booking system.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Chef's Adventure Menu - 5-course tasting experience |
| Unit Pricing | Pay-as-you-go | À la carte brunch menu |
| Subscription | Quarterly | Friends of Hilda & Jesse Membership |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Hilda and Jesse product offering
Product offeringCore offering
Hilda and Jesse operates a queer-owned fine dining restaurant in San Francisco's North Beach, anchored by a 5-course Chef's Adventure tasting menu priced at $99 per person. The menu is served at dinner on Monday, Thursday, and Friday and at brunch on Saturday and Sunday (brunch also offers an à la carte option). Beyond the core dining experience, the restaurant sells gift cards and branded t-shirts, runs a quarterly membership program (Friends of Hilda & Jesse) and a wine club subscription, and offers private dining, catering, and full buyout event hosting.
Product overview
Hilda and Jesse is a queer-owned restaurant in San Francisco's North Beach offering a single unified hospitality experience centered on its Chef's Adventure Menu — a 5-course tasting menu priced at $99. The restaurant operates as a multi-service venue combining brunch (Saturday-Sunday), dinner (Monday, Thursday, Friday), and event hosting capabilities. Three subscription/membership programs extend the core offering: the Friends of Hilda and Jesse quarterly membership ($300/quarter with $360 credits), the Wine Club via The Third Place platform, and branded merchandise (t-shirts). Additional services include gift cards sold through Toast Tab and private event hosting for community events, catering, private dining, and full buyouts.
Differentiator
Problem solved
Functional benefit
Brands
- Wine Club: A wine membership program offering curated wine selections to members
- Friends of Hilda & Jesse
Products and services
- Chef's Adventure Menu A 5-course tasting menu offered at dinner (Monday, Thursday, Friday) and brunch (Saturday, Sunday) for $99 per person, featuring innovative dishes crafted by Chef Ollie utilizing Bay Area ingredients; brunch also offers à la carte items. Targeted at San Francisco diners seeking a chef-driven, modern fine dining experience.
- Friends of Hilda and Jesse Membership Quarterly membership program at $300/quarter that delivers $360 in house account credits for dine-in and takeaway purchases, free or priority access to events, and a text-based concierge for reservations and special requests; credits roll over indefinitely. Designed for frequent diners seeking loyalty benefits and direct access to the restaurant.
- Wine Club Subscription wine service offering curated wine selections to members, hosted on The Third Place platform alongside the restaurant's membership and newsletter operations. Targeted at wine enthusiasts and existing restaurant patrons.
- Gift Cards Digital and physical gift cards available for purchase through the Toast Tab platform, redeemable at Hilda and Jesse for dine-in and related purchases.
- Hilda and Jesse Branded Merchandise Branded t-shirts available for purchase through the Toast Tab online ordering platform as an ancillary retail offering tied to the restaurant's brand identity.
- Event Hosting Private event hosting services spanning community engagement events, catering, private dining, and full restaurant buyouts, with inquiries managed through the Tripleseat platform. Designed for individuals and organizations seeking a safe, distinctive San Francisco venue for gatherings.
Companies that use Hilda and Jesse
Customer profileSegments2 records
Ideal customer profiles3 records
Hilda and Jesse technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Hilda and Jesse partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- OpenTablecoreRestaurant reservations integrated through OpenTable platform, allowing diners to book tables and providing visibility to OpenTable's user base.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Hilda and Jesse competitors and assessment
Company assessmentDirect peers
- Benu: Three-Michelin-star SF tasting menu restaurant by Corey Lee. Comparable in upscale tasting-menu format, Bay Area ingredient focus, and reservation-driven demand model.
- Lazy Bear: San Francisco tasting-menu restaurant operating a multi-course dinner format in a communal seating setting. Direct comparable in format, price point, and SF fine-dining positioning.
- Atelier Crenn: San Francisco three-Michelin-star tasting menu restaurant by Dominique Crenn. Comparable in chef-driven tasting menu concept, poetic presentation, and prestige positioning.
- Quince: SF fine dining restaurant offering both tasting and à la carte menus in a contemporary setting. Comparable in Bay Area sourcing, upscale positioning, and Jackson Square location.
- The Progress: Stuart Brioza and Nicole Krasinski's second SF restaurant in the same building as State Bird. Comparable in format flexibility, SF neighborhood dining scene, and chef-driven menu innovation.
- Saison: SF Michelin-starred tasting menu restaurant with seasonal, open-fire cuisine. Comparable in premium price point, multi-course format, and SF fine-dining category.
- State Bird Provisions: Stuart Brioza and Nicole Krasinski's acclaimed SF restaurant. Comparable in chef-driven innovation, modern American cuisine, and Bay Area fine-dining reputation.
- Octavia: SF contemporary fine dining restaurant by Melissa Perello. Comparable in neighborhood upscale positioning, prix-fixe menu format, and Pacific Heights/Pacific Avenue area customer base.
Emerging players
- Nightbird: SF tasting-menu restaurant by chef Kim Alter. Comparable in tasting-menu format, intimate scale, and SF fine-dining positioning, though smaller scale.
Broad incumbents
- Nopa: Long-established SF New American restaurant on Divisadero. Comparable in upscale-casual positioning and SF fine-dining credibility, though broader à la carte format rather than tasting menu.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Hilda and Jesse social profiles
Digital presenceHilda and Jesse financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hilda and Jesse leadership team
Management profileNumber of profiles
Profiles3 records
Hilda and Jesse funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hilda and Jesse M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hilda and Jesse
What does Hilda and Jesse do?
Hilda and Jesse operates a queer-owned fine dining restaurant in San Francisco's North Beach, anchored by a 5-course Chef's Adventure tasting menu priced at $99 per person. The menu is served at dinner on Monday, Thursday, and Friday and at brunch on Saturday and Sunday (brunch also offers an à la carte option). Beyond the core dining experience, the restaurant sells gift cards and branded t-shirts, runs a quarterly membership program (Friends of Hilda & Jesse) and a wine club subscription, and offers private dining, catering, and full buyout event hosting.
Is Hilda and Jesse a public or private company?
Hilda and Jesse is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hilda and Jesse founded?
Hilda and Jesse was founded in 2021. It employs 1 to 10 people.
Where is Hilda and Jesse based?
Hilda and Jesse is headquartered in San Francisco, United States, in the North America region.
How does Hilda and Jesse make money?
Five revenue lines are on record. Dine-in Restaurant Service is the primary driver. The others are friends of Hilda & Jesse Membership, wine Club, gift Cards and event Hosting and Private Dining.
Who are Hilda and Jesse's main competitors?
Direct peers on record are Benu, Lazy Bear, Atelier Crenn, Quince, The Progress, Saison, State Bird Provisions and Octavia. Nightbird is listed as an emerging player. Nopa is listed as a broad incumbent.
Does Hilda and Jesse have an API?
No public API is recorded for Hilda and Jesse.
What industry is Hilda and Jesse in?
Hilda and Jesse's product category is Fine Dining Restaurant. Its primary akta.pro industry code is THAFACAG, Chef’s Table & Tasting Menu Restaurants, with a secondary code of THAJALAH, Private Culinary Experiences (Chef’s Table, Home Dining, Market-to-Meal). Its NAICS code is 722511 and its SIC code is 5812.