Holte Tennisklub

What Holte Tennisklub does

Holte Tennisklub is a Danish tennis club and member-owned sports association (forening) founded in 1921, headquartered in Holte, Hovedstaden, and one of the largest sports clubs in Rudersdal Municipality with approximately 800 members. The club operates two physical facilities totaling 12 outdoor tennis courts: Carlsmindevej ('Carlen') with 5 courts and a clubhouse with changing rooms, showers, sauna, kitchen, lounge and junior room; and Trekanten in Geel Skov with 7 courts and a small pavilion. Its core service portfolio is structured by age and skill: Mikrotennis for children aged 3-6 focused on motor-skill development, junior training organized around a colored-ball progression (red, orange, green, yellow), adult and senior training, private lessons, physical conditioning programs, summer camps for juniors and adults, international training camps at locations such as Båstad Tenniscenter, and competitive offerings including team matches and tournaments. Motionist (recreational) programs run scheduled weekly play sessions for adults.

The business model is fundamentally subscription- and program-based. Membership tiers range from 300 kr (passive) and 1,150 kr (morning, weekday play before 2 PM) to 1,295 kr (junior, up to age 25) and 1,890 kr (senior, 25+), plus a 3,700 kr sponsor membership tier; new members pay a 495 kr one-time registration fee and receive a 25% discount if joining after July 31. Annual fees are auto-collected via payment card in March. Members book courts and register for events through the Klubmodul platform; non-members can book courts via Wannasport at 255 kr/hour/court. Additional revenue comes from paid training programs, summer camps, and local business sponsorships (TDC NET, NK Bolig, Comwell Hotel Holte, Nordic Alpha Partners, Spar Søllerød, OK Benzin, Ketcher Centralen, and others). Payments are processed via Quickpay and NETS.

The club is governed by a board chaired by Robert Rene Dogonowski with Thomas Vester as vice chairman, and is led operationally by Sportschef (Head Coach) Lucas Hjorth, a DTF Coach of the Year (2017) and DTF/DIF Diploma Coach. Other coaching staff include Jørgen Windahl (former Australian Open junior champion and Monica Seles hitting partner), Brian Sehested (Swedish federation-trained), Joachim Föller, Gilberto Valente, Nicolai Olsen, Esben Josephsen, Tomás Di Giusto, and physical trainer Arthur Berner-Hansen. In 2023 the club entered a strategic collaboration with Trørødskolen and other Rudersdal clubs to establish sports classes (idrætsklasser), under which students in grades 7-8 receive tennis training two mornings per week, creating a structured youth talent pipeline. Marketing is community-led via the website, Facebook, monthly newsletters, and word-of-mouth. The club is a private nonprofit association with no parent company, institutional investors, or external ownership.

Name

Holte Tennisklub

Legal name

Holte Tennisklub

Website

https://holtetennisklub.dk

Company type

Private

Founded year

1921

Operating status

Operating

Headcount range

1–10 employees

Short description

Holte Tennisklub is a Danish nonprofit tennis association founded in 1921, operating two facilities with 12 courts in Holte, Denmark, serving approximately 800 members across junior, adult, recreational, and elite segments through memberships, training programs, and camps.

Ownership category

akta.pro rank

Product category

Tennis Club Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Tennis & Racquet Sports Clubs (Tennis, Padel, Pickleball, Squash) (MPAKABAF)

akta.pro secondary industry

Tennis & Racquet Sports Facilities (MPAKAEAE)

Keywords

• Tennis club services
• Tennis training programs
• Sports membership organization
• Tennis court rental
• Junior tennis coaching

Headquarters

HQ city

Holte

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Subscriptions: Annual membership fees paid by members for access to club facilities, training programs, and court bookings. Membership categories include seniors, juniors, morning members, passive members, and sponsor memberships.
2. Training Programs and Camps: Revenue from paid training programs including summer camps for juniors and adults, microtennis sessions, and specialized training courses.
3. Court Booking Fees: Revenue from court bookings for members. Non-members can book courts via Wannasport app at 255 kr/hour/court.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Holte Tennisklub is a member-based tennis association offering tennis court access, structured training programs for juniors and adults, seasonal camps, motionist recreation sessions, and tournament participation for approximately 800 members. It operates two physical facilities with 12 total courts and a clubhouse, markets tiered annual memberships (senior, junior, morning, passive, sponsor), and supports non-member court bookings via the Wannasport app.

Product overview

Holte Tennisklub is a Danish tennis club founded in 1921, operating two facilities with a total of 12 courts. The club serves approximately 800 members and offers a comprehensive range of tennis programs organized as an integrated service portfolio. The core offerings include structured training programs for juniors (Mikrotennis for ages 3-6, junior training with colored ball progression) and adults, delivered by certified coaches. The club operates summer camps for both juniors and adults as seasonal programs, alongside international training camps for competitive players. Facility access is provided through a membership system with multiple tiers (senior, junior, morning, passive, sponsor), with courts bookable via an online system. Additional services include private training, physical conditioning programs, tournament participation, team matches, and social events. The club partners with local schools for sports class programs and uses third-party platforms for non-member bookings, event registration, and payments.

Differentiator

Problem solved

Functional benefit

Segments4 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

18 partnerships are on record, tiered minor and core.

• TDC NET (TDC Group)minorGTM or Marketing PartnerTelecommunications company providing sponsorship and partnership support to the club, appearing on the sponsors page with logo placement.
• NK Bolig (Nicolaj Kjelfred Bolig)minorGTM or Marketing PartnerReal estate company sponsoring the club with logo placement on the sponsors page.
• Nordic IT RentalminorGTM or Marketing PartnerIT equipment rental company supporting the club as a sponsor.
• Comwell Hotel HolteminorGTM or Marketing PartnerHotel partner providing sponsorship support to the club.
• House of BontinminorGTM or Marketing PartnerFashion/lifestyle brand sponsoring the club with logo placement.
• Abelone (Abelone Holte)minorGTM or Marketing PartnerLocal business partner sponsoring the club.
• Nordic Alpha PartnersminorGTM or Marketing PartnerBusiness consulting/investment firm supporting the club as a sponsor.
• Ketcher CentralenminorGTM or Marketing PartnerTennis equipment retailer partner with logo placement on sponsors page.
• Stay ApartmentsminorGTM or Marketing PartnerApartment accommodation provider supporting the club as a sponsor.
• TVSP (Tandlæge)minorGTM or Marketing PartnerDental practice (Tandlæge) supporting the club as a sponsor.
• Sophienholm CafeminorGTM or Marketing PartnerLocal cafe partner sponsoring the club.
• OK BenzinminorGTM or Marketing PartnerFuel station chain (OK) supporting local clubs through their 'Støt Lokalt' (Support Local) program.
• Spar SøllerødminorGTM or Marketing PartnerLocal supermarket (Spar) supporting the club as a sponsor.
• InternminorGTM or Marketing PartnerCompany partner supporting the club with logo placement.
• BlakserminorGTM or Marketing PartnerPartner supporting the club as a sponsor with logo placement.
• TrørødskolencoreStrategic or Co-development PartnerCollaboration with Trørødskolen and other large clubs in Rudersdal Municipality to establish sports classes (idrætsklasser) starting from school year 23/24. The program allows talented athletes to receive quality training while maintaining balance between sports and school life. Holte Tennisklub provides tennis coaching two mornings per week.
• Dansk Tennis Forbund (DTF)coreStrategic or Co-development PartnerNational tennis federation providing coach certification (DTF træneruddannelse), tournament licensing systems (Tournament Software), and governing competitive tennis in Denmark. Lucas Hjorth holds DTF/DIF Diploma Coach certification.
• KlubmodulcoreTechnology or IntegrationClub administration platform provider for member management, court booking, event registration, and payment processing. Used as the primary digital infrastructure for club operations.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• HIK Tennis (Hellerup Idræts Klub): Multi-sport Hellerup club with a tennis section. Located in the same upper-income North Zealand corridor as Holte, draws from a similar member base, and runs comparable junior development and tournament programs.
• KB Tennis (Kjøbenhavns Boldklub): Historic Copenhagen tennis club offering membership-based court access, junior coaching, and competitive teams. Direct comparison to Holte Tennisklub along product, customer, and pricing model.
• Birkerød Tennis: Tennis club also operating within Rudersdal Kommune, making it the closest geographic peer. Same municipality, comparable coaching and membership offerings, and a likely head-to-head competitor for local juniors and motionists.
• Gladsaxe Tennis: Tennis club in the adjacent Gladsaxe municipality serving a similar suburban Copenhagen membership base. Comparable scale and operating model with traditional junior training, adult teams, and motionist activities.
• Gentofte Tennisklub: Long-established tennis club in Gentofte, an adjacent affluent North Zealand municipality. Operates under the same membership-and-coaching model and competes for the same North Zealand tennis-playing demographic.
• Lyngby Tennisklub: Tennis club in nearby Lyngby serving a similar North Zealand commuter-belt population. Comparable membership structure, training programs, and competitive team participation.

Emerging players

• Padligel.dk (Padel clubs in Denmark): Danish padel booking platform and rapidly growing padel club network. Not a tennis competitor directly, but a recreational racquet-sport substitute attracting the same North Zealand families and motionists, making it a relevant emerging alternative.

Broad incumbents

• DGI (Danske Gymnastik- og Idrætsforeninger): Denmark's largest grassroots sports umbrella organization providing training, club support, and event infrastructure to amateur sports clubs including tennis. Relevant as the broader ecosystem incumbent that supports, certifies, and competes for member attention across amateur sports.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Holtetennis
• LinkedInlinkedin.com/company/holte-tennisklub

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holte Tennisklub