Hippo Pferdeveranstaltungs GmbH

What Hippo Pferdeveranstaltungs GmbH does

Hippo Pferdeveranstaltungs GmbH (doing business as Hippo GmbH) is a Munich-based event management agency founded in 1993 that specializes in planning and executing equestrian sports events, headquartered at the Olympia-Reitanlage München-Riem venue in Bavaria, Germany. The company operates a portfolio built around two flagship event IPs — Pferd International München, the largest outdoor equestrian event in southern Germany attracting up to 86,000 visitors annually, and the CWD Munich Young Talents youth show jumping tournament launched in 2022 — supported by six service pillars: tournament planning, exhibition services, sponsorship acquisition, show planning, infrastructure coordination, and social media management. The firm also rents Logis Grips heavy-duty floor mats to event venues through a 2022 cooperation with Logis Group.

The company is a privately held German GmbH (Gesellschaft mit beschränkter Haftung) family-led by the Blum family, with Jürgen Blum serving as Managing Director (Geschäftsführer) since 2015 and Hansi Blum co-founding the Munich Young Talents tournament in 2022. Operations are organized around a thin core team of approximately five named professionals covering organization/sponsorship (Lena Breymann), press/organization (Martina Brod), ticketing/organization (Rieke Teutsch), and exhibitions (Lisa Grosse). Go-to-market is primarily event-driven B2B outreach to German equestrian federations and breeding associations (notably BRFV, Deutsches Sportpferd, FN, and DOKR), supplemented by direct-to-consumer ticketing for event attendees; there is no external institutional capital or subsidiary structure disclosed.

Revenue is generated principally through professional services fees for tournament planning, exhibition design, sponsorship brokering, show planning, infrastructure management and social media campaigns delivered to federation and sponsor clients, alongside managed-services revenue from Logis Grips mat rentals and ticketing income. The business holds no patents, AI/ML capabilities, or technology products; pricing is quote-based and not publicly disclosed. Geographic scope is regional, concentrated in Bavaria and Baden-Württemberg, with no global footprint claimed.

Name

Hippo Pferdeveranstaltungs GmbH

Legal name

Hippo Pferdeveranstaltungs GmbH

Website

https://hippo-gmbh.de

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Hippo Pferdeveranstaltungs GmbH is a Munich-based event management agency founded in 1993 that plans and executes equestrian events, operating the flagship Pferd International München festival and the Munich Young Talents youth tournament for German equestrian federations, breeding associations, and event sponsors.

Ownership category

akta.pro rank

Product category

Equestrian Event Management Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Equestrian Teams & Stables (Racing/Show Jumping/Eventing) (MPAKABAG)

Keywords

• Equestrian event management
• Horse event planning
• Tournament organization services
• Exhibition management services
• Sports event sponsorship

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Event Planning and Organization Services: Core revenue from planning, organizing, and executing equestrian sports events including tournament management, exhibition design, show planning, infrastructure provision, and social media management. Services are offered to equestrian organizations, sports federations, and event organizers.
2. Equipment Rental (Logis Grips): Rental of heavy-duty floor mats (Bodenmatten) from Logis Group for events. Revenue from mat rental services for indoor and outdoor event venues.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Hippo Pferdeveranstaltungs GmbH is an event management agency that plans, organizes, and executes equestrian sports events. The company offers six core service pillars: tournament planning, exhibition services, sponsorship acquisition, show planning, infrastructure coordination, and social media management. Its flagship event is Pferd International München (the largest outdoor equestrian event in southern Germany), with Munich Young Talents (a youth show jumping tournament) as a secondary marquee property.

Product overview

Hippo Pferdeveranstaltungs GmbH is an event management agency for equestrian events founded in 1993, based at the Olympia-Reitanlage München-Riem. The company operates a portfolio of services organized around two flagship events and six core service offerings. The flagship event is Pferd International München, the largest outdoor horse event in southern Germany attracting up to 86,000 visitors. The second flagship is CWD Munich Young Talents powered by Happy Horse, an annual youth show jumping tournament launched in 2022. Supporting these events, the company offers six service pillars: tournament planning, exhibition services, sponsoring services, show planning, infrastructure services, and social media management. Additionally, the company rents Logis Grips floor mats through a partnership with Logis Group as a standalone product.

Differentiator

Problem solved

Functional benefit

Products and services

• Pferd International München

Quantifiable outcome

• Up to 86,000 visitors annually at flagship event
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core, minor and flagship.

• Logis GroupcoreStrategic or Co-development Partner · 1 January 2022Cooperation since 2022 with Logis Group, a leading provider of floor mats. Hippo GmbH rents out Logis Grips floor mats for equestrian events. The mats are extremely robust, can bear up to 24 tons, are fire and frost resistant, made from 100% recycled/recyclable plastic, and feature easy and quick installation.
• Nürnberger Versicherung (nuernberger.de/pferdesport/)minorGTM or Marketing PartnerLong-term partner of Hippo GmbH providing equestrian insurance products and sponsorship for equestrian events.
• TerraFinanzminorGTM or Marketing PartnerLong-term partner providing financial services sponsorship for equestrian events.
• MeggleminorGTM or Marketing PartnerLong-term partner, dairy company providing sponsorship support for equestrian events.
• CWD SellierflagshipGTM or Marketing PartnerPremium saddlery brand and main sponsor of CWD Munich Young Talents. CWD focuses on sports excellence and innovation in equestrian equipment, optimizing rider performance and horse comfort.
• Happy HorseflagshipGTM or Marketing PartnerMain sponsor of Munich Young Talents. Produces wood shavings and bedding (Volume-Flocken, Holzedeleinstreu) from pure fir and spruce wood, fully biodegradable.
• iWESTflagshipGTM or Marketing PartnerSponsor of iWEST Bayernchampionat series. The final of this series takes place at Munich Young Talents event.
• Horst-Gebers-StiftungcoreGTM or Marketing PartnerFoundation supporting youth show jumping since 2015, funding Bundesnachwuchschampionat der Ponyspringreiter and HGW-Bundesnachwuchschampionat der Springreiter. Founded 2011 by Renate Gebers in memory of husband Horst Gebers.
• Bayerischer Reit- und Fahrverband e.V. (BRFV)coreStrategic or Co-development PartnerRegional equestrian federation. Michaela Beer, Chairwoman of the Youth Committee of BRFV, co-founded Munich Young Talents with Hansi Blum in 2022. Hippo supports BRFV with social media management and event organization.
• Equestrian Artists UnitedminorStrategic or Co-development PartnerPartnership for show planning services. Hippo connects clients with equestrian show performers and acts through this agency.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wiesbadener Reit- und Fahr-Club e.V. Organizer of the Internationales Pfingstturnier Wiesbaden, a longstanding German equestrian event featuring show jumping, dressage, and eventing. Comparable as a regional German equestrian event operator competing for sponsor budgets and federation mandates.
• Reit- und Fahrverein Redefin e.V. Organizer of the Redefiner Pferdetage in Mecklenburg-Vorpommern. Comparable as a regional German equestrian event organizer running multi-discipline competitions.
• Longines Global Champions Tour GmbH: Operates a global series of show jumping events with a similar core business of organizing high-end equestrian competitions, sponsorship acquisition, and federation liaison. Comparable in show jumping specialization but at significantly larger scale.
• Reit- und Fahrverein Donaueschingen e.V. Organizer of the Donaueschinger Reitturnier in southern Germany. Comparable as another southern German equestrian event organizer with similar target audiences and sponsor profiles.
• Aachen-Laurensberger Rennverein e.V. (ALRV): Organizer of CHIO Aachen, one of the world's premier equestrian show jumping and eventing events. Directly comparable to Hippo as a German equestrian event organizer running flagship multi-discipline competitions with sponsor and federation relationships.

Broad incumbents

• Messe Frankfurt GmbH: Global trade fair and event organizer with major infrastructure in Germany. Comparable as a broad event-services incumbent with capabilities in exhibition planning, sponsorship, and infrastructure that overlap with Hippo's service pillars.
• Messe Berlin GmbH: Major German event venue and trade fair organizer. Comparable in scale of event operations, sponsorship sales, and federation-style programming, though diversified across many categories.
• Messe München GmbH: One of Europe's largest trade fair and event organizers, also based in Munich. Comparable as a broad event-management incumbent with overlapping capabilities in venue operations, sponsorship, and event logistics, though operating across many categories beyond equestrian.

Others

• Logis Group: Manufacturer of Logis Grips floor mats and Hippo's equipment partner since 2022. Comparable as a key ecosystem partner and supplier in the equestrian event value chain rather than a direct competitor.
• Equestrian Artists United: Show planning partner of Hippo connecting clients with equestrian show performers. Comparable as an ecosystem participant in the equestrian event services value chain rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/munichyoungtalents
• Instagraminstagram.com/munich_young_talents
• LinkedInlinkedin.com/company/hippo-pferdeveranstaltungs-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hippo Pferdeveranstaltungs GmbH