Homestead Health Care Services

What Homestead Health Care Services does

Homestead Home Health Care Services is a privately held, regional home health care provider headquartered in Northville, Michigan, founded in 1998 and serving seniors across the state's tri-counties area for over 25 years. The company delivers non-clinical in-home care through five core service lines: Personal Care (assistance with activities of daily living), Care Management (its signature offering, a customized support framework that adjusts as client needs change), Specialized Employee Training, Home Maintenance, and on-site care within Senior Living Communities. Its operational backbone is a "Care Management Model" — a customizable care planning and oversight framework, rather than a software platform — that tailors caregiver hours from a few per week to round-the-clock coverage, with caregiver matching and ongoing management adjustments handled internally.

The business operates on a direct-to-consumer go-to-market targeting seniors and their adult family caregivers, supplemented by referral-based relationships with senior living communities. Customer acquisition relies on phone inquiries, the company website, a modest Facebook presence, and word-of-mouth referrals. Revenue is generated through recurring, quote-based monthly service contracts with no publicly disclosed pricing. The company has 11–50 employees, no disclosed external investors, no funding history, no M&A activity, and no app, API, or technology integrations — it is a labor-intensive services business with limited digital infrastructure. In 2023 it received the Michigan Top Workplaces Award from the Detroit Free Press, its only documented third-party credential.

Name

Homestead Health Care Services

Legal name

Homestead Home Health Care Services

Website

https://homesteadhomehealthcare.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Homestead Home Health Care Services is a privately held, regional home care agency founded in 1998 that delivers non-medical in-home personal care, care management, and senior living community services to seniors across Michigan's tri-counties area.

Ownership category

akta.pro rank

Product category

Home Health Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Home Health Care Services (6216)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Light Housekeeping & Home Upkeep (Non-Medical) (HSABAAAD)

akta.pro secondary industries

Live-In Care (Single Caregiver, 24-Hour Presence) (HSABAHAB), Housing & Placement Coordination (Assisted Living, Memory Care, SNF) (HSABAIAL)

Keywords

• Home health care services
• Personal care services
• Senior care services
• Care management
• In-home care services

Headquarters

HQ city

Northville, MI

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Home Care Services: Recurring home health care services provided to seniors, with flexible scheduling from a few hours per week to 24/7 care. Revenue generated through ongoing service provision tailored to individual client needs including personal care, care management, home maintenance, and specialized employee training.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Homestead Home Health Care Services provides in-home personal care, care management, specialized caregiver training, home maintenance, and senior living community care services to seniors across the tri-counties region of Michigan. Services are delivered under a proprietary Care Management Model that customizes support for each client, with flexible scheduling from a few hours per week to round-the-clock care.

Product overview

Homestead Home Health Care Services is a home health care agency offering a unified suite of in-home care services. The company provides Personal Care (assistance with daily living activities), Care Management (customized support using a case management model), Specialized Employee Training (caregiver training), Home Maintenance, and Senior Living Communities services. These services operate under a Care Management Model that allows customization and adjustment based on client needs, from a few hours per week to round-the-clock care. The company has over 25 years of experience serving seniors in the tri-counties area of Michigan.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Clients become family - long-term relationship-based care model

Named customers5 records

Segments3 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Broad incumbents

• Elara Caring: National home health, hospice, and personal care provider serving patients across the Midwest including Michigan. Comparable on home-based senior care delivery but with a much broader clinical and geographic footprint.
• Interim HealthCare: National provider of home health, hospice, and personal care services with a strong Michigan footprint. Broader than Homestead in clinical scope but overlaps on the home-based personal care and senior services lines.
• Home Instead (Honor Technology): The largest non-medical home care franchise network in the world, offering companionship, personal care, and specialized dementia support directly comparable to Homestead's core services. Operates through hundreds of independently owned franchises including across Michigan.
• Help at Home: One of the largest personal care services providers in the U.S., focused on Medicaid-funded in-home care for seniors and individuals with disabilities. Operates in Michigan and represents the at-scale roll-up model Homestead could be a target for.

Direct peers

• Comfort Keepers: International in-home care franchise providing personal care, companionship, and specialized Alzheimer's/dementia support — a near-identical service mix to Homestead. Operates through Michigan-area franchise owners serving the same senior demographic.
• BrightStar Care: Franchised home care and medical staffing provider offering both non-medical personal care and skilled nursing in clients' homes. Comparable to Homestead in its home-based, senior-focused, locally-franchised delivery, with a broader clinical capability set.
• FirstLight Home Care: Non-medical in-home care franchise providing personal care, companion care, and dementia support to seniors. Overlaps with Homestead in target customer, service offering, and local franchise delivery model.
• Right at Home: Franchised in-home senior care provider offering companion, personal, and specialized care for chronic conditions including dementia. Highly comparable service model and franchise-driven local presence in the Midwest.
• Senior Helpers: Franchised senior home care provider offering personal care, companion care, and specialized Parkinson's and Alzheimer's programs. Operates throughout Michigan with the same in-home, hourly-to-24/7 service model as Homestead.
• Visiting Angels: National non-medical home care franchise with a strong presence in Michigan, offering personal care, companionship, and respite services for seniors in their homes. Operates with the same direct-to-consumer, locally-franchised model targeting family caregivers of aging adults.

Market position

Strengths5 records

Weaknesses5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Homestead-Home-Health-Care-1449337065301324
• LinkedInlinkedin.com/company/homestead-health-care-services

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Homestead Health Care Services