Hopestead

Name

Hopestead

Legal name

Hopestead

Website

https://hopestead.org

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Homelessness Charity Services

NAICS

Community Housing Services (62422), Temporary Shelters (624221), Community Food and Housing, and Emergency and Other Relief Services (6242), Other Community Housing Services (624229)

SIC

Services-Social Services (8300), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Housing Assistance & Homeless Services (BPAGAEAB)

akta.pro secondary industries

Homelessness Prevention, Shelter & Supportive Housing Services (BPAIANAC), Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)

Keywords

• Homelessness prevention services
• Charitable housing support
• Furniture provision charity
• Transitional accommodation programs
• Homelessness grant funding

Headquarters

HQ city

Norwich

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Others

Revenue model

1. Donations and Fundraising: Individual donations through website, fundraising events (marathons, bungee jumps, corporate challenges), and Christmas/seasonal appeals. Charity receives corporate donations and community fundraising.
2. Parent Organization Funding: Hopestead was founded and is funded by Bromford Flagship (formerly Flagship Group), a housing provider. This provides core operational funding.
3. Aviva Match-Funding Campaign: Partnership with Aviva Community Fund where donations are matched, doubling impact for supporters.
4. Corporate Partnership Revenue: Gold fundraising partners like DMD Installations commit to fundraising targets (£10,000), receiving benefits including monthly meetings, joint social media content, and free event places.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Hopestead is a registered homelessness charity (no. 1190324) founded in 2020 that operates four integrated programmes in the East of England: Hope at Home furnishes empty properties for people moving out of homelessness; Hope Funds distributes grants and training bursaries to partner charities tackling homelessness; Building Hope develops modular and move-on accommodation through partnerships; and Voice of Hope campaigns and advocates for systemic policy change.

Product overview

Hopestead is a homelessness charity organized around four core programmatic initiatives rather than a traditional product platform. Hope at Home provides furniture and household essentials to those moving from homelessness into housing. Hope Funds distributes grants to partner organizations working on homelessness. Building Hope develops new accommodation through modular home projects. Voice of Hope conducts advocacy and campaigning for systemic change. The organization was founded in 2020 by Flagship (now Bromford Flagship) and operates across the East of England.

Differentiator

Problem solved

Functional benefit

Brands

• Hope at Home: Programme providing furniture, flooring, appliances and essentials to people moving into homes from homelessness
• Hope Funds
• Building Hope
• Voice of Hope

Products and services

• Hope at Home Programme that furnishes empty homes with furniture, appliances, flooring, and household essentials for individuals and families transitioning from homelessness into permanent housing. Recipients choose items from a catalogue to preserve dignity and ownership.
• Hope Funds Grant programme providing financial support (up to £20,000) and £1,500 training bursaries to charities and social enterprises tackling homelessness across Norfolk, Suffolk, Cambridgeshire, and Essex. Has distributed over £787,743 since 2020.
• Building Hope Accommodation development initiative that partners with charities, housing associations, and developers to create modular and move-on housing for people transitioning out of homelessness. Includes Hopestead Place (Ipswich) and forthcoming 12-home Norwich development.
• Voice of Hope Campaigning and advocacy programme that raises awareness of homelessness realities, challenges public misconceptions, and engages policymakers to address root causes. Includes the '12-0: Change the score on homelessness' campaign.

Quantifiable outcome

• 97% tenancy sustainment rate for people supported through Hope at Home
• +5 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

15 partnerships are on record, tiered minor and core.

• Hasler-White Inclusive FacilitationminorStrategic or Co-development Partner · 1 October 2025Training partner providing fully funded workshops under the Steps to Sustainability programme for Hope Funds Round 5 partners. Provides £1,500 bursary per organisation for coaching and support to help partners strengthen and grow their organisations.
• Emmaus SuffolkcoreStrategic or Co-development Partner · 10 October 2023Emmaus Suffolk owns and operates Hopestead Place in Ipswich, two modular homes providing transitional accommodation for people moving out of homelessness. Hopestead funded and furnished the homes. Residents receive support to rebuild their lives before moving on to independent housing or employment.
• New Meaning FoundationcoreStrategic or Co-development Partner · 1 January 2023Cambridgeshire-based charity that built the modular homes for Hopestead Place using Modern Methods of Construction (MMC). NMF also provides training and education for disadvantaged young people to construct the homes. Won Housing Digital Innovation Award for the project.
• Bromford Flagship (formerly Flagship Group)coreStrategic or Co-development Partner · 1 January 2020Bromford Flagship is the parent organization of Hopestead, having established the charity in 2020. As the UK's largest builder of affordable homes, Bromford Flagship provides core funding and strategic direction. Hopestead was originally set up by Flagship, which recently merged with Bromford to become Bromford Flagship LiveWest (BFL). BFL sees Hopestead as a long-term commitment in the fight against homelessness.
• Anglia Care TrustminorStrategic or Co-development PartnerSuffolk-based charity receiving £18,000 grant to fund a full-time Support Officer delivering personalised tenancy support to 20 new residents within 20 new accommodation units.
• King's Lynn Night ShelterminorStrategic or Co-development PartnerReceiving £20,000 to fund salaries of two Intensive Support Workers who support guests through a strength's-based programme to secure and sustain suitable accommodation.
• Leeway Domestic Violence and Abuse ServicesminorStrategic or Co-development PartnerReceiving £20,000 for Volunteer Coordinator and Resettlement Befriending Programme, supporting survivors of domestic abuse moving into new homes with peer support, advice sessions and art therapy.
• Norfolk Community Law ServiceminorStrategic or Co-development PartnerReceiving £20,000 (£15,000 in latest round, £20,000 total across rounds) to continue funding the Anti-Poverty Project helping vulnerable clients reduce debt and access welfare benefits to prevent homelessness.
• DMD InstallationsminorGTM or Marketing PartnerNorfolk-based roofing, roofline and cladding contractor committed to raising £10,000 as Hopestead's first 'gold' fundraising partner. Partnership includes monthly meetings, joint social media content, and free places at Hopestead events.
• Wroxham FCminorGTM or Marketing PartnerLocal football club sponsorship partnership where Hopestead backs the club as a key sponsor alongside main sponsor Shed Station. Partnership includes community engagement and ticket giveaways for families.
• HainstoneminorGTM or Marketing PartnerQuantity surveyors backing the 12-0 campaign by hosting a window display in Norwich's Royal Arcade and undertaking an 84-mile Norfolk Coastal Path walk to raise awareness and funds.
• St Martins Housing TrustcoreStrategic or Co-development PartnerPartner in Building Hope project to build 12 new move-on homes in Norwich, opening December 2025, alongside Homes England, Norwich City Council and Flagship Homes.
• Homes EnglandcoreStrategic or Co-development PartnerGovernment housing agency partnering on 12-home Norwich project through Building Hope initiative to increase homelessness accommodation supply.
• Norwich City CouncilcoreStrategic or Co-development PartnerLocal authority partner in 12-home Norwich project through Building Hope initiative.
• AvivaminorGTM or Marketing PartnerAviva Community Fund partnership providing match-funding for donations, doubling the impact of supporter contributions to Hopestead's Christmas and other fundraising campaigns.

Scale indicators15 records

Recent moves7 records

Expansion highlights6 records

Others

• Homeless Link: Homeless Link is the national membership body for homelessness charities in England, providing training, resources, and sector representation. Comparable to Hopestead as a UK homelessness sector actor, though Homeless Link operates as an umbrella/advocacy body supporting Hopestead's peer charities rather than as a direct service competitor.

Regional players

• Homegroup: Homegroup is a large UK housing association providing supported housing and homelessness services, particularly across the North and Midlands. Comparable to Hopestead in delivering housing and homelessness support services, though Homegroup operates as a regulated housing provider rather than a fundraising charity, and its geography does not overlap with the East of England focus.

Direct peers

• Depaul UK: Depaul UK is a homelessness charity focused on young people and rough sleepers, providing supported accommodation and prevention services across multiple regions. Comparable to Hopestead as a UK homelessness charity delivering direct housing and prevention services, though Depaul's footprint is broader and its model less regionally concentrated.
• Emmaus UK: Emmaus UK is a federation of communities supporting people out of homelessness through accommodation, work, and companionship. Emmaus Suffolk is a direct operating partner of Hopestead (owns/operates Hopestead Place modular homes), making Emmaus a tightly linked peer in the same geographic and operational space.
• St Martin's Housing Trust: St Martin's Housing Trust is a Norwich-based homelessness charity providing supported housing, hostels, and move-on accommodation in Norfolk. A direct peer to Hopestead in geography (both Norwich/East of England) and mission, and also a named Building Hope project partner, making it both a peer and collaborator.
• Single Homeless Project (SHP): SHP is a London-focused charity providing accommodation, support, and prevention services for single homeless people. Comparable to Hopestead as a homelessness charity delivering direct housing and tenancy support services, though SHP operates exclusively in London rather than the East of England and focuses on single individuals rather than families.

Broad incumbents

• Shelter: Shelter is the UK's largest housing and homelessness charity, providing advice, campaigning, and some direct services. It is broadly comparable to Hopestead as a UK-focused homelessness nonprofit, but operates nationally with much greater scale and a primarily advice/campaigning model versus Hopestead's direct service delivery and modular housing focus.
• Centrepoint: Centrepoint is a UK charity focused on youth homelessness, providing accommodation and support for young people. Comparable to Hopestead as a UK homelessness charity delivering direct housing and support services, though centred specifically on under-25s nationally rather than a regional all-ages focus.
• Crisis UK: Crisis UK is a national homelessness charity focused on single homelessness, providing housing, education, and campaigning. Comparable to Hopestead as a UK homelessness nonprofit delivering direct services alongside policy advocacy, but Crisis operates at national scale with a broader education/skills focus rather than furnishing/essentials.
• St Mungo's: St Mungo's is a major UK homelessness charity providing accommodation, recovery, and move-on support across southern England. Comparable to Hopestead as a homelessness service provider with move-on housing pathways, but operating at much larger scale nationally with a primary emphasis on rough sleeping recovery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Hopestead2
• Instagraminstagram.com/_hopestead
• LinkedInlinkedin.com/company/hopestead

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hopestead