Homebody Studios
Homebody Studios operates four boutique Pilates studios across the United States offering Hot Mat, Reformer, and 1:1 Concierge classes, alongside a Digital Studio on Arketa and a direct-to-consumer branded merchandise catalog via Shopify. The company serves fitness consumers seeking design-forward, community-oriented Pilates experiences.
- Company typePrivate
- Founded2023
- HeadquartersAustin, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Homebody Studios does
Homebody Studios is a privately held boutique Pilates studio operator founded in 2023 by Sophie Axelson and Anna Rinke, headquartered in the United States with physical locations in Austin, Montecito, Culver City, and Newport Beach, plus a Digital Studio for online class delivery. The company sells class credits, class packages, and recurring memberships for in-person Hot Mat (heated to 85 degrees), Reformer, and 1:1 Concierge Pilates sessions, each running 50 minutes, with location-specific late cancel and no-show fees ranging from $15-$25. Beyond in-person and digital classes, Homebody operates a direct-to-consumer e-commerce catalog of branded apparel, equipment, and goods priced $25-$150 via Shopify, including two patented proprietary products — The Stakt Weights (Patent # D1,040,263) and The Stakt Mat Pro (Patent # US-D1050762-S).
The technology stack is intentionally lean and third-party: Arketa powers the Digital Studio's online class delivery, Shopify handles e-commerce, and an iOS booking app manages in-studio scheduling. Core intellectual property is industrial design rather than algorithmic; two design patents cover the proprietary fitness equipment sold under the Stakt brand. The Stakt Weights received Oprah's Favorite Things 2025 recognition, generating consumer brand lift beyond the studio membership base.
The business is funded entirely by founders with no disclosed external capital. Revenue derives from two streams: recurring class subscriptions and one-time merchandise sales. Geographic reach is four studios across two states, with a referral studio model in Newport Beach signaling a capital-light expansion format. The company's stated differentiators are design-forward, community-oriented studio environments paired with curated branded product extensions, targeting fitness consumers seeking a premium, neighborhood-integrated Pilates experience over generic studio-chain alternatives.
Homebody Studios firmographics
Firmographics- Name
- Homebody Studios
- Legal name
- Homebody Studios
- Website
- https://homebodystudios.co
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Homebody Studios operates four boutique Pilates studios across the United States offering Hot Mat, Reformer, and 1:1 Concierge classes, alongside a Digital Studio on Arketa and a direct-to-consumer branded merchandise catalog via Shopify. The company serves fitness consumers seeking design-forward, community-oriented Pilates experiences.
- Ownership category
- akta.pro rank
Homebody Studios industry classification
Industry- Product category
- Boutique Pilates Studio Services
- NAICS
- Fitness and Recreational Sports Centers (713940)
- akta.pro primary industry
- Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI)
- akta.pro secondary industries
- Yoga, Pilates & Studio Wear Retail (CRAMACAE), Yoga, Pilates & Mind-Body Accessories Retail (Mats, Blocks, Reformers, Rings) (CRAMADAE), Strength Training Equipment Retail (Racks, Benches, Barbells, Plates) (CRAMADAB)
Keywords
Where Homebody Studios is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Homebody Studios business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Studio Classes and Memberships: Revenue from class credits, class packages, and membership subscriptions for in-studio and digital Pilates classes including Hot Mat, Reformer, and Concierge sessions. Classes are 50 minutes each.
- Merchandise Sales: Sale of branded merchandise including apparel (hoodies, sweat sets, caps), equipment (ankle weights, resistance bands, Stakt weights, Stakt mat), and goods (mugs, tote bags, grip socks). Sold through Shopify e-commerce platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Late Cancel Fees by Location |
| Transaction based/ take rate | Pay-as-you-go | No-Show Fees by Location |
| Subscription | Monthly | Hot Mat Pilates |
| Subscription | Monthly | Reformer Pilates |
| Subscription | Monthly | Concierge Sessions |
| Subscription | Monthly | Digital Studio |
| Unit Pricing | Pay-as-you-go | Ankle Weights |
| Unit Pricing | Pay-as-you-go | Grey Zip Hoodie |
| Unit Pricing | Pay-as-you-go | HB Ceramic Mug |
| Unit Pricing | Pay-as-you-go | HB Resistance Bands (Pack of 3) |
| Unit Pricing | Pay-as-you-go | Homebody Dad Cap |
| Unit Pricing | Pay-as-you-go | Homebody Grip Socks |
| Unit Pricing | Pay-as-you-go | Navy Sweat Set |
| Unit Pricing | Pay-as-you-go | The Stakt Mat Pro |
| Unit Pricing | Pay-as-you-go | The Stakt Weights |
| Unit Pricing | Pay-as-you-go | Tote Bag |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels4 records
Homebody Studios product offering
Product offeringCore offering
Homebody Studios operates a multi-location boutique Pilates studio chain offering in-person Hot Mat, Reformer, and Concierge classes across four company-owned studios (Austin, Montecito, Culver City, Newport Beach) and an online Digital Studio for streamed on-demand classes. The company also sells a branded merchandise line — apparel (Grey Zip Hoodie, Navy Sweat Set), Pilates equipment (Ankle Weights, Resistance Bands, Stakt Mat Pro, Pilates Ball), and accessories (Grip Socks, Ceramic Mug, Dad Cap, Tote Bag) — direct to consumers through a Shopify storefront.
Product overview
Homebody Studios is a Pilates studio chain offering elevated reformer and hot mat Pilates classes across four physical studio locations (Austin, Montecito, Culver City, Newport Beach) plus a Digital Studio for online access. The company provides four class types: Hot Mat Pilates (heated at 85 degrees), Reformer Pilates (low-impact machine-based), Concierge Sessions (1:1 personalized training), and Digital Studio (online streaming). In addition to fitness services, Homebody Studios sells branded merchandise including apparel (hoodies, sweat sets, dad caps, grip socks), equipment (ankle weights, resistance bands, Pilates balls, Stakt Mat Pro, Stakt Weights), and goods (ceramic mugs, tote bags). The merchandise portfolio ranges from $25 to $150, with the Stakt Weights having received Oprah's Favorite Things 2025 recognition.
Differentiator
Problem solved
Functional benefit
Products and services
- Hot Mat Pilates
Companies that use Homebody Studios
Customer profileSegments3 records
Ideal customer profiles3 records
Homebody Studios technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Homebody Studios partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ArketacoreHomebody Studios uses Arketa's digital platform to power their Digital Studio, enabling customers to access Mat + Reformer Pilates classes online from anywhere. The platform serves as the technology infrastructure for their online class delivery.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Homebody Studios competitors and assessment
Company assessmentBroad incumbents
- Barry's Bootcamp: Iconic global boutique fitness brand with premium positioning, celebrity-driven marketing, and a broader workout mix. Comparable on premium price point and design-led brand even though the core modality (HIIT) differs.
- Alo Yoga: Premium activewear and lifestyle brand with a growing studio concept and a strong D2C e-commerce business. Comparable on design-forward premium positioning, apparel-led brand monetization, and influencer-driven community model.
- Orangetheory Fitness: Large-scale boutique fitness franchise with thousands of global studios. Comparable as a competing recurring-revenue boutique fitness concept competing for the same discretionary consumer spend even though modality (heart-rate-based interval training) differs.
- CorePower Yoga: National heated yoga and Pilates-focused boutique chain with hundreds of locations. Comparable as a scaled studio operator with overlapping class formats (hot mat, mat Pilates) and subscription membership pricing.
- Equinox: Premium multi-modality fitness brand operating clubs and Pilates studios alongside its own apparel line. Comparable as a premium-positioned incumbent that overlaps with Homebody on high-end consumer, Pilates instruction, and branded merchandise.
Direct peers
- Y7 Studio: Boutique heated yoga and Pilates studio with hip, design-forward branding and a community-retention focus. Directly comparable on premium positioning and format mix overlapping with Homebody's Hot Mat and mat-based classes.
- Solidcore: Premium boutique fitness brand operating a national studio chain focused on Pilates-based resistance training on a proprietary machine. Closely comparable to Homebody on premium positioning, single-format focus, and design-led brand identity.
- SLT: Boutique Pilates studio chain using the Megaformer machine with a similar premium, design-forward brand and subscription class credits model. Comparable on studio experience, pricing tier, and target consumer.
- Club Pilates: Largest Pilates franchise in the U.S. with hundreds of locations. Directly comparable as a multi-studio Pilates operator offering Reformer and Mat classes with subscription-based class packages.
Emerging players
- StretchLab: Franchised assisted-stretching studio brand with a growing U.S. footprint. Comparable as a single-modality boutique fitness operator targeting premium wellness consumers, though its core offering (stretching) is adjacent rather than overlapping with Pilates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Homebody Studios social profiles
Digital presenceHomebody Studios compliance and trust
Trust signalCompliance2 records
Homebody Studios financial estimates
Financial estimateRevenue estimate
Valuation estimate
Homebody Studios leadership team
Management profileNumber of profiles
Profiles5 records
Homebody Studios funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Homebody Studios M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Homebody Studios
What does Homebody Studios do?
Homebody Studios operates a multi-location boutique Pilates studio chain offering in-person Hot Mat, Reformer, and Concierge classes across four company-owned studios (Austin, Montecito, Culver City, Newport Beach) and an online Digital Studio for streamed on-demand classes. The company also sells a branded merchandise line — apparel (Grey Zip Hoodie, Navy Sweat Set), Pilates equipment (Ankle Weights, Resistance Bands, Stakt Mat Pro, Pilates Ball), and accessories (Grip Socks, Ceramic Mug, Dad Cap, Tote Bag) — direct to consumers through a Shopify storefront.
Is Homebody Studios a public or private company?
Homebody Studios is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Homebody Studios founded?
Homebody Studios was founded in 2023. It employs 1 to 10 people.
Where is Homebody Studios based?
Homebody Studios is headquartered in Austin, United States, in the North America region.
How does Homebody Studios make money?
Two revenue lines are on record. Studio Classes and Memberships are the primary driver. The others are merchandise Sales.
Who are Homebody Studios's main competitors?
Broad incumbents on record are Barry's Bootcamp, Alo Yoga, Orangetheory Fitness, CorePower Yoga and Equinox. Direct peers are Y7 Studio, Solidcore, SLT and Club Pilates. StretchLab is listed as an emerging player.
Does Homebody Studios have an API?
No public API is recorded for Homebody Studios.
What industry is Homebody Studios in?
Homebody Studios's product category is Boutique Pilates Studio Services. Its primary akta.pro industry code is HSADACAI, Private 1:1 Yoga/Pilates & Small-Group Sessions, with a secondary code of CRAMACAE, Yoga, Pilates & Studio Wear Retail. Its NAICS code is 713940.