Holiday Accommodation Parks Association of New Zealand

What Holiday Accommodation Parks Association of New Zealand does

Holiday Accommodation Parks Association of New Zealand (trading as Holiday Parks New Zealand or Holiday Parks Aotearoa, HPNZ) is a private non-profit trade association headquartered in Johnsonville, Wellington. The organization represents approximately 230 independently owned and operated member holiday parks across all 17 major regions of New Zealand, spanning Northland to Southland. Its primary function is to promote the holiday park sector as a value-priced accommodation category for domestic and international travelers, and to provide collective marketing, quality assurance, and member services that individual parks could not economically deliver on their own.

The association's core product is its central online directory platform at holidayparks.co.nz, which serves as a discovery and search engine for travelers. The platform includes regional park search across all 17 NZ regions, advanced multi-criteria search, and a "Parks Near Me" proximity-based search tool. The product portfolio also includes a quarterly e-newsletter (Hello!), a Classifieds marketplace for industry jobs and parks for sale, the Cycle Hub sub-network for bike-friendly parks, and Qualmark quality certification integration. Underlying technology is conventional web-based content management (Elementor/WordPress) rather than proprietary AI or advanced data systems. The organization does not operate a unified booking system — each of the 230 member parks retains independent pricing and direct booking through its own website.

HPNZ operates as a membership-based industry association rather than a profit-generating business. Revenue is derived from member park dues, with pricing set independently by each member park across accommodation types including cabins, motels, powered sites, tent sites, and apartments. The association's distribution model relies on organic search traffic to the directory website, the Hello! newsletter, regional content marketing, and GTM partnerships including the Interislander ferry customer discount program. Key partners include Interislander (minor GTM partnership), Cycle Hub (core co-development network), and Qualmark (core quality certification body). Customer segments served include individual travelers and families (primary), NZMCA motorhome/caravan users, cycling and outdoor enthusiasts, and group bookings.

Name

Holiday Accommodation Parks Association of New Zealand

Legal name

Holiday Parks New Zealand

Website

https://holidayparks.co.nz

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Holiday Accommodation Parks Association of New Zealand is a non-profit trade association representing 230 independently owned holiday parks across all 17 New Zealand regions, operating a central online directory platform to help domestic and international travelers discover and book member park accommodation.

Ownership category

akta.pro rank

Product category

Tourism Trade Association Services

NAICS

RV (Recreational Vehicle) Parks and Campgrounds (721211), RV (Recreational Vehicle) Parks and Recreational Camps (72121), Convention and Visitors Bureaus (561591)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Campground & Overnight Facilities Operations (Campsites, Cabins, Backcountry Huts) (THAAAGAE)

akta.pro secondary industries

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD), Nature Lodges & Eco-Resorts (THAAAAAI)

Keywords

• Trade association services
• Holiday park directory
• Tourism industry body
• Industry membership organization
• Accommodation marketing platform

Headquarters

HQ city

Wellington

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Distribution channels3 records

Marketing channels4 records

Core offering

Holiday Accommodation Parks Association of New Zealand operates as a nonprofit trade association and national peak body for around 230 member holiday parks across New Zealand. Its principal commercial surface is the holidayparks.co.nz website, which acts as a centralized directory and discovery platform allowing travelers to search parks by region or proximity, access travel inspiration content, and link through to each member park's own booking system. Supplementary offerings include the Cycle Hub bike-friendly park network, a quarterly 'Hello!' e-newsletter, a Classifieds marketplace for the industry, and member benefits such as Qualmark-aligned quality standards and an Interislander customer discount.

Product overview

Holiday Parks New Zealand operates as an association representing approximately 230 member holiday parks throughout New Zealand. The organization's product portfolio centers on its website platform (https://holidayparks.co.nz/) which serves as a comprehensive directory and discovery service for travelers seeking accommodation at holiday parks. The core offering includes regional search functionality covering 17 New Zealand regions, complemented by specialized modules such as the Cycle Hub network for bike-friendly parks, a quarterly e-newsletter ('Hello!'), and a Classifieds marketplace for industry opportunities. Individual member parks vary in their specific offerings (cabins, motels, powered/unpowered sites, glamping) but are collectively marketed through the unified platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Holiday Parks New Zealand Website Directory Centralized online directory at holidayparks.co.nz enabling travelers to discover and link through to 230+ independently operated member holiday parks across New Zealand.
• Find a Holiday Park Regional Search Region-based search functionality allowing users to filter Holiday Parks New Zealand member parks across 17 New Zealand regions including Auckland, Bay of Plenty, Canterbury, Coromandel, Otago, Queenstown Lakes, Southland & Catlins, and West Coast.
• Advanced Park Search / Parks Near Me Enhanced search tool enabling users to find parks near their current location using proximity detection, plus apply advanced filters for specific amenities and requirements.
• Cycle Hub Network Designated network of bike-friendly member holiday parks offering cycling facilities such as bike hire, secure bike storage, wash stations, and trail information to support cyclists and mountain bikers exploring New Zealand.
• Holiday Parks 'Hello!' E-Newsletter Quarterly electronic newsletter providing travel inspiration, news, competitions, and exclusive deals related to Holiday Parks New Zealand member parks, with country-segmented signup for international subscribers.
• Classifieds Marketplace Industry classifieds section on holidayparks.co.nz featuring job listings, parks for sale, and other commercial opportunities within the New Zealand holiday park sector.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered minor and core.

• InterislanderminorGTM or Marketing PartnerInterislander ferry service provides a customer discount program for current Holiday Parks New Zealand members' customers traveling on Interislander services between the North and South Islands of New Zealand
• Cycle HubcoreStrategic or Co-development PartnerCycle Hub is a network designation for holiday parks that cater specifically to cyclists and mountain bikers, offering bike hire, secure storage, wash stations, and trail information. Multiple member parks display Cycle Hub affiliation logos indicating participation in this initiative.
• QualmarkcoreOthersQualmark is New Zealand's official tourism quality mark. Several member parks hold Qualmark certification (including 5 Star ratings), providing independent quality assurance for travelers. Rainforest Retreat, Jackson's Retreat, and other parks display Qualmark accreditation.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• CamperMate: Travel app providing discovery of campsites, holiday parks, dump stations, and traveler services across NZ and Australia. Direct overlap with HPNZ's directory function, delivered through a mobile-first experience rather than a website.
• Rankers: New Zealand-based review and booking platform for holiday parks, campgrounds, and accommodations. Comparable discovery and booking functionality targeting NZ travelers, overlapping with HPNZ's directory value proposition.
• Hipcamp: Global marketplace for camping, glamping, and outdoor stays. Not present in NZ at scale but represents the type of technology-led competitor that could pressure traditional holiday park directories over time.

Broad incumbents

• Booking.com: Global online travel agency listing NZ holiday parks alongside hotels and alternative accommodations. Represents the broader competitive set for traveler discovery and booking, with vastly greater technology investment and unified inventory.
• Department of Conservation (DOC) — Campsites: Government operator of basic campsites and backcountry huts throughout New Zealand. Competes for the same budget camping traveler as HPNZ member parks, but as a government service rather than commercial accommodation.
• Airbnb: Global accommodation marketplace capturing travelers who might otherwise choose holiday parks. Increasingly relevant as Airbnb expands into 'Airbnb-style' cabin and rural stays that directly compete with the holiday park value proposition.

Direct peers

• Tourism Industry Aotearoa: The broader peak industry body for the New Zealand tourism sector. Comparable to HPNZ as a national membership-based industry association, but covering all tourism sub-sectors rather than specializing in holiday parks.
• New Zealand Motor Caravan Association (NZMCA): Membership association representing motorhome and caravan users in New Zealand. Directly comparable as a peer association serving a key HPNZ customer segment (self-contained vehicle travelers) and partnering with member parks on access and discounts.

Regional players

• BIG4 Holiday Parks: Australian-headquartered holiday park network with some NZ presence. Comparable as a multi-park branded directory and loyalty network, but primarily competing in Australia rather than NZ's domestic market.

Others

• Qualmark: New Zealand's official tourism quality certification body, partnered with HPNZ member parks. Not a direct competitor but a critical ecosystem player whose certification is embedded in HPNZ's value proposition and member quality framework.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/holiday-accommodation-parks-association-of-new-zealand

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holiday Accommodation Parks Association of New Zealand