Imperio lounge e beer

What Imperio lounge e beer does

Hookah.com, operated by AIR Distribution USA, Inc. and incorporated as Hookah Digital Services INC. in North Carolina, is a U.S. e-commerce specialty retailer of hookah products, shisha tobacco, charcoal, accessories, nicotine pouches, and electronic inhalation devices serving adults aged 21 and over across all 50 U.S. states with limited international shipping to Canada and Mexico. The company runs a direct-to-consumer storefront at hookah.com with third-party age verification, a separate B2B wholesale portal at business.hookah.com for verified lounges, retailers, and distributors, and a rewards loyalty program that consolidates points from predecessor brands Hookah-Shisha and SouthSmoke. The product portfolio spans hookahs (INVI, Pharaohs, Vapor, Zelda), shisha tobacco (Al Fakher, Adalya, Al Waha, Tangiers, Starbuzz, Fumari, Mazaya), coconut charcoal, accessories, and modern oral nicotine pouches (ZYN, Velo, Lucy, ON!, Rogue).

The underlying technology stack combines a standard e-commerce platform with integrated third-party age verification and fraud protection services, a rewards infrastructure, and a B2B verification workflow requiring tax IDs and resale certificates. In October 2025, the company launched Vânt, a precision inhalation device based on Greentank's proprietary Quantum Chip atomization technology, paired with interchangeable Boost (caffeine/Axorine), Focus (Axorine), and Dream (chamomile/valerian/passionflower) pods positioned as tobacco-free and nicotine-free functional wellness products. The device is priced at $24.99 and pods at $13.99.

Revenue mechanics combine direct retail sales (one-time purchases across price tiers from under $50 to over $200), wholesale B2B bulk orders with exclusive verified-account pricing, Vânt hardware-plus-consumable sales, and promotional bundles (e.g., 15% off Mix & Match shisha bundles). Free shipping kicks in at domestic orders over $95, and orders typically ship within 1-3 business days with 1-4 day delivery in the contiguous U.S. The company is privately held, with no disclosed venture capital or private equity backing, and is actively operating across its consumer, B2B, and emerging wellness channels.

Name

Imperio lounge e beer

Legal name

Hookah Digital Services INC.

Website

https://hookah.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Hookah.com is a U.S. e-commerce retailer selling hookahs, shisha tobacco, charcoal, accessories, nicotine pouches, and the Vânt functional inhalation system to adult consumers (21+) nationwide and B2B wholesale customers via a dedicated portal.

Ownership category

akta.pro rank

Product category

Hookah and Smoking Products Retail

NAICS

Convenience Retailers and Vending Machine Operators (44513), Grocery and Convenience Retailers (4451)

SIC

Retail-Convenience Stores (5412)

akta.pro primary industry

Online Tobacco & Nicotine Retail (Delivery/Click & Collect) (CRANADAI)

akta.pro secondary industries

Nicotine Pouch Retail (CRANADAD), Vape & E-Cig Accessories Retail (Mods, Pods, Coils, Batteries, Chargers) (CRANAEAG)

Keywords

• Hookah retail
• Shisha tobacco
• Hookah accessories
• Nicotine pouches
• Functional inhalation devices

Headquarters

HQ city

Not specified

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Supply Chain, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Direct Retail Sales - Consumer: Primary revenue stream from direct-to-consumer online sales of hookahs, shisha tobacco, charcoal, accessories, nicotine pouches, and electronic devices to individual adult customers (21+) across the United States and limited international markets (Canada and Mexico).
2. Wholesale B2B Sales: Wholesale pricing and bulk order options through the Hookah For Business portal, serving lounges, retailers, and distributors with exclusive wholesale pricing upon business verification (tax ID, resale certificate, business address).
3. Vânt Pod Subscriptions: Sale of Vânt inhalation device and replaceable pods (Boost, Focus, Dream) that deliver functional plant-based actives. Pods come in 2ml sizes at $13.99 each, with the device priced at $24.99.
4. Promotional Discounts and Bundles: Revenue generated through promotional pricing, bundle deals (Mix & Match shisha bundles with 15% discount), clearance outlet products, and seasonal promotions. Free shipping on orders over $95.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Hookah.com is an online specialty retailer that sells hookahs, shisha tobacco, hookah charcoal, hookah accessories, nicotine pouches, and the Vânt precision inhalation system (a chip-based functional-wellness device with Boost, Focus, and Dream pods) through its direct-to-consumer storefront at hookah.com, with a parallel B2B wholesale portal at business.hookah.com for verified lounge, retailer, and distributor customers. The company ships domestically across all 50 U.S. states via UPS/USPS and offers limited international shipping to Canada and Mexico, with all consumer orders subject to age verification (21+).

Product overview

Hookah.com is an e-commerce retail platform offering a comprehensive portfolio of hookah products and alternatives. The core offering includes traditional hookah water pipes (hookahs), shisha tobacco in various brands and flavors, hookah charcoal, and accessories. The platform also sells nicotine pouches from brands like ZYN, Velo, and Rogue. Recently, the company expanded into functional wellness with the Vânt precision inhalation system—a chip-based device delivering plant-based actives through interchangeable pods (Boost, Focus, Dream) for energy, focus, and rest. Additional offerings include a loyalty rewards program, wholesale B2B portal for business customers, and clearance outlet sections. The business operates under AIR Distribution USA, Inc. and is headquartered in North Carolina.

Differentiator

Problem solved

Functional benefit

Brands

• Vânt: A precision inhalation system providing functional wellness products with plant-based active ingredients including Boost (caffeine/Axorine energy), Focus (mental clarity), and Dream (valerian/chamomile relaxation) pods. 0% nicotine, 0% tobacco.
• Hookah For Business

Products and services

• Hookahs Water pipes for smoking shisha tobacco, available in a range of brands, configurations (single- and multi-hose), and materials (aluminum, zinc metal, stainless steel), targeted at adult consumers (21+) and B2B wholesale buyers.
• Shisha Tobacco Flavored tobacco for hookah smoking in blonde leaf, dark leaf, and herbal (tobacco-free) varieties across many brands, available in sizes from 50g to 1000g and as master cases for B2B wholesale.
• Hookah Charcoal Coconut charcoal and other hookah heat sources sold across multiple brands for heating shisha tobacco in hookahs.
• Hookah Accessories Hookah bowls, hoses (including NST Non-Sticky Technology models), heat management devices, replacement parts, charcoal accessories, mouth tips, and cleaning supplies such as the AO Boobie Brush.
• Nicotine Pouches Tobacco-free nicotine pouches for smokeless nicotine delivery across brands such as Al Fakher, Velo, ZYN, Lucy, ON!, and Rogue.
• Vânt Device A precision inhalation system device priced at $24.99, available in Pastel Green and Pearl Blue, featuring Quantum Chip-based atomization, USB-C charging, and up to 500 inhales per charge; designed for use with Vânt Boost, Focus, and Dream replacement pods.
• Vânt Boost Pods 2x 2ml pods containing caffeine and Axorine (a novel active ingredient) for clean, crash-free energy; available in Berry Lemon and Eucalyptus Ice flavors, priced at $13.99, and 0% nicotine and 0% tobacco.
• Vânt Focus Pods 2x 2ml pods containing Axorine for mental clarity and sustained concentration; available in Mango Peach Frost and Tropical Lime flavors, priced at $13.99, and 0% nicotine and 0% tobacco.
• Vânt Dream Pods 1x 2ml pod containing chamomile, valerian root, and passionflower for natural rest and relaxation; available in Herbal and Hibiscus & Berries flavors, priced at $13.99, and 0% nicotine and 0% tobacco.
• Hookah For Business (Wholesale) Dedicated B2B wholesale platform providing exclusive wholesale pricing and bulk order capabilities for verified business customers (hookah lounges, smoke shops, and distributors), requiring tax ID or resale certificate, business name, and business address during registration.

Quantifiable outcome

• Orders ship within 1-3 business days with domestic delivery typically 1-4 business days
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• GreentankcoreTechnology or Integration · 23 October 2025Greentank provides the proprietary Quantum Chip-based heating system used in Vânt functional inhalation products. This patented chip technology atomizes plant-based active ingredients for fast, clean delivery. Greentank's technology is made from biocompatible materials and verified by third-party labs.
• ZYNminorChannel Partner/ Reseller/ Distributor · 23 October 2025Hookah.com announced wholesale distribution of ZYN nicotine pouches, starting with a limited pilot launch in Florida. ZYN is a leading brand in the modern oral nicotine category offering smoke-free, spit-free, tobacco-free nicotine products.
• Al FakhercoreChannel Partner/ Reseller/ DistributorAl Fakher is a premier shisha tobacco brand, consistently the top-selling brand on the platform. Key products include Two Apples, Blueberry Mint, Lemon Mint, and the Al Fakher Coconut Charcoal. The brand has collaborated with industry names including Cookies and Snoop Dogg for special edition blends.
• AdalyacoreChannel Partner/ Reseller/ DistributorAdalya is a premium shisha tobacco brand with strong popularity among Gen Z and Millennial hookah fans. Top sellers include Love 66 and Lady Killer, which are consistently among the most in-demand premium fruit-mint blends.
• CookiescoreStrategic or Co-development PartnerAl Fakher collaborated with Cookies team on premium shisha mixes, receiving high praise from the community. This represents a collaboration to create unique, never-before-seen flavor combinations.
• Snoop DoggcoreStrategic or Co-development PartnerAl Fakher collaborated with Snoop Dogg on a surprise release collection of shisha blends that are hard to keep in stock. These limited edition blends represent the intersection of music culture and hookah.
• TryVant.comminorChannel Partner/ Reseller/ DistributorTryVant.com is a select retail partner for Vânt products alongside hookah.com's direct sales channel.
• INVIcoreChannel Partner/ Reseller/ DistributorINVI is a hookah manufacturer offering modern, premium hookahs including Vergence, Tesseract, Saros 500, Reflection, Paradox, and Meton models. Their products feature quality materials (aluminum, zinc metal, stainless steel) and innovative designs.
• PharaohsminorChannel Partner/ Reseller/ DistributorPharaohs is an Egyptian-themed hookah brand with products like the Horus hookah featuring Egyptian cultural design elements.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• VapeSuperSaver: VapeSuperSaver is an online vape and e-cigarette retailer operating with a similar D2C e-commerce model, age verification, and U.S. shipping footprint. Comparable as a regulated-product e-commerce retailer with multi-category assortment.
• Grasscity: Grasscity is one of the largest online hookah and headshop retailers with a broad assortment of hookahs, shisha, and accessories. Directly comparable to Hookah.com in product mix, customer base, and online retail model.
• Smoke Cartel: Smoke Cartel is an online headshop and smoking-accessories retailer selling hookahs, glass, vapes, and accessories directly to consumers. Same core D2C e-commerce model and category overlap with Hookah.com in hookahs and shisha accessories.
• Smokeables: Smokeables is an online smoke shop selling hookahs, shisha tobacco, and accessories. Operates in the same niche as Hookah.com with comparable D2C fulfillment and age-verification requirements.
• 1800AnyLit: 1800AnyLit is an online retailer of smoking accessories, hookahs, and related products operating a similar D2C e-commerce model with broad product assortment. Directly competes for the same adult consumer demographic as Hookah.com.
• SouthSmoke / Smoke-N-Snack Wholesale: SouthSmoke is a hookah and shisha wholesale distributor serving lounges and retailers with bulk pricing. Notably mentioned as a predecessor whose customers were consolidated into Hookah.com, indicating direct comparability in product and B2B channel.

Broad incumbents

• ZYN (Swedish Match / Philip Morris International): ZYN is the dominant modern oral nicotine pouch brand, distributed via Hookah.com's wholesale partnership. As a category-defining incumbent in tobacco-free nicotine, it shapes the nicotine-pouch assortment and pricing dynamics for Hookah.com.
• NJOY: NJOY is an established vape and e-cigarette brand sold widely in U.S. retail. Overlaps with Hookah.com's electronic inhalation category and represents the broader regulated inhalation-device competitive set.
• JUUL Labs: JUUL is a major e-cigarette/vape incumbent with broad U.S. distribution. Comparable to Hookah.com in regulated nicotine delivery retail, though focused on closed-system vape pods rather than hookah or functional wellness.

Emerging players

• OOKA: OOKA makes electronic shisha pods that compete with traditional shisha tobacco on convenience. Directly comparable to Hookah.com's Vânt offering in the inhalation-device and pod-replacement model, though focused on shisha rather than functional actives.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/hookahANDshisha
• Instagraminstagram.com/hookah_shisha
• LinkedInlinkedin.com/company/imperio-lounge-e-beer

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Imperio lounge e beer