HiperDino Supermercados

What HiperDino Supermercados does

HiperDino Supermercados, legally DINOSOL SUPERMERCADOS S.L., is a privately-held Spanish supermarket chain founded in 1978 and headquartered in Las Palmas de Gran Canaria. It operates a multi-banner physical retail network across all seven Canary Islands — Gran Canaria, Tenerife, Lanzarote, Fuerteventura, La Palma, El Hierro, and La Gomera — under the HiperDino, SuperDino, and HiperDino Express formats, alongside a dedicated online distribution center (Puerta Europa). With roughly 1,962 employees, the company is the dominant regional grocery operator in the archipelago, where inter-island logistics make mainland and pure-play e-commerce entry structurally difficult.

The commercial offering combines physical supermarkets with an omnichannel digital layer: hiperdino.es for online grocery ordering, the HiperDino mobile app, Click & Collect at store locations, automated pickup lockers (taquillas), standard home delivery (24–48 hours, €7.25 across most islands), and Dino Delivery — a 2-hour same-day express service in select Gran Canaria zones. A separate quick-commerce storefront, hiperdinoexpress.es, targets convenience shoppers. Customer retention is driven by the Dinitos points program (1–7 points per qualifying product, redeemable for free delivery or bags, 90-day expiry) and the Plan DinoBP co-branded loyalty card, while private label brands (HiperDino Marca Propia, IFA sub-brands, gluten-free line) provide margin uplift and assortment differentiation.

Revenue is generated transactionally across food, beverages, household, fresh, frozen, personal care, baby, and pet categories through per-basket sales in stores and online, with auxiliary income from bag fees, loyalty-driven promotions, and corporate foundation initiatives. Pricing is transactional with a fixed shipping fee model and loyalty-based free shipping thresholds. The customer base is mass-market individual consumers and families across the Canary Islands; no B2B or named enterprise accounts are disclosed, and the company operates exclusively within the archipelago, with explicit geographic restriction to mainland Spain and beyond. No revenue, funding, ownership, or M&A data is publicly disclosed.

Name

HiperDino Supermercados

Legal name

DINOSOL SUPERMERCADOS S.L.

Website

https://hiperdino.es

Company type

Private

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

HiperDino Supermercados is a privately-held Spanish supermarket chain operating across all seven Canary Islands under the HiperDino, SuperDino, and HiperDino Express banners, serving mass-market consumers through physical stores, omnichannel e-commerce, Click & Collect, express delivery, and a points-based loyalty program.

Ownership category

akta.pro rank

Product category

Grocery Retail

NAICS

Supermarkets and Other Grocery Retailers (except Convenience Retailers) (445110)

SIC

Retail-Grocery Stores (5411)

akta.pro primary industry

Full-Line Supermarkets (National/Regional Chains) (CRAHAAAA)

akta.pro secondary industry

General Online Grocery (Full-Basket) (CRAHAIAA)

Keywords

• Grocery retail
• Supermarket chain
• Online grocery delivery
• Private label products
• Loyalty rewards program

Headquarters

HQ city

Las Palmas de Gran Canaria

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Food Sales: HiperDino operates as a supermarket chain generating revenue through the sale of food, beverages, household products, and general merchandise across physical stores and online. Revenue is generated through per-transaction sales with variable basket sizes.
2. Private Label Products: Sale of own-brand products under HiperDino and IFA labels, offering higher margins than third-party branded products.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

HiperDino Supermercados operates a chain of physical supermarket and hypermarket stores across the seven Canary Islands (Gran Canaria, Tenerife, Lanzarote, Fuerteventura, La Palma, El Hierro, La Gomera) under the HiperDino, SuperDino, and HiperDino Express formats. The company sells food, beverages, household products, personal care, baby, pet, fresh produce, frozen goods, and general merchandise through both in-store retail and an e-commerce platform (hiperdino.es) with home delivery, Click & Collect, pickup lockers, and an express 2-hour delivery service (Dino Delivery).

Product overview

HiperDino Supermercados operates as a supermarket chain across the Canary Islands with an integrated omnichannel retail platform. The core offering combines physical retail locations with digital commerce capabilities: HiperDino Online (web-based grocery shopping) and the HiperDino App (mobile commerce). Delivery options include Dino Delivery (rapid 2-hour delivery in select zones), Click&Collect (in-store pickup), and locker pickup (Recogida en taquillas). The loyalty ecosystem comprises Dinitos (points-based rewards redeemable for free delivery or bags) and Plan DinoBP (co-branded loyalty card with Plandinobp). The company also offers HiperDino Express for quick-commerce. Private-label brands include HiperDino Marca Propia (food, beverages, household, personal care, pet products) and IFA (garden furniture, pet food, health/beauty items), plus a dedicated gluten-free line. Charitable initiatives include the Gran Recogida food bank campaign and Bono Solidario Fundación DinoSol. The HiperDino Tarjeta provides promotional pricing through a loyalty card.

Differentiator

Problem solved

Functional benefit

Brands

• HiperDino: Main supermarket brand operating hypermarket and supermarket format stores across the Canary Islands
• SuperDino
• HiperDino Express
• Plan DinoBP
• Dinitos

Products and services

• HiperDino Online (Tienda Online) Online grocery shopping platform enabling consumers in the Canary Islands to browse the full product catalog, place orders, and schedule home delivery or store pickup. Operates across all islands where postal codes are enabled.
• HiperDino App Mobile application for iOS and Android enabling consumers to shop online, manage orders, access digital receipts, and request invoices.
• Dino Delivery (Express Delivery) Same-day express grocery delivery service delivering online orders within 2 hours in select areas of Gran Canaria (San Agustín, Playa del Inglés, San Fernando, Sonneland, Maspalomas, Meloneras, El Tablero, Salobre, Pasito Blanco).
• Click & Collect (Recogida en tienda) In-store pickup service allowing customers to order online and collect their groceries at nearby HiperDino or SuperDino locations across Gran Canaria, Lanzarote, Fuerteventura, and La Palma.
• Recogida en Taquillas (Locker Pickup) Automated locker pickup service for online grocery orders at designated collection points at store locations.
• Dinitos Loyalty Program Loyalty points program where customers earn Dinitos (1–7 per qualifying product) on purchases, redeemable for free delivery or bags. Points expire after 90 days.
• Plan DinoBP Loyalty Card Co-branded loyalty card program with Plandinobp offering registered shoppers promotional discounts and accumulated savings on purchases.
• HiperDino Express Express/convenience store format offering quick-commerce grocery shopping via a dedicated online platform at hiperdinoexpress.es.
• HiperDino Marca Propia (Private Label) HiperDino's own-brand product line covering food, beverages, household items, personal care, and pet products sold across all store formats.
• IFA Private Label Brand Secondary private label brand under the HiperDino umbrella covering products such as IFA Unnia, IFA Amigo (pet food), and IFA Juinsa (garden furniture).
• Marca Sin Gluten (Gluten-Free Line) Gluten-free product line within HiperDino's private label offering for customers with dietary restrictions.
• Tarjeta HiperDino Store loyalty card offering registered shoppers promotional pricing and rewards across HiperDino stores.

Quantifiable outcome

• Free shipping with 50+ Dinitos accumulated
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Plan DinoBPcoreGTM or Marketing PartnerCo-branded loyalty program partnership where HiperDino customers can register their HiperDino Card on the Plan DinoBP platform to access discounts and accumulate rewards on purchases.
• Fundación DinoSolcoreOthersCorporate foundation associated with the DinoSol group (HiperDino's parent company) focused on charitable donations and social responsibility. HiperDino sells 'Bono solidario' donation vouchers benefiting the foundation.
• Banco de Alimentos de Gran CanariaminorOthersFood bank partnership through 'Gran Recogida' campaign and sale of 'Bono solidario banco alimentos' donation vouchers (€1, €3, €5, €10, €20) allowing customers to contribute to food assistance programs.
• Coosur (Olive Oil Brand)minorGTM or Marketing PartnerCo-marketing partnership for promotional campaigns. HiperDino ran a 'Sorteo Aceite Coosur' promotional sweepstakes campaign featuring Coosur olive oil products.

Scale indicators1 record

Recent moves2 records

Expansion highlights6 records

Regional players

• Bon Preu: Catalan family-owned supermarket and hypermarket chain operating more than 200 stores across Catalonia and surrounding areas. Similar omnichannel orientation with online ordering, Click & Collect, and own-brand lines; a useful same-country regional benchmark for HiperDino.
• Froiz: Galician family-owned supermarket and cash & carry chain concentrated in northwestern Spain. Operates small-format and family-format stores with own-brand assortment similar to HiperDino's smaller SuperDino footprint, though geographically non-overlapping.
• Eroski: Spanish cooperative supermarket and hypermarket chain primarily concentrated in the Basque Country, Navarra, and northern Spain with limited Canary Islands presence. Operates an omnichannel model and own-brand program broadly comparable to HiperDino's, but does not overlap geographically.
• Consum: Spanish cooperative supermarket chain concentrated in eastern Spain (Valencia, Catalonia, Murcia, Balearic Islands). Comparable multi-format, own-brand-led grocery model with growing e-commerce; operates in tourist-adjacent regions similar to HiperDino's tourist exposure but outside the Canaries.

Emerging players

• Glovo: Multi-category on-demand delivery platform active in Spanish cities including the Canary Islands. Competes with HiperDino's online grocery and Dino Delivery service on rapid delivery, third-party fulfillment, and convenience assortment, particularly in urban/tourist zones.

Direct peers

• Alcampo (Auchan Retail España): Hypermarket and online grocery operator with stores across mainland Spain and the Canary Islands. Comparable to HiperDino on hypermarket format, broad assortment, and omnichannel grocery; competes for full-basket weekly shopping trips.
• Mercadona: Spain's largest supermarket chain, operating ~3,500+ stores nationwide including full presence in the Canary Islands. Directly competes with HiperDino on full-basket grocery, private label (Hacendado/Delicatess), and home delivery (Mercadona Online) within the same geography.
• Lidl España: Hard-discount grocer operating 600+ stores across Spain including in the Canary Islands. Competes on price-sensitive baskets and limited-assortment fresh/grocery, putting sustained pressure on HiperDino's pricing and margin structure.
• Grupo Día: Spanish supermarket and convenience chain with stores across Spain including the Canary Islands. Directly competes with HiperDino's SuperDino and HiperDino Express formats on neighborhood grocery, and on value-tier private label.
• Carrefour España: National hypermarket/supermarket chain with physical stores and online delivery across Spain including the Canary Islands. Competes with HiperDino across grocery categories and omnichannel formats, including hypermarket and convenience (Carrefour Express) formats.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/hiperdino
• YouTubeyoutube.com/channel/UCxXxXxXxXxXxXxXxXxXxXxw
• Facebookfacebook.com/HiperDino
• LinkedInlinkedin.com/company/hiperdino-supermercados
• Instagraminstagram.com/hiperdino

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HiperDino Supermercados