Pearl Yachts
Pearl Yachts is a privately held British boutique builder of luxury motor yachts (18.6m\u201330m), founded in 1998, serving ultra-high-net-worth individuals worldwide via exclusive regional dealers and direct UK sales, with design partnerships with Bill Dixon and Kelly Hoppen CBE.
- Company typePrivate
- Founded1998
- HeadquartersWarwick, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Pearl Yachts does
Pearl Yachts is a privately held British boutique yacht builder founded in 1998 in Stratford-upon-Avon by Iain Smallridge and John Yarnold. The company designs and constructs luxury motor yachts from 18.6m to 30m under the Pearl 63, Pearl 73, Pearl 82, Pearl 95, Pearl 72, and flagship Pearl 100 Hybrid model lines, manufactured in a single state-of-the-art 'oyster' production facility housing the full supply chain in the UK. All models feature exterior styling and naval architecture by Dixon Yacht Design (Bill Dixon) and interiors exclusively designed by Kelly Hoppen CBE, with optional themes (Indulgence, Luxury, Modern, Monochrome). Propulsion systems include Volvo IPS pod drives, MAN V12 engines up to 2,000hp, and a hybrid powertrain on the Pearl 100 Hybrid.
The business model is hardware sales of bespoke, built-to-order yachts to ultra-high-net-worth individuals and families, with each unit configurable across engine selection, layouts, and Kelly Hoppen interiors. Pricing is quote-based (not publicly disclosed), contracts are multi-year per build, and a Lombard Marine financing partnership supports buyer transactions. Sales flow through exclusive regional dealerships in the UK, France, Germany, Spain/Balearics, North America and the Caribbean, US West Coast, the GCC, Hong Kong, and Southeast Asia, supplemented by direct UK sales from a Swanwick/Southampton office. Customer acquisition is heavily event-driven, anchored to recurring presence at Cannes, FLIBS, Boot D\u00fcsseldorf, Dubai, Palma, and other international boat shows, with additional brand reinforcement through yachting media awards (Motor Boat Awards, World Yachts Trophies, International Yacht & Aviation Awards). Each yacht carries an industry-leading 5-year comprehensive warranty. The company is founder/family-owned with no external private equity or public listing.
Pearl Yachts firmographics
Firmographics- Name
- Pearl Yachts
- Legal name
- Pearl Yachts Ltd
- Website
- https://pearlyachts.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pearl Yachts is a privately held British boutique builder of luxury motor yachts (18.6m\u201330m), founded in 1998, serving ultra-high-net-worth individuals worldwide via exclusive regional dealers and direct UK sales, with design partnerships with Bill Dixon and Kelly Hoppen CBE.
- Ownership category
- akta.pro rank
Pearl Yachts industry classification
Industry- Product category
- Luxury Motor Yachts
- NAICS
- Boat Building (336612), Ship and Boat Building (3366)
- SIC
- Ship & Boat Building & Repairing (3730)
- akta.pro primary industry
- Luxury Motor Yacht Manufacturing (IMAJAMAD)
- akta.pro secondary industries
- Semi-Custom Luxury Yacht Manufacturing (IMAJAMAA), Luxury Yacht Systems Integration & Commissioning (Shipyard) (IMAJAMAI)
Keywords
Where Pearl Yachts is headquartered
LocationHeadquarters
- HQ city
- Warwick
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Pearl Yachts business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Luxury Motor Yacht Sales: Pearl Yachts generates revenue through the design, build, and sale of luxury motor yachts. As a boutique builder producing a limited number of yachts each year, each vessel is a significant transaction. Owners are offered selection of engines and layouts, and can tailor interiors with Kelly Hoppen CBE design themes. Revenue is one-time per unit, with financing introduced through partners such as Lombard Marine.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Bespoke luxury motor yachts — no public pricing; individual quotes based on model, configuration and options |
Go-to-market motion2 records
Distribution channels10 records
Marketing channels6 records
Pearl Yachts product offering
Product offeringCore offering
Pearl Yachts designs, builds, and sells a limited annual collection of luxury motor yachts ranging from 18.6 metres to 30 metres in length, including flybridge and raised pilothouse configurations. Each yacht is a bespoke build featuring exclusive naval architecture by Dixon Yacht Design and interiors by Kelly Hoppen CBE, configurable across engine, layout, and interior theme options. The product line currently spans the Pearl 63, Pearl 73, Pearl 82, Pearl 95, and flagship Pearl 100 Hybrid, sold directly in the UK and through exclusive regional dealers worldwide.
Product overview
Pearl Yachts is a British boutique yacht builder that produces a limited collection of luxury motor yachts ranging from 18.6 to 30 metres. The current fleet comprises the Pearl 63, Pearl 73, Pearl 82, and flagship Pearl 100 Hybrid flybridge/raised pilothouse models. All yachts feature exclusive exterior design by Dixon Yacht Design and interiors by Kelly Hoppen Interiors. The company operates as an 'Atelier of Yachting' with in-house production ensuring high quality craftsmanship. Each model offers unique features such as dual master cabins, innovative deck configurations, and advanced propulsion systems including Volvo Penta IPS and hybrid technology. Pearl supports its yachts with an industry-leading five-year warranty.
Differentiator
Problem solved
Functional benefit
Products and services
- Pearl 63
- Pearl 73
- Pearl 82
- Pearl 100 Hybrid
- Pearl 95 The previous flagship model under 30 metres (29.2m) featuring a full-beam owner's cabin on the main deck and an expansive beach club with hydraulically operated bathing platform and fold-down buttresses. Award-winning combination of performance, style, and quality, recognised with 'Best Layout' at the World Yachts Trophies.
- Pearl 72 A layout-leading motor yacht featuring four en-suite staterooms including two master cabins — one forward with private entrance and one full-beam amidships. Includes an open-plan saloon layout, garage accommodating a Williams 345 tender and jet ski, and Kelly Hoppen CBE interior themes. Won Best Interior (19-24m) at the World Yacht Trophies 2023 and Flybridges over 60ft at the Motor Boat Awards 2024.
- Pearl 62 An 18.6 metre flybridge motor yacht, the only one in its size class offering accommodation for eight guests across four cabins including a full-beam owner's suite with private entrance. Features an aft galley open to the cockpit, a vast flybridge, foredeck lounge, and Volvo IPS pod drive propulsion with joystick control. Top speeds of up to 32 knots with cruising range over 250 nautical miles.
Quantifiable outcome
- The Pearl 62 won European Powerboat of the Year 2021 in the Up to 20m category
- +3 more outcomes
Companies that use Pearl Yachts
Customer profileSegments2 records
Ideal customer profiles2 records
Pearl Yachts technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Pearl Yachts partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered regional, core and supporting.
- Pearl Yachts GermanyregionalPearl Yachts Germany, led by Ralf Segel and Justyna Ewa Rokicka, expanded to serve the Adriatic market. Partnered with Pearl for inaugural appearance at Dalmatia Boat Show (April 2026) and Venice Boat Show (May 2026).
- Pearl GermanyregionalPearl Germany, operated by Ralf Segel and Justyna Ewa Rokicka, based in Werder (Havel) with access to Berlin's waterways and the Baltic Sea. Announced at Boot Düsseldorf 2025.
- Pearl GulfregionalPearl Gulf, a member of OceanWorld Group, based in Dubai. Serves clients across UAE, Saudi Arabia, Qatar, and Bahrain. Announced at Boot Düsseldorf 2025. Debuted at Dubai International Boat Show 2025.
- Pearl FranceregionalPearl France, managed by Cenk Efe (Founder and Director of Mallorca Marine Group), exclusively represents Pearl in France. Fully operational office opened in Antibes in September 2025.
- Max Marine AsiaregionalMax Marine Asia entered an exclusive partnership with Pearl Yachts in February 2024 to serve the Southeast Asian market.
- VP YachtsregionalVP Yachts, directed by Vivian Chan (also GM of Sun Hing Shipyard), represents Pearl in Hong Kong and the broader Asian market. Partnership announced in late 2022.
- Jeff Brown YachtsregionalExclusive dealer for the US West Coast, with offices in San Diego, Newport Beach, Sausalito, and Seattle. Signed in November 2021 to consolidate record growth in the Americas.
- Bill Dixon / Dixon Yacht DesigncoreAward-winning naval architect Bill Dixon leads Pearl's exterior styling and naval architecture across all models. His design ethos of beautifully crafted yachts, leading innovation and superb seakeeping defines the Pearl brand identity.
- Kelly Hoppen CBE / Kelly Hoppen InteriorscorePearl is the only yacht company that works with world-renowned British designer Kelly Hoppen CBE, who creates exclusive interior design themes (Indulgence, Luxury, Modern, Monochrome) for each Pearl model.
- Mallorca Marine GroupcoreLong-standing exclusive dealer for Spain and Balearic Islands. Operates from Puerto Portals. Also manages Pearl France from Antibes. Has represented Pearl for many years and co-exhibits at Palma International Boat Show.
- Atlantic Yacht & ShipcoreAtlantic Yacht & Ship is the exclusive dealer for North America & the Caribbean. Long-standing partner that co-exhibits at FLIBS and Palm Beach Boat Show. Led by Chris Carroll.
- Volvo PentasupportingVolvo Penta supplies IPS pod drive propulsion systems to Pearl Yachts. Pearl 62 was selected to demonstrate Volvo Penta's new Assisted Docking feature at the Southampton Boat Show 2023. Volvo IPS propulsion is standard across the Pearl 62, 63, and 72 models.
- MAN EnginessupportingMAN V12 engines are offered as propulsion options on the Pearl 82 and Pearl 73, ranging from 1650hp to 2000hp, enabling top speeds of up to 33 knots.
Scale indicators5 records
Recent moves8 records
Expansion highlights7 records
Pearl Yachts competitors and assessment
Company assessmentDirect peers
- Princess Yachts: British luxury motor yacht builder producing flybridge and raised pilothouse yachts in overlapping size classes (18–30m). Most direct comparable on geography, size, and customer base, though significantly larger scale than Pearl.
- Heesen Yachts: Dutch semi-custom luxury motor yacht builder (30–80m+) competing in similar semi-custom boutique segment. Comparable on design-driven customization, owner-direct sales model, and emphasis on build quality and warranty.
- Azimut Yachts: Italian luxury motor yacht builder with broad flybridge range overlapping Pearl's size classes. Strong European dealer network and similar premium positioning targeting family cruising and owner-operator segments.
- Sunseeker: UK-based luxury motor yacht manufacturer offering flybridge yachts in the same 18–30m segment with global dealer distribution. Closest direct competitor on product category, target customer (UHNW), and international boat-show channel strategy.
- Sanlorenzo: Italian luxury yacht builder specializing in semi-custom and custom motor yachts in the 24–50m range, with strong design collaborations. Overlaps with Pearl at the upper end of Pearl's range and in design-led boutique positioning.
- Pershing: Italian performance motor yacht brand within Ferretti Group producing flybridge and sport yachts. Comparable in semi-custom approach, dealer-led distribution, and Mediterranean/UHNW customer base.
- Ferretti Group: Italian luxury yacht group owning Ferretti Yachts, Riva, Pershing, and Custom Line. Comparable in flybridge motor yacht offerings, Mediterranean dealer reach, and bespoke customization, though at substantially larger production scale.
- Riva: Iconic Italian luxury yacht builder with flybridge models in the 20–30m segment. Comparable on craftsmanship, design-led brand equity, and global dealership through Ferretti Group network.
- Mangusta (Overmarine): Italian luxury motor yacht builder offering flybridge and sport yachts in the 20–50m segment with strong Mediterranean and international presence. Comparable on semi-custom approach and HNW private buyer focus.
Broad incumbents
- Benetti: Italian megayacht builder (Azimut|Benetti Group) producing custom yachts from 30m upward. Overlaps with Pearl 100 Hybrid at the lower end and offers broader superyacht range, but operates at larger scale and longer build cycles.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Pearl Yachts social profiles
Digital presencePearl Yachts financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pearl Yachts leadership team
Management profileNumber of profiles
Profiles3 records
Pearl Yachts funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pearl Yachts M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pearl Yachts
What does Pearl Yachts do?
Pearl Yachts designs, builds, and sells a limited annual collection of luxury motor yachts ranging from 18.6 metres to 30 metres in length, including flybridge and raised pilothouse configurations. Each yacht is a bespoke build featuring exclusive naval architecture by Dixon Yacht Design and interiors by Kelly Hoppen CBE, configurable across engine, layout, and interior theme options. The product line currently spans the Pearl 63, Pearl 73, Pearl 82, Pearl 95, and flagship Pearl 100 Hybrid, sold directly in the UK and through exclusive regional dealers worldwide.
Is Pearl Yachts a public or private company?
Pearl Yachts is a private company. It is classified as family owned and is currently operating.
When was Pearl Yachts founded?
Pearl Yachts was founded in 1998. It employs 1 to 10 people.
Where is Pearl Yachts based?
Pearl Yachts is headquartered in Warwick, United Kingdom, in the Europe region.
How does Pearl Yachts make money?
One revenue line is on record: luxury Motor Yacht Sales.
Who are Pearl Yachts's main competitors?
Direct peers on record are Princess Yachts, Heesen Yachts, Azimut Yachts, Sunseeker, Sanlorenzo, Pershing, Ferretti Group, Riva and Mangusta (Overmarine). Benetti is listed as a broad incumbent.
Does Pearl Yachts have an API?
No public API is recorded for Pearl Yachts.
What industry is Pearl Yachts in?
Pearl Yachts's product category is Luxury Motor Yachts. Its primary akta.pro industry code is IMAJAMAD, Luxury Motor Yacht Manufacturing, with a secondary code of IMAJAMAA, Semi-Custom Luxury Yacht Manufacturing. Its NAICS code is 336612 and its SIC code is 3730.