What HKLIVING does

HKLIVING is a privately held Dutch design-driven home décor and furniture brand founded in 2008 and headquartered in Dronten, Flevoland, Netherlands, operating with approximately 72 employees. The company offers a curated assortment spanning eight product categories — sofas, furniture, kitchen (including ceramics, tableware, glassware, cutlery, and table linen), textile (bed linen, cushions, rugs, towels), lighting (lamp bases, shades, floor, pendant, table, and wall lamps), accessories (vases, mirrors, candle holders, clocks, home fragrances, sculptures, wall decoration), outdoor furniture and textiles, and art — plus a Brand Kit of licensed brand assets. Products are designed to settle into everyday interiors while expressing an individual, design-conscious aesthetic positioned around the tagline 'Creating ambience' and supported by recurring collaborations with independent designers including Nienke Sikkema, Teun Zwets, and Gabriella Ferrero, as well as art-licensed capsules such as 70s ceramics Van Gogh.

The business generates revenue through one-time retail sales of physical goods, distributed across four channel types: direct-to-consumer e-commerce via the hkliving.com storefront, operated physical retail stores, an international dealer and reseller network enrolled through a 'Become a dealer' program, and regional agents and distributors handling wholesale relationships. Pricing is not publicly disclosed, and products are sold at retail price points through both online and dealer channels. Seasonal collection cadence (Collection 25-26, Additions 2026, Collection outdoor 2026) functions as the primary merchandising engine, with catalogues and lookbooks serving as both product guides and top-of-funnel design inspiration content.

The target customer is a design-conscious individual consumer — homeowner or renter — seeking distinctive interiors rather than mass-market aesthetics. The company segments horizontally around this single persona and addresses the pain point of generic, homogenized interiors. Marketing is content-driven, relying on lookbooks, catalogues, seasonal collections, and designer collaborations rather than disclosed performance channels. No technology platform, AI capabilities, or proprietary software is disclosed; competitive differentiation rests on brand positioning, designer IP, and breadth of curated assortment rather than on technology infrastructure.

Name

HKLIVING

Legal name

HKLIVING

Website

https://hkliving.nl

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

HKLIVING is a privately held Dutch design-driven home décor and furniture brand offering curated sofas, furniture, ceramics, textiles, lighting, accessories, outdoor, and art products to design-conscious consumers through e-commerce, retail stores, dealers, and distributors.

Ownership category

akta.pro rank

Product category

Home Décor & Furniture

NAICS

Furniture and Home Furnishings Retailers (4491), Home Furnishings Retailers (44912)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)

akta.pro primary industry

Decorative Accessories Retail (Vases, Bowls, Sculptures, Figurines, Trays) (CRAIACAB)

akta.pro secondary industries

Candles, Home Fragrance & Diffusers Retail (CRAIACAC), Seasonal, Holiday & Party Home Décor Retail (CRAIACAD)

Keywords

• Home decor furniture
• Design-led interior products
• Sofas and seating
• Ceramics kitchenware
• Textile home accessories

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Product Sales: HKLIVING generates revenue through the sale of physical home décor and furniture products including sofas, furniture, kitchen items, textiles, lighting, accessories, outdoor items, and art. Products are sold as one-time purchases through e-commerce and retail channels.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

HKLIVING designs, sources and sells design-driven home décor and furniture — including sofas, dining and lounge furniture, kitchen ceramics and tableware, textiles (bed linen, rugs, cushions), lighting, accessories (vases, mirrors, candle holders), outdoor furniture and art. Products are offered through seasonal collections (Collection 25-26, Additions 2026, Collection outdoor 2026) and exclusive designer collaborations (Nienke Sikkema, Teun Zwets, Gabriella Ferrero).

Product overview

HKLIVING is a furniture and home décor brand offering a comprehensive portfolio of design-driven products across twelve categories: Sofas (Nomad couch, Wave couch, Vint couch, Jax couch, Club couch, Retro sofa), Furniture (Benches, Cabinets & shelves, Dining chairs, Dining tables, Fauteuils, Side tables, Stools), Kitchen (70s ceramics, Chef ceramics, Artist ceramics, Shell ceramics, Tableware, Glassware, Mugs & cups, Plates, Bowls, Cutlery, Table linen, Kitchen accessories, Serving trays, Bread boards), Textile (Bath mats, Bed linen, Cushions, Rugs, Wall rugs, Towels & robes), Lighting (Lamp bases, Lamp shades, Floor lamps, Pendant lamps, Table lamps, Wall lamps), Accessories (Clocks, Candle holders, Home fragrances, Clothing racks, Flowerpots, Lookbooks, Mirrors, Objects & sculptures, Vases, Wall decoration), Outdoor (Outdoor furniture, Outdoor textile, Outdoor accessories), and Art. The brand also offers a Brand kit for licensed brand assets. HKLIVING organizes products into seasonal collections including Additions 2026 and Collection 25-26, and collaborates with designers such as Nienke Sikkema, Teun Zwets, and Gabriella Ferrero for exclusive collections.

Differentiator

Problem solved

Functional benefit

Products and services

• Sofas Design-driven sofa range for living room seating, including modular, vintage-inspired, contemporary and club-style designs targeted at design-conscious consumers.
• Furniture Design-led furniture assortment for dining and living rooms, including benches, cabinets and shelves, dining chairs and tables, fauteuils, side tables and stools.
• Kitchen Kitchen and tableware assortment including 70s, Chef, Artist and Shell ceramics, tableware, glassware, mugs and cups, plates, bowls, cutlery, table linen, kitchen accessories, serving trays and bread boards.
• Textile Home textile assortment including bath mats, bed linen, cushions, rugs, wall rugs and towels and robes.
• Lighting Lighting assortment including lamp bases, lamp shades, floor lamps, pendant lamps, table lamps and wall lamps for ambient and functional home lighting.
• Accessories Home accessories assortment including clocks, candle holders, home fragrances, clothing racks, flowerpots, lookbooks, mirrors, objects and sculptures, vases and wall decoration.
• Outdoor Outdoor living assortment including outdoor furniture, outdoor textile and outdoor accessories for patio and garden use.
• Art Art prints and original artwork for home decoration.
• Brand kit Licensed brand assets, imagery and design resources offered to authorized partners for use of the HKLIVING brand.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Nienke SikkemacoreStrategic or Co-development PartnerDesigner collaboration featuring Nienke Sikkema's work within the HKLIVING collection, bringing her distinctive artistic perspective to ceramics and design pieces.
• Teun ZwetscoreStrategic or Co-development PartnerCreative collaboration with designer Teun Zwets, integrating his design vision into HKLIVING products and collections.
• Gabriella FerrerocoreStrategic or Co-development PartnerDesign collaboration (HKLIVING x Gabriella Ferrero) creating exclusive product lines that combine her aesthetic with HKLIVING's brand identity.

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Anthropologie Home: Design-led home and lifestyle assortment sold through a global store and digital footprint — targets the same design-conscious consumer as HKLIVING with a much larger retail base.
• H&M Home: Mass-market home furnishings retailer from H&M Group with worldwide store and e-commerce reach — competes with HKLIVING in design-led home décor at lower price points and far larger scale.
• Zara Home: Inditex's global home concept store and e-commerce brand adjacent to HKLIVING's design-driven home positioning but with vastly larger distribution and faster product cycles.
• West Elm: Williams-Sonoma-owned design-driven home furnishings retailer in North America and beyond — overlapping modern aesthetic and assortment breadth, with much larger scale.

Direct peers

• Broste Copenhagen: Nordic design home brand covering furniture, kitchen, textiles, lighting, and seasonal décor — overlapping category breadth and European design-led wholesale model.
• Bloomingville: Scandinavian home décor brand with multi-category furniture and accessories, designer collaborations, and wholesale distribution — the closest analogue to HKLIVING's 'design-driven, broad assortment, dealer-led' model.
• House Doctor: Danish design home décor brand with furniture, lighting, textiles, and accessories sold through global wholesale and DTC — directly comparable assortment, customer, and channel mix to HKLIVING.
• Ferm Living: Danish design-driven home décor and furniture brand offering a similarly broad, contemporary assortment across furniture, textiles, lighting, and accessories — a near-direct comp to HKLIVING's positioning and product breadth.
• Madam Stoltz: Danish design home décor and small furniture brand sold through wholesale and DTC, with a comparable eclectic, design-driven aesthetic and breadth of accessories.

Regional players

• Søstrene Grene: Danish design and home décor chain with European store footprint and design-led, broad assortment — competes in the same value-tier design home space, primarily in Europe.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/hkliving

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HKLIVING