Homeworthy

What Homeworthy does

Homeworthy is a 501c3 nonprofit organization (EIN 46-3136785) headquartered in Rockport, Maine, providing comprehensive homeless services and affordable housing programs across Knox, Waldo, and Lincoln counties in Midcoast Maine. Founded in February 2014 (originally as Knox County Homeless Coalition, rebranded to Homeworthy in 2024), the organization operates an integrated suite of programs including the Hospitality House family shelter (22 beds), The Landing Place youth center serving ages 13-21, a Transitional Living Program with four efficiency studios for young adults, the Firefly Field affordable housing development (10 units housing 40+ residents), case management and housing navigation services, the Homeworthy On Wheels transportation fleet, and the Thriftworthy volunteer-run thrift store. Since opening, the organization has served nearly 2,500 people, housed more than 1,200, and reports a 95% one-year housing retention rate among placed clients.

The business model is a hybrid nonprofit funding stack: approximately 65% of the operating budget is sourced from private donations (one-time gifts, the Mission Movers recurring donor program, bequests, and vehicle donations), with the remaining 35% drawn from foundation and corporate grants (United Midcoast Charities, Leon Lowenstein Foundation, Bangor Savings Foundation, John T. Gorman Foundation, Onion Foundation, MaineHealth, Maine Association of Realtors Foundation, Doris' Letters Foundation), in-kind contributions, and earned revenue from the Thriftworthy thrift store. All client-facing services are delivered free of charge. The organization pursues a community-led go-to-market model: clients are reached through referrals from schools, healthcare providers, social service agencies (McKinney-Vento liaisons, Penquis, New Hope Midcoast, Knox Clinic), and word-of-mouth, supplemented by a drop-in center and outreach via the Urgent Needs Coordinator.

Leadership transitioned in April 2024 when Molly Feeney was named Executive Director succeeding retired ED Steph Primm; the senior team also includes Becca Gildred (Chief Development Officer) and Amy Root (Director of Strategic Sustainability). The organization reports no proprietary technology platform, no public API or mobile application, and no AI/ML capabilities — service delivery is built on a partnership ecosystem with Maine State Housing Authority, Midcoast Habitat for Humanity, Stepping Stone Housing, MaineHealth, and a network of regional restaurants and retailers that provide in-kind support.

Name

Homeworthy

Legal name

Homeworthy

Website

https://homeworthy.org

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Homeworthy is a Midcoast Maine 501c3 nonprofit providing emergency shelter, transitional housing, affordable housing, case management, and youth services across Knox, Waldo, and Lincoln counties, serving people experiencing or at risk of homelessness with free, comprehensive wraparound support.

Ownership category

akta.pro rank

Product category

Homeless and Housing Social Services

NAICS

Temporary Shelters (624221), Community Housing Services (62422), Rooming and Boarding Houses, Dormitories, and Workers' Camps (72131)

SIC

Services-Social Services (8300)

akta.pro primary industry

Homelessness Prevention, Shelter & Supportive Housing Services (BPAIANAC)

akta.pro secondary industries

Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC), Housing Assistance & Homeless Services (BPAGAEAB), Youth Housing, Foster Care & Wraparound Support (Education-Linked) Nonprofits (BPAGADAO)

Keywords

• Homeless services
• Emergency shelter
• Case management
• Affordable housing
• Transitional housing

Headquarters

HQ city

Rockport

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Individual Donations: One-time and recurring donations from individual supporters. Recurring donors are part of the 'Mission Movers' program. The organization runs annual fundraisers and accepts bequests through wills and trusts.
2. Foundation and Corporate Grants: Grants from foundations including United Midcoast Charities, Leon Lowenstein Foundation, Bangor Savings Foundation, John T. Gorman Foundation, Onion Foundation, MaineHealth, Maine Association of Realtors Foundation, and Doris' Letters Foundation.
3. Private donations make up almost 65% of total operating budget: The organization states that private donations constitute the majority of their operating budget, with public funding making up the remainder.
4. Thriftworthy Thrift Store: Volunteer-run thrift store generating revenue while providing community engagement. Every purchase, donation, and volunteer hour directly supports Homeworthy's mission.
5. Vehicle Donations: Accepts road-ready vehicle donations to help clients get or maintain employment. Vehicles for Charity program handles non-running vehicle donations.
6. In-Kind Donations: Accepts furniture, clothing, food, hygiene products, and other goods donations that support client services and reduce operational costs.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Homeworthy is Midcoast Maine's comprehensive homeless services nonprofit, providing emergency shelter (Hospitality House), youth drop-in services and transitional living (The Landing Place), case management, housing navigation, affordable housing units (Firefly Field), transportation assistance, and post-housing aftercare—all delivered free of charge to individuals, families, and youth experiencing or at risk of homelessness across Knox, Waldo, and Lincoln counties in Maine.

Product overview

Homeworthy is a nonprofit social services organization offering a comprehensive suite of programs and services to adults, families, and youth in Midcoast Maine experiencing or at risk of homelessness. The organization operates multiple interconnected programs including Hospitality House (family shelter), The Landing Place (youth services), Client Care (case management), Transitional Living Program (youth housing), Affordable Housing programs, Urgent Needs Coordination, and Thriftworthy (thrift store). The core programs are supported by services like Homeworthy On Wheels (transportation), Welcome Home (household goods), and Aftercare (post-housing support). Together, these programs provide a pathway from crisis to stable, independent living.

Differentiator

Problem solved

Functional benefit

Brands

• Thriftworthy: A volunteer-run thrift store operated by Homeworthy, located at 618 West Street, Rockport, Maine. Every purchase supports Homeworthy's mission to ensure safe, stable housing and a brighter future for families and youth.

Products and services

• Hospitality House Extended-stay family shelter located in Rockport, Maine, accommodating up to 22 individuals at a time. Provides a caring, safe environment with dedicated case managers and peer support to prepare residents for independent living. Prioritizes families with young children camping or living in vehicles.
• The Landing Place Youth center in downtown Rockland offering comprehensive services for youth aged 13-21 including case management, mental health support, free meals, clothing, hygiene products, bike program, and mentoring services.
• Client Care Comprehensive case management services offered to all program participants, providing individualized plans of care to address economic, physical, emotional, and psychological needs.
• Housing Navigation & Education Services Team of housing navigators helping clients secure subsidized housing, qualify for programs, liaise with landlords, and administer Rent Smart education programs.
• Transitional Living Program Four efficiency studio apartments for youth aged 18-22 and emancipated minors who are in urgent need of safe, reliable, and affordable housing while working on self-driven care and transition goals.
• Affordable Housing Programs Affordable housing development and management including Firefly Field (ten housing units with cottages and duplexes) and Downtown Rockland rental property, developed in partnership with Midcoast Habitat for Humanity and Maine State Housing Authority.
• Urgent Needs Coordination Emergency supplies and diversion support for people experiencing homelessness prior to entering comprehensive case management services, providing blankets, camping gear, clothing, food, toiletries, and housing search facilitation.
• Homeworthy On Wheels Transportation service using a dedicated fleet of vehicles to fill gaps in public transportation, enabling clients to access employment, education, childcare, and other critical services.
• Welcome Home Provides new and gently used household items for clients transitioning from homelessness to housing, including bedding, towels, household goods, kitchenware, and basic furnishings.
• Aftercare Continued client care extending to individuals and families after they are housed, supporting skills needed for sustainability including budgeting, employment, childcare, and transportation.
• Thriftworthy
• Bike Program Provides youth access to safe bicycles for transportation to school, jobs, and community activities. Includes bike fleets for group rides and individual sign-out, with repairs taught collaboratively.

Quantifiable outcome

• 95% of housed clients remain housed more than one year later
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered core and minor.

• Midcoast Habitat for HumanitycoreStrategic or Co-development PartnerPartnership on affordable housing development. Collaborated on Firefly Field development providing cottages, duplexes, and Habitat homes for various demographics in Rockland. Midcoast Habitat manages homeownership opportunities while Homeworthy provides supportive services for renters.
• Maine State Housing Authority (MaineHousing)coreStrategic or Co-development PartnerState housing authority partner providing financing and support for Firefly Field affordable housing development. Also facilitates Rapid Rehousing program and state inspections for housing quality.
• Stepping Stone HousingcoreStrategic or Co-development PartnerLincoln County partnership where Homeworthy has a Youth and Family Care Coordinator working with Stepping Stone families. Funded through a grant from MaineHealth Lincoln Hospital and MaineHealth Mid Coast Hospital Community Health Improvement Committee.
• PenquisminorImplementation/ SI/ Consulting PartnerSocial services referral partner helping low-income individuals and families navigate services including insurance, heating, and utility assistance. Homeworthy refers clients to Penquis for additional support.
• New Hope MidcoastminorImplementation/ SI/ Consulting PartnerEmergency shelter referral partner providing transitional services for survivors of domestic violence. 24/7 helpline available for referrals.
• Knox ClinicminorImplementation/ SI/ Consulting PartnerFree/low-cost medical, dental, prescription assistance, and mental health services for uninsured or underinsured. Homeworthy refers clients for healthcare services.
• AIO Food & Energy AssistanceminorImplementation/ SI/ Consulting PartnerFree resource for food, diapers, energy assistance, and weekend meals for school children. Operates a free market with food and hygiene products. Homeworthy refers clients for support.
• Central Lincoln County YMCAminorImplementation/ SI/ Consulting PartnerCommunity partnership for events and youth programming. Invited Homeworthy to participate in Back-To-School Bash event in Lincoln County.
• Salt Bay LEGS Rotary Club of Damariscotta-NewcastleminorImplementation/ SI/ Consulting PartnerRotary club partnership for community events. Co-sponsored Back-To-School Bash with Central Lincoln County YMCA.
• PAWS Animal Adoption CenterminorImplementation/ SI/ Consulting PartnerCollaboration on 'Tacos & Tails, Homes & Hot Sauce' community event to increase engagement and support for both organizations.
• 16 Bay View HotelminorGTM or Marketing Partner'Great Rates for a Great Cause' campaign raised over $2,800 for Homeworthy. Hotel guests could donate to Homeworthy in exchange for discounted rates.
• Nina June RestaurantminorGTM or Marketing PartnerSince 2020, provided almost 2,000 meals to adult and youth clients. Ongoing meal donations to Hospitality House shelter.
• Cooking for CommunityminorGTM or Marketing PartnerVolunteer-based program raising money to bring together local restaurants to mitigate food insecurity. Partner restaurants provide meals distributed through Homeworthy's The Landing Place (up to 300 meals weekly).
• Megunticook Market and Cafe MirandaminorGTM or Marketing PartnerLocal restaurants providing prepared meals for clients without cooking facilities during holidays. Megunticook Market also provides microwavable meals for motel/campground emergencies.
• Maine-ly PoultryminorGTM or Marketing PartnerDonated turkeys for Thanksgiving holiday meals for families served by Homeworthy.
• Home Depot RocklandminorGTM or Marketing PartnerConducted donation drive bringing clothing, food, toiletries, and office supplies to Homeworthy's donation center.
• Rockland HannafordminorGTM or Marketing PartnerParticipates in Hannaford Helps Reusable Bag Program where $1 from each Community Bag purchase goes to Homeworthy during designated months.
• Penobscot Bay and Rockland Harbor YMCAminorGTM or Marketing PartnerPartnership providing free month of membership when donors contribute warm winter clothing benefiting Homeworthy families.
• Maine State Prison Building Trades ProgramminorImplementation/ SI/ Consulting PartnerTrade students built components for Firefly Field housing development, reducing construction costs and making homes more affordable.
• Maine SportminorGTM or Marketing PartnerActed as coat drive drop-off location during COVID when Homeworthy couldn't accept in-person donations at their main location.

Scale indicators14 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Midcoast Habitat for Humanity: Midcoast Maine affordable housing nonprofit that partners directly with Homeworthy on Firefly Field development, providing homeownership units alongside Homeworthy's rental and supportive units. Operates in the same geography and program overlap.
• New Hope Midcoast: Emergency shelter and transitional services organization for survivors of domestic violence in Midcoast Maine, with a 24/7 helpline. Operates overlapping emergency shelter and case management functions in the same Knox/Waldo/Lincoln geography and is both a referral partner and peer to Homeworthy.
• Stepping Stone Housing: Housing services organization serving Lincoln County, Maine with a collaborative Youth and Family Care Coordinator funded through MaineHealth. Directly comparable in housing navigation and family support services, and a direct partner to Homeworthy in Midcoast Maine.
• Florence House: Preble Street's emergency shelter for women experiencing homelessness in Portland, ME. Comparable in shelter operations, trauma-informed care, and case management model, operating at a different geography but in the same state social services ecosystem.
• Mid-Maine Homeless Shelter: Homeless shelter and supportive services organization based in Waterville, ME serving central Maine with emergency shelter and case management. Closely comparable operating model to Homeworthy's Hospitality House and Client Care programs, but operating in a different geography.
• Family Promise of Greater Portland: Affiliate of the national Family Promise network providing emergency shelter, case management, and housing stability services to families experiencing homelessness in southern Maine. Direct comparable in shelter-plus-case-management model serving families.

Broad incumbents

• Preble Street: Maine's largest social services nonprofit based in Portland, operating food programs, shelters, and housing services across multiple counties. Direct comparable in mission and program mix; broader geographic reach and scale make it a broad incumbent to Homeworthy's regional model.
• Community Housing of Maine (CHOMES): Statewide affordable housing nonprofit operating supportive housing programs across multiple Maine regions. Comparable in affordable housing development and supportive services delivery, but at broader scale and geographic reach than Homeworthy's regional model.

Regional players

• Habitat for Humanity of Greater Portland: Maine affiliate of Habitat for Humanity focused on affordable homeownership development in southern Maine. Comparable affordable housing development model to Homeworthy's partnership with Midcoast Habitat, but focused on ownership rather than rental supportive housing.

Emerging players

• AIO Food & Energy Assistance: Rockland, ME-based social services nonprofit providing food, energy assistance, hygiene products, and a weekend meals program. Comparable in operating model and direct referral partnership with Homeworthy, with partial overlap on basic-needs support.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/homeworthymaine
• Instagraminstagram.com/homeworthymaine
• LinkedInlinkedin.com/company/homeworthymaine

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Homeworthy