What HOPSCOTCH Tourism does

HOPSCOTCH Tourism is a Paris-headquartered B2B communications and marketing consultancy specializing exclusively in the travel, tourism, and lifestyle sectors. Founded in 1999 and operating from 25 rue Notre-Dame des Victoires, the firm is an agency of HOPSCOTCH GROUPE, an international communications group focused on 'art de vivre' verticals including tourism, F&B, luxury, sport, arts and culture, and mobility. The company positions itself as an independent-minded, cosmopolitan brand with 25 years of category leadership in tourism strategy, marketing, and communications.

The firm delivers an integrated suite of nine service lines: Insights (data-led market intelligence), PR, Influence (influencer marketing), Social Media, Advertising (360° campaigns), Events, Trade Marketing, Consulting, and a specialized MICE practice (Meetings, Incentives, Conferences & Exhibitions). It serves 150+ travel and tourism brands globally, with primary customer segments being national tourism boards and destination marketing organizations, airlines, hotels and hospitality groups, and travel trade service providers. The company maintains 40 offices worldwide organized around 4 major continental hubs, with a team spanning 31 nationalities, enabling simultaneous multi-market campaign execution across Europe, the Americas, Asia, the Middle East, Africa, and Oceania.

Revenue is generated through professional service fees, retainer arrangements, and project-based engagements; pricing is quote-based and negotiated per engagement rather than publicly disclosed. The go-to-market approach combines enterprise field sales with event-driven activations, including press trips, gala events, premieres, workshops, and trade show appearances (e.g., IFTM Top Résa, Travel Week). The firm has earned EcoVadis Gold Medal (2024), ISO 20121 certification for sustainable event management, and AFNOR 'Label Agences Actives' recognition for CSR performance. Notable client engagements span government tourism authorities (Brand USA, Singapore Tourism Board, Tourism Authority of Thailand, Jamaica Tourism Board, Visit Valencia, Catalan Tourism Agency, Royal Commission of AlUla, Mauritius Tourism Promotion Authority) and enterprise clients (LATAM Airlines, PLAY Airlines, NOVASOL, Red Sea Global).

Name

HOPSCOTCH Tourism

Legal name

HOPSCOTCH Tourim

Website

https://hopscotchtourism.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

HOPSCOTCH Tourism is a Paris-headquartered B2B communications and marketing consultancy specializing in the travel and tourism sector, serving 150+ national tourism boards, airlines, and hospitality brands through nine integrated service lines spanning PR, advertising, events, social media, and consulting, with operations across 40 global offices.

Ownership category

akta.pro rank

Product category

Tourism Marketing Services

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Experiential Logistics & Tour Management (Roadshows) (MPAAAGAK)

Keywords

• Tourism marketing services
• Destination PR consulting
• Travel trade events
• Social media campaigns
• MICE event management

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Professional Services - Tourism Marketing & Communications: Hopscotch Tourism generates revenue through providing comprehensive marketing, PR, and communications services to tourism and lifestyle brands. Services include consulting, campaign development, events, trade marketing, social media management, and media buying. Revenue is derived from professional service fees, retainer arrangements, and project-based engagements with tourism boards, airlines, DMOs, and hospitality brands.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

HOPSCOTCH Tourism is a B2B communications and marketing agency specialized in the tourism and lifestyle industries, providing integrated services spanning Insights, PR, Influence, Social Media, Advertising, Events, Trade Marketing, Consulting, and MICE. The agency serves national tourism boards, regional DMOs, airlines, hotel chains, cruise lines, and travel technology firms across more than 150 brands and 40 global offices.

Product overview

Hopscotch Tourism is a tourism communication and marketing agency offering an integrated suite of services including Insights, PR, Influence, Social Media, Advertising, Events, Trade Marketing, and Consulting. The agency provides a holistic approach combining data-led strategic foundations with creative campaigns and activations. Their MICE specialization addresses the specific demands of business travel and corporate events. They serve over 150 travel and tourism brands globally, operating across 40 offices worldwide with 4 major continental hubs.

Differentiator

Problem solved

Functional benefit

Products and services

• Insights Leverages data and market intelligence to uncover trends, optimize strategies, and deliver actionable insights that drive impactful decisions for tourism brands.
• PR (Public Relations) Creates strategic public relations campaigns to reinforce brand image and increase international visibility through high-impact communication for tourism clients.
• Influence Connects brands to opinion leaders and influencers to generate engagement and authentic conversations through influencer marketing expertise.
• Social Media Engages communities with tailor-made social media strategies aligned with brand values to create viral and interactive content across platforms.
• Advertising Delivers creative, targeted 360° advertising campaigns and activations designed to capture attention, generate traffic, and convert audiences across META, LinkedIn, native video, display, DOOH, and podcast channels.
• Events Creates immersive event experiences from idea to execution, including gala events, premieres, workshops, trade show activations, press trips, and consumer activations.
• Trade Marketing Strengthens relationships with travel professionals to increase brand visibility, drive bookings, and enhance industry presence through fam trips, trade partnerships, and representation services.
• Consulting Provides data-driven creative solutions to complex business challenges and personalized support through pragmatic solutions tailored to specific client needs.
• MICE (Meetings, Incentives, Conferences & Exhibitions) Offers strategic business travel and MICE expertise backed by deep industry knowledge and strong connections within the business events sector.

Quantifiable outcome

• 45% increase in visitor numbers over 3 years for Visit Valencia across 6 European markets
• +4 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• HOPSCOTCH GROUPEparent companyStrategic or Co-development PartnerHopscotch Tourism is an agency of HOPSCOTCH GROUPE, the world's leading consultancy and communication group specializing in the lifestyle sector. The group comprises closely interconnected teams in niche sectors including Tourism, F&B, luxury, sport, arts and culture, mobility, interior design. The parent company provides global infrastructure, brand recognition, and cross-sector expertise.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Aviareps: Global travel and tourism representation, marketing, and PR group with a worldwide office network. Directly comparable in serving tourism boards, airlines, and hospitality clients across multiple markets with integrated sales and marketing representation services.
• MMGY Global: US-based integrated marketing firm exclusively focused on travel, tourism, and hospitality. Directly comparable in client base (national tourism boards, hotels, DMOs) and full-service offering (advertising, PR, digital, research), making it the closest North American counterpart to Hopscotch Tourism.
• Jack Morton Worldwide: Global experiential brand marketing agency with deep travel, tourism, and hospitality client roster. Directly comparable in experiential events, immersive activations, and brand storytelling for tourism clients, though broader in non-tourism verticals.
• Sparks: Experiential marketing agency owned by Omnicom Group, with extensive travel and tourism brand experience. Comparable in immersive event design, roadshows, and destination launch activations for tourism boards and hospitality brands.
• Development Counsellors International (DCI): Specialized in economic development and tourism marketing for states, regions, and countries. Comparable in destination-marketing focus and government client base, with similar emphasis on attracting visitors, investment, and talent through PR and digital.
• Miles Partnership: Destination marketing agency serving U.S. state tourism boards, DMOs, and travel brands with media planning, content, and research services. Highly comparable in vertical specialization and government-tourism client mix, with a similarly integrated service portfolio.
• Lewis Communications: Global communications agency with a strong travel and tourism practice serving airlines, hotels, and destinations. Comparable in enterprise tourism client focus and integrated marketing services, with similar event activation capabilities.

Broad incumbents

• Weber Shandwick: Top-tier global PR firm with a Consumer Products practice that includes travel and tourism. Comparable in serving large tourism brands and destinations, but operates at significantly larger scale across all sectors.
• Hill & Knowlton: Global public relations firm with established travel and tourism practice serving airlines, hotels, and destinations. Comparable in serving enterprise tourism clients but at much larger scale and broader sector remit than Hopscotch Tourism.
• Finn Partners: Large global PR and integrated marketing firm with a dedicated travel and tourism practice. Comparable in serving tourism boards and travel brands, but operates as a broad-based communications firm rather than a tourism-exclusive specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hopscotch-tourism

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HOPSCOTCH Tourism