Hillcrest Bakery

What Hillcrest Bakery does

Hillcrest Bakery is a family-owned and operated retail bakery located at 10010 Main St, Bothell, Washington, serving local consumers, celebration-event customers, and walk-in neighborhood traffic. Founded in its current form in 1965 when Peter and Leida Kaskes purchased the business, the bakery traces its baking lineage to 1838 in Wormer, The Netherlands. The company operates a single physical storefront open Monday through Saturday from 6:00 AM to 5:00 PM, accepting custom orders via phone and email, offering scheduled cake tasting appointments, and providing local delivery for a fee.

The core product portfolio spans custom wedding and celebration cakes, birthday cakes, cupcakes, dessert pastries, Dutch and European specialty pastries, breakfast pastries, fresh artisan breads baked daily without preservatives, European-style cookies, and pies. The underlying technology is purely craft-based: traditional European and Dutch baking techniques passed down through three living generations of the Kaskes family, with proprietary recipes for European buttercream frosting, European marzipan, and difficult-to-source Dutch specialties such as Marzipan rolls, Banket Staaf, Taai Taai, and Speculaas cookies. Pricing is transparently published for standard cakes and cupcakes, while wedding cakes and specialty items require inquiry.

The revenue model is straightforward point-of-sale retail complemented by advance-order custom cake work. Three primary revenue streams exist: walk-in retail bakery sales; custom cake orders (wedding cakes requiring tasting appointments and full prepayment one month prior, specialty cakes requiring a minimum seven working days' notice); and seasonal/holiday specialty pastry orders. Customer acquisition is driven primarily by word-of-mouth, the bakery's 60-year community reputation in Bothell, customer testimonials, a website with online request forms, an Instagram presence, and a 2010 Seattle Metropolitan Bride & Groom Magazine feature. The bakery also operates a monthly charitable giving program donating cakes and day-old doughnuts to local nonprofit organizations.

Name

Hillcrest Bakery

Legal name

Hillcrest Bakery

Website

https://hillcrestbakery.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

1–10 employees

Short description

Hillcrest Bakery is a family-owned retail bakery in Bothell, Washington, founded in 1965 by the Kaskes family, serving walk-in retail customers, custom celebration and wedding cake orders, and specialty Dutch and European pastry enthusiasts in the greater Seattle area.

Ownership category

akta.pro rank

Product category

Artisan Bakery

NAICS

Baked Goods Retailers (445291), Retail Bakeries (311811)

SIC

Bakery Products (2050)

akta.pro primary industry

Retail Bakeries (Bread & Daily Bakery) (THAFAFAA)

akta.pro secondary industries

Bread & Pastry Specialty Stores (CRAHAGAC), Dessert-First Bakeries (Cupcakes, Cookies, Brownies) (THAFAFAH)

Keywords

• Artisan bakery
• Dutch pastries
• Custom wedding cakes
• European baked goods
• Fresh breads

Headquarters

HQ city

Bothell

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Retail Bakery Sales: Direct point-of-sale revenue from walk-in customers purchasing fresh pastries, breads, cookies, and cakes from the storefront at 10010 Main St, Bothell, WA.
2. Custom Cake Orders: Revenue from custom-decorated cakes, wedding cakes, cupcakes, and specialty orders placed in advance via phone or email. Specialty cakes require minimum 7 working days notice. Wedding cakes involve consultation, tasting appointments, and require full payment one month prior to the event.
3. Specialty Pastry and Holiday Orders: Revenue from specialty dessert pastries, European cookies, pies (traditional and specialty flavors), and holiday-specific treats ordered in advance for events and celebrations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Hillcrest Bakery is a single-location retail artisan bakery in Bothell, Washington, selling freshly baked Dutch and European pastries, custom-designed wedding and celebration cakes, cupcakes, breakfast pastries, artisan breads, cookies, and pies directly to walk-in customers and via phone/email order-ahead. The bakery combines custom cake services (with tasting appointments and delivery) with everyday baked goods made from multi-generational family recipes dating back to 1838 in Wormer, The Netherlands.

Product overview

Hillcrest Bakery is a family-owned and operated artisan bakery established in 1965 by the Kaskes Family (originally from Wormer, The Netherlands since 1838). The company operates as a single-location retail bakery in Bothell, Washington, offering a diverse portfolio of freshly baked goods. The core product offerings include custom Wedding Cakes (with full-service consultation, tasting appointments, and delivery), Birthday Cakes, Specialty Cupcakes, and Celebration Cakes in various shapes (round, sheet, square, heart). These are complemented by daily baked items including Dutch Pastries (Marzipan, Banket Staaf, Taai Taai, Speculaas), European Pastries (Almond Kringle, Stollen, Eclairs, Petitfours), Breakfast Pastries (muffins, doughnuts, danish, turnovers), Fresh Bread baked daily without preservatives, European-style Cookies, and Pies. The bakery also offers a Gluten-Free Flourless Chocolate Cake option. The product ecosystem centers on made-to-order specialty cakes requiring advance notice, with a strong emphasis on family recipes and European baking traditions passed through generations.

Differentiator

Problem solved

Functional benefit

Products and services

• Wedding Cakes

Quantifiable outcome

• Featured in Seattle Metropolitan Bride & Groom Magazine Jan/Feb 2010 Edition

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Magnolia Bakery: Established retail bakery famous for cupcakes and celebration cakes, with a multi-location storefront model. Comparable to Hillcrest's cupcake and celebration-cake lines, but at a much larger, multi-city scale.
• Nothing Bundt Cakes: Franchised retail bakery chain focused on bundt cakes and celebration desserts with custom decoration. Comparable to Hillcrest's celebration cake and custom order business, but with a much larger, chain-driven footprint.
• Carlo's Bakery: Multi-location retail and custom-cake bakery with strong wedding and celebration cake business. Comparable to Hillcrest on the custom wedding cake side, though operating at national scale with TV/media brand.

Direct peers

• Baked by Melissa: Retail and online bakery specializing in bite-size cupcakes and celebration assortments. Comparable to Hillcrest on cupcakes and celebration desserts, but with a much stronger e-commerce and digital ordering capability.
• Bakery Nouveau: Seattle-area artisan bakery and patisserie with a comparable mix of European-inspired pastries, breads, and custom celebration cakes sold through retail storefronts. Operates in the same Greater Seattle market as Hillcrest with overlapping customer base and similar craft-bakery positioning.
• Levain Bakery: Iconic retail bakery known for artisan cookies, pastries, and breads sold through walk-in storefronts. Directly comparable business model to Hillcrest (retail-first, signature specialty items, premium positioning) at a larger scale.
• Sweet Lady Jane: Retail bakery specializing in custom celebration cakes, cupcakes, and pastries with a consultative ordering process. Comparable to Hillcrest's celebration-cake focus and retail storefront model.
• Vanille Patisserie: Independent retail patisserie specializing in French-inspired custom wedding and celebration cakes with tasting consultations. Comparable to Hillcrest's wedding cake consultation, custom decoration, and premium pastry model.
• The Confectional: Seattle-based custom cake and dessert studio specializing in wedding and celebration cakes with consultation-based ordering. Highly comparable to Hillcrest's wedding cake practice in service model, geography, and product mix.

Emerging players

• Toulouse Petit: Seattle-area neighborhood bakery and cafe serving pastries, breads, and custom desserts. Comparable as a local artisan bakery in the same regional market, with partial overlap in pastry and celebration-cake offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/hillcrest_bakery
• LinkedInlinkedin.com/company/hillcrest-bakery

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hillcrest Bakery