Home Turf Yard & Home Maintenance LLC

What Home Turf Yard & Home Maintenance LLC does

Home Turf Yard & Home Maintenance LLC is a privately held, family-owned landscaping and home maintenance services company operating primarily in Ocean County, New Jersey, with completed projects extending across New Jersey and into New York City. The company is owned and operated by Alan Thatcher, who has worked in the industry since 1989, alongside his wife Denise and son Jeffery, with a small team of field crews and office staff supporting daily operations. Headquartered at 7 Second Street in Lanoka Harbor, NJ, the company maintains year-round office availability and advertises direct contact channels (phone, email, website form, and on-site estimates).

The company's service portfolio spans four pillars: residential landscaping (design, hardscaping, lawn maintenance, water features), commercial landscape maintenance (weekly contracts, debris pickup, mulching, seasonal color, HOA maintenance), home maintenance (handyman, driveway sealing, power washing), and seasonal snow removal with 24/7 availability. Underlying delivery is labor-and-equipment-based rather than technology-based; the company differentiates through licensed and insured operations (NJ Home Improvement Contractor License #13VH05270500), professional certifications (ICPI, TechoBloc, EP Henry, Techniseal, Rosetta Hardscapes), and authorized contractor status with manufacturers such as Unilock, enabling the offering of manufacturer and labor warranties.

The business model is direct-to-consumer and direct-to-business, with no intermediaries or resellers. Revenue is generated through a mix of recurring maintenance contracts (commercial lawn care, snow removal) and one-time project-based work (hardscape installation, water features, handyman projects). Pricing is quote-based and not publicly disclosed; the company offers free on-site estimates, written contracts, and budget payment plans. Customer acquisition relies on local SEO, organic social (Facebook, Instagram), affiliations with Home Advisor, Thumbtack, and Angie's List, and word-of-mouth from a documented base of residential and commercial clients.

Name

Home Turf Yard & Home Maintenance LLC

Legal name

Home Turf Yard and Home Maintenance LLC

Website

https://hometurfmaintenance.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

Home Turf Yard & Home Maintenance LLC is a family-owned landscaping and home maintenance services company in Ocean County, NJ, offering residential landscaping, hardscaping, commercial maintenance, handyman, and snow removal services to homeowners, businesses, and HOAs across New Jersey.

Ownership category

akta.pro rank

Product category

Landscaping Services

NAICS

Landscaping Services (561730), Landscaping Services (56173)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Residential Lawn Mowing (Scheduled/Recurring) (HSAIAAAA)

akta.pro secondary industries

Sod Installation & Lawn Replacement/Repair (HSAIAAAG), Commercial Landscaping & Grounds Maintenance (BPABADAA), Residential Landscaping & Lawn Care (BPABADAB), Commercial Landscaping & Grounds Maintenance (IMAIAIAA)

Keywords

• Landscape maintenance services
• Hardscape installation
• Residential lawn care
• Commercial snow removal
• Home maintenance services

Headquarters

HQ city

Lanoka Harbor

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Commercial Landscape Maintenance Contracts: Ongoing maintenance contracts for commercial properties including weekly lawn maintenance, debris pickup, weeding, mulching, pruning, seasonal color installation, and snow removal. Provides recurring revenue from businesses, retail locations, and HOA communities.
2. Residential Landscaping and Hardscaping Projects: One-time project-based revenue from landscape design, hardscape installation (paver patios, driveways, walkways, fire pits, retaining walls), water features (ponds, fountains, waterfalls), and property enhancements. Price varies by project scope with free estimates provided.
3. Home Maintenance Services: A la carte indoor and outdoor maintenance services including handyman services (screen repair, deck repair, fence installation), driveway sealing, and powerwashing. One-time service revenue.
4. Snow Removal Services: Seasonal snow removal services for driveways, walkways, parking lots with 24/7 availability. Can be standalone service or part of maintenance contracts.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Home Turf Yard & Home Maintenance LLC is a family-owned landscaping and property care company that designs, installs, and maintains residential and commercial outdoor spaces in New Jersey. Its service catalog includes residential landscaping (design, hardscaping, lawn maintenance), commercial landscape maintenance contracts, water feature installation, snow removal, and indoor/outdoor home maintenance services such as handyman work, driveway sealing, and power washing.

Product overview

Home Turf Yard & Home Maintenance LLC is a family-owned landscaping and home maintenance service company offering a comprehensive suite of outdoor and indoor services for both residential and commercial clients. The core offering is organized around four main service pillars: Residential Landscaping (encompassing Hardscaping, Landscape Design, and Lawn Maintenance), Commercial Landscape Maintenance, Home Maintenance (including Handyman Services, Driveway Sealing, and Power Washing), and specialized services such as Snow Removal and Water Features. The company positions itself as a full-service provider capable of handling diverse property needs from simple lawn cutting to complex hardscape installations, fish pond creation, and year-round property maintenance.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Landscaping Full-service residential landscaping including design, installation, and ongoing maintenance tailored to homeowner needs and style preferences.
• Hardscaping Hardscape design and installation featuring paver patios, driveways, walkways, fire pits, and retaining walls for outdoor living spaces.
• Landscape Design

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered minor.

• TECHO BLOCKminorStrategic or Co-development PartnerAffiliation with TECHO BLOCK paver manufacturer. The company is also certified in TechoBloc Heated Permeable Pavers and Lighting Features.
• SIMA (Snow & Ice Management Association)minorStrategic or Co-development PartnerAffiliation with Snow & Ice Management Association for professional snow removal standards and best practices.
• NJLCA (New Jersey Landscape Contractors Association)minorStrategic or Co-development PartnerAffiliation with New Jersey Landscape Contractors Association for industry networking and standards.
• Home AdvisorminorGTM or Marketing PartnerLead generation partner providing customer referrals for home improvement services.
• ThumbtackminorGTM or Marketing PartnerService marketplace partner connecting homeowners with local service providers.
• Angie's ListminorGTM or Marketing PartnerVerified review platform partnership for customer referrals and credibility building.
• UnilockminorChannel Partner/ Reseller/ DistributorAuthorized Unilock Contractor - authorized to install Unilock paver products and provide manufacturer warranties on materials.
• ICPI (Interlocking Concrete Pavement Institute)minorOthersCertification in ICPI Concrete Paver Installer standards for proper installation of interlocking concrete pavers.
• EP HenryminorOthersContinuing educational classes through EP Henry, a paver and wall block manufacturer.
• TechnisealminorOthersTechniseal Certified Applicator for proper application of hardscape sealants and protective coatings.
• Rosetta HardscapesminorOthersRosetta Hardscapes Certification for proper installation of their segmental retaining wall and paving stone products.
• New Jersey Business and Industry AssociationminorOthersMember of the New Jersey Business and Industry Association for business networking and advocacy.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• TruGreen: TruGreen is the dominant U.S. residential lawn care company offering recurring fertilization, weed control, and lawn maintenance programs. It competes with Home Turf for the same residential homeowner customer seeking scheduled lawn care, though TruGreen is largely chemical/treatments-led versus Home Turf's full-service model.
• Davey Tree Expert Co. Davey Tree is a large national tree care, landscape, and utility vegetation management company. It is a broad incumbent competitor for commercial landscape maintenance contracts and residential yard services in the broader NJ/NY market.
• BrightView Landscapes: BrightView is the largest U.S. commercial landscape services provider, offering maintenance, design/build, and snow/ice management. While vastly larger and nationally focused, its commercial maintenance contracts (weekly mowing, mulching, seasonal color, snow) directly overlap Home Turf's commercial pillar.

Direct peers

• The Grounds Guys (Neighborly): The Grounds Guys is a national franchise under Neighborly providing residential and commercial landscape, lawn care, and snow removal services. Its franchise model, full-service offering, and local-owner-operator positioning make it a direct comparable to Home Turf's service mix and customer base.
• NaturaLawn of America: NaturaLawn of America is a national franchise providing organic-based lawn care, mosquito, and pest services to residential customers. It overlaps Home Turf's recurring residential lawn care and maintenance programs with a similar local-operator franchise model.
• SavATree: SavATree is a regional (Northeast/Mid-Atlantic) tree, shrub, and lawn care provider with strong NJ presence. It overlaps Home Turf on residential and commercial lawn maintenance, pruning, and seasonal services, and competes in the same Shore-area geography.
• LandCare: LandCare is a commercial-focused landscape maintenance company serving properties across multiple U.S. metros. It is a direct comparable for Home Turf's commercial maintenance, landscape enhancements, and snow removal offerings.
• Bartlett Tree Experts: Bartlett Tree Experts is a leading residential and commercial tree/shrub care provider with a strong Mid-Atlantic and NJ footprint. It overlaps Home Turf's pruning, lawn care, and property maintenance offerings for both homeowners and commercial clients.
• Lawn Doctor: Lawn Doctor is a national lawn care franchise offering residential lawn maintenance and pest/tree services. It is a direct peer for Home Turf's recurring residential lawn mowing and yard maintenance programs, with a similar owner-operator go-to-market.

Regional players

• Yellowstone Landscape: Yellowstone is a regional commercial landscape and snow/ice management provider in the Eastern U.S. Its service mix (commercial maintenance contracts, snow removal, landscape enhancements) closely mirrors Home Turf's commercial pillar, though at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HomeTurfYardandHomeMaintenance
• Instagraminstagram.com/hometurfllc
• LinkedInlinkedin.com/company/home-turf-yard-&-home-maintenance-llc

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Home Turf Yard & Home Maintenance LLC