Haukilahden Pallo HooGee ry

What Haukilahden Pallo HooGee ry does

Haukilahden Pallo HooGee ry (commonly "HooGee", legal name Haukilahden Pallo HooGee ry - Gäddviks Boll HooGee rf) is a Finnish-registered nonprofit sports association (rekisteröity yhdistys) founded in 1980 in the Haukilahti district of Espoo, Finland. The association operates a bilingual Finnish-Swedish community football club offering a complete player pathway from football schools for children aged 4-8 through competitive and recreational play for boys, girls, women, and men in age-grouped teams (P2010-P2020, T2011-T2020, B, A/U23, plus senior men's Edari, Hodarit, women's Wellamot founded 2004, Tornadonnat founded 2016), and indoor futsal during the winter season. Core operations are anchored on two club-owned artificial turf fields — Sorsis Areena (Toppelundintie 15) and Westendinpuiston Settle Field (Hiiralantie 6) — complemented by access to municipal and school fields across Espoo including Matinkylä, Kaitaa, Opinmäki, Ilmatar Areena, and Esport Ratiopharm Arena.

The product portfolio spans team activities (Harraste/Haaste/Kilpa tiers), seasonal football schools, multi-format summer camps (Futiskesäleiri, Elokuun Futiskesäleiri, Liverpool International Football Academy camp, Maalivahtileiri goalkeeper camp), the HooGee Panda Cup tournament series, and the HooGee LIVE match streaming service. Technology is entirely third-party: MyClub (hoogee.myclub.fi) for registration, Nimenhuuto for attendance, Pelipaikka (Palloliitto) for licensing, SolidSport for streaming, LetsReg for Liverpool camp registration, and Intersport's Seurakauppa for branded equipment. The TE3 Smart Club mobility assessment is offered as a player add-on service.

Revenue is generated through a layered pricing model: a 420 EUR seasonal activity fee billed in four 105 EUR installments for 2026, a 45 EUR annual membership fee, team-specific fees of 30-80 EUR/month, supporter memberships (45-2,500 EUR), event/camp registration (50-280 EUR), field advertising packages (2,500-5,000 EUR), and an equipment-merchandise channel via Intersport Suomenoja. Sponsorship revenue flows from field-naming rights (Nooa Säästöpankki, Pohjola Rakennus, Traxmeet, Settle, Salamander, Helen och Walter Grönqvists stiftelse) and K-Plussa retail-loyalty donations. Operations are supported by approximately 9 paid staff plus a board chaired by Janne Maijala (2026) and a deep volunteer base. HooGee is a member club of the Finnish Football Association (Palloliitto) and part of the Espoolaisen seurayhteisön of 14 clubs serving 11,425 players.

Name

Haukilahden Pallo HooGee ry

Legal name

Haukilahden Pallo HooGee ry - Gäddviks Boll HooGee rf

Website

https://hoogee.fi

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1–10 employees

Short description

Haukilahden Pallo HooGee ry is a bilingual Finnish-Swedish nonprofit football club founded in 1980 in Espoo, Finland, offering age-grouped team play, football schools, summer camps, and tournaments for hundreds of children and adult members across the Espoo region.

Ownership category

akta.pro rank

Product category

Community football club services

NAICS

Sports Teams and Clubs (711211), Sports and Recreation Instruction (61162), Spectator Sports (7112)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Team & Club Coaching (seasonal team coaching) (HSADAEAF), Team Sports Matches (Club & National) (MPAGAMAB)

Keywords

• Community football club
• Youth football programs
• Football camps and clinics
• Sports club association
• Recreational football leagues

Headquarters

HQ city

Espoo

HQ country

Finland

HQ region

Europe

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Member and Activity Fees: The primary revenue stream comes from seasonal activity fees (toimintamaksu 420 EUR in 2026, billed in 4 installments), annual membership fees (45 EUR), team-specific fees (30-80 EUR/month), and supporter membership fees (45 EUR/year). These fees cover field/hall rentals, coach training, coaching staff compensation, office rent, and club administration.
2. Camp and Clinic Registration Fees: Revenue from summer football camps (150 EUR/week, 280 EUR for two weeks), football schools (129 EUR for 8 sessions), Liverpool International Football Academy camps (249 EUR + 36 EUR meal fee), and goalkeeper camps (69.50 EUR). These are one-time per-event fees.
3. Equipment Sales (via Intersport): Club merchandise and team uniforms (kits, training gear) are ordered through Intersport Suomenoja using club codes (SP0722, SP0825). Revenue flows partly to the club through these partnerships.
4. Sponsorship and Advertising: Revenue from field naming rights, fence advertising (2,500 EUR/year or 5,000 EUR for 3-year package), ball walls with logos (2,500 EUR/year), web advertising for donations over 500 EUR, and supporter membership contributions at various levels (100/250/500/1000/2500 EUR). K-Plussa card program generates donations from local store purchases.
5. Tournament Entry Fees: HooGee Panda Cup generates revenue from team registration fees for youth and women's football tournaments. Entry fees are charged per team with specific cancellation terms (full refund up to 8 weeks before, 50% up to 5 weeks, no refund within 3 weeks).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Haukilahden Pallo HooGee ry is a nonprofit community football club that organizes and delivers team-based football (soccer) participation for players from age 4 through senior adults, including competitive, challenge, and recreational tiers, plus winter futsal. Its sellable offerings span seasonal team memberships, football schools (jalkapallokoulu) for young beginners, summer football camps (Futiskesäleiri), a goalkeeper camp, the Liverpool International Football Academy camp, the HooGee Panda Cup tournament series, HooGee LIVE match streaming, and TE3 mobility assessments.

Product overview

Haukilahden Pallo HooGee ry operates as a comprehensive football (soccer) club offering a portfolio of interconnected products and services. The core offering centers on team-based football activities across all age groups (from 4-year-olds to senior adults), structured into three competitive tiers: Harraste (recreational), Haaste (challenge), and Kilpa (competitive). Supporting the team activities are specialized programs including Jalkapallokoulut (football schools for young beginners), seasonal Futiskesäleirit (summer camps), Maalivahtileiri (goalkeeper camps), and the premium Liverpool International Football Academy in partnership with Liverpool FC. The club runs the HooGee Panda Cup tournament series as a flagship competitive event, and offers HooGee LIVE streaming for match broadcasts. Add-on services include TE3 mobility assessments and the HooGee Varustepörssi equipment marketplace. Futsal activities extend the season into winter months.

Differentiator

Problem solved

Functional benefit

Products and services

• Jalkapallokoulut (Football Schools) Structured play-based football introduction for children ages 4-8, including the 'Kivaa kerran viikossa' weekly program at Sorsis Areena with seasonal registration.
• Futiskesäleirit (Summer Football Camps) Multi-day summer camps offering structured football training, games, and activities for school-age children during summer break; includes warm lunch.
• Maalivahtileiri (Goalkeeper Camp) Specialized three-day camp for young goalkeepers run with Keeper's Choice, focusing on position-specific skills, techniques, and training tips.
• Liverpool International Football Academy Camp Elite football camp in partnership with Liverpool FC Academy, delivered using The Liverpool Way methodology by professional academy coaches from LIFAS.
• HooGee Panda Cup Flagship football tournament series held multiple times per year for girls, boys, and women's teams across various age groups and competitive levels.
• Joukkueet (Team Activities and Seasonal Memberships) Structured team activities across all age groups from youth (ages 4+) to adults, organized into Harraste, Haaste, and Kilpa tiers; includes competitive league participation in Palloliitto.
• Futsal Programs Indoor futsal programs for various age groups during winter season, including competitive leagues (e.g. Miesten Futsal Nelonen) and recreational leagues, extending the football calendar beyond the outdoor season.
• HooGee LIVE Streaming Service Live streaming service for team match broadcasts, allowing HooGee teams to stream games to remote viewers with a monthly subscription model.
• TE3 Liikeratojen mittaukset (Mobility Assessments) Digital mobility assessment service for HooGee players using TE3 Smart Club technology, providing movement-range analysis and personalized exercise recommendations.

Quantifiable outcome

• First-ever national-level SM gold medal for HooGee (Emma Törnqvist, T2013, 2023 technical skills competition)
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

15 partnerships are on record, tiered minor and core.

• Keeper's Choice (SolidAthlete)minorStrategic or Co-development Partner · 1 January 2026Keeper's Choice partners with HooGee to organize a goalkeeper camp (Maalivahtileiri) at Westend Settle Field in June 2026. Keeper's Choice provides specialized goalkeeper coaching, while HooGee provides facilities and local coordination.
• Liverpool International Football Academy Scandinavia (LIFAS)coreStrategic or Co-development Partner · 1 January 2021Long-standing partnership where HooGee hosts Liverpool International Football Academy football camps annually in Espoo. LIFAS provides professional academy coaches who lead the training, while HooGee provides facilities, local organization, catering, and young assistant coaches. The partnership has been running since at least 2021, with the 2026 camp planned for August 3-5.
• Intersport SuomenojacoreChannel Partner/ Reseller/ DistributorIntersport Suomenoja serves as HooGee's primary equipment supplier. The store provides club-branded merchandise (kits, training gear) with quick turnaround. HooGee members use club-specific codes (SP0722, SP0825) when purchasing, which generate donations back to the club. Most team products are available same day.
• K-Market SorsakiviminorGTM or Marketing PartnerLocal K-Market store participates in the K-Plussa sponsorship program. Customers can link their Plussa card to support HooGee when shopping, generating donations to the club.
• K-Market Merituuli / K-Supermarket MerituuliminorGTM or Marketing PartnerLocal K-Market store participates in the K-Plussa sponsorship program supporting HooGee.
• K-Rauta MerituuliminorGTM or Marketing PartnerLocal hardware store participates in the K-Plussa sponsorship program with code SP0825, generating donations to HooGee from purchases.
• Finnish Football Association / Suomen PalloliittocoreOthersHooGee is a member club of the Finnish Football Association (Palloliitto), which provides the league structure, player licensing system (Pelipaikka), referee services, coaching education pathways, and insurance framework for all members.
• Espoo Football Community (Espoolaisen seurayhteisön)coreOthersHooGee is one of 14 football clubs in the Espoo football community (EBK, EPS, EsPa, FC Honka, FC Kasiysi, Espoon Tikka, HooGee, KaPy, LePa, PEP, F.C. Heimo, FC Espoo, SexyPöxyt). The community shares field resources, organizes joint events, and collectively engaged 11,425 players in 2025.
• Nooa SäästöpankkiminorGTM or Marketing PartnerNooa Säästöpankki is a named sponsor of the Sorsis Areena artificial turf field, supporting field maintenance and operations.
• Pohjola RakennusminorGTM or Marketing PartnerPohjola Rakennus is a sponsor of the Westend Settle Field, supporting the artificial turf field at Westendinpuiston koulu.
• TraxmeetminorGTM or Marketing PartnerSponsor of both Sorsis Areena and Settle Field artificial turf fields.
• Espoon kaupunki (City of Espoo)coreOthersThe City of Espoo is a key partner, providing municipal field facilities, school facilities for training, and grant funding. The city supports the Westend Settle Field project and provides fields at various locations across Espoo.
• SettleminorGTM or Marketing PartnerSponsor of Settle Field (Westendinpuiston koulu artificial turf).
• SalamanderminorGTM or Marketing PartnerSponsor of Settle Field (Westendinpuiston koulu artificial turf).
• MyClubcoreTechnology or IntegrationMyClub is the club management software platform used by HooGee for player registrations, event sign-ups, and team management. All camp registrations and team enrollments flow through the MyClub system.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• EBK (Espoon Blues): Espoo-based football club and fellow member of the Espoolaisen seurayhteisön. Operates as a community football club with comparable youth/adult team structure, competing head-to-head for the same Espoo families, volunteer coaches, and municipal field slots.
• LePa (Leppävaaran Pallo): Espoo community football club in the Leppävaara district. Fellow seurayhteisö member operating the same age-group team model, competing for registrations and coaches in overlapping neighborhoods.
• F.C. Heimo: Espoo-based club in the seurayhteisö. Direct competitor for the same youth and adult player pools in the Espoo metropolitan area, with comparable community-club economics.
• EPS (Espoon Palloseura): Long-established Espoo football club and fellow seurayhteisö member. Direct competitor in the Espoo community football landscape with overlapping age-group team offerings and shared field infrastructure ecosystem.
• GrIFK (Grankulla IFK): Finnish-Swedish bilingual football club based in neighboring Kauniainen. The closest peer on HooGee's bilingual Finnish-Swedish identity, with a comparable community club structure, mixed-age teams, and player-development pathway.
• KaPy (Kauklahden Pallo): Espoo-based football club serving the Kauklahti area. Direct peer within the Espoo seurayhteisö offering similar youth-to-adult pathways and competing for Espoo families in the western part of the city.
• Pepo (Espoon Pallo-Pojat / PEPO): Espoo community football club and fellow seurayhteisö member. Operates a similar grassroots-to-senior structure with comparable reliance on volunteer coaches and municipal field access.
• FC Kasiysi: Espoo-based football club and seurayhteisö member. Comparable youth/adult community football model within the same municipal catchment, competing for the same volunteer coach talent pool.
• EsPa (Espoon Palloseura alternative / Espoon Sport / Espoon Pallo): Local Espoo football club within the same seurayhteisö. Comparable community-club model serving overlapping demographics in Espoo, competing for player registrations and volunteer coaches.

Broad incumbents

• FC Honka: Founder member of the Espoo football seurayhteisö and the highest-profile football club in Espoo, with Veikkausliiga-level men's and women's programs. Directly comparable as a fellow Espoo community football club competing for the same player pool, coaches, and sponsorships, but materially larger and with a more competitive/selective focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/haukilahdenpallo
• LinkedInlinkedin.com/company/haukilahden-pallo-hoogee-ry
• Instagraminstagram.com/hoogee_ry

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

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Frequently asked questions about Haukilahden Pallo HooGee ry