Health In Motion Chiropractic

What Health In Motion Chiropractic does

Health In Motion Chiropractic & Rehabilitative Services is a privately held, locally owned chiropractic and rehabilitative services clinic operating from a single location at 2530 Lineville Road, Suite 1, Green Bay, WI 54313. Co-founded in 2020 by Palmer College of Chiropractic graduates Dr. Dylan Wenzel and Dr. Ryan Tachick, the clinic serves the Howard-Suamico and greater Green Bay, WI area with a combined offering of chiropractic adjustments, massage therapy, DOT physicals, sports and occupational injury rehabilitation, and VA Community Care referrals. Its core technology is clinical rather than digital: manual spinal adjustments, flexion distraction techniques, postural restoration via Quantum Spinal Mechanics, the McKenzie Method, and rehabilitative exercises performed by 2 doctors of chiropractic and 2 in-house licensed massage therapists (Sam Burch, LMT, CT, CPT, and Amy McNeill, LMT).

The clinic operates primarily on a fee-for-service professional services revenue model, with patients paying per visit or through accepted insurance plans (American Express, Cash, Check, Discover, MasterCard, Visa), and the practice handles most insurance paperwork on behalf of patients. New patients self-schedule via the PayDC online portal or by phone, with appointments generally available within 1–2 business days. Structured inbound channels include VA Community Care Network referrals for veterans and DOT physical examinations for commercial drivers. Marketing relies on local SEO, an educational blog, the clinic website, and word-of-mouth through patient reviews; no paid advertising channels are disclosed. The business is founder-owned with no external investment, no parent company, and no disclosed funding rounds.

Name

Health In Motion Chiropractic

Legal name

Health In Motion Chiropractic & Rehabilitative Services

Website

https://hmchiropractic.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Health In Motion Chiropractic is a privately owned, single-location chiropractic and massage therapy clinic in Green Bay, WI, founded in 2020 by two Palmer College graduates, serving local adults with musculoskeletal pain, veterans via VA referrals, and commercial drivers needing DOT physicals.

Ownership category

akta.pro rank

Product category

Chiropractic Services

NAICS

Offices of Chiropractors (62131)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

General Chiropractic Care (HSADALAA)

akta.pro secondary industries

Chiropractic Rehabilitation & Therapeutic Exercise (HSADALAG), Sports Chiropractic & Performance Care (HSADALAB), Corrective Chiropractic & Spinal Decompression (HSADALAE)

Keywords

• Chiropractic treatment
• Massage therapy
• DOT physicals
• Musculoskeletal rehabilitation
• Spinal adjustment

Headquarters

HQ city

Green Bay

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Chiropractic Treatment Services: The clinic generates revenue through fee-for-service chiropractic consultations, spinal adjustments, and rehabilitative therapy sessions. Services are billed per visit or covered through insurance plans accepted by the clinic. Appointment-only model with services provided within 1–2 business days.
2. Massage Therapy Services: Massage therapy services (therapeutic, sports, deep tissue, prenatal, Swedish, myofascial release, manual lymph drainage) are provided in-house by employed massage therapists and billed as professional services, either out-of-pocket or covered by accepted insurance plans.
3. DOT Physical Examinations: Department of Transportation (DOT) physicals are provided for commercial drivers at a per-exam fee. The clinic handles all resulting paperwork for the patient and employer.
4. Supplement Sales: The About page mentions supplement product sales as a revenue stream, though no specific products or pricing are detailed.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Health In Motion Chiropractic operates a single-location chiropractic and rehabilitative services clinic providing manual spinal adjustments, targeted treatment for conditions such as low back pain, neck pain, headaches, disc herniations, and sports or occupational injuries, alongside in-house licensed massage therapy, DOT physical examinations for commercial drivers, and VA Community Care referral services. Treatment plans typically span 6-12 weeks and combine adjustments with rehabilitative exercises and massage therapy delivered in one location.

Product overview

Health In Motion Chiropractic & Rehabilitative Services offers a unified healthcare platform combining chiropractic treatment and massage therapy in one location. The clinic's portfolio includes core services such as Chiropractic Treatment, Disc Herniation Treatment, DOT Physicals, Extremity Dysfunction Treatment, Headaches/Migraines Treatment, Low Back Pain Treatment, Neck and Upper Back Pain Treatment, Occupational Therapy, Sports Injury Therapy, VA Referral, Wellness Care, and Massage Therapy. Their integrated approach combines manual adjustments with rehabilitative exercises and therapeutic massage, offering patients comprehensive musculoskeletal care under one roof. Established in 2020, the clinic serves the Howard-Suamico and greater Green Bay, WI area.

Differentiator

Problem solved

Functional benefit

Products and services

• Chiropractic Treatment Manual adjustments and state-of-the-art techniques to alleviate pain and improve mobility by realigning spinal joints and restoring proper joint motion, provided to local adult patients seeking musculoskeletal pain relief.
• DOT Physicals Department of Transportation physical examinations ensuring commercial drivers meet necessary health standards to operate vehicles safely, with the clinic handling the resulting paperwork for the patient and employer.
• VA Referral Services Chiropractic care and rehabilitative services for veterans with musculoskeletal conditions, accessed through referrals via the VA Community Care Network.
• Sports Injury Care Specialized care for sports injuries with personalized treatment plans to help athletes recover from acute or overuse injuries and return to sport safely.
• Occupational Injury Care Rehabilitation and chiropractic services for work-related musculoskeletal injuries, helping individuals return to daily activities without pain.
• Low Back Pain Treatment Treatment for low back pain using chiropractic adjustments and rehabilitative exercises to relieve pain and improve function for adults with one of the most common musculoskeletal complaints.
• Neck and Upper Back Pain Treatment Targeted treatment for neck and upper back pain using manual adjustments, supportive therapies, and rehab exercises to alleviate discomfort and restore mobility.
• Headaches and Migraines Treatment Specialized care for tension-type headaches, migraines, and cervicogenic headaches through spinal adjustments and soft tissue therapies to manage and reduce symptoms.
• Disc Herniation Treatment Treatment for disc herniations using Cox Flexion Distraction Technique (and related McKenzie Method protocols) to manage sciatica, lower back pain, and leg symptoms.
• Massage Therapy Various massage techniques including therapeutic/clinical/sports/deep tissue, prenatal, Swedish, myofascial release, and manual lymph drainage performed by in-house licensed massage therapists to relieve muscle and joint tension.
• Wellness Care Preventative and maintenance care focusing on overall health promotion and injury prevention, including modern procedures for bone-on-bone knee pain.
• Extremity Dysfunction Treatment Treatment for extremity joint and muscle issues affecting arms, legs, and other non-spinal areas.

Quantifiable outcome

• Most conditions can be resolved within a 6–12-week care plan, per clinical experience stated on the FAQ page.

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Local VA Hospital / VA Community Care NetworkcoreChannel Partner/ Reseller/ DistributorHealth In Motion Chiropractic is in network with the local VA hospital for both chiropractic care and massage therapy services. Veterans must obtain a referral through the VA Community Care Network to access the clinic's services. This partnership represents a structured, government-funded referral channel for veteran patients seeking musculoskeletal care.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• ATI Physical Therapy: Large outpatient PT provider with sports medicine, workers' comp, and rehab programs. Overlaps with Health In Motion's sports injury, occupational injury, and rehabilitative exercise offerings within a broader multi-specialty portfolio.
• LifeClinic (Life Time Fitness): Chiropractic and rehab services embedded within Life Time Fitness centers. Comparable on the chiropractic + rehab combination and the athletic/active-adult patient segment, but as part of a much larger fitness and wellness platform.
• Concentra: National occupational health provider offering DOT physicals, injury care, and rehab. Directly comparable to Health In Motion's DOT physical and occupational injury services, but operating at much larger scale as part of Select Medical's portfolio.

Direct peers

• BenchMark Physical Therapy: Outpatient PT operator offering manual therapy, rehab exercises, and occupational injury treatment. Comparable to Health In Motion's occupational injury, sports injury, and rehabilitative exercise offerings, with insurance-based billing and similar patient segments.
• 100% Chiropractic: Chiropractic franchise combining adjustments, massage therapy, and wellness products under one roof. Closely mirrors Health In Motion's co-located chiropractic + massage + supplement offering and patient segmentation (chronic pain, wellness, injury).
• Hand & Stone Massage and Facial Spa: National massage and facial spa franchise with overlapping modality mix (Swedish, deep tissue, sports, prenatal). Comparable on the massage therapy service line that Health In Motion delivers in-house via employed LMTs.
• Massage Heights: Membership-based massage therapy franchise that also offers chiropractic and skincare at many locations. Closely comparable to Health In Motion's combination of therapeutic massage modalities (deep tissue, Swedish, sports, myofascial release) with chiropractic under one roof.
• HealthSource Chiropractic: Chiropractic franchise providing adjustments plus progressive rehab and wellness services. Comparable integrated care model (chiropractic + rehab + wellness) targeting pain relief, injury recovery, and ongoing maintenance care for similar patient segments.
• ChiroOne Wellness Centers: Midwest-based chiropractic group practice with patient-centered care plans and insurance billing. Comparable in offering multi-visit treatment plans, accepting insurance, and focusing on musculoskeletal pain relief in a similar regional footprint to Health In Motion.
• The Joint Chiropractic: National chiropractic franchise offering direct-to-consumer spinal adjustments with walk-in access. Highly comparable model: appointment-based chiropractic care with insurance/self-pay options and a multi-location footprint that demonstrates the unit economics Health In Motion could pursue if it expands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/health-in-motion-chiropractic-gb

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Health In Motion Chiropractic