RB Fitness

What RB Fitness does

RB Fitness operates the TrainingPeaks platform, a cloud-based, multi-sport endurance training system serving individual athletes, certified coaches, and professional teams across cycling, running, swimming, triathlon, mountain biking, adventure racing, and climbing. The product surface spans the core TrainingPeaks web and mobile applications for workout planning, training calendar management, and performance analytics, supplemented by four proprietary modules: TrainingPeaks Virtual (indoor cycling with immersive environments and real-world physics), TrainingPeaks Strength (a 1,000+ video-guided strength movement library integrated with fitness and fatigue scores), Coach Matching (a marketplace pairing athletes with certified coaches), and a Training Plans marketplace featuring structured programs from top-tier coaches. Underpinning the stack is a broad device-integration layer connecting to 20+ third-party hardware and platforms (Garmin, Wahoo, Zwift, TrainerRoad, Whoop, Oura, Apple Watch, Coros, Polar, Suunto, Enduco, IGPSport, Hexis), which provides the interoperability layer that defines the platform's competitive position.

Monetization is primarily subscription-based via a freemium Premium tier, with athletes receiving a 14-day free trial, coaches a 7-day free trial, annual billing carrying a discount versus monthly, and an active 20% promo (code PEAK20). Distribution is product-led and self-serve across web and iOS/Android app stores with a global footprint; brand demand is built through elite-tier marketing, headlined by the official Tour de France 2026 sponsorship encompassing approximately 15 World Tour and professional cycling teams (Alpecin-Deceuninck, Bahrain Victorious, INEOS Grenadiers, Visma-Lease a Bike, Movistar, Soudal Quick-Step, Jayco-AlUla, Decathlon-AG2R La Mondiale, EF Education-EasyPost, Lotto Dstny, NSN, Astana Qazaqstan Team, Pinarello, Cofidis, and Caja Rural-Seguros RGA). The company is privately held; revenue, headcount, funding, and ownership data are not disclosed in the available source material.

Name

RB Fitness

Legal name

TrainingPeaks

Website

https://home.trainingpeaks.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

RB Fitness operates TrainingPeaks, a cloud-based endurance training platform serving individual athletes, coaches, and professional cycling teams across cycling, running, triathlon, and other endurance sports via subscription, an indoor virtual riding product, a strength video library, and a coach marketplace.

Ownership category

akta.pro rank

Product category

Endurance Training Software

NAICS

Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620)

akta.pro primary industry

Endurance & Conditioning Coaching (running, cycling, triathlon) (HSADAEAD)

akta.pro secondary industry

Online/Remote Personal Training & Programming (HSADAAAM)

Keywords

• Endurance training software
• Workout planning platform
• Athlete coaching tools
• Fitness analytics platform
• Training plan marketplace

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Premium Subscription: Subscription-based premium access to the TrainingPeaks platform for both athletes and coaches, with tiered pricing based on features and duration
2. Training Plans: Structured training plans designed by top-tier coaches available for purchase on the platform

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

RB Fitness operates TrainingPeaks, a cloud-based endurance training platform that enables athletes and coaches to plan structured workouts, track training across multiple sports (cycling, running, swimming, triathlon, mountain biking, adventure racing, climbing), perform strength training with video-guided movements, sync with 20+ fitness devices, and connect with certified coaches. The platform offers a Premium subscription tier, a coach-matching service, an indoor virtual cycling experience with real-world physics, and a marketplace of structured training plans designed by expert coaches.

Product overview

TrainingPeaks is a unified, all-in-one endurance training platform designed for athletes and coaches. The core TrainingPeaks Platform serves as the central hub for workout planning, training analytics, and coach-athlete collaboration. It integrates specialized modules including TrainingPeaks Virtual (indoor cycling with immersive environments), TrainingPeaks Strength (video-guided strength workouts), and TrainingPeaks Coach Matching (coach discovery). Users can access structured training plans across multiple sports, sync workouts with compatible fitness devices, and track performance metrics—all within a single integrated ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• TrainingPeaks Virtual: Indoor training platform with immersive environments and real-world physics for cyclists and athletes.
• TrainingPeaks Premium

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature4 records

Partnerships

22 partnerships are on record, tiered core.

• Alpecin-DeceuninckcoreTechnology or IntegrationOfficial TrainingPeaks Tour de France 2026 partner. Team uses TrainingPeaks for structured training, workout tracking, and performance analytics.
• Bahrain VictoriouscoreTechnology or IntegrationOfficial TrainingPeaks Tour de France 2026 partner. Team uses TrainingPeaks platform for training management.
• Visma-Lease a BikecoreTechnology or IntegrationOfficial TrainingPeaks Tour de France 2026 partner. Team uses TrainingPeaks platform for training management.
• INEOS GrenadierscoreTechnology or IntegrationOfficial TrainingPeaks Tour de France 2026 partner. Team uses TrainingPeaks for structured training and performance tracking.
• Movistar TeamcoreTechnology or IntegrationOfficial TrainingPeaks Tour de France 2026 partner. Team uses TrainingPeaks for training management and analytics.
• Soudal Quick-StepcoreTechnology or IntegrationOfficial TrainingPeaks Tour de France 2026 partner. Team uses TrainingPeaks platform for structured training.
• Jayco-AlUlacoreTechnology or IntegrationOfficial TrainingPeaks Tour de France 2026 partner. Team uses TrainingPeaks for training management.
• Decathlon-AG2R La MondialecoreTechnology or IntegrationOfficial TrainingPeaks Tour de France 2026 partner. Team uses TrainingPeaks for structured training.
• EF Education-EasyPostcoreTechnology or IntegrationOfficial TrainingPeaks Tour de France 2026 partner. Team uses TrainingPeaks for training analytics.
• Lotto DstnycoreTechnology or IntegrationOfficial TrainingPeaks Tour de France 2026 partner. Team uses TrainingPeaks platform.
• NSNcoreTechnology or IntegrationOfficial TrainingPeaks Tour de France 2026 partner. Team uses TrainingPeaks for training management.
• Astana Qazaqstan TeamcoreTechnology or IntegrationOfficial TrainingPeaks Tour de France 2026 partner. Team uses TrainingPeaks for structured training.
• GarmincoreTechnology or IntegrationDevice integration partner. Garmin fitness devices sync workout data to TrainingPeaks platform.
• WahoocoreTechnology or IntegrationDevice integration partner. Wahoo fitness devices and trainers sync data to TrainingPeaks.
• ZwiftcoreTechnology or IntegrationVirtual cycling platform integration. Zwift workout data syncs to TrainingPeaks for comprehensive training analysis.
• TrainerRoadcoreTechnology or IntegrationIndoor cycling training platform integration. Workout data syncs to TrainingPeaks.
• WhoopcoreTechnology or IntegrationWearable device integration. Whoop strain and recovery metrics sync to TrainingPeaks.
• SuuntocoreTechnology or IntegrationGPS sports watch integration. Suunto device data syncs to TrainingPeaks platform.
• OuracoreTechnology or IntegrationHealth tracking ring integration. Oura sleep and recovery data syncs to TrainingPeaks.
• Apple WatchcoreTechnology or IntegrationSmartwatch integration. Apple Watch workout and health data syncs to TrainingPeaks.
• CoroscoreTechnology or IntegrationGPS watch integration. Coros device data syncs to TrainingPeaks platform.
• PolarcoreTechnology or IntegrationHeart rate and fitness tracker integration. Polar device data syncs to TrainingPeaks.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Whoop: Recovery, strain, and training-load platform sold as a subscription tied to its wearable. Overlaps with TrainingPeaks' fatigue and recovery analytics and is increasingly positioned as an athlete performance system.
• Final Surge: Coach-athlete training platform for endurance sports with workout planning, calendar sync, and device integrations. Closest direct competitor to TrainingPeaks on the coach-management workflow side.
• Humango: AI-driven endurance training platform offering adaptive plans for running, cycling, and triathlon. Emerging niche player targeting the same self-serve athlete segment with a modern AI-native experience.

Direct peers

• TrainerRoad: Subscription-based structured cycling training platform with adaptive workout plans, analytics, and indoor trainer integration. Closest direct peer in business model and target athlete (serious cycling enthusiasts and coaches).
• Zwift: Virtual indoor cycling and running platform with structured training plans, workouts, and an immersive environment. Direct competitor to TrainingPeaks Virtual and increasingly to the broader TrainingPeaks planning and analytics layer.
• Wahoo (SYSTM / Wahoo X): Smart trainer hardware plus the SYSTM indoor training app with structured workouts and video content. Combines device manufacturing with a software platform overlapping TrainingPeaks Virtual and analytics.

Broad incumbents

• Strava: Largest social fitness tracking platform with massive endurance athlete user base, training logs, and acquired structured training assets (Today's Plan). Competes indirectly via free activity tracking and increasingly via native coaching features.
• Garmin Connect: Device-native training platform bundled with Garmin wearables and cycling computers, offering workouts, plans, and analytics. Largest training ecosystem by device footprint and a key integration partner that could increasingly internalize TrainingPeaks-style functionality.
• Coros: GPS sports watch maker with a fast-growing training platform (Coros EvoLab) featuring structured workouts, training load, and endurance-specific analytics. Represents a device-led threat to TrainingPeaks' analytics layer.
• Polar (Polar Flow): Wearable hardware vendor with its own training platform (Polar Flow) offering structured plans, workout analytics, and coach features. Comparable as a device-anchored alternative to TrainingPeaks for endurance athletes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/rbfitness

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RB Fitness