HOPE 107.9 FM

What HOPE 107.9 FM does

Hope 107.9 FM is a Christian contemporary music radio station headquartered in Albany, Oregon, operated by Extra Mile Media and serving as a Ministry of Friends of Hope. The station broadcasts on FM 107.9 (KHPE-FM) and is affiliated with AM 790 KWIL, reaching the Willamette Valley across approximately eleven Oregon counties. Its core product is on-air programming featuring scheduled personality shows (Mornings with Brant & Sherri, Middays with Candice, Evenings with Tami, and weekend hosts), supplemented by digital distribution through StreamGuys-powered live streaming, a mobile app, and Alexa/Google Home smart speaker integration.

The station's technology stack includes the Aiir radio CMS for its website, AccuWeather for local weather pages, Google Analytics for traffic measurement, and third-party Songscore for listener music voting. Beyond core broadcasting, the product surface extends to faith-based blog content (Choose Hope Blog, Heard On Air), an SMS daily-Bible-verse service, the GodListens Prayer Wall, a Hope Weekly email newsletter, and community programs such as Sticker Stops, Street Team, Window Stickers, concerts, and a summer camp directory. These components collectively position Hope 107.9 as a community media platform rather than a pure broadcast outlet.

The revenue model combines local business advertising and listener donations. Advertising is sold via a consultative, quote-based direct sales motion offering on-air commercials, website presence, email newsletter, social media, event sponsorships, and digital packages on multi-year contracts. Donations are solicited from the listener base to support the station's ministry mission. The customer base spans diverse Willamette Valley SMB and enterprise advertisers across automotive, education, financial services, home services, retail, ministry, health and wellness, and entertainment verticals. The company is privately held by Extra Mile Media under the nonprofit-aligned Friends of Hope umbrella.

Name

HOPE 107.9 FM

Legal name

Extra Mile Media

Website

https://hope1079.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Hope 107.9 FM is a Christian contemporary music radio station in Albany, Oregon, broadcasting on FM 107.9 and AM 790 KWIL to the Willamette Valley. It operates as a Ministry of Friends of Hope, funded through local SMB advertising sales and listener donations.

Ownership category

akta.pro rank

Product category

Christian Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Local Religious/Faith-Based Stations (MPABACAL)

akta.pro secondary industries

Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA), Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC), Religious/Faith-Based Program Syndication (MPABAMAI)

Keywords

• Christian radio broadcasting
• Religious music programming
• Radio advertising sales
• Community event broadcasting
• Faith-based media

Headquarters

HQ city

Albany

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Advertising Sales: Local businesses advertise on the station in exchange for fees. The station offers on-air commercials, digital opportunities, website presence, email newsletter options, social media support, event partnerships, and sponsorships. Pricing depends on goals, schedule, campaign length, and frequency needs.
2. Listener Donations: Hope 107.9 is supported by generous listeners who donate and believe in the mission of bringing hope-filled music and encouragement to the community. The station encourages listeners to support businesses that support Hope.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Hope 107.9 FM is a Christian contemporary music radio station that broadcasts on FM 107.9 and companion AM 790 KWIL, delivering hope-filled music, encouragement, and faith-based programming to the Willamette Valley of Oregon. The station supplements its over-the-air broadcast with internet streaming, a mobile app, smart speaker integration, SMS engagement, an event calendar, a prayer wall, and blog content, and monetizes its audience through listener donations and multi-platform advertising sold to local businesses.

Product overview

Hope 107.9 FM is a Christian contemporary music radio station serving the Willamette Valley in Oregon, operated by Extra Mile Media. The station functions as a unified broadcast and digital platform offering live radio programming (FM 107.9 and AM 790 KWIL), online audio streaming via StreamGuys, mobile app access, smart speaker integration, and interactive features including Songscore music voting. Beyond core radio broadcast, the product portfolio includes community engagement programs (Sticker Stops, Street Team, Window Stickers), digital communications (SMS notifications, email newsletters), event promotion services, a summer camp directory, faith-based blog content, and advertising solutions for local businesses. The station's digital presence is powered by Aiir CMS, with weather data sourced from AccuWeather.

Differentiator

Problem solved

Functional benefit

Products and services

• Hope 107.9 FM Radio Broadcast (FM 107.9 / KHPE-FM) Christian contemporary music radio broadcast at FM 107.9 serving the Willamette Valley with uplifting music, encouragement, local stories, and trusted voices, free for individual listeners to tune in.
• Listen Live Internet Streaming Live audio streaming service that lets listeners tune in online via the StreamGuys-powered player on the station website, accessible through desktop browsers and mobile devices.
• On-Air Programming Schedule Scheduled weekday and weekend radio shows hosted by personality teams including 'Mornings with Brant & Sherri', 'Middays with Candice', 'Evenings with Tami', and weekend programming with Mysti Jordan and Kylie Koontz.
• AM 790 KWIL Companion Broadcast Companion AM radio station at 790 KWIL operated by Extra Mile Media, providing additional programming and broadcast reach in the Willamette Valley alongside FM 107.9.
• Multi-Platform Advertising Services Custom advertising packages for local Willamette Valley businesses, bundling on-air commercials, website presence, email newsletter placement, social media support, event partnerships, and sponsorships, sold via a consultative direct sales approach.

Quantifiable outcome

• Radio reaches people consistently in their daily rhythm - in the car, at work, at home, while running errands
• +1 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

21 partnerships are on record, tiered minor and core.

• Andy's Auto Detailing & Ceramic CoatingminorChannel Partner/ Reseller/ DistributorLocal auto detailing business advertising partner on Hope 107.9, listed in the Auto category of business partners.
• Brad's Specialized ServiceminorChannel Partner/ Reseller/ DistributorAuto repair services business advertising partner on Hope 107.9, listed in the Auto category of business partners.
• Certified Power SystemsminorChannel Partner/ Reseller/ DistributorDiesel services business advertising partner on Hope 107.9, listed in the Auto category of business partners.
• Crabtree AutomotiveminorChannel Partner/ Reseller/ DistributorAuto repair business advertising partner on Hope 107.9, listed in the Auto category of business partners.
• Kiefer KiaminorChannel Partner/ Reseller/ DistributorAuto dealership advertising partner on Hope 107.9, listed in the Auto category of business partners.
• Wilson FordminorChannel Partner/ Reseller/ DistributorFord dealership advertising partner on Hope 107.9, listed in the Auto category of business partners.
• Wilson MotorsminorChannel Partner/ Reseller/ DistributorAuto dealership (Chrysler, Dodge, Jeep) advertising partner on Hope 107.9, listed in the Auto category of business partners.
• National Business SolutionsminorChannel Partner/ Reseller/ DistributorBusiness services company advertising partner on Hope 107.9, listed in the Business Services category of business partners.
• NAS Security Services LLCminorChannel Partner/ Reseller/ DistributorSecurity services company advertising partner on Hope 107.9, listed in the Business Services category of business partners.
• Bushnell UniversityminorChannel Partner/ Reseller/ DistributorHigher education institution advertising partner on Hope 107.9, listed in the Education category of business partners.
• Corban UniversityminorChannel Partner/ Reseller/ DistributorChristian university advertising partner on Hope 107.9, listed in the Education category of business partners.
• Corwin InsuranceminorChannel Partner/ Reseller/ DistributorInsurance agency advertising partner on Hope 107.9, listed in the Financial Services category of business partners.
• Edward Jones - Stephen & Vincent MatteucciminorChannel Partner/ Reseller/ DistributorFinancial advisory firm advertising partner on Hope 107.9, listed in the Financial Services category of business partners.
• Pacwest Wealth PartnersminorChannel Partner/ Reseller/ DistributorWealth management firm advertising partner on Hope 107.9, listed in the Financial Services category of business partners.
• Friends of the FamilyminorChannel Partner/ Reseller/ DistributorHealthcare organization advertising partner on Hope 107.9, listed in the Health & Wellness category of business partners.
• The Oaks at LebanonminorChannel Partner/ Reseller/ DistributorRetirement community advertising partner on Hope 107.9, listed in the Health & Wellness category of business partners.
• Track It LLCminorChannel Partner/ Reseller/ DistributorHealth & wellness services advertising partner on Hope 107.9, listed in the Health & Wellness category of business partners.
• Rever GrandminorChannel Partner/ Reseller/ DistributorSenior living services advertising partner on Hope 107.9, listed in the Health & Wellness category of business partners.
• Eugene MissionminorChannel Partner/ Reseller/ DistributorHomeless shelter and recovery services nonprofit advertising partner on Hope 107.9, listed in the Ministry category of business partners.
• Caught In The Act EntertainmentminorChannel Partner/ Reseller/ DistributorEntertainment services provider for events including DJ services, photo booth rentals, and karaoke. Listed as both business partner and provider of entertainment content for the station.
• Friends of HopecoreStrategic or Co-development PartnerParent ministry organization. Hope 107.9 is a Ministry of Friends of Hope (friendsofhope.net). This is the core organizational relationship for the station's mission and operations.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Air1: Sister network to K-LOVE under the Educational Media Foundation, Air1 broadcasts contemporary Christian music and worship music across a national network of FM stations plus streaming. It shares the same listener demographic and Christian-format DNA as Hope 107.9 but with national reach and bigger digital infrastructure.
• Cumulus Media: One of the largest U.S. radio broadcast companies, operating hundreds of stations across multiple formats. While not faith-focused, Cumulus competes with Hope 107.9 for the same Willamette Valley listener hours and local advertising budgets as a broad incumbent radio operator.
• Salem Media Group: A publicly traded multimedia company specializing in Christian and conservative content, operating radio stations nationwide alongside digital and publishing assets. Salem's format and audience strategy closely mirror Hope 107.9's faith-based model, though at far larger scale and with diversified revenue.
• K-LOVE: Operated by Educational Media Foundation, K-LOVE is the largest contemporary Christian music radio network in the U.S. with hundreds of FM signals and digital streaming. It is a direct format peer (Christian contemporary music) but operates at vastly greater national scale, with overlapping target audience and advertiser appeal.
• Moody Radio: The broadcast ministry of Moody Bible Institute, operating a network of Christian radio stations plus digital streaming. Moody Radio's faith-based format and listener-supported funding model directly parallel Hope 107.9's mission-driven approach to Christian broadcasting.
• Bott Radio Network: One of the largest Christian radio networks in the U.S., Bott broadcasts teaching, preaching, and inspirational music across more than 100 affiliates. It shares Hope 107.9's Christian format and listener-supported model but with multi-state reach and a stronger teaching/talk focus.

Regional players

• Alpha Media: Operates multiple radio stations in the Willamette Valley and broader Oregon/Pacific Northwest markets, including competing commercial formats. Alpha is a direct local-market competitor for ad dollars and listener share, even though its formats (country, news/talk, classic hits) differ from Hope 107.9's Christian contemporary format.

Direct peers

• Relevant Radio: A Catholic-format radio network with stations plus streaming/app presence, operating on a listener-donation model similar to Hope 107.9. While denominational focus differs, the community-anchored, mission-driven broadcasting model and SMB advertiser base are highly comparable.
• CSN International: Calvary Satellite Network operates a satellite-distributed Christian radio network with affiliate stations and online streaming. Its Christian music and teaching format and listener-supported revenue model closely mirror Hope 107.9's operational and audience profile.
• WAY-FM Media Group: A network of Contemporary Christian Music radio stations operating across multiple U.S. markets with streaming and digital extensions. WAY-FM's format, audience, and revenue mix (ads plus donations) align closely with Hope 107.9, making it a strong format and business-model peer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/Hope1079
• LinkedInlinkedin.com/company/hope-107.9-fm

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HOPE 107.9 FM