Name

Honeydew Labs

Legal name

Honeydew Labs

Website

https://honeydewlabs.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Skincare Products

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Antibacterial & Medicated Cleansers (e.g., Acne, Antifungal, Antiseptic) (CRABAEAH)

akta.pro secondary industries

Dermatology OTC & Skin Health (Acne Treatments, Eczema/Psoriasis OTC, Antifungals, Wart Removal) (CRADAMAF), Eye & Lip Skincare (CRABAAAC), Professional Skincare & Facial Treatments (CRABALAF)

Keywords

• Hypochlorous acid skincare
• Copper peptide serum
• Hydrogel eye patches
• Sensitive skin care
• Science-backed skincare

Headquarters

HQ city

Vancouver, British Columbia

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Primary revenue stream through the company's Shopify-powered online storefront. Products sold at MSRP with occasional promotional discounts and value sets for bundling.
2. Marketplace Sales: Sales through Amazon (US and Canada) and Walmart (US and Canada), and TikTok Shop (US). Company offers same products across platforms at consistent pricing.
3. Wholesale to Retailers: Wholesale program for retailers, estheticians, gyms, and tattoo studios. Offers 35%-50%+ off MSRP with free shipping, or 45%-55% off if retailers cover shipping. Minimum order quantity of just 10 units.
4. Subscription Model: Subscribe & Save option for Barrier Bounce Serum offering 12% savings with monthly deliveries. Customers can modify or cancel subscriptions anytime with automatic renewal.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Honeydew Labs sells science-backed skincare products, primarily focused on hypochlorous acid-based sprays, copper peptide serums, and single-use hydrogel patches for the eyes and wrinkle areas. The company sells directly to consumers through its Shopify storefront and marketplaces (Amazon, Walmart, TikTok Shop), and wholesale to retailers, estheticians, gyms, and tattoo studios.

Product overview

Honeydew Labs is a skincare company offering a focused product portfolio centered on hypochlorous acid-based formulations and advanced hydrogel patch technologies. The core offerings include the Hypochlorous Acid Spray (the hero product in multiple sizes), the Barrier Bounce Copper Peptide Serum, the Off-Duty Eye Patches, and the Forehead & Smile Line Wrinkle Patches. Value sets (Daily Defense Duo, Ultimate Cleansing Trio) bundle the spray products. All products emphasize gentle, science-backed formulations for sensitive, acne-prone, and easily irritated skin, with key ingredients including hypochlorous acid, copper peptides, PDRN, Centella Asiatica, and various peptides.

Differentiator

Problem solved

Functional benefit

Products and services

• Hypochlorous Acid Spray - Cleanse & Soothe A gentle, pH-balanced 5.5 hypochlorous acid spray (0.02%) that cleanses, soothes, and refreshes skin. Targets acne, redness, eczema, rosacea, and inflammation while supporting wound healing and skin barrier restoration. Available in multiple sizes (Mini 60mL $9.99, Large 200mL $15.75, Trio 460mL $34.75).
• Off-Duty Copper Peptide & PDRN Eye Patches Cooling single-use hydrogel eye patches infused with copper peptides, PDRN, and caffeine. Designed to depuff, hydrate, and refresh tired under-eyes. Each box contains 10 individually sealed pairs. Priced at $18.95 USD.
• Barrier Bounce Copper Peptide Serum A lightweight serum combining 1% GHK-Cu Copper Peptide (1000 PPM) with PDRN, Ectoin, Panthenol, Beta-Glucan, and Multi-Weight Hyaluronic Acid. Designed to visibly improve skin elasticity, support the skin barrier, and deliver lasting hydration. Features an airless pump for hygienic dispensing. 30mL. One-time purchase: $21.95; Subscribe & Save: $19.32 (12% off) monthly.
• Forehead and Smile Line Wrinkle Patches Retinol and collagen-infused hydrogel patches targeting forehead wrinkles, glabellar lines ('11 lines'), and smile lines. Infused with niacinamide, peptides, vitamin E, glycerin, and Centella. Designed for overnight use with at least 30-minute wear time. Available in 18-pack ($15.95) and 36-pack ($19.95) options.
• Daily Defense Duo Value bundle combining two hypochlorous acid spray sizes for daily skin cleansing and soothing protection. Priced at $23.95.
• Ultimate Cleansing Trio Value bundle of three hypochlorous acid spray sizes priced at $33.00, offering the best value for comprehensive skin cleansing and multi-use protection.

Quantifiable outcome

• Kills 99.9% of acne-causing bacteria
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• AmazoncoreChannel Partner/ Reseller/ DistributorAmazon serves as a major marketplace channel for Honeydew Labs products, with listings on both Amazon.com (US) and Amazon.ca (Canada). Products available include Hypochlorous Acid Spray, Wrinkle Patches, and Eye Patches.
• WalmartcoreChannel Partner/ Reseller/ DistributorWalmart serves as a marketplace channel for Honeydew Labs products, with listings on both Walmart.com (US) and Walmart.ca (Canada). Off-Duty Eye Patches specifically highlighted on Canadian Walmart platform.
• TikTok ShopminorChannel Partner/ Reseller/ DistributorTikTok Shop serves as an emerging marketplace channel for Off-Duty Eye Patches in the US market.
• Estheticians, Gyms, and Tattoo StudioscoreChannel Partner/ Reseller/ DistributorWholesale partnerships with professional skincare retailers including estheticians, gyms, and tattoo studios. Company offers exclusive wholesale pricing (35%-55% off MSRP), free shipping, and low minimum order quantity of 10 units. Product giveaways available for wholesale partners.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Deciem / The Ordinary: The Ordinary pioneered the science-backed, ingredient-transparent, affordable skincare positioning that Honeydew explicitly mirrors. Both brands compete for the same educated, value-sensitive skincare shopper and leverage similar active-ingredient-led storytelling (peptides, HA, niacinamide).
• Hero Cosmetics: Hero Cosmetics built its brand around Mighty Patch hydrocolloid pimple patches and has expanded into patches, serums, and balms targeting acne-prone consumers. Comparable portfolio breadth (patch + leave-on treatment) and similar mass-DTC marketplace distribution.
• Briotech: Briotech is a pure-play hypochlorous acid skincare and wound-care brand. While more clinically positioned, it competes in the same HOCl ingredient category and serves overlapping post-procedure and tattoo-aftercare use cases.
• Patchology: Patchology is the leading branded player in hydrogel eye and treatment patches. Honeydew's Off-Duty Eye Patches and Forehead/Smile Line Wrinkle Patches compete directly on form factor, retail channels, and the same 'single-use indulgent treatment' use case.
• SkinSmart: SkinSmart sells antimicrobial hypochlorous acid facial sprays directly to acne-prone and sensitive-skin consumers via Amazon and DTC. It competes in the same antibacterial-cleanser SKU and pricing tier as Honeydew's hero product.
• Tower 28 Beauty: Tower 28's SOS Daily Rescue Spray is the single most-cited competitor in Honeydew's customer reviews. Both brands center their identities on gentle, sensitive-skin-friendly hypochlorous acid sprays and target the same D2C-plus-marketplace shopper, making Tower 28 the most direct head-to-head comparable.

Emerging players

• Skin1004: Skin1004 is a K-beauty brand built on Centella Asiatica and minimalist formulations marketed to sensitive-skin consumers globally. Comparable clean, ingredient-forward positioning and growing Amazon/TikTok Shop presence in the same consumer cohort.

Broad incumbents

• Dermalogica: Dermalogica is the leading professional skincare brand distributed through estheticians and skin therapists — the same professional-channel motion Honeydew is pursuing with its esthetician wholesale program. Comparable ingredient-led, sensitive-skin positioning and pro-channel GTM.
• Paula's Choice: Paula's Choice is an established science-backed skincare brand with deep content marketing and ingredient-transparency positioning. Honeydew's blog- and glossary-driven content motion mirrors Paula's Choice's playbook at a much earlier stage.
• La Roche-Posay: La Roche-Posay is a global dermatologist-recommended sensitive-skin brand under L'Oréal. It overlaps with Honeydew's eczema/rosacea/daily-defense positioning and represents the kind of CPG incumbent that could launch HOCl lines and compete at scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/thehoneydewlabs
• TikToktiktok.com/@honeydewlabs
• LinkedInlinkedin.com/company/honeydewlabs

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Honeydew Labs