MyClub
- Company typePrivate
- Founded2004
- HeadquartersStockholm, Sweden
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
MyClub firmographics
Firmographics- Name
- MyClub
- Legal name
- MyClub AB
- Website
- https://myclub.se
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
MyClub industry classification
Industry- Product category
- Membership Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Email, Calendar & Scheduling (BPAMAMAC)
Keywords
Where MyClub is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
MyClub business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Subscription - Base Package: Monthly subscription starting from 699 SEK per month, invoiced quarterly. Includes core membership management features.
- Invoice Service: 10 SEK per paid invoice for automated invoice sending and tracking.
- Member Cards: 5 SEK per card per year, including ability to attach tickets and offers.
- SMS Messaging: 1 SEK per SMS sent through the platform.
- Postal Mailings: 20 SEK per envelope including postage, sent automatically upon order.
- Activity Integration: 100 SEK per month for activity export integration to municipalities and/or Idrottarenan.
- Booking Module: Transaction-based fees: 3 kr for payments up to 60 kr, 5 kr for payments up to 200 kr, 10 kr for payments over 200 kr.
- Newsletter Service: Tiered pricing: 0.30 kr per email for first 250, 0.10 kr for 251-1000, 0.05 kr for 1001-5000, 0.025 kr for 5001+.
- WordPress API: 150 SEK per month, with additional cost per section for national organizations.
- Professional Services: 1195 SEK per hour for additional services including training and custom development.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Base subscription from 699 SEK/month |
| Transaction based/ take rate | Pay-as-you-go | Invoice service at 10 SEK per paid invoice |
| Subscription | Annual | Member cards at 5 SEK per card per year |
| Usage-based | Pay-as-you-go | SMS at 1 SEK per message |
| Unit Pricing | Pay-as-you-go | Postal mailing at 20 SEK per envelope |
| Subscription | Monthly | Activity integration at 100 SEK/month |
| Transaction based/ take rate | Pay-as-you-go | Booking with tiered transaction fees |
| Usage-based | Pay-as-you-go | Newsletter with volume-based pricing |
| Subscription | Monthly | WordPress API at 150 SEK/month |
| Other | Pay-as-you-go | Professional services at 1195 SEK/hour |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
MyClub product offering
Product offeringCore offering
MyClub provides a cloud-based membership management system for Swedish associations and sports clubs, combining a member registry, calendar-based activity and invitation management, automated invoicing with multiple payment methods, a booking module for time slots and venues, digital member cards, newsletter distribution, attendance tracking, and mobile apps for both members and leaders. The platform is offered as a SaaS subscription with usage-based add-ons, and integrates with Swedish payment infrastructure, FortNox accounting, and sports federation systems.
Product overview
MyClub is a comprehensive membership management platform for associations and sports clubs, originally founded in 2004 as a member registry and expanded into a complete membership system. The core offering consists of the MyClub Medlemshantering platform with integrated modules including Fakturaservice (automated invoicing with multiple payment methods), Bokning (booking system for activities and venues), Medlemskort (digital member cards with offers and tickets), Nyhetsbrev (newsletter functionality), and Statistik (activity analytics). The platform is accessible via the MyClub App and 'Mina sidor' member portal, with WordPress integration available. MyClub serves over half a million members annually across hundreds of associations.
Differentiator
Problem solved
Functional benefit
Products and services
- MyClub Medlemshantering Comprehensive member management system for Swedish associations and sports clubs, consisting of a member registry, calendar for activities and invitations, member cards, statistics generation, invoicing, and online registration forms. Targeted at association and federation administrators.
- Fakturaservice (Automated Invoicing) Automated invoicing system where members pay directly to the association. Invoices are distributed via email, SMS, postal mail, or e-invoice, with automatic reminders for unpaid and overdue invoices. Payments supported via Swish, card, bankgiro, autogiro, e-invoice, and Fritidskortet.
- Bokning (Booking Module) Booking module where associations set up times and places that group administrators and members can book. Optional fees are connected to bookings and automatically processed via integrated payment methods.
- MyClub Mobile App Native iOS and Android application for members and group leaders. Leaders can administer groups, send invitations, track attendance, send emails and SMS, view invoices, and access member cards. Members can change their information, respond to invitations, view invoices, and access 'Mina sidor' (member portal).
- MyClub WordPress Plugin Ready-made WordPress plugin that connects calendar, news, and groups to a website by fetching data directly from the MyClub member registry, ensuring information is always synchronized and avoiding duplicate data entry.
- Nyhetsbrev (Newsletter System) Newsletter functionality allowing creation of templates for various types of mailings, with statistics on delivery, opens, and link clicks. Subscription lists can be created from member registry searches and updated automatically based on search criteria.
- Medlemskort (Digital Member Cards) Digital member cards that can include offers, tickets, and sponsor integration. Cards are stored in the MyClub mobile app and can be customized with design requirements, including access prerequisites such as paid membership fees.
- Mina sidor (Member Self-Service Portal) Member self-service portal accessible via the MyClub app or web where members can manage their membership, respond to invitations, view and pay invoices, change personal information, and access member cards.
- Statistik (Activity Analytics) Analytics feature that tracks member activity levels and participation in different types of activities within groups over specific time periods.
Quantifiable outcome
- Over 500,000 members managed annually in the system
- +3 more outcomes
Companies that use MyClub
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
MyClub technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
Feature8 records
MyClub partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Fortnox ABcoreAccounting software integration. Used for MyClub's own bookkeeping and for member associations that want to export accounting records to Fortnox. Direct SIE-file export available.
- Amazon Web Services (EMEA)coreCloud infrastructure provider. Web servers and databases for MyClub platform. Used for outgoing email generated in the system and file storage including uploaded images.
- Getswish ABcoreSwish payment processing. Handles Swish payments for customers with Swish agreement. Enables direct payment collection via Swish with same-day fund transfers.
- Ping Payments ABcorePayment processing provider. Handles bankgiro, Swish, and card payments for customers with Ping Payments agreement. Payments deposited to client account weekly.
- Min Fotboll (Svenska Fotbollförbundet)coreOfficial Swedish Football Association app integration. Allows MyClub customers to invite team members to Min Fotboll directly from MyClub, avoiding duplicate data entry.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
MyClub competitors and assessment
Company assessmentDirect peers
- LeagueApps: LeagueApps is a sports league and club management platform for registration, scheduling, payments, and communication. It competes with MyClub in the sports-organization vertical, particularly on registration, scheduling, and payment workflows.
- Spond: Spond is a Norwegian-origin team and group management platform widely used across Nordic sports clubs for scheduling, RSVPs, and communication. It competes with MyClub in the same Nordic grassroots sports segment and overlaps on calendar and member communication features.
- ClubExpress: ClubExpress is a club management platform offering member management, websites, email, and event tools for clubs and associations. It is comparable to MyClub in delivering an all-in-one club membership stack, though it lacks Swedish payment-system integrations.
- Heja.io: Heja.io is a Swedish sports team management app focused on scheduling, messaging, and team coordination for grassroots sports clubs. It directly competes with MyClub in the Swedish sports-association segment but is more narrowly focused on team-level communication rather than full membership management.
- TeamSnap: TeamSnap is a sports team management SaaS for scheduling, rostering, payments, and communication used by hundreds of thousands of teams. It directly overlaps with MyClub on the team/group management and payment functionality, but serves a much larger global footprint.
Broad incumbents
- SportsEngine: SportsEngine, owned by NBC Sports, is a broad US-based sports organization management platform offering registration, websites, and communication tools. It is comparable in serving sports associations with member and communication workflows, but targets the much larger North American market.
- WildApricot: WildApricot is a large, established association management SaaS serving clubs and non-profits globally with member database, events, website, and payment tools. It is comparable to MyClub as a full-stack association management platform but at much larger scale and without Swedish-specific payment/regulatory integrations.
- MemberClicks: MemberClicks (now part of Personify) is an established US SaaS for association management offering member databases, events, email, and finance. It is comparable as a membership-centric association platform, but is a broad incumbent rather than a sports-vertical specialist.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
MyClub social profiles
Digital presenceMyClub compliance and trust
Trust signalCompliance1 record
MyClub financial estimates
Financial estimateRevenue estimate
Valuation estimate
MyClub leadership team
Management profileNumber of profiles
MyClub funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MyClub M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MyClub
What does MyClub do?
MyClub provides a cloud-based membership management system for Swedish associations and sports clubs, combining a member registry, calendar-based activity and invitation management, automated invoicing with multiple payment methods, a booking module for time slots and venues, digital member cards, newsletter distribution, attendance tracking, and mobile apps for both members and leaders. The platform is offered as a SaaS subscription with usage-based add-ons, and integrates with Swedish payment infrastructure, FortNox accounting, and sports federation systems.
Is MyClub a public or private company?
MyClub is a private company. It is classified as unknown and is currently operating.
When was MyClub founded?
MyClub was founded in 2004. It employs 1 to 10 people.
Where is MyClub based?
MyClub is headquartered in Stockholm, Sweden, in the Europe region.
How does MyClub make money?
Ten revenue lines are on record. Subscription - Base Package is the primary driver. The others are invoice Service, member Cards, SMS Messaging, postal Mailings, activity Integration, booking Module, newsletter Service, wordPress API and professional Services.
Who are MyClub's main competitors?
Direct peers on record are LeagueApps, Spond, ClubExpress, Heja.io and TeamSnap. Broad incumbents are SportsEngine, WildApricot and MemberClicks.
Does MyClub have an API?
Yes. MyClub provides a public API that enables websites to connect information such as calendar, news, and groups. The API allows synchronization with the member registry so that information is always up-to-date. A WordPress plugin is available for WordPress websites that fetches data directly from the member registry, eliminating the need for duplicate data entry. Developer documentation is at sv.wordpress.org/plugins/myclub-groups.
What industry is MyClub in?
MyClub's product category is Membership Management Software. Its primary akta.pro industry code is BPAMAMAC, Email, Calendar & Scheduling. Its NAICS code is 518 and its SIC code is 7372.