Home Service Freedom

What Home Service Freedom does

Home Service Freedom (HSF) is a privately held coaching, community, and event platform founded in 2023 and headquartered in Phoenix, Arizona. The company serves owners of home service contractor businesses — including HVAC, plumbing, electrical, and garage door trades — who are seeking to grow and scale their operations. Its core offerings are the Growth Program and the 12-month Accelerator Program, both subscription-style memberships that deliver playbooks, SOP templates, hiring and training strategies, monthly Q&As, 1-on-1 success counseling, and access to a private online community. The company also operates the annual Freedom conference at Mandalay Bay in Las Vegas, which drew 3,000+ contractors and sold out in 2023, 2024, and 2025, alongside paid add-on training workshops for technicians and CSRs.

The underlying technology is a web-based membership platform integrated with HubSpot CRM for scheduling, email, and SMS communications. The Buyer's Group is a collective purchasing program that delivers exclusive vendor discounts and rebates across software, fleet, insurance, GPS, telecom, print, and marketing categories. The business model is multi-stream: recurring membership subscriptions (Growth and Accelerator), one-time event ticket sales ranging from $997 to $15,000 per attendee, paid training add-ons, and vendor rebate arrangements. Distribution is primarily direct via member advisors and HubSpot-scheduled meetings, with the annual event serving as the dominant top-of-funnel demand generation channel. The company is led by founder Tommy Mello — who built A1 Garage Door Service into a $220M+ operation and acquired 25+ companies — and CEO Jim Leslie, formerly CMO at A1 Garage Door.

Name

Home Service Freedom

Legal name

Home Service Freedom

Website

https://homeservicefreedom.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Home Service Freedom is a Phoenix-based coaching, community, and event platform founded in 2023 that serves U.S. home service contractors (HVAC, plumbing, electrical, garage door) through subscription memberships, the annual Freedom conference, and a collective-purchasing Buyer's Group for vendor discounts.

Ownership category

akta.pro rank

Product category

Contractor Coaching and Training Services

NAICS

Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Membership Communities with Learning (Community-Led Education) (MPACALAF)

akta.pro secondary industries

Creator-Led Course Hosting & Monetization Platforms (EDAFAIAC), Learning Content Bundling & Subscription Passes (All-Access Libraries) (MPACALAL)

Keywords

• Contractor coaching services
• Home service training
• Business membership programs
• Contractor community network
• Group purchasing discounts

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Membership Programs (Growth and Accelerator): Subscription-style membership programs offering business growth resources, playbooks, hiring strategies, SOP templates, monthly Q&As, partner rebates, private community access, and success counseling. The Growth Program is for businesses building scale, while the Accelerator Program targets businesses scaling to $5M-$10M+.
2. Event Tickets and Training: Revenue from selling tickets to the annual Freedom conference (General Admission $997, VIP $3,997, Ultra $15,000) plus add-on training workshops for technicians ($1,397) and CSRs ($1,397).
3. Buyer's Group Vendor Rebates: Leverages collective purchasing power of member spend across key vendors to negotiate exclusive discounts and rebates for members. Revenue derived from vendor partnership arrangements.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Home Service Freedom sells a membership-based coaching, training, and peer community platform for U.S. home service contractors (HVAC, plumbing, electrical, garage door). The core offerings are the Growth Program (membership with playbooks, SOP templates, monthly Q&As, partner rebates, and a private community) and the Accelerator Program (a 12-month framework targeting scaling to $5M–$10M+), supplemented by the annual Freedom Event conference and add-on frontline/technician sales training workshops.

Product overview

Home Service Freedom is a coaching and education platform for home service contractors that offers a membership-based suite of programs. The core offerings include the Growth Program (providing essential playbooks, monthly Q&A sessions, and a private community) and the Accelerator Program (a 12-month intensive designed to scale businesses to $5M-$10M). The platform also organizes the annual Freedom Event conference in Las Vegas, which features networking with $100M+ contractors, workshops, and training sessions. Add-on training modules include the Million-Dollar CSRs Frontline Training and Million-Dollar Techs Technician Training programs. The Buyers Group provides collective purchasing power for vendor discounts across software, fleet, insurance, marketing, and other business categories.

Differentiator

Problem solved

Functional benefit

Brands

• Freedom Event: Annual flagship event for home service contractors featuring $100M+ speakers, networking opportunities, and training sessions.
• Growth Program
• Accelerator Program

Products and services

• Growth Program A subscription membership program for home service business owners providing essential playbooks covering marketing, sales, and strategic planning (developed from a business grown to over $220M), SOP templates, hiring and training strategies, monthly Q&A sessions, partner rebates, and access to a private community for continuous collaboration.
• Accelerator Program A 12-month growth program providing home service businesses with a robust framework to scale to $5M–$10M and beyond, featuring a growth blueprint across six essential systems (strategy, operations, finance, staffing, marketing, sales), with office hours, live Q&As, on-demand workshops, 1-on-1 success counseling, SOP templates, monthly newsletter, discounted vendor services, and biannual networking events.
• Freedom Event An annual three-day industry conference held at Mandalay Bay in Las Vegas for home service contractors, featuring networking with $100M+ revenue contractors, educational sessions on business growth strategies, private equity insights, AI and technology adoption, and acquisition opportunities. Tickets sold at tiered price points ($997 General Admission, $3,997 VIP, $15,000 Ultra).
• Million-Dollar CSRs: Frontline Training A one-day training workshop for customer service representatives and dispatchers teaching the S.M.I.L.E.S Call Flow methodology to improve booking rates, led by Madison Biddy, Director of Frontline Training. Priced at $1,397 as an add-on to General Admission.
• Million-Dollar Techs: Technician Training A one-day sales training workshop for field technicians covering the FREEDOM Framework for leading sales conversations and closing jobs, taught by Tyson Schroder, Director of Sales Training, with over $60M in documented revenue generated through this methodology. Priced at $1,397 as an add-on to General Admission.
• Buyer's Group A collective purchasing program that leverages the spend of Home Service Freedom members across key vendors to negotiate exclusive discounts, rebates, and preferred pricing for members on software providers, fleet solutions, insurance providers, GPS monitoring, tablet & telecom solutions, print & branding solutions, marketing & advertising, and other business vendors.

Quantifiable outcome

• Attendees report profit increases from $500k to $3.5 million in 12 months
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Buyer's Group Vendors (Various)coreOthersHSF's Buyer's Group provides members with exclusive discounts and rebates across essential business vendors including Software Providers, Fleet Solutions, Insurance Providers, GPS Monitoring, Tablet & Telecom Solutions, Print & Branding Solutions, and Marketing & Advertising. Vendors provide discounted pricing to members in exchange for collective volume.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Jobber: Jobber provides field service management software for home service contractors, including customer communication, scheduling, and invoicing. It targets the same small-to-mid-market contractor segment as HSF and serves as a potential distribution channel for training content.
• ServiceTitan: ServiceTitan is a leading vertical SaaS platform for home service businesses (HVAC, plumbing, electrical). While primarily software, it serves the same contractor customer base and increasingly offers training, peer community, and procurement resources that overlap with HSF's offerings.
• BNI (Business Network International): BNI operates the world's largest business referral networking organization with structured weekly meetings. While broader in membership, it offers the same community-led GTM concept HSF uses to drive engagement among business owners.
• Tony Robbins Business Mastery: Tony Robbins' Business Mastery is a high-ticket business coaching program and live event targeting entrepreneurs and business owners. While not trade-specific, it shares HSF's GTM of in-person events plus premium mastermind coaching for business owners seeking scale.
• Dean Graziosi's Real Estate / Business Programs: Dean Graziosi runs high-ticket knowledge-commerce programs (Mastermind, BOSS) targeting entrepreneurs and small business owners, combining live events with online courses and community. Comparable in business model structure (event-driven, content-led, premium-priced) to HSF.

Emerging players

• Service Autopilot: Service Autopilot provides field service and franchise management software to home service businesses, particularly franchise systems. Its marketing and operational content overlaps with HSF's playbooks, and it increasingly bundles community and training offerings.
• Industry Pulse (IMP): Industry Pulse is a coaching and training platform focused on home service business owners, offering workshops and programs covering sales, marketing, and operations. Comparable to HSF's training workshops (Tech Training, Frontline CSR Training) and accelerator-style coaching.

Others

• Contractor Magazine / Plumbing & Mechanical / HVAC.com Industry Network: Trade publications and industry media serving home service contractors, providing editorial content, events, and educational resources. While not direct competitors, they represent the broader ecosystem HSF competes for contractor attention and learning budget against.

Direct peers

• Service Nation Alliance: Service Nation Alliance provides business training, events, and a buying group for home service business owners, targeting contractors seeking growth and operational improvement. Directly comparable to HSF's Growth and Accelerator programs and Freedom event.
• Service Roundtable: Service Roundtable is a membership-based coaching and buying group for residential contractors (HVAC, plumbing, electrical). It is the closest direct competitor to HSF, offering vendor discounts, peer networking, and operational training to the same contractor audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/home-service-freedom

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Home Service Freedom